Nairobi, 14th July, 2014. Presentation by Charles Kiinde Mutuku (Mobipay Kenya Limited) at the "Plug and Play" day of the Fin4Ag conference.

2. BACKGROUND
• Agrilife service has been developed by
Mobipay Kenya Limited a technology-based
company registered in Kenya and which is
locally owned.
• Agrilife platform; aims at facilitating linkages
of agri-producers (smallholder farmers in
groups) and other value chain actors to unlock
their potential and open new possibilities in
Africa’s agriculture sector via the mobile
phone or web platform.

3. AGRILIFE INTRODUCTION
• Agrilife is highly data driven and this data is
converted to offer solutions, trigger business
opportunities and enhance linkages.
• Agrilife being cloud-based can easily
integrate/interface with any operating
system to offer agri- technology solutions to
facilitate & impact on farm production,
aggregation, produce quality, traceability,
access to markets, insurance, finance, etc and
at affordable fees to the smallholder farmers.

4. AGRILIFE’S CORE PILLARS
• Collecting CREDIBLE DATA e.g. farmers’ bio info,
farm status info, historical info & production
info.
• Creating farmers’ VISIBILITY to value chain-
actors & enhancing LINKAGES in the value-chain.
• Offering CONVENIENCE to farmers to access
services when needed & affordably via mobile
phone platform.
• UNLOCKING THE POTENTIAL within the farmers’
value chain eco-system.

5. THE COMMON VALUE CHAIN
ECO-SYSTEM
Smallholder Farmers
Farmer
Groups /
Aggregators
Service Providers
Farmers’ credit scoring engine
Buyers/Processors/Millers
Banks, MFIs &
Saccos
Underwriters
Animal
Insemination
Fertilizer, Seeds &
Animal Feeds
Pesticides &
Animal Health
products
Transport
AGRILIFE PLATFORM

6. BENEFITS TO
SMALLHOLDER FARMERS
• Farmers’ are credit rated/appraised based on
current deliveries, historical data, farm –status data,
etc to facilitate access to services.
• Farmers can access credit services through mobile
phone requests at their convenience.
• Farmers on transacting at service providers via
phone based POS (point-of-sale) devices, visibility &
traceability will be provided.
• SMS notifications to farmers on deliveries &
transactions done in the value-chain.
• Charges are not paid by farmers but spread to other
value chain players.

7. BENEFITS TO OTHER VALUE
CHAIN ACTORS
• Improved farmer visibility via Agrilife platform to enable
better tailoring of products/services by service providers to
suit the farmers and at affordable rates.
• To vital value chain actors e.g. farm in-put providers, their
payment is done in 72hrs for the services rendered thus
boosting their business cycles.
• Policy makers & research scholars will have credible data
about the farming community, for better decision making &
for enhancing of research.
• Enhancing trade & information flow that benefits the
interaction of value chain actors and farmers.

8. TURNOVER ON AGRILIFE
PLATFORM 2013 & 2014
Month Paid payroll Paid payroll
in millions (2013) in millions (2014)
Jan 0 288
Feb 0 90
Mar 0 77
Apr 98 76
May 150 29
Jun 134 22
Jul 48
Aug 33
Sep 88
Oct 129
Nov 101
Dec 167
Total(KES) 948 582
Total(USD) 10.77272727 6.613636364
0
50
100
150
200
250
300
350
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Millions(KES)
Months
TURNOVER IN AGRILIFE 2013 & 2014
Paid payroll in
millions (2013)
Paid payroll in
millions (2014)

9. DAIRY FINANCING
IN 2013 & 2014
-
2.00
4.00
6.00
8.00
10.00
12.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
DeliveredMilk(MillionLitres)
Months
Litres of Milk
Delivered (2013)
Litres of Milk
Delivered (2014)
Month Litres of Milk Litres of Milk
Delivered (2013) Delivered (2014)
Jan - 9.60
Feb - 3.00
Mar - 2.57
Apr 3.27 2.53
May 5.00 0.97
Jun 4.47 0.57
Jul 1.60
Aug 1.10
Sep 2.93
Oct 4.30
Nov 3.37
Dec 5.57
TOTAL 31.61 19.24

10. CONTACTS
2nd Floor-North Star Offices,
Lenana Road-Nairobi, Kenya.
+254 717 352739 (mobile)
+254 20 2115725 (landline)
paymentsolutions@mobipay.co.ke
www.mobipay.co.ke
www.agrilife.co.ke