O tema da Bits foi datability e a palestra de encerramento abordou o fenomeno da trasnformação digital que está ocorrendo com muita velocidade. As quatro ondas tecnologicas (cloud, analytics, mobile & social) estão mudando o cenário da sociedade e das empresas

1. Transformação Digital
Como vai afetar as empresas e nossas vidas?
Cezar Taurion
Consultor senior
ctaurion@gmail.com

2. Carlota Perez: Five Historical Waves of Economic and Social
Transformation

3. Through several decades of history there have been shifts in the IT
market that have helped clients gain new types of value…
1980 2000
Mainframe
PC
Internet
Eras of IT Deployment - Illustrative
$
Challenge solved Value created
Mainframe automates high frequency
transactions
Transforms and scales back-office
functions, making possible modern
corporation
PC’s automate individual transactions
Transforms individual capability and
productivity, re-engineering the corporation
Internet automates interactions
Transforms and launches business models,
accelerating the global economy
?
2020

4. 4
“It’s now too late to have a digital strategy. What you need is a
business strategy that includes digital” (Institute for the Future)
Degreeofeconomicimpact
(functions,industries,geographies)
Digital products and infrastructure
• Digital products (e.g. Music,
Entertainment)
• Infrastructure (e.g. Telco, Software, IT
Infrastructure)
Digital distribution and web strategy
• e-commerce (e.g. Retail,
Electronics)
• Efficiency through web strategy
(e.g. Government)
Late 1990s 2000s 2010s
Limited
Time
Pervasive
Digital transformation is becoming pervasive
* Note: Digital transformation of business models impacts both public and private sector organization
Digital transformation of business
models*
• Mobile revolution
• Social media
• “Hyper digitization”
• Power of analytics

6. A SOCIEDADE
HIPERCONECTADA
TECNOLOGIA
PERVASIVA E
COMPUTAÇÃO
SOCIAL
UM NOVO
AMBIENTE DE
TRABALHO
TUDO EM
TEMPO REAL
UMA NOVA
GERAÇÃO

10. Midias sociais fazem parte do dia a dia do
brasileiro

11. Celulares/ smartphones/tablets já se igualam em numero à
população do planeta…

13. As coisas acontecem muito rapido no mundo cada vez
mais hiperconectado

17. Quem é esta geração digital?

20. Computing is not about computers anymore. It
is about living!

24. Forecasts call for billions and billions of
connected devices
24
“In 2020, Over 30 Billion Connected
Devices Will Be In Use.” – Gartner
“There will be 212 B devices or things
connected to networks by 2020” - IDC
“Driven by reducing price per
connection and the consequent rapid
growth in the number of machine-to-
machine (M2M) connections, we
expect the number of connected
objects to reach 50bn by 2020 (2.7%
of things in the world).” – Cisco
“There are more than 10 billion wirelessly
connected devices in the market today; with
over 30 billion devices expected by 2020..” –
ABI Research
“From vehicles and smart phones to
containers and machines – by 2015
more than six billion things will be
connected to the internet.” – Bosch

25. The 3rd generation of computing platform, the 3rd phase of the
Internet, and the explosion of Big Data are colliding to form a perfect
storm of disruption and transformation

26. Cloud Virtualization
Social
Business
Mobile
Big Data
Data
Visualization
Security
Sustain-
ability &
Green IT
Analytics
Consumerization
BYOD
Part of trend analysis is exploring how trends interact with each other
Gamification
Digital
Marketing
IoT
Cognitive Computing
Software
Development
(DevOps)

27. Mobile Adoption Continues to Explode
5.6
Billion
Personal
Devices Sold
1Trillion
Connected
Devices
41% CAGR
Wearable
Wireless
Devices
2013 2014 2015

28. And Ultimately Changing How Individuals Are Getting Things Done
62% use
devices for work
related email
47% use
devices to read
and write docs
41% use
devices to access
work related apps

29. Top Five Connected Applications Projected by 2020
Connected Car
By 2020 90% of new passenger cars sold will have some form of vehicle platform, up from 10% in 2012
Clinical Remote Monitoring
Clinical remote monitoring estimated to generate US$350 billion in healthcare cost savings and benefits
from pre-emptive action.
Security
Enhanced remote monitoring and flexible security management is estimated to drive US$250 billion
worldwide by 2020
Assisted Living
Saving associated with people being supported in their own homes rather than care homes will be
USD$270 billion.
Pay as you drive insurance
UK’s Automobile Association claims that PAYD can save drivers up to USD$1,300 per year.

30. Mundo cada vez mais data-driven...

31. Big Data refers to how to collect, store, and manage
information that comes into an enterprise so that it can be
harvested for decision making
31

32. E você ainda pensava que lia sozinho(a)?

33. Sentiment Analysis

36. Buying is also shifting - towards pursuit of greater business value
Technology is
increasingly being
seen as a
strategic asset
for leaders
The CIO’s role is
being elevated and
reshaped to focus
increasingly on
business value
LOB influence
over IT spending
is continuing to
grow
Source:
IB
M Global CEO Study
2012
Survey Q1 “What are
the most important
external forces that will
impact your
organization over the
next 3 to 5 years?”
Over 75% of Smarter
Analytics, Commerce
and Workforce
software purchases
involve a C-Level LOB
exec in at least one
stage of the decision
process
By 2016, 80% of
new IT investments
will involve direct
participation by LOB
executives with
LOBs taking the lead
decision-maker role
in half or more of
those investments
By 2015, 35%
of enterprise IT
will be
managed
outside the IT
department’s
budgets
35%Budgets
to be
outside IT
40%LOB will
lead
75%Involve
LOB
Source: MDI, Gartner, IDC respectively
• More than one-third of CEOs see their CIOs
taking on a business leadership role outside of IT
• By 2017, CIO’s spending directed to initiatives
that grow or transform the business (as opposed
to cost reduction) will grow from 30% to 50%
Source: IDC, Worldwide CIO Agenda Top 10 Predictions, 2013; Gartner Nexus of Forces Changes Everything, January 2013

37. 1 2
3 4
CIO: Chief Innovation Officer (Chief Digital Officer)
ou
Career Is Over?

38. Não tem escolha: ou surfa a onda digital ou morre afogado...

41. Cezar Taurion
ctaurion@gmail.com
@ctaurion
Facebook
Linkedin