Design for Product Managers

Dealing with Design A survival guide in three acts

What are the flavors of designers?

Hiring & Vetting ,[object Object],[object Object],[object Object],[object Object]

The Interview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working effectively with designers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ten reasons to kill your designer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Layers of design ,[object Object],[object Object],[object Object],[object Object]

Running a successful card sort ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Task analysis ,[object Object],[object Object],[object Object]

Task analysis Purchasing a purse at nordstroms.com might include the tasks: 1. locate purse 2. add purse to shopping cart 3. check out f. Review order “ CHECK OUT” BECOMES g. Finalize checkout e. Input payment d. Input billing address c. Input shipping address b. Sign in/sign up a. Select checkout

Task analysis And so on… ,[object Object],f. Review order “ INPUT BILLING ADDRESS” BECOMES “ CHECK OUT” BECOMES ,[object Object],g. Finalize checkout ,[object Object],e. Input payment ,[object Object],d. Input billing address ,[object Object],c. Input shipping address ,[object Object],b. Sign in/sign up d. Input billing address (prepopulate all fields from c.) a. Select checkout

Title Content Viral features metadata Related content

Minimalist Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

I am a serifed font I am sans-serif

I am Times New Roman Hey, I’m arial

Cheat ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who does it? ,[object Object],[object Object],[object Object]

Why do it? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why do it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who are the users of the system? ,[object Object],[object Object],[object Object],[object Object]

Finding the end user ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Not the end user ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rules ,[object Object],[object Object],[object Object],[object Object]

OK, if ,[object Object],[object Object],[object Object]

Form of… usability test! ,[object Object],[object Object],[object Object],[object Object]

Research Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research dos ,[object Object],[object Object],[object Object]

Organizations ,[object Object],[object Object],[object Object],[object Object]

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Design for Product Managers