Branding Yourself Online

BRANDING YOURSELF
Chris Wechner - The Ultimate Analyst

We’re ALL Online!

What do other people see when they
search for YOU…or YOUR COMPANY?

Are you REALLY prepared?

What is your reputation?
You have more than one!
You have, at least, 2 DIFFERENT Reputations:
1. With people you KNOW
2. With people you DON’T KNOW This is Key!

Question: How are other PEOPLE YOU DON’T
KNOW learning about your reputation?
Answer: Probably though the Internet
(Do you know YOUR Online Reputation?)

Biggest Branding Goals for You!
• Learn your ONLINE Reputation
• Figure HOW to Control your Reputation based
on what people see on the Internet.

You might be LOSING
Job Opportunities or Business…
and DO NOT KNOW IT!

Chris Wechner:
Introduction-Internet Marketing
• Partners: SEO Internet Marketing Service
– Service Industry Specialist
• 5 National Franchises
• Over 100 Small Businesses Pay
Attention!
– Digital Marketing Expert
• Fortune 500 Company Representation
• Customers: Current & Past
– Real Estate Investing, Real Estate Donation
Charity, Weight Loss Convention, Self-Directed IRA
Target, Granite Supply, Vent Cleaning, Fire Pit
Retailer, etc.

Chris Wechner:
Online Branding Accomplishments
• Search Engine Optimization (SEO)
– Press Release Writing: Multiple Event Coverage
– Created Niche Website: Over 1000 Visitors/Month
– On Google Page 1: Over 100 Keyword Phrases
• Social Media Marketing
– Top Influencer: LinkedIn: Multiple Groups & Weeks
– Created Blog Post: Topic-LinkedIn-Over 1000 Reads
• Internet Marketing Trainer
– Led multiple Group Training Sessions & Webinars

When YOU don’t know…

• A Person
– You go to the Internet and research that person.
• Basic Info (including pictures)
• Pending Lawsuits
• A Company
– You go to the Internet and research that
company.
• Basic Company Info
• News about the Company
• Complaints against Them

What about YOU?

• When people look up YOU on the Internet,
what do they find?

• HAVE YOU typed YOUR NAME into
Google, Yahoo, and Bing lately?
– What did you see?
– If you did not know you,
…….would YOU be impressed?
(Can you expect someone else to be impressed?)

Are you sure this is you?

You are wonderful!
Everyone sees
NOTHING but Great
things about you!

Or is this you?

You are awful!
Everyone sees
NOTHING but Rotten
things about you!

Oh oh!

Or is THIS you?

Where am I?
There’s nothing here.
Do I even exist?

On the Internet? Really?

Are you sure THIS is you?

LOTS of Wonderful
things about YOU

This CAN be YOU!

How can you MAKE yourself look
better in YOUR Search Results?

• Key Tips: How to Look Better Online
1. Create a Clear Message
2. Make Your Message Easy to Read
3. Dominate Your Page

Create a Clear Message

• Create a Clear Message
– Know the message you want people to get
– Make it CLEAR to EVERY reader.
• Goal: Make it IMPOSSIBLE to MISUNDERSTAND

Example: Kellogg's Frosted Flakes
“THEY’RE GREAT!” (tasting for kids)
(Are you confused? I’m not!)

Make Your Message EZ to Read

• Make Your Message Easy to Read
– Make your Main Message the one of the
FIRST (1st) things people can see about you.
– Make your material easy on the eyes to see.
• Use LARGE LETTERS or Bold Font or Different Color
• Use White Space around Main Message

I need someone just like you.
MAKE IT EASY FOR ME TO READ!

Dominate Your Page

• Dominate Your Page
– Describe yourself on many different websites.
– Know which websites tend to rank more highly
(and likely will be viewed more often).

Control what people see about you
…and OFTEN they see it!

Big Question to Ask Yourself

• If THAT’S my brand, is THAT the BRAND I really
want for myself (or my company)?
• You can have
– No Brand (Bad!)
– The Brand that OTHER people pick for you. (Bad!)
– The Brand that YOU CONTROL. (Good!)

