(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
Standard Digital Green Presentation
1. Technology and Social Organization for Agricultural Development
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2.
3. “… X has never been used to its full
capacity in support of economic
development. It may be financially
impossible to use it in this way. But
still the possibility is tantalizing: What
is the full power and vividness of X
teaching were to be used to help the
schools develop a country ’ s new
educational pattern? What if the full
persuasive and instructional power of
X were to be used in support of
community development and the
modernization of farming? Where
would the break-even point come?
Where would the saving in rate of
change catch up with the increased
cost?”
X = “television”
Source: Schramm, Wilbur. (1964) Mass Media and National Development:
The Role of Information in the Developing Countries. Pp. 231
4. % farm households (n = 51,770)
Other progressive farmers
Salesmen (e.g., fer lizer, pes cide)
Radio
Television
Newspaper
?
Extension worker
Coopera ve
Buyer
Government demonstra on
Others
0 5 10 15 20
Main source of information about new technology and
farm practices over the past 365 days (India: NSSO 2005)
5.
6.
7. Dissemination
Partners Dissemination
CSISA
Topic Video Feedback Analytics
Dissemination
Identification Production
Dissemination
Farmers
Dissemination
8. Generalized
• Literature
Localized Reviews
• Extension • Research Trials
Interventions
• Content Library
Personalized
• Analytics Data
• Farmer
Feedback
…
Self Help Group Soil Seed Sowing Market Government
Savings/Credit Sampling Treatment Linkages Schemes
21. Technology is Just One Part
Physical Human Social Financial Digital
building, education, institutions, operational costs, hardware,
goods, computer literacy, norms, maintenance, software,
transport, motivation, political support training connectivity,
roads awareness content
22. In the Developed World…
(includes wealthier segments of developing countries)
Digital
Physical Human Social Financial
hardware,
building, education, institutions, operational costs,
software,
goods, computer literacy, norms, maintenance,
connectivity,
transport, motivation, political support training
content
roads awareness
23. In the Developing World…
Digital
hardware,
software,
connectivity,
content
24. Technology magnifies human intent and capability.
Technology itself requires support from well-
intentioned, competent people or organizations.
Successful technology interventions work as a part of
well-intentioned, competent organizations.
In the 1960s, people used to believe that TV could provide universal education.
In 2003, the Government of India sponsored a National Sample Survey to understand the sources of information farmers were relying upon for new technology and farm practices. They discovered that the formal channels of extension – including, the “Training and Visit”-style extension and the government’s broadcast media programs – were reaching a small proportion of farm households. Instead, they found that farmers primarily relied on the informal channels of information diffusion that existed by “word of mouth” in their own village communities.
The partners working with farmers identify locally relevant content across the agriculture value chain, produce videos of 8-10 minutes and disseminate them to groups of farmers in a hub and spoke form. During the dissemination, feedback from the farmers is collated and fed into the COCO system. The videos are uploaded on the youtube with individual farmer feedback. In situations where there still is gap, we seek help from research agencies like CSISA to provide technologies that might bridge the gap. The cycle is thus repeated and feedback obtained about the efficacy of the technology in the particular geography.
The content is generated from a variety of sources across the agriculture value chain. The feedback from individual farmers and information from analytics could assist the Nutrient manager arrive in communicating decisions on a much wider canvas to the farmers. Our repository of videos on the Youtube could also be available to the individual farmer to view relevant agriculture practice by the farmers.