A presentation about how HTML5 will change the way we experience online video within the next 2 years. Discusses why Apple and Adobe are dueling for control of online video. And how this new code will soon make online video more enjoyable for everyone.

1. HTML5Coming to A Browser Near You How HTML5 will change the way we experience online video By Chris Minor www.onewordfilms.com

2. What is the Problem? What is online video like now?

3. 1) Too Many Plug-ins - There is No Standard for Online Video -

4. 2) Flash is Inefficient - Requires large amount of processing power: Longer loading time - Not practical for mobile devices because of battery consumption - Closed Source Code

5. HTML 5 How does it differ?

6. No More Plug-ins! 1) HTML 5 plays videos natively, No longer requiring plug-Ins to play online video. 2) HTML 5 does not rely on vendor-specific web tools. HTML 5 is open source. 3) New <tags> that index web content more intelligently, which allows search engines to find your information more quickly and easily. 4) Most importantly: HTML 5 will set a video standard

7. Designed for Mobile Devices HTML 5 requires less energy and processing power making it practical for mobile internet

8. Who’s On Board? - Google built HTML 5 into YouTube. - Vimeo and DailyMotion quickly followed suit - Netflix and Hulu are planning to switch - Microsoft announced support on the next version of IE - Apple banned Flash from the iPhone, iPad Touch, and iPad

9. The War Between Apple and Adobe Apple’s Opinion Flash is outdated Flash is buggy and requires too much power Flash is closed-source Flash causes most crashes on the Mac Cross-Platform Apps will degrade the quality of iPhone apps… “lose-the-experience of the iPhone” Adobe’s Opinion Apple wants total control - of apps - of people’s creativity - of online video Flash is a necessity for web video

10. Adobe Strikes Back

11. What’s the Future of Online Video?

12. HTML 5 Vs. Flash On The Web “According to a survey conducted by video aggregator MeFeedia, 26 per cent of all web video is now available for playback with the HTML5 <video> tag and the H.264 codec. That means that 26 per cent of web video is now viewable on the iPhone/iPod/iPad.

15. The Tipping Point iPhones, iPods, and iPads account for the highest traffic of mobile browsing Because they do not support flash, popular websites, like The New York Times, and CNN have already begun adapting their site to work on these devices. - This ultimately lead HTML 5 to become more popular than Flash -

16. Contact Chris Minor: Email: Chrisminor@onewordfilms.com Cminor@schipul.com Or online: http://www.onewordfilms.com http://www.facebook.com/onewordfilms http://www.vimeo.com/onewordfilms