5. Rules
Please ask your questions: This will increase
the chance to get an answer.
Feel free to share opinions.
Tweets, Blog, etc. - That’s all allowed. (Send
a link, please!)
6. Today...
Not talking about..
● Social media
marketing
● Messaging
● Manipulation
Talking about:
● Inclusive strategy -
including social
● Storytelling
● Meaningful sharing
● Solving people’s
problems
● Connecting
@ctrappe
TrappeDigital.com
21. How to get there?
Decision time: Do you want to?
Commit the time
Decide what to share!
Constant, relevant, new!
“On Facebook much?”
@ctrappe
TrappeDigital.com
22. Things you share
● Brand voice
● Topics of expertise
● Fit into business goals
23. Tools
Make it a habit
Pick the right tools
Go
Measure what works and what doesn’t
@ctrappe
TrappeDigital.com