2. Executive Overview
We are creating world-class custom apps for NBA teams that will blow away what’s currently
in market. Here is why you should join the program:
The Best Apps for NBA Teams
• Custom graphic designs optimized for sports fans
• Intuitive, powerful and engaging features for fans
• A long-term and continually enhanced product roadmap: not a short-term solution that get’s “left behind”
High Value for an Affordable Price
• Get premium apps at an affordable investment level by working with multiple teams
Share Knowledge With Your Fellow Franchises
• Learn what other teams are doing in mobile, what’s working and share the best tactics
• Share marketing materials to generate awareness and connect with fans on the fastest growing platforms
New Revenue Opportunities
• Revenue generated from highly sponsorable assets and subscriptions
• Introduce new platforms to your existing sales mix
• Upsell/extend current sponsorships
• Capitalize on increasing mobile commerce (eg. merchandise, tickets)
We have Done This Before
• We have created group app programs in sports for the collegiate conferences (ACC, WCC, Mountain West) and over 60
individual schools – so we are used to working with a large number of teams that have varied input, requirements and budgets
3. Contents
Silver Chalice Background
NBA Features & Mockups
AMP Platform
Timeline
Sponsorship Sales Package
Program Details
Silver Chalice Work
4. Silver Chalice is a Trusted Partner in Sports
We create top apps for big names in sports & we are excited to work with NBA teams.
We Know Digital Sports
We have successfully worked across the sports landscape to help rights holders build real digital businesses. Sports is in our
“DNA” with our team having spent meaningful parts of their careers working in sports production, technology and wireless.
Proven Development Capabilities
We have built great products and platforms everywhere including web, mobile, tablet, Facebook, YouTube and iTV.
Execute Beyond Development
We don’t deliver great products and forget about them - we nurture, improve and support them. We will dedicate a product manager
to this project that will live and breathe NBA team apps.
Flexible Approach
We know that each team is unique and we are ready to create a mobile program that can have flexibility in pricing, timing and
features to accommodate all teams. You will find us to be very dedicated, hard working and tenacious partner that will strive to do
great things on your behalf.
5. Flexible Home With the Most Important Content Upfront
Flexible
• Rich image-driven home with custom
content relevant to the time/day/season
• Game Previews/Recaps
• Videos
• Editorial
• Photos Galleries
• Home scrolls for more content
Intuitive
• Well accepted “pocket” navigation is
always accessible and allows access
to all sections of the apps
6. Beautiful Rosters & Powerful Stats
Player Roster
• Leverage beautiful player imagery for
rich profile views, not just a boring list
• Integrate player social feeds, season/
career stats and relevant tagged videos
• Can integrate coaches and
cheerleaders if desired
Player Stats
• Beyond “stats” to useful, dynamic and
customizable visualizations
• Fans can customize data and views,
and share these on social networks
• Future visualizations can be added or
modified
7. Immersive 2nd Screen Game Center
• A fantastic 2nd screen experience to complement or supplement the live game
• Stats “re-imagined” and presented in rich, compelling graphical manner for the
game, team, players and historical matchups
• In-app purchase for premium content:
• Potential content: live audio, digitized programs, media guides, game notes
• Integrate native payments with Apple iTunes and Google Play stores
FPO: TABLET GAME CENTER
9. Aggregate Official Social Hub
For Teams
• Aggregate all official social, news and blogs into one place
• Prioritize favorite networks and hide ones you don’t use, or give higher
proportion to certain content (eg. some teams have lot’s of video they
want to feature)
For Fans
• Filter by sources/networks/players you are most interested in
• Login to social networks to post from and check-in to this hub to
engage with the team and players
For A Sponsor
• Highly sponsorable section that will drive lots of usage
• Example: “Real-Time” presented by AT&T
FPO: Player Filter
10. Additional Features
Schedule
