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Mailing Smarter
- 1. Mailing Smarter Making Business and Promotional Direct Mail More Relevant Curtis Roberts, Maine Printing Company/MPX
- 4. Touch Point Marketing Process Charting Communication Timing for Better Results
- 10. Postage Impact on Redesign
- 16. Offer Example #1
- 17. Offer Example #2
- 18. Offer Example #3
- 26. CMCC Case Study
- 31. Letters and Flats FROM THIS TO THIS
Notes de l'éditeur
- Let’s look at what the Intelligent Mail barcode can do for your business, today. The top mailpiece image is probably very familiar to most of you. The POSTNET barcode (bottom barcode), encodes the destination ZIP Code for delivery information. Additional barcodes or endorsements are required for tracking and other services. The PLANET Code applied above the address is for tracking, using today’s CONFIRM® Service, and there is text Keyline data for Address Change Service. The second envelope uses the new Intelligent Mail® barcode for letters and flats. It combines all the information into a single barcode. Today, your business can apply the Intelligent Mail® barcode on letters and flats and use them for: OneCode ACS ™ for Address Change Services; OneCode Confirm ™ for tracking and, they are acceptable for automation discounts with or without services – (as long as mailings meet the automation discount requirements). We are very excited by the opportunities and benefits that we see from this new barcode so, in January 2009, we are requiring mailers to use it to receive automation discounts. (CLICK)
- Confirm® Service enables you to track your mail and lets your business know when your outgoing mail is delivered, and for incoming reply mail provides advance notice that a mailpiece is on the way. Traditional Confirm requires both a Planet Code and POSTNET barcode. With OneCode Confirm™ it’s easy to observe that both services are combined into one unique barcode and you gain more “real estate.” We have more than 40 subscribers representing a large number of mailers who are approved to use this service, and, the numbers are growing. In July, we scanned more than 20 million mailpieces weekly, representing more than 50 million scans. How might you use OneCode Confirm? Your business could test a direct marketing campaign with subtle variations within the campaign – Intelligent Mail can give you supporting information to determine which sub-campaign gets the best results, as responses are returned. This gives you the Power to Predict with greater precision staffing, production, and fulfillment requirements. (CLICK)
- Intelligent Mail is about the entire mailing experience. It’s about the new Intelligent Mail barcodes. It’s about entering the mailpiece into the mail stream, and capturing all the information that travels along with the mailpiece. It’s about all the applications and processes needed to ensure information about the mail is easily accessible to the mailer and receiver. Intelligent Mail is about giving you the ability to TRACK YOUR MAIL and provide you with end–to-end visibility into the mailstream. (CLICK)