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Company overview ,[object Object],[object Object],[object Object],[object Object]

Coverage Knowledge Centres Engagements Market reports Consulting Telecoms IT Services Software Commercially minded Accessible Opinionated Client focused Innovative Collaborative Quality data Authoritative analysis Forward focus Interactive delivery Core Strengths Values Markets Products & Services London - Paris - Cologne - Boston - Tokyo - Hong Kong - Melbourne - Seoul Helping our clients make better decisions… … Save time & make money Corporate strategy & business planning Product development & commercialisation Targeting & influencing the market Market & competitive analysis

Ovum Telecom Research Coverage New topic areas: - Emerging Markets - Telco Operations - Devices Consistent expertise across fixed, mobile and emerging markets Better map to industry structure and client needs

IT Knowledge Center - structure

Level 3 Ovum Knowledge Center © Copyright Ovum 2007 www.ovum.com

What is a Knowledge Centre? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Ovum Knowledge Center ,[object Object],[object Object],[object Object],[object Object]

Why use the Knowledge Center ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ovum’s KC helps clients make better decisions, faster Competitor Tracking Sales and Channel Management Customer Tracking New Product Development and Commercialization Corporate and Strategic Planning Core expertise - CI Director - Market Research Manager - Sales Director - Business Development Director - Channel Manager - Marketing Manager - Brand Manager - Insight Manager - NPD Director - Innovation Manager - Board Members - EMC - Strategic Planners Decision makers Maintain or obtain competitive advantage ,[object Object],[object Object],[object Object],Identify correct partners, improve pricing power - Detailed market data - Country market drivers data - Distribution channel data - Daily news and comment Enhance customer proposition, improve customer targeting ,[object Object],[object Object],[object Object],[object Object],Accelerate delivery of profitable new revenue streams - Future product trends database - New product launch profiles - Market trends research Make more effective strategic and business decisions, faster ,[object Object],[object Object],[object Object],Benefit / ROI Knowledge Center Tools

Time saving functionality Extract or clip information; build custom reports and presentations The Knowledge Center gives you the tools to extract or clip information. Download report chapters instantly into Word or PDF format, or export individual tables and figures into Excel and PowerPoint. Use the ‘Build Your Own…’ function to save selected clips, figures, tables, articles or report sections into your own personalized reports or clippings library for future reference. Alerts, Save Searches and ‘Ask an Analyst’ functionality Set up ‘alerts’ to receive email notification of our latest research or news articles sent straight to your desktop or mobile – you choose how to let the Knowledge Center help you stay ahead of market trends and identify new product development in your industry. Want to ask an analyst a question about our research (maybe you'd like to know how we calculated a specific figure or what our views are on a particular reported issue)? Simply select the ‘Ask an Analyst’ option and type your question. A member of our analyst team will reply. Navigate and search across the Knowledge Center and within reports Advanced search functionality enables you to run a search across all Knowledge Center content. Refine your search by searching within your results or browsing by further by data type, geography, industry or issue. You can then save your search for future reference. All reports and briefs are displayed with hyperlinks to chapters, sections, tables and figures. Find the exact information you need by running a search across a report’s content. Results are highlighted for instant visibility.

Level 3 Notes and useful pages © Copyright Ovum 2007 www.ovum.com

Ovum IT Research Coverage Software Focus IT Services Focus

Product coverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company coverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Country coverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Financial deals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Knowledge Center Pricing ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Knowledge Centre Pricing Rational (Cont.) KC pricing in practice

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