The Spectrum of Do-Gooding, 5 ways to spot a do-gooder and why you should even care.

1. BUSINESS
and the
DO-GOODER
COMPLEX
• SCHIPULCON 2011 | OCTOBER 6, 2011 •
Christopher Valdez Courtenay Siegfried
PRIMER GREY thewhether 20K GROUP 20KCourtenay

2. OK, you have 1.5 seconds.
Tell us about you.
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

3. So, why are we here?
• Spiritual advice? • Making work meaningful?
• Warm fuzzies? • Fostering a culture of do-
• A deeper understanding of gooders?
the universe? • How to spot a do-gooder?
• Why to give an ish?
Unfortunately not. Yes.
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

4. OK, why should we
listen to you?
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

5. Well...
1) My head is bigger than yours.
2) Well, maybe you shouldn't. And that's ok, too.
3) This is just my experience.
Hooray, you're still here.
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

6. OK, now what about
that other one.
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

7. Well...
1) Because I’m special, too.
2) Meaning, this is only my experience. Nothing more.*
*Contrary to popular belief...
we are still like 6 hours short of our spiritual advisor’s certification.
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

8. But..come to find out,
we’re not all that special.
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

9. For Gen Y,
fulfillment matters. A lot.
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

10. of 13- to 25-year-olds
F E E L
personally responsible
FOR MAKING A DIFFERENCE
in the world.
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

11. The spectrum of
Do-gooding ™
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

12. The spectrum of
Do-gooding ™
TIME / MONEY / SERVICES
"We don't do "We respect the "We work with "We only work
jack." common good." a lot of good with great high-
folks. And some- impact causes."
times we're able
to help them do
good."
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

13. 5 ways to spot a do-gooder
Transparency
Openness to change & improvement
Conscientiousness
High standards for social engagement
Happy employees
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

14. 5 ways to grow
a do-gooder work culture
Lead by Make social Identify and Make room Hire the right
example responsibility a expand your for individual people.
core value spheres of passion
influence projects
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

15. Walking the talk
The spectrum of
Do-gooding ™
TIME / MONEY / SERVICES
Bad people suck. When should Is this your end
Not working with it make sense goal?
them does not. to pursue a
relationship?
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

16. Spotting a do-gooder
or do-gooder in the making
Transparency
Openness to change & improvement
Conscientiousness
High standards for social engagement
Happy employees
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

17. Do-Gooder Work Culture
What does that mean?
MAKE
IDENTIFY & ROOM FOR
MAKE SOCIAL EXPAND TO INDIVIDUAL
LEAD BY RESPONSIBILITY NEW SPHERES PASSION HIRE THE
EXAMPLE A CORE VALUE OF INFLUENCE PROJECTS RIGHT PEOPLE.
Nothing happens Don’t do Redefine Make room Look for people
if the top doesn’t business with business for individual who show
agree or...care arms dealers or development. passion projects interests outside
about it. But murderers. Find people for of themselves
don’t make it whom you can
about yourself; have the most
make it about impact.
the company.
-JAY STEINFELD,
BLINDS.COM
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

18. Wait.
Why do I care?
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

19. Because you want a workforce and/or co-workers that are
healthy, motivated and high-performing
Because if one group of people is sick,
the community is sick.
Because you create brand advocates and all it takes is a lil’ of the
ol' good out, good in.
Because it
feels good.
Because it's the
right thing to do.
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

20. BUT
IT’S
•
to just •
S A Y
NO
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

21. Damn do-gooders.
Chris thinks about strategy & creative direction Courtenay is Vice President at 20K Group, a strategic
at Primer Grey, a marketing design team. communications agency with a conscience.
YOUTH YOUTH
AIDS Foundation Houston AIDS Foundation Houston
Houston & Fort Bend ISDs Easter Seals of Greater Houston
CREATIVE CREATIVE
TEDxHouston Contemporary Art Museum Houston
Houston Young People for the Arts
SOCIAL, FAMILY & HEALTH
Child Advocates SOCIAL, FAMILY & HEALTH
Hispanic Family Initiative March of Dimes
A new microfinance foundation Houston Habitat for Humanity
Noah's Kitchen
TECHNOLOGY
A new microfinance foundation
WordCamp Developers Conference
WordPress Meetup TECHNOLOGY
Houston's WordPress Meetup WordCamp Developers Conference
C2 Creative (a creative incubator
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX

22. Touch us.
Christopher Valdez Courtenay Siegfried
PRIMER GREY thewhether 20K GROUP 20KCourtenay
chris@startwithgrey.com courtenaysiegfried@20KGroup.com
@pgteam @20KGroup
facebook.com/startwithgrey facebook.com/20KGroup
SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX