Van Horn Dodge releases it's first quarter newsletter for 2012. Featured stories include charitable donation to Plymouth Ambulance Service, Service Manager's seasonal tip's, dealership news, etc...

1. PLYMOUTH AMBULANCE SERVICE
RECEIVES MUCH NEEDED UPGRADE FROM
VAN HORN AUTOMOTIVE
Van Horn Dodge provided aid to the Plymouth Ambulance Service with a much needed vehicle
upgrade. Van Horn Automotive Group has donated a 2007 Dodge Durango to the Plymouth Ambulance
Service which provided pre-hospital paramedic care servicing the northwestern section of Sheboygan
County area which covers 244 square miles, including the City of Plymouth, Townships of Greenbush,
Lyndon, Mitchell, and Plymouth, Villages of Cascade, Elkhart Lake, Greenbush, Glenbeulah, and Waldo.
They also service portions of the Townships of Herman, Lima, Rhine, Russell, and Sheboygan Falls.
When Brian Goelzer, of the Plymouth Ambulance Service can into the Van Horn Dodge showroom
back in September, he knew two things, the Ambulance Service didn’t have much to spend and their
incident response vehicle, a 1999 Chevrolet Suburban, wouldn't last much longer. After discussing details
of the deal with Brian, Bob O’Connor, a Van Horn Dodge sales expert, spoke with senior management
1st Quarter 2012 about what the company might be able to do to help the ambulance service. Recognizing the importance
of the ambulance service not only to Plymouth but the surrounding rural communities, the automotive
Volume 4, Issue 1
group is providing a no-charge lease of the 2007 Durango for three years. This vehicle upgrade, to the
Flex-Fuel equipped Durango, will assist emergency medical services personnel to continue their services
In this issue: while providing a fuel cost savings.
The Van Horn Automotive, a family owned and operated dealer group, has been serving the
Wisconsin area for over 50 years! As an upstanding member of the Wisconsin business community, we
Dealer Supports
Plymouth Ambulance 1 are active participants in local charities, events, and activities. Our family values carry over into all we do,
Service and we eagerly engage ourselves in opportunities to use our resources to enhance and aid the lives of
others, our assistance to Plymouth Ambulance Service is one more example of this commitment. To see
Exciting News at Van
2 Van Horn’s stewardship of community in action check out our blog!
Horn Dodge
Sales Experts of the
2
Quarter
Refinance Today! 3
Service Tip from Our
3
Service Manager
CONNECT WITH US

2. EXCITING NEWS AT VAN HORN DODGE
Dodge has been planning a new compact sedan for some time, but on
December 6 there was official confirmation — and a name!
The 2013 Dodge Dart will debut Jan. 9, 2012 at the Detroit Auto Show. It is
reported that the compact sedan will replace the Dodge Caliber hatchback, which
will be discontinued after the 2012 model year, as their entry-level offering.
The Dart will offer three engine/transmission types including a 1.4 liter turbo
as well as the existing 2.0 and 2.4 liter four-cylinder engines and Chrysler has stated
that at least one version of the vehicle will achieve up to 40 mpg on the highway.
The vehicle features an exterior look that does a surprisingly good job at downsizing
attributes from the Challenger & Charger, such as full-length LED tail lamp and a
split-crosshair grille up front. We are anxiously awaiting this arrival!
The 2012 models are now coming in at Van Horn Dodge, Chrysler, Jeep, and
Ram! The entire Chrysler, Dodge, Jeep, and Ram line up has been redone with
many wonderful upgrades inside and out.
Please stop in and see one of our sales experts to get more information on the
entire 2012 line up.
EMPLOYEE NEWS
Van Horn Dodge is proud to announce the additions of David “Gus”
Haase, Jamie Treptow, Kyanne Littlefield, and Chuck Johnson to our
team. Gus and Chuck join the team as our Porters. Jamie started with
Van Horn Dodge as our Internet Assistant. Kyanne Littlefield joined
our team as our part time Receptionist. Welcome aboard
EMPLOYEE OF THE QUARTER
While all of our sales experts at Van Horn Dodge know that going above
and beyond to meet our customers vehicle needs is why we are here, there
are some that stand out even more because of their hard work, dedication,
and exceeding our customers needs. Below is a breakdown of the Sales
Experts of the Quarter:
Roy Edwards Mark Sloan
October 2011 November 2011 December 2011
1. Mark-32 1.Josh-34 1. Roy-32
2. Roy-30.5 2. Mark 31.5 2. Paul-31
Thank you to the entire sales team for your commitment and dedication to
our customers and Van Horn Dodge. You are all appreciated for your hard
Josh Devriend Paul Miller
work. An extra “Thank You” to for being the Sales Experts of the Quarter!
CONNECT WITH US
Page 2 Van Horn Dodge Chrysler Jeep Ram Volume 4, Issue 1

