Founded in 2010, Applix is a company focused on Customer Interaction through mobile solutions that enable brands, publishers and institutions to create an innovative and effective digital strategy. We are a strategic partner for some of the most important publishers and businesses, specialising in two main lines of business: Digital Publishing, Mobile & Apps, Education. In 2011 our company gained a €3 million investment, underwritten by Principia 2 fund, the investment company AngelLab, Hyppo Corporation and private partners, laying the foundation for the roll-out and internationalisation of its products. In 2012 and 2014 we completed the acquisition of Xorovo and bSmart, today Applix Xorovo and Applix Education, business units of the company: the former, specialising in the development of end user and enterprise solutions for mobile devices, the latter, focused on digital publishing services for education. Our Apps have received several international awards and have been downloaded in more than 120 countries, reaching the top 10 of the Stores ranking in over 50 of them with millions of downloads.

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Mobile solutions for
your business.
More value to your ideas.
Corporate Presentation 2015
MOBILE FORWARD

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ABOUT US
Founded in 2010, Applix is a company focused on
Customer Interaction through mobile solutions
that enable brands, publishers and institutions to
create an innovative and effective digital
strategy.
Mobile Forward

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ORGANISATION
Applix is divided into specialised business units
with an innovative approach
Business Units
Dedicated to the
enhancement of content,
Applix Digital Publishing
designs and develops
services and solutions to
support companies and
publishers in facing the
digital and mobile world.
Focused on the
development of innovative
solutions for the digital
school sector, it is one of
the main players in the
Italian educational
publishing industry.
It creates custom-made
applications, m-sites and
mobile projects, also
integrating immersive VR
experiences . It has already
received several
international awards.
The first business in Europe
to launch onto the market
a builder which enables
users to develop mobile
Apps in self-provisioning
without having coding
skills.
It plans and develops
so"ware platforms offering
end user and enterprise
solutions for the Apps
market. It provides services,
solutions and R&D for the
Group.

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Claudio Somazzi
Founder and CEO
Marco Cirilli
Founder and CMTO
Salvatore Carta
BU Managing Director
Emanuele Putignano
BU Managing Director
Raffaele Dapiaggi
CFO
Claudio Somazzi started his
entrepreneurial challenge at
the end of 1980s first in the
world of traditional media
(radio, publishing and
television), then in digital
publishing (web and mobile).
Journalist, writer, passionate
about new technologies, he
launched important
initiatives in the video games,
music, web communities,
and in the digital rights
management field.
A"er the establishment and
development in 2003 of the
investment company Digital
Magics where he was a
partner, in 2010 he founded
Applix with Marco Cirilli.
Marco Cirilli has more than
twenty years of experience in
the project management of
so"ware development in
companies like Inferentia
and FullSix as international
partner, and in Digital Magics
as Group COO. He studied
information technology at
Università degli Studi di
Milano. Passionate about
digital technologies, always
looking out for innovation
and digital developments.
In 2010 he founded Applix
with Claudio Somazzi,
managing all product
developments.
From 2005 Salvatore Carta is
IT Department researcher at
Cagliari University. His
studies moved from
networks-on-chip to
recommendation, mobile
and web 2.0. He wrote more
than 50 publications with the
Peer Review. In 2008 founded
Xorovo, of which he’s CEO
and CTO, an excellence
example in mobile Apps
landscape and for web 2.0; in
2012 joined Applix becoming
CTO. He manages the
development team in Cagliari
of Applix Xorovo, the factory
of the Group.
Graduated in physics in
Milan, he earned a master
degree in Multimedia in Paris
(Beaux Arts - Télécom). He
has always dealt with
multimedia in the publishing
industry. He worked at
Gallimard and once back in
Italy he created the
multimedia division of
Paravia Bruno Mondadori
(later Pearson Italy). In 2000
Emanuele founded with
Michela bSmart learning,
consulting & solutions, today
Applix Education, Italian
leading company in digital
education.
Raffaele Dapiaggi graduated
in Economics at Pavia
University (1997).
A"er his studies, he started
his career as auditor in
Ernst&Young.
A"er this first experience, he
gained experience in the
financial and development
areas working in listed
technology societies such as
Fullsix, Digital Magics (where
he worked as CFO) and
Arvedi Group.
Since the beginning of 2011
he has been working in
Applix as Chief Financial
Officer.
EXECUTIVES & BU DIRECTORS

