This is our solution to bring PMI on mobile

1. MOBILE FORWARD
Easy and fast solutions
to make your business
mobile.
Applix Appdoit Presentation 2015

2. 2
Applix’ business unit specialising in applications
development through an easy and fast Apps builder.
It offers two specific products:
APPLIX APPDOIT

3. 3
Appdoit
The Mobile
Application
Development
Platform.
PRODUCT

4. 4
MARKET AND BUSINESS OPPORTUNITIES
They want an App but they don’t know who
can build it for them, or the average price
for App development is too high
PROBLEM
SMEs, publishers and brands want to use Apps for
marketing, communication and sales
.
PROPOSITI ON
A builder to develop high quality and
low cost Apps without having coding skills
S OLUTIO N
+50 Million
European SMEs with an
online digital presence
500 Million
SMEs all around the world
79%
Total SMEs that want a
mobile App to enter
the digital world
Cross
markets
Not only SMEs, but publishers
and brands can create their
own digital products too
Thanks to a mobile App, it’s possible to
meet 200 Million clients in Europe and
more than 1 Billion clients
all around the world.

5. 5
The proprietary platform Appdoit is a white-label solution intended for
telcos, publishers, yellow pages, web and marketing agencies interested in
creating in series mobile Apps in order to expand their service offering in a
simple and effective way.
Make Your Business Mobile
APPDOIT

6. 6
Mobile Application
Development Platform
Appdoit is a ready-to-use
cloud-based solution to
develop and manage multi-
device Apps (Apple iOS, Android,
Windows 8 and HTML5)
for all your SME clients.
Appdoit features robust back-end
services that cut development
time from some weeks to few
hours so developers can focus on
creating high-caliber Apps
with quality user experiences.
APPDOIT

7. 7
APPDOIT
Full Service / Licence Only
Appdoit is a white label solution that allows its Reseller and Partners to choose between two
offering models:
USERS!RESELLER
SMEs
APPDOIT
Full Service: we will take care of
everything. Thanks to the builder our
team develops and publishes Apps
for your customers according to their
needs.
Licence Only: you can develop your
clients’ Apps on your own using our
builder and launch them on the Stores,
starting from all the content provided by
your clients.

8. 8
APPDOIT
Thanks to the experience gained in the
development of scalable distribution
systems, Appdoit allows to:
1
3
2
easily create
and manage APIs
extend APIs
with a custom code
build using both
development and
production environment
add messaging systems, social
network integration, geospatial
queries, analytics, and much more
all out of the box.
4

9. 9
APPDOIT
Appdoit has an architecture of services
in which various Web Apps
communicate with each other to
provide the service in SOA logic .
SPRING
SPRING SECURITY
ASPECT J + AOP
LOGBACK
IMAGEMAGICK
TILES3
REQUIRE JS
BOOTSTRAP.CSS + SASS
NODE JS
MONGO DB
MYSQL
GHOSTSCRIPT
Technologies used for the creation
of the product:
Mongo DB !
IMAGEMAGICK
FFMPEG
GHOSTSCRIPT
CRON
OS
Processes!MySQL!
Builder, Backend, Application Deployer,
Tracker License Server, Push Notification Gateway
Logback
AOP
Spring Security
Spring MCV +Tiles
Business Logic
(Java Beans, JAXB, Jackson,…)
Spring
Connection
Pool
(MySQL connector)
OS-Bash
Connector
Mongo DB
Connector
SERVER -SIDE TECHNOLOGICAL ARCHITECTURE WITH THE INDICATION OF THE
FUNCTIONAL BLOCKS AND THE ASSOCIATED TECHNOLOGY.

10. 10
Choose the
template
The builder,
the core of Appdoit
The builder is easy and intuitive, the
right tool for every professional with no
coding skills. In just three steps users
can develop their own App, publishing it
on the Stores they prefer and making it
available for every mobile device.
Just choose one of the many available
templates, customise the layout, enter
and organise your content.
A live preview of the project constantly
guides you in creating your App.
APPDOIT
1
Personalize
your graphic
Insert texts
and pictures
2
3

11. 11
APPDOIT
Build your next
successful product
The white label and
“turnkey” product that can be
integrated with the digital offer of every
company.
Appdoit is a platform intended for
Telcos, Directories, Publishers, Brands,
web and marketing agencies interested
in creating mobile Apps in order to
expand their service offering and create
new products and distribution channels.

