2. Fashion and Retail brands make up 20% of the
top brands using social media as of 2011
Source: Pink Bow
3. Brands must ask themselves, ‘How
has social media permanently
changed the ways retailers are
building relationships and
marketing products to their
customers?’
4. Ann Taylor saw a 16% increase in same-store sales for the
second quarter in 2010….Analysts pointing to the company’s
aggressive use of social media to attain new customers
Source: Philipp Klinger
5. “Online and social media are
playing an increasing role and
complementing our direct mail
outreach, advertising and PR
efforts” Kay Krill [CEO, Ann Taylor]
Source: Kent Chen
6. Lululemon has made
communication and
dialogue via social media a
central role in their company
Source: lululemon athletica
7. Lululemon has adjusted where
pockets sit on pants and
placement of waistbands on
running shorts based on online
customer feedback via Twitter
and Facebook……..The company
has 183,000+ Facebook fans and
40,000+ Twitter followers
8. “We learn on Facebook and
through social media what our
guests are really screaming for,
and we actually use the
feedback.” Christine Daly [CEO,
Lululemon]
9. Gilt Groupe, an online sample
sale site, uses social media not
for customer acquisition, but
to engage with their
passionate community of
customers
Source: Pink Sherbet Photography
10. Gilt sends out 428 million emails
ever day, personalized based on
shopping patterns
Source: alexkess
11. Norma Kamali has added QR
codes to store windows so
when the store is closed,
viewers can scan bar codes
on their mobile device and
our taken to the company’s
website where they can
purchase the item
12. “Whether it’s Facebook, Twitter,
blogs or branded editorial
content, maintaining a dialogue
with fans and consumers through
authentic and engaging content
is paramount in achieving success
within the digital realm.” Rachel
Strugatz [Online Editor of
Women’s Wear Daily]
Source: Ima07j
13. By brands being more approachable
through social media, they have driven
customers to shop via social channels
Source: PinkBow
14. Connectivity: Brands have
embraced the Facebook ‘Like’
button after realizing that
consumers are more comfortable
relying on friends opinions
Source: .reid.
15. Amazon.com allows users to see
their Facebook friends’ favourite
books, films and other products
17. Checking-in on Foursquare allows
users to see what stores their
friends have visited, creating a
feeling of social cohesion
Source: nan palmero
18. There has been an emergence of
dialogue between designers,
bloggers and social media gurus
in recent years
19. In the fashion world social media is
more than just a marketing
strategy, it is a way of studying
and anticipating fashion
behaviours
Source: Rain City Girl
20. “People fear what they don’t
understand, but trust me,
magazines, designers and
retailers are getting to
understand what social media
is faster than they can say
‘that’s fabulous’.” Joe
Zee [Creative Director, Elle
Magazine]
Source: Pink Sherbet Photography
21. Brands have humanized
themselves and are able to
connect with their customers on
a new and very real level
22. However, transparency and lack of
control of what is being said on
social media platforms can be a
worrisome issue…
Source: Phillip Klinger
23. Luckily, most brands have seen success
in revenues and customer connection
after embracing social media
Source: Pink Sherbet Photography
24. “By letting the public behind the fashion influencer
curtain, stalwarts and luminaries have created and
connected to an entirely new media audience, and
capitalized on the 400 million Facebook users and
more than 22 million Twitter users.
Social media, it
seems, has
become the
hottest trend
since skinny
jeans and
stiletto heels”
Hibtha
Prabhakar [Style
File Group]
Source: Flor de Maria
25. What will the future hold for fashion
and social media marketing-
embrace it or get left behind?
Source: Phillip Klinger
