Kiwanis Membership: If You Love Your Club, Share it
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Presented at the 2014 Florida Kiwanis District Convention on methods for membership development through better marketing, networking, and branding of Kiwanis.
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Kiwanis Membership: If You Love Your Club, Share it
- 1. If You Love Your Club, Share it! Presented by C. Todd Smith Florida District Membership Chair, 2013-14
- 2. WHAT IS THE SECRET TO MEMBERSHIP?
- 3. YOU!
- 4. 100% of the people you don’t ask to join Kiwanis will not join.
- 5. YOUR CLUB’S TO DO LIST: 1. Each club must have a membership committee chair. 2. Hold regular membership committee meetings. 3. Conduct regular membership drive initiatives (suggested for October, February, May, September).
- 6. YOUR DIVISION’S TO DO LIST: 1. Each division should have previously identified growth team members. 2. Identify “new-club builder” and “club counselor” in each division. 3. Develop and implement growth plan for the division.
- 7. Take something you love Share it with others Make it a part of your life
- 8. Love It.
- 9. Share It.
- 10. Live It.
- 11. Is your club ready for new members? • When do you meet? • What are your dues? • What are your membership requirements? • How often are your service projects? • What are your service projects?
- 12. FLEXIBILE OPTIONS Club Satellites - meet less, more service Corporate Memberships 3-2-1- Club For more info, attend my workshop Sat. 2:15 pm - Royal Palm II
- 13. Now that your club is ready, where do you find potential members?
- 14. MEMBERSHIP IS ABOUT MARKETING Share your story (Elevator Pitch) – Why My Club What's Our Community Impact How do we do it? and PRACTICE telling your story Assign a PR person for every project to maximize exposure. PR before and after the event and marketing materials at the event
- 15. If you’ve asked everyone you know to join Kiwanis, then you need to meet some new people.
- 16. Networking for Members to Invite to your Recruitment Meeting What are the top 10 key events in your community? What are the personal characteristics that are best suited for attending each one? Who will represent the club at which event? Coordinate attendance at these events just like you do at an interclub. Don’t forget to wear Kiwanis-branded apparel and have current Kiwanis marketing materials. • Chamber of Commerce Expo • Community Expo or Festivals • HOA Neighborhood Events • Business Club or Networking Events • Non-profit Fairs • Church or School Events
- 17. BUILDING PARTNERSHIPS WITH COMMUNITY PARTNERS Ask the charities, schools, churches that you work with to help you recruit a member Visit with your local elected officials and ask them for recommendations for members Join chamber and attend/sponsor chamber event
- 18. Sponsor a lunch and learn or CLE for local bar association or professional association (like CPAs) Meet with clergy and ask for member recommendations Invite your Facebook Friends to a service project – not a meeting Reach out to SLP members and their parents People like to help if you ask for their help
- 19. Recruiting a Key Clubber? Contact is KEY! • Be involved and have a relationship with the Key Club or CKI club • Attend last meeting of the year, host an end of year party, OR host a event to talk about continuing their K family involvement at the next level • Start a Club Satellite for former Key Club Members in your area
- 20. Does your club maintain an email database of potential members? @ Speakers at meetings, participants in events, fundraisers, golf tournament.
- 21. Spreading the word about Kiwanis is easy. Just click “Like”.
- 22. Branding Matters See the new Kiwanis Brand Guide at: www.KiwanisOne.org/brandguide
- 27. Plan a Membership Event: A systematic process to organizing a membership event 1. Order the materials 2. Set up your team 3. Plan your guest event 4. Develop a prospect list 5. Mail out information (maintain email list)
- 28. A systematic process to organizing a membership event 6. Invite prospects personally 7. Hold your meeting 8. Follow up 9. Welcome new members 10. Plan your next event Worksheets and checklists are available at www.KiwanisOne.org/lovemyclub
- 32. C. Todd Smith Email: todd@yourPIattorney.com facebook.com/ctodds ctoddsmith.com 407-841-8294
Editor's Notes
- When you love something—when something really matters to you—you want to share it. You want other people to love it with you. You want it to be part of your life. So, that’s The Formula: Take something you love Share it with others Make it a part of your life Love it. Share it. Live it. (visual next 3 sides)
- “Love it” addresses the fact that Kiwanians have unique reasons why they became and remain members. It asks us to draw on what we love about Kiwanis when talking about Kiwanis with others. The “Love it” concept also applies to clubs that need resources to address challenges and opportunities to ensure the club experience is the best possible—to ensure they can, indeed, love their club. This is a win for our members and for the communities the club serves. The Formula picks up its “Love it” component from the early “I Love My Club” campaign, which will be continued throughout the initiative.
