Dell has the Highest share of voice in PC Market
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A social study by @simplify360 on the four popular PC brands Dell, Lenovo, HP and Sony
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Dell has the Highest share of voice in PC Market
- 1. LENOVO SOCIAL MEDIA LANDSCAPE SIMPLIFY360 SOCIAL MEDIA PERSPECTIVE 1
- 2. THIS REPORT IS AN ANALYSIS OF SOCIAL MEDIA CHATTER FOR 4 DIFFERENT TECHNOLOGY BRAND. LENOVO, SONY, DELL AND HP. PREPARED BY SIMPLIFY360 2
- 3. SOCIAL CHATTER AROUND SONY,LENOVO,HP & DELL WERE MONITORED FROM 1JUL,13 – 10JUL,13. 118K RELEVANT CONVERSATIONS WERE RECORDED FOR ANALYSIS. 3
- 4. 56% 3% 12% 29% BUZZ SHARE OF BRANDS Source: 1Jul,13 – 10 Jul,13 using Simplify360 4
- 5. 12% OF POPULATION WHO TALKED ABOUT LENOVO ALSO TALKS ABOUT DELL, BUT THEY RARELY TALK ABOUT SONY AND HP. SONY. 5
- 6. 58% OF POPULATION WAS FOUND TALKING ONLY ABOUT DELL, HP, SONY AND NOT LENOVO. 6
- 7. SOCIAL BUZZ ACROSS DIFFERENT PLATFORMS YouTube Twitter News Google+ It can be observed that HP has prominence on Google+, Sony on Flickr and YouTube, and other are dominated Dell. Dell HP Lenovo Sony Flickr Facebook Discussions Lenovo has consistent presence over most of the platforms beside Customsites and Flickr. Customsites are selected forums and review sites. Customsite Blogs 0% 20% 40% 60% 80% Source: 1Jul,13 – 10 Jul,13 using Simplify360 100% 7
- 8. Sony Lenovo HP India Russia Romania Argentina New Zealand Nigeria Morocco Others Hong Kong United Arab Emirates Dell Pakistan Spain France Brazil Italy South Africa Colombia China Greece Philippines Belize Malaysia Germany Japan Ecuador Netherlands Singapore Indonesia Canada India United Kingdom United States Australia SIMPLIFY360 SOCIAL BUZZ ACROSS DIFFERENT REGIONS Source: 1Jul,13 – 10 Jul,13 using Simplify360. The cities are ordered in terms of their highest buzz share from left to right. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
- 9. Source: 1Jul,13 – 10 Jul,13 using Simplify360 DEMOGRAPHIC OF PEOPLE TALKING Sony Lenovo 13-20 21-30 HP 31-40 40+ Source: 1Jul,13 – 10 Jul,13 using Simplify360 Female 27 % Male 73% Dell 0% 20% Most people talking about the brands are Male and of age around 31-40 years old. 40% 60% 80% 100% 9
- 10. Source: 1Jul,13 – 10 Jul,13 using Simplify360 TECHNOLOGY WISE SHARE OF BUZZ 47% 20% 12% 11% 10% Laptop, Notebook, Ultrabook PC Mobile Tablets Wearables 10
- 11. TECHNOLOGY SHARE AMONG BRANDS Ultrabook Notebook It can be observed that Lenovo has consistency across different technology beside the wearables, where we see the dominance of Dell. Its due to their recent news buzz around their entry into the wearable device market. Sony dominates the Phone/Mobile buzz share and almost zero elsewhere. Whereas HP has negligible presence in all area. Desktop Dell Wearable HP Tablet Lenovo Sony Phone PC Laptop 0% 20% 40% 60% 80% 100% Source: 1Jul,13 – 10 Jul,13 using Simplify360 11
- 12. Dell BRAND ATTRIBUTES We can observe that there are hardly any buzz around the different aspects of PC/ Tablets/Laptops for Sony. HP has almost negligible presence. On the other hand we can see that for Lenovo people are talking about its Touch technology and more Dell its their monitor. Beside these, RAM equally talked about both Dell and Lenovo. People are talking about battery more for Dell than Lenovo. Hardly any buzz around design. Lenovo Sony RAM 800 CPU 600 Touch 400 Bluetooth 200 Screen 0 Design Monitor Wireless Battery Keyboard Source: 1Jul,13 – 10 Jul,13 using Simplify360 12
- 13. OPERATING SYSTEM BUZZ In terms of buzz around operating system, 68% of share is that of Windows, 25% about Android, 6% around iOS and remaining 1% around Linux. Among these OS, Dell has more buzz around Windows, whereas Lenovo has around Android. IOS Android Dell HP Lenovo Sony Linux Windows 0% 20% 40% 60% 80% 100% Source: 1Jul,13 – 10 Jul,13 using Simplify360 13
- 14. CHATTER AROUND LENOVO PRODUCTS 14
- 15. WORD CLOUD AROUND THINKPAD HELIX 15
- 16. THINKPAD HELIX WAS MOSTLY TALKED FOR ITS REVIEW SINCE IT WAS LAUNCHED 6 MONTHS BACK AT CES 16
- 18. LENOVO IDEAPAD YOGA BUZZ CONSISTED OF REVIEWS AND QUERIES 18
- 19. SIMPLIFY360 SAMPLE CONVERSATIONS AROUND LENOVO IDEAPAD YOGA ü Where I can find camera in lenovo ideapad? ü Playing w/ my new Lenovo IdeaPad U310. Decent "ultrabook" for my trip. 1st time using Windows 8!! #pleasedontdieonme ü Lenovo Ideapad us3 10 it's good for games like Minecraft? ü this Lenovo Ideapad touch is nice Slide No. 19 ü I have found my back-up if I can't get an alienware... the lenovo Ideapad y500 or y510p with dual GT750s! Which I think is pretty great! ü @colodner Thats what I got:) the Lenovo ideapad. If that's it then I would highly recommend it! ü @jtf107 it is a Lenovo ideapad. its touchscreen. I love it. ü @amys_bus_ticket It's a Lenovo IdeaPad Yoga. 13", thin & lightweight, keyboard flips around to the back so it's like a tablet. Really cool.
- 20. SIMPLIFY360 SUMMARY The report shows that in terms of buzz Lenovo is below Dell and Sony, but it is consistent across different social media profiles. Most chatter for Dell was about its entry into wearable device tech, whereas for Sony it was around its mobile device market. Most of the chatter is concerned with the reviews of the product and discussion on its different features and functionality. Slide No. 20 Among all the other brands, DELL stood as one of the only brand closely associated with Lenovo.