The document provides a summary of creative marketing campaigns and trends from October 2011. Key highlights include: 1) Microsoft launched a print campaign showing people forming the shape of an Xbox controller to promote their Kinect motion sensor device. 2) An agency in Spain used life-sized melting ice statues to represent lives lost to skin cancer each year. 3) Axe released a Halloween commercial depicting a "hot girl vs zombie" encounter. 4) Durex promoted safe sex through a website claiming to offer virtual sex experiences.

1. CULTURAL FUEL TREND REPORT – October 2011 / ISSUE IX THE HUMANKIND AGENCY

3. Inspiration

20. ELECTRICAL BILLBOARD Australia's first volume produced electric car provides the power for the poster. Nice idea to dramatize the benefit. HL: i-Miev. Australia’s first volume produced electric car is on sale now. Source: http://adflash.eu/neue-werbung/elektrisches-billboard/

21. FROM THE RUG TO THE MOVIE DIRECTOR This TV commercial showcases how inspiring the television channel Canal+ is. Check it out on Youtube: http://www.youtube.com/watch?v=3393O1uD_w8

22. VW BLUEMOTION ROULETTE Volkswagen have turned a Norwegian road into a real time game of roulette using Google Maps. In order to highlight the main feature of the new Golf BlueMotion car (its low fuel consumption), in a meaningful and memorable way to consumers, Volkswagen created the BlueMotion Roulette game. To do this they drove a Golf BlueMotion up Norway’s route E6 on a single tank of diesel and encouraged users to bet on when the car would run out of fuel. The ones guessing it right would win the car. Via: http://www.digitalbuzzblog.com/volkswagen-bluemotion-online-roulette/ Agency: Try Reklamebyrå Watch on Youtube: http://www.youtube.com/watch?v=GB84fiYr-Bw&feature=player_embedded#!

24. GO BEYOND THE COVER Dermablend succeeds in showing the qualities of their product, their Leg and Body Coverage Concealer – in a very impactful and effective way! Via: http://www.dailymail.co.uk/tvshowbiz/article-2051604/Lady-Gagas-Zombie-Boy-Ricky-Genest-NO-tattoos-Model-covers-DermaBlend.html Check it out on Youtube: http://www.youtube.com/watch?v=KtUUOxskTA0

25. LANDSCAPES – LAND ROVER DEFENDER The advertising agency Y&R Brand in Milan show us a simple, but effective way of communicating Land Rovers alleged attributes – that with Land Rover you can „go beyond“. Source: http://www.stillad.com/landscapes-land-rover-defender-5925.htm

26. BECK‘S SOBRIETY TEST Leo Burnett In Serbia for Beck’s beer have launched a mobile app as an extension of their “When I drink, I don’t drive” campaign. It’s a super simple sobriety test: Prove you are sober by inserting a key into a moving keyhole (you need to keep the key in for 25 seconds). If you fail to do this, then the application will automatically call a taxi that will come to pick you up and drive you home. The application features a GPS service, so the taxi will know exactly where to find you. Via: http://www.adverblog.com/2011/10/05/becks-sobriety-test/ See how it works on vimeo: http://vimeo.com/28550446

27. CATCH YOUR BREATH –TERRA TRAVEL DDB in Brazil has made a „breathtaking“ campaign for the travel agency Terra. See the photos enlarged: http://www.stillad.com/catch-breath-terra-travel-5951.htm

28. SWITZERLAND’S ORIGINAL TOURISM ADVERTISING Switzerland Tourism has launched a new winter advertising campaign featuring a real Swiss weather prophet, Martin Horat. Twice a year, him and his colleagues from the Muotathal Valley predict the weather for the next six months by observing Nature. One colleague looks at pine cones. Another looks at mouse holes. Martin Horat makes his forecast for the coming winter by studying the behaviour of ants. Via: http://theinspirationroom.com/daily/2011/swizterland-tourism-weather-prophet/ Agency: Spillmann/Felser/Leo Burnett See the commercial on Youtube: http://www.youtube.com/watch?v=G0y1QZtoDK4&feature

29. GOOGLE: THE ONLINE CHECKOUT IN REAL LIFE Ever wondered what some of those annoying checkout experiences online would actually be like in real life? Well, here is Google’s take on them. A satirical 2 minute video highlighting just how important getting the checkout experience right actually is. Via: http://www.digitalbuzzblog.com/google-the-online-checkout-in-real-life/ See it on Youtube: http://www.youtube.com/watch?v=3Sk7cOqB9Dk

30. STOP MOTION: THE KING OF LEGOLAND For those of us who used to love their toys, this stop motion video will take you on a journey of transformation from toy to toy as you might have collected them back in the 80′s… It’s just one of those videos which are great for pause entertainment! Via: http://www.digitalbuzzblog.com/stop-motion-video-the-king-of-legoland/ See it on vimeo: http://vimeo.com/30039500

31. TEENAGE MUTANT NINJAS ARE EVERYWHERE Check out more photos at: http://teenagemutantninjanoses.tumblr.com/ .....if you start seeing it through the eyes of the author of teenagemutantninjanoses.tumblr.com. A bit silly, but very cute and fun as well. Via: http://gothamist.com/2011/10/17/teenage_mutant_ninja_noses_makes_us.php

32. TOYOTA AUTO BIOGRAPHY The next commercial for Toyota is one year old, nonetheless it’s still a cute and refreshingly different spot in the world of car advertising. Via: h ttp://www.animade.tv/?p=1976 See it on vimeo: http://vimeo.com/20251658

33. ENGAGING THE CITIZENS - BEN ALI A huge banner of the former president Ben Ali in Tunisia, who fled the country after massive protests from the population in January 2011, evokes engagement and even anger among the people passing by. Some people decided to rip the banner down and what appears underneath is a new banner saying: „Beware, dictatorship can return. On Oct 23rd, VOTE“. Via: http://www.ibelieveinadv.com/2011/10/engagement-citoyen-ben-ali/ See it on youtube: http://www.youtube.com/watch?v=yxWvgASA_Q4&

34. A BAD PART AFFECTS THE ENTIRE SYSTEM A simple but effective print ad by AlmapBBDO, Sao Paulo, Brazil, for VW original parts. See it on: http://adofdamonth.com/volkswagen-original-parts-bad-part/?utm_source=rss&utm_medium=rss&utm_campaign=volkswagen-original-parts-bad-part

35. COMMONWEALTH BANK OF AUSTRALIA: I AM AUSTRALIAN See it on Youtube: http://www.youtube.com/watch?v=O-0dNLyMn34 Goodby's spot for The Commonwealth Bank of Australia humanizes the bank, which is celebrating its 100th birthday. The black and white spot features a woman reflecting on Australian identity and history by focusing on notable heroes in its past and how the CBA has been around through it all. Via: http://creativity-online.com/work/commonwealth-bank-of-australia-i-am-australian/24961

37. HIDE YOUR TIE WHILE EATING NO MORE Or just dress up for dinner with this napkin tie. Source: http://designyoutrust.com/2011/10/27/best-gadget-of-the-week/31-20/

38. HONDA: MILLION MILES JOE’S SURPRISE PARADE Maine resident and Honda owner Joe LoCicero took his trusty 1990 Honda Accord to over 1 million miles, the longest that model has ever gone. To honor LoCicero, Honda threw him a surprise parade, complete with floats, a marching band, stilt walkers, an airplane banner, giant signs featuring his blown-up face--as well as a well-deserved award--a brand new 2012 Honda Accord. Via: http://creativity-online.com/work/honda-million-mile-joe-parade/24983 Watch it on Youtube: http://www.youtube.com/watch?v=CF0L1YmcZIQ

39. TRENDS

45. DIVING INTO THE PAST’S FUTURE VISION The next clip shows how Apple in 1988 envisioned how the technology in the future would be an integrated part of our everyday life. With the „Knowledge Navigator“ you could keep track on your appointments, gather information on the „University Research Network“ and even speak with other people simultaneously as you could see them on the screen! Sounds familiar? Via: http://www.fanboy.com/2011/10/knowledge-navigator-implications-apple-further-explores-the-future-in-1988.html See on Youtube: http://www.youtube.com/watch?feature=player_embedded&v=xp4aRpcX5So#!

49. INSIGHTS & OPINIONS

59. HOW ARE YOU? BREAK THE ICE IN FOREIGN LANDS The average tour guide translation for “hello” in different languages are dull and often not really what the locals say. Skype gives you an example of phrases on how to really greet native speakers in their own language. Check out all at: http://www.onlyinfographic.com/2011/skype-infographic-%E2%80%93-how-are-you-today/

63. Released by Planning Department Frankfurt October 2011 For submission of interesting news, inspiration and comments please submit to planning@leoburnett.de