- “Share it” is what happens when members love their clubs. It’s human nature to tell others about great experiences we’ve had with products and services. That’s why the “Share it” component of The Formula encourages us to spread the word about our clubs. This applies to word-of-mouth, personal invitations to club events. It also applies to external tools and initiatives that help clubs strengthen membership—and it applies to opportunities and resources for opening clubs in communities that don’t yet benefit from Kiwanis.
- “Live it” is what happens when we love our Kiwanis experience and, by sharing it with others, strengthen our clubs—increasing opportunities for incredible community service. The “Live it” component of The Formula includes everything from proudly wearing a Kiwanis pin to engaging in service and fundraising activities in the community. It is living Kiwanis out loud. When it comes to club membership, a new era has brought new challenges. The Formula is our way of meeting those challenges. The Formula is a multi-year initiative to increase Kiwanis membership in existing clubs and expand Kiwanis’ reach to communities that don’t yet have a Kiwanis club. Motivated people like you who open clubs in your division are a vital part of The Formula. In fact, your leadership is integral. And this education session will set you up for success in this leadership role.
- When someone “Likes” the Kiwanis Page for the first time, a message will appear in their news feed that says they “like” Kiwanis which is visible to all their friends. Wall posts on the Kiwanis Page will appear in the news feed of every person that “Likes” the Page. You can share the Kiwanis page with all your friends at one time by clicking “Share” and share the post on your personal page for all your friends to see. If you comment on the post, that will also appear in your news feed. EVERYTHING IS CONNECTED and EVERYTHING IS SHARED with all of your friends just by clicking “Like” and “Share”.
- Why now is the time – service by email rule
- Once the team has recruited the minimum required number of members, it’s time to begin the process of organizing the club. Use pre-organizational meetings to prepare the club to be organized. Once the club is official, the official organizational meeting is where the club elects its officers and adopts the bylaws. If you choose to hold two pre-organizational meetings, we suggest dividing the process up this way. Meeting 1 Encourage members to get to know one another. Offer an introduction to Kiwanis and explain how a Kiwanis club works. Refer to the new-club orientation program at www.kiwanis.org/newcommunities. Explain the process of forming the club. Encourage potential leaders to be on the nominating committee, which is chosen at the next meeting. This is also a good time to discuss organizing a fundraiser, such as a silent auction, at the club’s charter night to help the club raise funds for its service account. Silent auctions promote the club in the community and increase attendance at charter night. This type of fundraiser gives the new club an event to rally behind. It can also be a way to invite other people to join. Refer to the Planning a charter night silent auction tool in the Resources section. Meeting 2 Answer questions about Kiwanis. Discuss the agenda for the official organizational meeting. Informally appoint the members of the nominating committee, which handles club elections. Review key decisions to be made at the official organizational meeting. The sample agendas on pages 32 and 33 in your workbook may help you set a professional tone.
- Once the team has recruited the minimum required number of members, it’s time to begin the process of organizing the club. Use pre-organizational meetings to prepare the club to be organized. Once the club is official, the official organizational meeting is where the club elects its officers and adopts the bylaws. If you choose to hold two pre-organizational meetings, we suggest dividing the process up this way. Meeting 1 Encourage members to get to know one another. Offer an introduction to Kiwanis and explain how a Kiwanis club works. Refer to the new-club orientation program at www.kiwanis.org/newcommunities. Explain the process of forming the club. Encourage potential leaders to be on the nominating committee, which is chosen at the next meeting. This is also a good time to discuss organizing a fundraiser, such as a silent auction, at the club’s charter night to help the club raise funds for its service account. Silent auctions promote the club in the community and increase attendance at charter night. This type of fundraiser gives the new club an event to rally behind. It can also be a way to invite other people to join. Refer to the Planning a charter night silent auction tool in the Resources section. Meeting 2 Answer questions about Kiwanis. Discuss the agenda for the official organizational meeting. Informally appoint the members of the nominating committee, which handles club elections. Review key decisions to be made at the official organizational meeting. The sample agendas on pages 32 and 33 in your workbook may help you set a professional tone.