12. 12
APPDOIT
SHAREPOINT
ORACLE/SIEBEL
SAP
WEB SERVICES
REST BASED SERVICES
DATABASE
ORACLE/PEOPLESOFT
SERVERCORE
CONNECTORINTERFACE
CONNECTION
MANAGAMENT
DATA STRUCTURE
CONVERTER
SERVICE EXECUTOR
REPOSITORY
LOADER
SHAREPOINT
CONNECTOR
SIEBEL
CONNECTOR
SAP
CONNECTOR
WEB SERVICE
CONNECTOR
REST
CONNECTOR
DATABASE
CONNECTOR
MAINFRAME
CONNECTOR
Service Mobile Application Management
• Cloud Amazon AWS based services
• Full MDM service for BYOD
• Integration with any back-end service, system or database

13. 13
APPDOIT
Service Mobile Application
Management
Thanks to the completeness of its
structure, Appdoit’s architecture can be
easily integrated with all the client’s
services.

14. 14
APPDOIT BENEFITS
Brand reinforcement and
integration with a new offer
model for clients
New revenue streams
A ready-to-use and fast
system (in SAAS or
customisable)
Always updated on mobile world
thanks to Appdoit maintenance
and R&D
Unique, innovative and
interactive proposition
An easy and instant access
to booking, special offers,
catalogues and much more
Geolocation
RESELLERS/PARTNERS
SMEs/PUBLISHERS/
BRANDS
CONSUMERS
Integration with new marketing tools
(social, couponing, etc.)

15. 15
CASE STUDY: SEAT PG
Appdoit platform by Applix was chosen by Seat Pagine
Gialle for the launch in 2011 of its mobile App offer for over
600.000 customers.
A technological and publishing “white label” platform for the creation of
mobile applications for Apple and Android operating systems.
Applix also manages the development and the submission to the Stores of
every single application.

16. 16
AppdoitPRO
The Mobile
Enterprise
Application
Development
Platform
PRODUCT

17. 17
Thanks to the partnership with IBM Worklight, in 2014 Applix Appdoit
launched AppdoitPRO, a Mobile Enterprise Application Development
Platform providing more complex and structured companies with an
integrated solution for the development of multiplatform Apps from a
visual prototype based on a library of templates.
APPDOIT PRO
Faster App Creation

18. 18
APPDOIT PRO
IBM Worklight
With IBM Worklight the developer can
create the new project for an App,
choosing the most suitable stack of
technologies.
Thus, it is possible to integrate any IT
technology existing on the customer’s
servers and manage any phase of the
life cycle of the App (building, compiling,
automatic testing, profiling,
deployment, update of features and
contents).

19. 19
APPDOIT PRO
Applix Appdoit’s
Enterprise Platform
Using the Visual RAD, the developer
adds to IBM Worklight features the
possibility to visually create a complete
prototype and to carry out the possible
customisations significantly saving time
and costs.
Even yhough you start from an
advanced (“pre-coded”) project, it is
still possible to manage any phase of
the life cycle with the same tools of IBM
Worklight.

20. 20
CASE STUDY: BIZMART
AppdoitPRO platform was chosen by VarGroup for BIZMART project and
the Mobile Apps of Subito Banca Store – Unicredit.
A technological and publishing “white label” platform
for the creation of mobile Apps for Apple and Android
operating systems. Applix also manages the
development and the submission to the Stores
of single applications.

21. 21
2.400.000
Sessions
+1.000
Apps per month
4-9 minutes
Average session lenght
1.400.000
Downloads
70%
Conversion rate of
contacted users
7 modules
Average modules
per App
17.000
New Apps
OUR NUMBERS

22. 22
Marco Cirilli
Founder and CMTO
marco.cirilli@applixgroup.com
MOBILE FORWARD
www.applixgroup.com
info@applixgroup.com
Claudio Somazzi
Founder and CEO
claudio.somazzi@applixgroup.com
EUROPE
Milan
Applix
Centro Direzionale Magnolie,
Via Milano 37/c, 20064, Gorgonzola (MI)
Applix Education
via Pergolesi 11
20811 Cesano Maderno (MB)
Cagliari
Applix
Via Stanislao Caboni 3
09125, Cagliari
Applix Xorovo
Centro Direzionale Pittarello,
Ex. S.S. 131, 09028, Sestu (CA)
AMERICA
Buenos Aires
Applix
Defensa 1217
Piso 1, Depart. B
C1143AAA, Buenos Aires
ASIA & PACIFIC
Shanghai
Applix
Jin Hang Tower
Room 1007, Wan Hang Du Road 83,
Shanghai