• Unique calendar layout that drives use with dedicated game pages, and TV/radio channel finders
• “State of the game” drives the available features:
• Pre-Game: Tickets, pre-game video, editorial, past matchup recaps, tickets, sign-up for alerts
• Live-Game: Click to live game center
• Post-Game: Editorial/video game recaps and archived stats
• Potential travel sponsor of the schedule with a “flight finder”
Alerts
• Leverage automatic and manual alerts to drive repeat/daily usage
• Programmatically created using existing SMS alert logic
• Create new/rich alerts with near real-time high-impact images, or video clips (pending NBA guidelines)
In-Venue
• Venue information like maps, facilities, parking and traffic
• Integrate venue sponsors or promotions
• In the future could integrate digital ticketing (eg. Apple Passbook)
Ticketing
• Ticketmaster mobile web view integration for instant access to ticket purchasing
• Links to relevant tickets on schedule view
• Last minute ticket alerts
Other
• Overall and Conference standings
• Fanatics mobile web merchandise store integration
• Advertising platform to monetize display and video placements
11. Silver Chalice Advanced Media Platform (AMP)
Our data translation platform powers the back-end of all our mobile products and makes it
easy to bring complex content/data to new platforms:
Custom Designed Mobile Apps
Users
Advanced Media
Ingest, Normalize & Distribute Data
Platform V3.0
Integrate 3rd Party Partners
Data Sources
NBA Content & Data
News,
Audio/ Tickets &
Blogs, Statistics Rosters UGC Ads Live Audio Other...
Video E- Commerce
Social
12. Timeline
We’ve outlined this timeline to launch by September 2013, with ample time for season start:
2013 February March April May June July August September
Kick-off & Requirements
Project Kick Off
In-Person Discovery Summit
Deadline to Sign-Up
UX Designs
UX Kick Off
Wireframe Review #1
Wireframe Review #2
Finalize Wireframe Designs
Creative Designs
Creative Kick Off
Creative Review #1
Creative review #2
Finalize Creative Designs
Development
Engineering Kick Off
Quality Assurance
Architecture Planning
Data Feed Augmentation
Development
Beta Builds
Final Testing
Final Approval
App Store Submission
Apple - iTunes
Android - Google Play
Launch
Ongoing Dev & Support
13. Sponsorship Sales Package
We understand many teams want to sell a high value “presenting sponsor” and we will
provide materials to help upsell an existing partner or find a new one.
Presenting sponsor could have the below, or more/different/custom activation:
Loading Screen Social Hub Navigation Game Center
14. Program Details: Simple for Teams to Go Mobile
Price: $40,000 annually
• $20,000 at launch and $20,000 half-way through each year
• Deferred payment is designed to allow for revenue to be sourced from sponsorship/ads and subscriptions
• Three-Year agreement: 9/1/2013 – 6/30/16, sign-up by March 1 to be live for the 2013 season
What You Get: End-to-End Products & Service
• Custom designed native apps on iPhone, iPad and Android Smartphone by September, 2013
*Android app will built to potentially add Android Tablet specific versions in the future
• Dedicated Silver Chalice product manager to manage the relationship, work and ongoing support
• If premium subscriptions are implemented, Silver Chalice will keep 30% net revenue to cover additional support costs including
live stream testing and monitoring, user support and feedback
• App Infrastructure costs are included (hosting, reporting with KPI analysis, alerts etc.), except video hosting
• We publish the apps in the Apple iTunes and Google Play stores under team-owned accounts with appropriate descriptions and
screenshots, and manage the submission and QA processes with the app stores
• 3-layers of compressive support after launch:
• Technology: 24/7 support for the mobile apps functionality, 99% up-time, back-end services and operating system
updates for major releases on iOS and Android
• Team: Support and training for the team to program content in the apps (although most of the content will automatically
populate) and plan a prioritized a 3-year feature roadmap
• Users: Support users of the apps by actively monitoring usage, analytics and feedback
• Annual development enhancements to take advantage of future device functionality and to respond to team/user needs
• Annual design enhancements to improve the app experience
