Martin Belam's presentation at the 2008 IA Summit

1. IA for tiny stuff: Exploring widgets and gadgets Martin Belam IA Summit, April 2008 currybet.net

2. The information stone age

3. The (hand) written word

4. The printed word

5. The librarian era

6. The World Wide Web

7. "The Widget"

8. Why widgets? “ Users have already made it clear that they want their content, their way. Those publishers locked into the Web 1.0 portal mindset will find themselves losing market share. While it's impossible to project where the market will be in 18-24 months, forward-looking publishers will begin to engage their users with widget technology and move forward with their users”. Barry Graubart – ‘Widgets for Content Distribution: A Shift in the Internet’ http://web.fumsi.com/go/article/share/2637

9. Typical simple widget architecture

10. This really is the simple widget architecture

11. Introducing 'Nom Nom'

12. The Marketing Team widget

13. The Sales team widget

14. The Technical Team widget

15. What the user actually wants…

16. If an e-commerce site is like a busy mall…

17. …then a widget is a more personal space

18. The Sky News widget is flexible Sky ' s widget offers lots of functions - but it means that the user has to configure it

19. Forbes offer a range of pre-configured widgets Forbes take a different approach, and basically offer variations on the same basic widget, pre-configured for the user

20. Time is an under-used dimension

21. Leaving event websites live as an archive is fine

22. A 2008 Olympics widget has a specific lifespan MAY JUNE JULY AUGUST

23. Thank your users when the event is over It costs nothing to be polite. Acknowledge an event is over and thank your users

24. Cross-promote if your widget comes to an abrupt halt Cross-promote another widget if there isn’t going to be any more content for an existing one

25. Mimic a physical environment For most of the week a sports stadium is empty

26. Mimic a physical environment But it comes alive on match-day

27. Give it an inactive state… If there is no current event, why display anything?

28. …and switch it on when needed Wake it up for matches – just like the stadium

29. Easter Eggs

30. U23D Widget U2 fans could unlock hidden video in this widget

31. Engage with your audience offline

32. Super Furry Animals vote The widget worked as online promotion for the tour, and as engagement with the fans

33. Widgets, widgets, widgets

34. IA for tiny stuff: Exploring widgets and gadgets Martin Belam IA Summit, April 2008 [email_address]