The document summarizes the six pillars of persuasion outlined in Robert Cialdini's book "Influence". These pillars are reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. Various examples are given showing how compliance professionals and marketers leverage these triggers to influence behaviors. Understanding these persuasion tactics allows one to either use or defend against their effects.

1. The Six Pillars Of Persuasion Every One Should Know Check Out This Special Offer “ How to Be an Expert In Persuasion in 20 Days” http://bit.ly/8Fl8MP or check out my website www.custom-hypnosis.com

2. We are conditioned us all to be vulnerable to six specific highly effective, deeply ingrained weapons of persuasion. These tactics, comprehensively analyzed by Dr. Robert Cialdini in his landmark book Influence – The New Psychology Of Modern Persuasion, can make us unwittingly switch from objection to acceptance to compliance regardless of our intent. Get the Book From Amazon – Click Below Influence : The New Psychology of Modern Persuasion