3. VAN HORN DODGE Upgrade’s CUSTOMER LOUNGE
Van Horn Dodge recently upgraded its’ customer lounge. We have always prided
ourselves on offering the very best in selection, price and service to our customers. In
the spirit of that effort, we’ve upgraded accommodations in the customer lounge!
Van Horn Dodge sales and service customers will find the space provides ideal
ambience for conversation and communication. As a tool designed to foster customer
relations, the lounge’s atmosphere is characterized by style and individuality.
Amenity upgrades include a new 50” HD Television, new leather furniture, a
coffee bar style seating area, as well as a “kid’s corner” complete with Legos,
children’s books, coloring books, crayons, and much more!
Katina Murphy—Customer Relations Manager of Van Horn Dodge: "The new
lounge is a great meeting-point in which to spend time while waiting for your car to be
serviced, speak to an advisor about service needs or just hang out when you’re waiting
for that tedious paperwork to get done. We see it as a second living-room for our
customers. We think the lounge will provide the perfect setting for the most exciting
day of the year – when our customers take possession of their new car, of course!”
LOOKING TO Cut down on your monthly expense?
Refinance today!!!
Van Horn Dodge is now offering a quick refinance
program to qualified applicants who want to reduce their
monthly payments or interest rates.
The benefits to refinancing include possible savings,
quick and easy process, offer same day approval, flexible
terms, can add warranty protection on your vehicle, and
no purchase necessary. Please see our finance experts to
learn more about refinancing.
Collin Choby Evert Dropper
CONNECT WITH US
Page 3 Van Horn Dodge Chrysler Jeep Ram Volume 4, Issue 1

4. Service tip of the quarter from
our service manager
Is your vehicle ready for winter? you're low on washer fluid.
“Oh the weather outside is frightful. . .” These tips will give you the upper hand when
You know the tune! Yes winter is upon us, Old Man Winter tries to put a chill on your
and with it comes winter driving. While winter travels. Cold weather safety should be
safety is an important consideration all year a concern for anybody living in a cold climate.
long, there are some auto maintenance and So be safe this winter, plan ahead and let us
3000 Eastern Ave
safety checks — specific to chilled air and inspect your vehicle to see if it’s up for the
Plymouth, WI 53073 winter driving — that are a good idea to challenge. Call today to schedule a Winter
Phone: 920-893-6591 check before we're knee deep in the season. Care maintenance appointment and don’t
Toll Free 800-236-0151 To be sure you don't end up a road popsicle, forget to mention the coupon below!
www.vanhorndodge.com or even worse end up with your holiday
budget on ice thanks to unexpected repairs,
Schedule your service have a look under the hood to be sure things
with us today! are ship shape. These winter maintenance jobs
will keep you out of trouble:
Service Hours
Check your antifreeze. Your antifreeze is
Mon 7:30am-5:00pm an essential part of your car's winter
Tue 7:30am-5:00pm protection. Your car contains a 50/50 mix of
Wed 7:30am-5:00pm water and antifreeze. Make sure the level is
full and the mixture is close to 50/50. This
Thu 7:30am-5:00pm
ensures protection to at least –35°
Fri 7:30am-5:00pm
Inspect your tires. The last line of defense
Sat 8:00am-5:00pm between you and an oak tree are your tires.
Sales Hours
Winter is not the time to ignore your tires, so
Mon 8:00am-8:00pm take the time to check the tread depth. The
National Highway Transportation Safety
Tue 8:00am-8:00pm
Board says you need at least 2/32" of depth to
Wed 8:00am-8:00pm be legal. For winter use, we recommend
Thu 8:00am-8:00pm replacing the tires when the tread wears to
5/32” . The old penny test is as reliable as
Fri 8:00am-8:00pm
anything to find out whether your treads are
Sat 9:00am-5:00pm ready for winter action. Also, be sure to check
your tire pressure. Believe it or not, they lose
a little pressure when it gets cold (about 1lb
for every 10° drop), so pump 'em up.
Seasonal temperature drops may also cause
check tire pressure light to come on as well.
Replace your wipers and check washer
fluid. It takes wipers that are in top shape to
keep your windshield clean and safe. And
you'll be using lots of washer fluid as you try
to keep your windshield sparkly. A mile stuck
behind an 18-wheeler will have your
windshield looking like a Desert Humvee if
Page 4 Van Horn Dodge Chrysler Jeep Ram Volume 4, Issue 1