Blogging is one of the most effective ways to build your brand online. Unlike some online outlets, Blogging actually allows you to earn money from your posts. Here is an adaptation that I created from several classes and clients that needed some more information on blogging.

2. Getting Started
• Where to get a Blog
– Wordpress
– Blogger
– Type-pad
– Active Rain
• Several options are free, however for best
results look for blogs that come complete with
SEO (search engine optimization) packages like
Yoast for Wordpress

3. Getting Started
• After you choose your blog platform, select a
visually appealing theme for your blog
• Make sure to complete your online profile to
100%
• Don’t be afraid of your first post, find a topic
and “press it”

4. Blogging fundamentals
Blogs are one of the most important aspects of
your online life.
• Why Blogs are important
• Using blogs in the Business of real estate
• Bringing in the Money

5. Why are Blogs needed in Real Estate
• A business blog is optimized to achieve real
business and marketing goals
• Specifically designed to provide relevant,
interesting, and educational information to
your targeted buyers.
• If you want more leads and clients, blogging is
a must

6. Why are Blogs needed in Real Estate
• Companies that blog have 55% more website
visitors and 70 % more leads then those who
do not.
• 57% of companies have acquired a closed
customer transaction through blogs

7. Why are Blogs needed in Real Estate
• Blogs are great for SEO
• Each post is indexed as a webpage; more
posts= more potential visitors, leads,
customers.
• Use posts to optimize your information to
your target market. Solve their problems.
• It takes time, put a 3-6 month timeframe to
grow your keyword footprint

8. Why are Blogs needed in Real Estate
• Keyword footprint is the number of keywords
that are indexed
• As more are indexed, your industry rank will
increase
• This allows you to attracts new traffic to your
site
• Dominate Google, Bing, and Yahoo

9. Why are Blogs needed in Real Estate
• Convert your blog into a lead generating
machine
• The more posts you have, the more
opportunity you present to customers
• Online monopoly; Location, Location, Location

10. Why are Blogs needed in Real Estate
• Thought leadership
– If you have years of experience, convert your
understating of the market to text and develop
your leadership in the industry
– If you are new to the business, research and
answer questions of your target market
• Trust building
– Providing the right answers to the right people will
build trust with the online community

11. Why are Blogs needed in Real Estate
• Showcase expertise in your industry
– Show how you are different
– Develop content that answers the questions your
target market is asking
– Teach them what you know, they are looking to
learn
• Prospects will see you as an expert and they
assume your service is expert service

12. Why are Blogs needed in Real Estate
• Gary Keller says build a database and feed it
every day
• A blog provides you the fuel for increasing
your database
• Over time your post will be indexed and
interest will grow- translation, you will receive
leads through your blog posts

13. Blogging Basics for Real Estate
• Content is king
• Inbound marketing is all about content that is
worth talking about
• High quality content is rewarded with social
shares and inbound links
– Inbound links are huge in SEO
– Companies that blog have 97% more inbound links

14. Blogging Basics for Real Estate
• Think of your target market
• Create content for this market to ensure that
it is content that your target market is
interested in
• Use their terminology
• Focus on the target market first, not Google

15. Blogging Basics for Real Estate
• Know your target market
• What topics appeal to them
• Make a list of the 5-10 most common
questions they will ask you
• Provide practical solutions, not products or
services

16. Blogging Basics for Real Estate
• Solve problems of your target market
– Building trust
– They will come back to your blog
– Assist in the action they will take

17. Blogging Basics for Real Estate
• Best Practices
– Write eye catching title
– Address one topic per post
– Write relevant, educational content
– Be consistent and frequent
– Optimize for target market
– Include images and format well
– Do not miss out on conversion opportunity

18. Blogging Basics for Real Estate
• Eye-catching titles
– Create action direction – entice action
– Must contain keyword – only one KW
– Brief – no more the 90 characters
• One Keyword per post
– Do not move off topic
– Use the Keyword as the main topic for the post

19. Blogging Basics for Real Estate
• Write relevant, educational content
– Answer questions about trending topics
– Showcase your knowledge of industry
• Be consistent and frequent
– For the best results at LEAST 2x week
– Allows SE to crawl our website

20. Blogging Basics for Real Estate
• Optimize for target market
– Create multiple articles on different topics
– Answer questions that target markets have and
don’t have
– “Best Of” lists and “Worst Of” lists are a great way
to start
– SEO
• Keyword in title, page title, and meta description
• Keyword should be on image files and Alt tags

21. Blogging Basics for Real Estate
• Formatting
– Some posts can be very long
– Use bolded text
– Include sub headings, numbers, and bulleted lists
– Use images(creative commons;
http://us.creativecommons.org
– Include links within the text

22. Blogging Basics for Real Estate
• Do not miss out on conversion opportunity
– Include call to actions in different areas of your blog
• Bottom of every post
• Within the text of the blog, when relevant
• On your sidebar

23. Blogging = Money
• How to transform your blog into a money
making entity
– Follow the steps above and now develop the
content
– Be educational, trustworthy, and relevant
• What to blog about…

24. Blogging = Money
• Topics to blog about
– Recent Industry news
– Common questions
– Long tail KW
– Respond to other blogs
– Invite guest bloggers
– Hot topics in the industry

25. Blogging = Money
• Promote your blog
– Website
– Social Media
– Email marketing
– Press releases
– Business cards

26. Blogging = Money
• Measurability
– Number of views
– Subscriptions
– Inbound links
– Article strength
– Trends

27. Takeaways
• Create Remarkable industry related and
educational content
• Be consistent and frequent
• Optimize for target market with keywords for SEO
• Include calls to action in each post
• Promote your blog content through several
different channels
• Measure and analyze your blog for updates