This document discusses managing an online business and provides information on various related topics. It begins with an agenda covering click-and-mortar strategies, online marketing case studies on companies like Amazon and Google, and principles of innovation. Next, it discusses today's information society and Mauritian technopreneurs. Specific online marketing tactics like search engine optimization, viral marketing, and affiliate marketing are also mentioned. Case studies on Amazon, Google, and web startups are listed. The document concludes by inviting questions on the topics discussed.