Session 16, Raaz

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Revisiting the Social in CSR. A Post-structuralist Perspective. CSR Communication Conference, Amsterdam 2011

I. Mainstream CSR-discourse ,[object Object],[object Object],[object Object]

II. Criticism of the Mainstream ,[object Object],[object Object],[object Object],[object Object],[object Object]

III. Post-structuralism ,[object Object],[object Object],[object Object],dissociation from

IV. Post-structuralist social sciences ,[object Object],[object Object],[object Object],[object Object]

V.  Sociological objection ,[object Object],[object Object],[object Object],[object Object],[object Object]

VI.  Normative objection ,[object Object],[object Object],[object Object]

VI.  Normative objection ,[object Object],[object Object]

VII. Implications ,[object Object],[object Object],[object Object],[object Object]

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ZAHA RADm ARCHITECTS, BEUING CENTRAL BUSINESS DISTRICT COM PETITION PROPOSAL, 2010. STUDIES OF FORMAL MUTATIONS. ALL IMAGES COURTESY ZAHA RADIO ARCHITECTS. Patri!? Schumacher Editor's Note: This text is excerpted from a lecture Patri!? Schumacher gave in Los Angeles at SCI-Arc in September 2010. Pararnetricisrn And the Autopoiesis Of Architecture It's great to be at SCI-Arc. I had two great days to see what's going on here, and I think what I have to say speaks, to a certain extent, critically to what is going on here. The lecture is a variation on a lecture I have been giving this year. I've added an element that relates to my forthcoming book, The Autopoiesis ofArchitecture, which is an attempt to create a comprehensive and unified theory of architecture, and which features parametricism as the last chapter of volume two. The argument is that parametric ism continues the autopoiesis of architecture, which is the self-referential, closed system of communications that constitutes architecture as a discourse in contemporary society. The book is in two volumes. Volume one, a new framework for architecture, is coming out in December [released December 7,2010] and then a new agenda for architecture appears in volume two, probably four to six months later. It is difficult to summarize, but just to raise a bit of curiosity about this, I will make an argument for a comprehensive unified theory is of interest. A comprehensive unified theory of and for architecture is important if you are trying to lead 400 architects across a multiplicity of projects, touching all aspects and components of contemporary architecture in terms of programmatic agendas and at all scales. With a unified theory one is better prepared to manage the different designs, designers, and approaches that run in different directions, fight each other, contradict each other, and stand in each other's way. I am also teaching at a number of schools, the Architectural Association Design Research Laboratory [AA DRL] being one of them, an expanding group that is now 150 to 160 students. Here again there is an issue in trying to converge efforts so that people don't trip over each other and get in each other's way. The need for a unified theory is first of all to eliminate contradic tions within one's own efforts - so one doesn't stand in one's own way all the time. If you go around from jury to jury, from project to project, you one thing here, another thing there, and further ideas come to mind; by the third occasion 63 you might be saying and doing things that don't gel, don't cohere. You might be developing ideas about architecture's societal function. You might be concerned with what is architecture, what is not architecture, to demarcate against art, engineering, etc. You might think of yourself as pan of something like an avant-garde and try to develop a theory of the avant-garde. Or think about design media, the .

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Session 16, Raaz

1. Revisiting the Social in CSR. A Post-structuralist Perspective. CSR Communication Conference, Amsterdam 2011

10.

11.

Session 16, Raaz

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