An assessment of where awareness and trust meet the challenges of reimbursement, planning and advocacy within the decision-making processes of care for seniors.

2. Table of Contents

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5. EXHIBIT #3: MEDICARE BENEFIT PAYMENTS BY TYPE OF SERVICES
2010 MEDICARE BENEFIT PAYMENTS = $509 BILLION
Source: Congressional Budget Office, Medicare baseline, August 2010

6. EXHIBIT #4: GROWTH IN MEDICAID LONG-TERM CARE SERVICES EXPENDITURES 1990-2009
$122B
$115B
$109B
$92B
$100B
Home and communitybased care
$75B
$54B
Institutional care
$32B
1990 1995 2000 2002 2004 2006 2008 2009
Source: KCMU and Urban Institute analysis of HCFA/CMS-64 data

7. EXHIBIT #5: INTRODUCING HOME-BASED CARE INCENTIVES TO THE BROKEN ROI/REIMBURSEMENT MODEL
Source: HealthSense, modified by TripleTree Research

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13. EXHIBIT #5: CONSUMER-CENTERED HEALTHCARE COMMUNICATIONS
Source: TripleTree Research

14. EXHIBIT #6: PERSONALIZED, ANALYTICS-DRIVEN HEALTH CARE COMMUNICATIONS
Source: TripleTree Research

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1
The results of this survey were issued by the National Council on Aging (NCOA) and UnitedHealthcare on September 19, 2011, in a release
titled New Survey: Beneficiaries, Boomers Remain Confused by Medicare. 1,00 seniors ages 65 and over and 500 “leading-edge” baby
boomers ages 60 to 64 to gauge their understanding of the Medicare program.

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21. TripleTree Research