Social media 101 for BarkWorld Expo
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My session was entitled Social Media 101. BarkWorld Expo is THE pet social media conference covering ALL facets of social media & pet education for the thriving online pet community! This is my second year as a speaker here, and Precious aka @Imajackrussell and I love this conference.
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Social media 101 for BarkWorld Expo
- 1. Social Media 101BarkWorld Expo 2011 By Cheryl Lawson @PartyAficionado @Imajackrussell
- 4. What is Social Media ?
- 6. You Can Not Control The Conversation
- 7. But you can influence it
- 8. It’s all about engagement
- 10. More than 800 million active users 50% of active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook
- 13. What else is new?!
- 15. What About Bad Comments?
- 17. Twitter is an information network. Millions of people, organizations, and businesses use it to discover and share new information. 230,000,000 Tweets per day 100,000,000 + active users
- 19. Speak Tweet Mention Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!“ Hashtag Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- 20. Speak Tweet Retweet RT When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly. Message If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"
- 22. A PICTURE IS WORTH A THOUSAND WORDS WORDS
- 23. A PICTURE IS WORTH A THOUSAND WORDS
- 24. When People Search, Will They Find YOU?
- 25. Picture This SEO
- 26. Photo SEO
- 27. Got Video?
- 28. Go Live!
- 29. Ustream.TV
- 30. Is Your Site Mobile Ready?
- 31. Is there an App for that?
- 37. Listen
- 42. Think Like a Publisher
- 44. Create a Timeline Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
- 45. Communicate
- 46. Collaborate
- 47. Entertain
- 48. Engage
- 49. Go Offline
- 50. Explore
- 51. Enjoy!
Notes de l'éditeur
- The New kid on the block. A very powerful tool in personal branding. We wont spend much time on it today. At the very least. Set up your profile. The about section, upload/link your photos, and add links to your blog, Twitter feed, Facebook, etc. Google plus has Google Juice. Has been the top 5 referrer to my website since I joined. June 28.
- Before we get too far, I want to introduce social bookmarking. Delicious, Stumble upon, Diigo, Catch, Evernote, Etc.
- What is Social Media
- Here’s where most traditional marketers have issues.
- Now that you know the basics, let’s take a look at a few of the social networks.
- Facebook Founded in 2004 has over 750 Million active users
- What’s NEW… What’s not new at Facebook
- A page on Facebook that everyone should LIKE.
- SEO for Photos – Search engines LOVE photos (& video)
- Vimeo is another option.
- Ustream.TV Livestream.com
- Would your product, service, benefit from a mobile app?
- Your community, who are the influencers?
- Channel Twitter, Channel Facebook, Channel Youtube, Channel Google+
- You don’t have to be on every site. And you don’t need to start everything at once.
- meet your friends, followers, and fans offline
- Thank you. ??s