Most of us know hummingbirds are New World birds, they are small and make humming sounds as they rapidly beat their wings. But did you know about Google Hummingbird? How does Google’s Hummingbird differ from the Hummingbirds we know? Take a look at this presentation to learn about Google’s Hummingbird algorithm and its impact on content creators of websites.
6. Google Hummingbird
1. Targeted at answering informational
search queries more efficiently
2. Focus on intent of search query, not
keywords used in search query
3. Long-tail keywords
4. High quality, original, creative, dynamic
content
5. Better results for voice/conversation
searches
June 6, 20142014 Librarian's Day
7. What does Hummingbird help?
June 6, 20142014 Librarian's Day
• Conversational search!
9. Before & after
Search phrase examples
1. “acid reflux prescription”
2. “pay your bills through citizens bank and
trust bank”
3. “pizza hut calories per slice”
June 6, 20142014 Librarian's Day
10. Equip your site for Hummingbird
1.Content
• High quality
• Original
• Write for your intended
audience/reader
• Link content to Google Authorship
June 6, 20142014 Librarian's Day
12. Why Google authorship?
• As an author:
see analytics for your content in search
Distinguish and validate your content in search
results
Get more followers on Google+
Help readers discover your other content on the
web
• As for the web:
• Help users find high quality content on the web
• Empower users to engage with content author
through Google+
June 6, 20142014 Librarian's Day
13. Equip your site for Hummingbird
2. Links
• Link to relevant sites only
• Avoid paid links, spam links or link-
building schemes
• Link to other Google products
• YouTube, Google News, Google Maps,
Google docs etc.
June 6, 20142014 Librarian's Day
14. Equip your site for Hummingbird
3. Keywords
• Provide a few keywords, don’t over
kill it
• Use synonyms or related words
June 6, 20142014 Librarian's Day
16. ii. Checkout Google Suggest
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Other handy tips
17. iii. Up keep content at your site
• Create and maintain an inventory of
webpages
Webpage title
Folder the webpage belongs to
Name of content contributor
Date last modified
Date last reviewed
June 6, 20142014 Librarian's Day
Other handy tips
18. iv. Identify and combat comment spam
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Other handy tips
19. v. Think like a Hummingbird!
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Other handy tips
20. Hummingbird funnel
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Browsing
Exploring
Writing
•How do I find sources for my research
paper?
•How do I know whether a source is
reliable and authoritative?
•What are the library hours?
•What is peer-reviewed journal article?
•How many books can I checkout?
•How much does it cost to print an article?
•How to find an appropriate journal database?
•What are the benefits of using library
subscription databases?
•How to get access to full-text articles?
•How long does it take to get a book via
Interlibrary Loan?
•How do I cite in MLA format?
•Where can I get help for proving reading my
paper?
•How do I add running header?
•How do I indent my citation?
•How do I print my paper?
21. Question
• Now that you are
aware of Google
Hummingbird, how do
you see Hummingbird
affecting you in your
work at the library?
June 6, 20142014 Librarian's Day
22. June 6, 20142014 Librarian's Day
Questions?
Feel free to contact me at
• Vincci Kwong
• Email: vkwong@iusb.edu
• Phone: 574-520-4444