3. How we work, what we achieve
An extension system Digital Green strengthen so that.. to achieve key development that lead to farmer impact.
has three key extension systems by linking… goals…
attributes
Extension to Relevant and effective Farmers have timely
technical expertise recommendations across value-chains access to reliable and
Knowledge locally relevant
Generation information and Increased
Farmers to Information better focused to local solutions economic
extension needs and interests productivity
Extension to
Cost-effectiveness and ownership
community-based Increased cost-
institutionalized with existing system Improved
Policy
Knowledge organizations effectiveness and livelihoods
Transfer scalability of extension and food
Intermediaries to
Group learning through socialization systems
content production security
of content
and dissemination
Information delivered at scale
through trusted community Enhanced self-
Knowledge Intermediaries to intermediaries Increased accountability efficacy
Utilization farmers of organizations to
Recommendations adopted and farmers
feedback and utilization data shared
4. Engagement model
Technical advisory committee
Strengthen research,
Regular quality Coordinates activities extension, farmer links;
Entry phase Constitute, plan
assurance under evolving strategy partner strategy.
1 SCALE PARTNERS EXTENSION
Trainers trained at Integrate with Partners drive Establish and service
Pilots, establish institutional and existing extension, expansion of Digital partner integration
intermediary levels regular operations Green system
2 CONTENT PRODUCTION
Identify topics, Socialized Vertically integrated,
Review partner Link researchers
agreed targets, content shared, site-specific training
practices, extension and practitioners
work plans mixed, reused video content
3 KNOWLEDGE EXCHANGE
Partners adopts DG Social organizations Consistent monitoring of
Support mediated
Implement and service knowledge exchange
standard operating strengthened, ownership performance, farmer
local screening capacity
procedure institutionalized feedback/data
4 RESEARCH & DEVELOPMENT
Analyze Randomized Refine and improve
R&D model for
farmer Lessons control trial on Digital Green model
varying extension Effect changes
priorities and learning efficiency,
contexts
feedback/data efficacy
Technical Advisory Increase cost-effectiveness of Feedback/data sharing
1 partner extension system 3 regular, transparent Digital Green serves as a technology
Committee gives R&D
input and peer-reviews development and replication agency as
Links functional, video Performance improvements, partner extension systems expand
content via indicators 2 4
peer-review, utilization quality maintained
(right)
5. Program Management
Community and Partners
Endorse Digital Green’s mandate and provide inputs on
needs, priorities, refinements, buy-in
Digital Green’s Board and Senior Management Team
Approves strategy, allocates resources, and oversees delivery
Technical Advisory
Digital Green’s Strategy
Committee
Program Team
Develops and delivers strategy Supporting Teams
• Systems
Trainers of Trainers
• Agronomy
Quality Assurance
• Communications
Impact Assessment
Sustainability
Digital Green’s Regional Teams
Deliver and contribute to partner extension
system strategies
