1. • No differential service
Industry Regulations basis relationship value
• No discounts/offers
• No major price differentiation
• No major product differentiation
Delivering Delight
• Customer Retention
to the Insurance Marketer’s Dilemma • Policy Lapses
• Perceived value for customers
Industry • Brand Loyalty
With over 300 million life policies in force,
substantial premiums and double-digit growth in
both segments (life and non-life), India's
insurance sector has already registered the
largest number of life insurance policies in the
world (Source: IBEF). The industry regulations CC Solution
laid by IRDA to ensure better value for policy • Multi-channel customer
holders pose a combination of challenges to engagement
• Create an immersive and
marketers for life as well as non-life insurers. integrated experience
Creating a 'differentiator' in terms of products, • Conduct in-depth analysis and
pricing, promotion and even service is a tough provide valuable insights
task in this highly regulated environment. • Build strong communities of
consumers
• Ensure smooth execution and
The primary pain-points that marketers face enhance RoI
today revolve around understanding their own
customers, enhancing persistency, increasing
brand loyalty and providing a hook to keep the
customers coming back. However, the capability
to understand your customers and segment them
based on their profile is not an easy task.
Energise with Unica
Propensity and predictive models need to be built
• Improve wallet share
to understand the target users and ensure
• Build relationships
stickiness and longevity.
• Enhance persistency
• Efficient churn management
Here at Customer Centria (CC), we help
insurance companies streamline their marketing
processes and target their customers with the
best possible strategy, using a set of IBM Unica
tools. CC has facilitated several major insurance
companies to engage with their consumers; this
includes IDBI Federal Life Insurance, Bajaj
Allianz and Reliance General Insurance among
many others.
• Personalised offers
Enhanced Results • Persistency
• Share of wallet
• Reduced costs
• Efficiency
customer centria
www.customercentria.com The Customer Engagement & Experience Company
Technology Analytics Interactive

2. End-to-end Solutions – For successful returns
CC's tactical and strategic offerings marry customer engagement to the insurance industry in a way that derives highly satisfactory
returns.
• Acquisition of the right customers through innovative, digital and mobile marketing programs.
• Highly personalised communication to improve client interaction, lower costs and improve marketing efficiencies.
CC’s solution for the Insurance Industry, powered by IBM Unica
IBM Unica Campaign Management
• Improve relationships through right-time integrated
multi channel marketing
• Design campaign strategies to target customer groups basis
their propensity to purchase to increase up-sell and cross-sell
Multi-channel
• Perform natural segmentation of your customers to Communication
understand and market better
Customer
Communication
Customer Insights
and Analysis
IBM Unica Customer Insights IBM Unica Predictive Insights Metrics and Response
Tracking
• Creation of segments based on • Usage of analytical models to create
customer patterns such as buying profile of users likely to lapse IBM Coremetrics
behaviour, payment behaviour,
miscellaneous interactions to • Perform proactive churn management • Track online behaviour and
understand/implement different to reduce the percentage of lapsed users customer profiling to create a
campaign models through data models and profiling robust database of customer
interactions and patterns
Source 3
Source 1 Source 2
Response History and Customer Data
Marketing Data Mart
CC's Centre of Excellence and Product Incubation We provide the full spectrum of services for all
Centre UNICA products
At CC, innovation is imperative. With this in mind, we have instituted a • UNICA Campaign • UNICA NetInsight
Centre of Excellence, to act as the central custodian in our enterprise, • UNICA Interact • UNICA Customer Insight
of innovation and novel product developments. The core deliverables • UNICA Detect • UNICA Predictive Insight
of this team are: • UNICA Leads • UNICA Marketing Operations
• To constantly provide creative solutions for all gaps identified,
educate employees about the adoption of new technologies and
create a pool of global best practices.
Technology Digital Engagement
• Marinate key learnings from each project to create world class
proprietary products that provide over-the-counter solutions to
Marketing Services Loyalty Management
our new and existing clients.
• Some of our ready and under anvil proprietary products include Social Interaction
Insights
Data De-duplication Engine, Loyalty Management Tool, Management
Social Media Listening Tool and many more!
For more information email at
info@customercentria.com