Which Brand do you want?

Search Results: Most People

Facebook
Profile

…but NOT
MUCH ELSE!!!

Search Results: Better Example

Personal
Website

Personal
Website

Wikipedia
Entry

More
Baseball
Entries

Better Example (MORE)

Baseball
Entry

YouTube
Video

YouTube
Video

Image
Pictures

Simple Question

• What does Mike Epstein (the last person) do?

• What STUCK IN YOUR MIND about him?
– Baseball
– Rotational Hitting (if you’re really good)

• Was that hard to notice about Mike?

That’s HIS Brand!

Compare: What does Cathy do?

Facebook
Profile

…but NOT
MUCH ELSE!!!

What does Cathy
do? Who is she?
WHO KNOWS?

Whose Brand is better:
Cathy’s or Mike’s?

• Cathy
– 1 Facebook Profile (about ???)
• Mike
– 2 Website Pages: MikeEpsteinInHitting.com
– Wikipedia Entry
– Baseball-Reference.com Entry
– 2 YouTube Videos (Rotational Hitting-Baseball)
– Pictures (Baseball)

Any doubt how to BRAND Mike?

When They Take a Closer Look
(At Things They See on Google)

• Now that they “Google’d” you,
Do most people STOP THERE?
– Probably not!
• What will they (likely) do next?
– They will click on some websites…check you out…
….MORE CLOSELY!

Example: Rocky S

This is his 1st Result. Good impression? (No)

Example: Regina M

This is her 1st Result. Leave ANY impression?

Good Example:
Martha Miller (Artist)

This is HER 1st Result. Stronger impression?

Good Example:
Martha Miller (Artist)

This is HER 2nd Result – Different Page of Site

Stronger Example:
Andrew Grojean

This is his 1st Result – Facebook Profile (OK)

Stronger Example:
Andrew Grojean

This is his 2nd Result – His Website

Stronger Example:
Andrew Grojean

This is his 3rd Result – An Article (Blog Post)

Stronger Example:
Andrew Grojean

This is his 4th Result – LinkedIn Profile

What do you think of Andrew?

• If you were looking to hire someone, and you
were considering Andrew, does he look like he
has is “act together?”
– Most people would agree that he presents himself
very professionally online.
(NOTE: I never met him.)

Do you represent yourself like this?
You CAN!

Ways to Brand Yourself Online
(Like Mike or Andrew)

• Build a Website (or Modify Your Website)
• Create or Edit Account Profiles
• Create a Blog and Generate Blog Posts
• Create a Business Directory Map (for Companies)
• Write and Submit Articles & Press Releases
• Submit Pictures to Websites & Photo Sharing Websites
• Create & Submit Videos
• Participate, Post, and Comment in Forums
• Comment on Blogs
• Post to Social Media Platforms

You can do this for yourself!

• You can pay someone, but if you…
– Don’t HAVE the money
– Don’t WANT to spend the money
• You CAN do things to brand yourself.
– It just takes time and effort, but you can do this.

Want it done, but…
Don’t WANT to do this yourself?

• Personal Branding Packages Available
– Starting at $159.97

• Company Branding Packages Available
– Starting at $209.97

• Consulting Session Available
– Only $50 for 1 Hour

Individual Services are Available, too!

Individual Services Available

• Branding Services Available: Chris Wechner
– LinkedIn Profile Refreshing
– Business Map Listings (Google Places, Yahoo Local, etc.)
– Personal & Event Promotion
– Article Creation & Internet Submission
– Social Media Marketing (Facebook, LinkedIn, Twitter)
– Blog Creation & Maintenance
– Websites (Personal & Company)
– Personal & Company Branding Packages
– Videos Marketing (Introductions, Overviews, and Demos)
– Coaching
– Ongoing Maintenance

Brand Yourself Right…Right Now

Begin the 1st step to branding yourself…
TODAY!
Call Now…(248) 905-1290
CWech@Yahoo.com
www.ChrisWechner.com
Are you doing this yourself?
If not, why are you waiting?

Branding Yourself Online

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