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Jean-Claude Dubuis
Business & Program
Director
Federico Vittadello
Business & Product
Development
Michela Barbieri
R&D Officer
Giuseppe Farina
Art Director
Luciano Martucci
Senior Advisor
Always focused on the
publishing world, in the late
‘80s Jean-Claude joined the
RCS team. He designed and
created the first LAN Ethernet
in Solferino Street, introducing
the PC in his editorial staff and
the first email system. In the
first 2000s he le" the “paper”
and took the helm of the first
digital experimentations. He
laid the foundation for a Lab
with the purpose of moving
first steps in the R&D. He met
Applix and embraced its
philosophy. He manages the
development and operations
of Applix Digital Publishing.
Federico Vittadello gradueted
in engineering. He started his
career as the person in charge
of the planning and
management of Jumpy
portal’s Sport Channel. He
worked as Content Partnership
Manager and Project Manager
for British Telecom and he was
in charge of Buongiorno’s
mobile offer. In 2004 he moved
to RCS as Director of the
Mobile area and person in
charge of the Digital
Innovation Lab. In 2013 he
worked at Il Sole 24 Ore, in
charge of Digital Products and
Services, until he met Applix.
Passionate about innovative
research and experimentation
in educational technology.
A"er an extensive experience in
the educational and publishing
fields, in 2000 she founded
with Emanuele Putignano
bSmart srl (current Applix
Education). In 2006 she wrote
the concept of the first
interactive textbook, with user
personalization features in
Italy, which has become the
core of Hachette Éducation’s
platform. In 2011 she defined
the concept of bSmart
platform and is now feeding
its development.
A"er a double degree at the
Design Faculty of the
Politecnico di Milano and at
the College of Design and
Innovation of the Tongji
University in Shanghai,
Giuseppe Farina started his
career as graphic designer in
several Italian and foreign
companies.
Then he focused on and
specialised in User Experience
and User Interface.
He has been working in Applix
since 2011, at the beginning as
UI&UX Designer and
a"erwards leading the design
team as Art Director.
President of IBM Italia, member
of the Consiglio di Presidenza
of Assolombarda and of the
Board of Confindustria,
member of the Executive
Committee of Fondazione
Fiera Milano.
Co-founder of THINK! , he
works as Senior Advisor for
some Italian companies. In
2006 he was General Manager
Sales of IBM. In 2005 he was
Vice President Sales, for the
industry sectors in South-
Western Europe, and Vice
President of the Financial
Services Sector for Southern
Europe.
MANAGEMENT & ADVISORS

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February 2010
Applix birth
January 2012
Nuance partnership
January 2012
Xorovo acquisition
November 2011
Financial round of €3 million
July 2011
Mycromags launch
February 2011
Viewerplus launch
December 2010
Appdoit launch
February 2012
Opening of Shanghai office
July 2014
AppdoitPRO beta release (integration with IBM Worklight)
June 2014
Atex partnership
December 2014
bSmart acquisition (today Applix Education)
MILESTONES
March 2015
Opening of Buenos Aires office

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From concept to delivery.
Applix’ main characteristic is its ability to manage all the different steps in
the creation of digital projects, with particular reference to those projects
which need a specific expertise in Customer Interaction.
Development, tech integration, front-end and prototyping are totally
followed by our team using existing technologies or inventing new ones.
WHY APPLIX?
65 sector experts A vertical company
focused on mobile
Proprietary solutions
Fast Prototyping Managing all the
process
Full management of
complex projects

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LINES OF BUSINESS
Applix is one of the
leading companies in
Italy focused on three
main lines of business:
Mobile
& Apps
Education
Digital
Publishing

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Applix changes
publishing
products into
digital experiences.
We support publishers and
companies in turning their
business into digital.
From converting paper-based
versions into interactive editions
to creating web and mobile
projects, our proprietary
solutions allow to manage and
distribute publishing products
and content in a fluid and
innovative way, monitoring all
readers’ and customers’
activities.
LINE OF BUSINESS
Digital
Publishing

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DIGITAL PUBLISHING
Our business unit entirely focused on
designing and developing services and
solutions that enable to enhance our
clients’ content and publishing products
for the digital and mobile world.
Applix Digital Publishing supports not only
traditional publishers, by ensuring that
their readers live a consistent user
experience across multiple channels, but
also all the companies that want to build a
digital strategy from their publications and
create new business opportunities.
For further information visit the website:
www.applixgroup.com

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Applix develops
and promotes
solutions for
digital education.
We accompany students and
teachers in educational paths
through innovative products
specifically studied for
modern schools.
Applix promotes the
evolution of training activities
contributing to the digital
transition of the education
industry.
LINE OF BUSINESS
Education

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Our business unit specialising in the
development of innovative digital
solutions for Education.
It searches for new paradigms and ways to
provide technology at the service of
teaching and learning, creating solutions
for the B2C and B2B markets.
Applix Education offers students and
teachers with the educational platform
bSmart, rich in content and integrated
tools, and supports companies and
publishers through customised services
for the digital transformation of their
content.
For further information visit the website:
www.applixeducation.com
EDUCATION

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LINE OF BUSINESS
Mobile &
Apps
Applix offers
tailor-made
solutions for the
needs of each
client.
Thanks to our experience
in the mobile world we
make our technologies
and our innovation skills
available to turn any
project into a
customised mobile
product.

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MOBILE & APPS
Our business unit which stands out for
the several international mentions and
awards it has received thanks to its
Apps.
Applix Special Projects focuses on
providing ad hoc projects entirely
customised according to the client’s
requests and the users’ needs. It
develops tailor-made applications and
m-sites, integrating immersive
experiences for VR devices and
Proximity Marketing technologies that
enable to interact with the environment.
For further information visit the website:
www.applixgroup.com

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MOBILE & APPS
Our business unit specialising in the
creation of Apps in self-provisioning,
the first business in Europe and among
the first 10 worldwide to launch a
builder which enables users to develop
mobile applications without having
coding skills.
Thanks to the partnership with IBM
Worklight, in 2014 it launched
AppdoitPRO, a MEADP for the
development of multiplatform Apps
from a visual prototype based on a
library of templates.
For further information visit the website:
www.appdoit.com

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ADD-ON SOLUTIONS
Our
technologies
Applix offers
proprietary add-on
technologies.
We have developed
technologies that can be
embedded into our solutions
and our clients’ products.
We create unique and engaging
mobile experiences providing
all the necessary tools to set
effective and successful digital
strategies.

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OUR TECHNOLOGIES
APP-BI
Know your readers
APP-BI is a business intelligence tool that
enables to select targeted KPIs and set
effective marketing strategies.
A unique suite based on a proprietary
analytics solution totally dedicated to
mobile digital publishing and that also
provides features for user profiling and
direct marketing, all in one integrated
platform.
For further information visit the website:
www.app-bi.com
App-BI is a product developed by Applix Xorovo,
an Applix Group company.

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OUR TECHNOLOGIES
Mycromags
Personalised
white label
news aggregator
Mycromags is a proprietary
platform that operates as a news
aggregator and records users
preferences according to what
they read and search on national
and international web sources.
In this way users become
publishers and readers at the
same time, choosing the news in
order to create their own
customised stream with real-time
updates.

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OUR TECHNOLOGIES
Bubble Viewer
Dive into reality
The proprietary technology by
Applix which enables users to
plunge into detailed 3D
reconstructions of maps and
places.
A realistic and engaging
experience for smartphone and
tablet, showing unlimited digital
worlds: users only need to move
with their device to have a 360-
degree vision of the reconstructed
environment and interact with it.

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OUR TECHNOLOGIES
Wearables, Nearables
& Beacons
Applix always devotes its resources to
the research for and the development
of solutions that meet the evolution of
the sector, offering ever more products
related to immersive experiences on
VR devices, smartification and
proximity marketing.
We create projects able to interact with
users and the surrounding
environment, improving engagement
through state-of-the-art technologies
such as wearables, nearables and
beacons.

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IMMERSIVE VR
Immersive virtual reality
experiences
Among the first companies in Europe to develop
business applications with Oculus and VR
technology, Applix creates Apps specifically
conceived for virtual reality devices, allowing users
who are wearing the viewer to dive into realistic 3D
reconstructions of environments and products.
The VR technology is extremely
versatile and can be used in
several sectors – above and
beyond gaming – to live everyday
experiences (exhibitions, events,
retail) in a completely new way.

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Best iPad
App Italia
2011
4 international awards
Top 5
iPad App
USA
2011
Unity 3D
Award
2011
Gran Prix
Möbius
2011
2014
The only Italian innovative company ever mentioned by Steve Jobs
+120
countries where our Apps have
been downloaded
+50
countries where we have reached
the Top 10 in the Stores
8.6 million
App
downloads
3
continents we are based in
(Europe, Asia and America)
17.000
Apps developed
with Appdoit platform
48%
market share
(Italian digital magazines)
+1.300
publications
digitised per year
OUR NUMBERS

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PARTNERS
OUR MAIN CLIENTS

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MOBILE FORWARD
www.applixgroup.com
info@applixgroup.com
Marco Cirilli
Founder and CMTO
marco.cirilli@applixgroup.com
Claudio Somazzi
Founder and CEO
claudio.somazzi@applixgroup.com
EUROPE
Milan
Applix
Centro Direzionale Magnolie,
Via Milano 37/c, 20064, Gorgonzola (MI)
Applix Education
via Pergolesi 11
20811 Cesano Maderno (MB)
Cagliari
Applix
Via Stanislao Caboni 3
09125, Cagliari
Applix Xorovo
Centro Direzionale Pittarello,
Ex. S.S. 131, 09028, Sestu (CA)
AMERICA
Buenos Aires
Applix
Defensa 1217
Piso 1, Depart. B
C1143AAA, Buenos Aires
ASIA & PACIFIC
Shanghai
Applix
Jin Hang Tower
Room 1007, Wan Hang Du Road 83,
Shanghai