Market Forecasts, Strategy Analysis & Solutions to Position Your Brand as a Front-Runner of the Automotive Fleet Telematics Space

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Fleet & Asset Management Report 2012
Market Forecasts, Strategy Analysis & Solutions
to Position Your Brand as a Front-Runner of the
Automotive Fleet Telematics Space
This report will provide: A sample of interviewees:
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 Corroboration of the market with extensive analysis of fleets, telematics
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providers and the value chain including top innovators and carriers with
M2M solutions: Identify where you fit into the commercial telematics space
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and action your business strategy today
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 Market forecasts of key trends including mergers, acquisitions,
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consolidation and scalability: Determine how the market is evolving and
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create a blueprint for enhancing fleet efficiency with integrated solutions
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 Insight into govt. regulations such as the FMCA proposed rule and
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hazardous material laws and the implications for US and EU fleet
operators: Take on best practise cargo management now to safe-guard
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your place in the market for the next five years
 Competitive analysis of market drivers such as fuel management
applications and penetration rates: Appeal to fleet manager’s market
specifications with telematics solutions and secure vital partnerships
 Comprehensive analysis of technical standards, PLCF4 and RFID, and the
standards specialists ascertain to be introduced: Factor standards into
your strategic planning to achieve higher market penetration
Access brand new data findings with:
 Case studies from key players in the fleet telematics space such as fleet
operators, innovators and automakers: Use new tech. to provide data on
driver behaviour for time and cost efficient fleets
 Crucial market penetration rates by country, emerging markets and
verticals (transport, automotive, commercial) to identify exactly where your
business can profitably access the market
 List of the top 20 fleet operators makes sense of the fragmented market:
You can pinpoint the key players and potential business partners and
match your business strategy accordingly
Open nOw for detailed contents, chapter summaries and
exclusive selected findings

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Why is this report in high demand?
Evolving technologies, changing security, legislation and the standardization debate has created an unpredictable
environment for telematics service providers in the fleet space. The fragmented market has made penetration an immense
challenge for companies looking to become industry leaders. Fleet operators seek to minimize costs, mitigate risk and
optimize efficiency. They are looking for best practise strategies to increase profits and telematics vendors are the key to
providing this critical technology.
Inclusive of market trends, opportunities for growth and disruptive forces that will affect the market place, this report identifies
the USPs telematics vendors must address in order to differentiate their products’ offerings, appeal to fleet operators needs
and take their brand mass market.
A snapshot of this business critical report:
Methodology
 find out how the regulatory environment is shaping up – and the
Months of in-depth market implications for fleets
research has been accumulated  read exclusive, up-to-date market statistics on the penetration
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in this comprehensive report. rates of the leading fleet operators
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 telematics Update’s survey data with insight on which carriers
 TU interviewed 20+ industry experts
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are providing a differentiated service, the community’s priorities and
including suppliers, fleet managers, growth opportunities in the space
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service providers, wireless carriers
and technology providers to give a
 read experts’ thoughts on standardization problems for the fleet
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market – and how to solve it
thorough insight into the entire value
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chain.  In-depth and exclusive market forecasts revealing the 20 front-
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runners of the fleet space with a breakdown of their market share
 discover how enabling technologies can optimize efficiencies and
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 TU included north american and
european leaders in the commercial add value to your products’ offerings
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telematics space to provide you with  see how start-ups are providing alternative approaches that fleet
global analysis and market forecasts. operators are keen to benefit from
 TU has compiled stats, graphs and This is a must-read report for:
figures from industry surveys targeting
160+ key technology providers, fleet • Fleet service providers • Wireless carriers
operators and service providers
• Vehicle manufacturers • Government agencies
to reveal which issues are having a
• Telematics vendors • Consultants
detrimental impact on the industry and
how to solve them. • Investors
finally you can get to grips with problems at the center
 The independent report was peer of the commercial telematics space and strategize the
reviewed by industry experts through
solutions essential to the market.
each draft stage to ensure quality
control, providing critical guidance on
the contents which helped inform the
quality and direction of the research.
Now you can capitalize on all this
exclusive knowledge which will guide
you on how to differentiate your brand,
minimize risk and maximize fleet
efficiency to penetrate the market.
Contact reports@telematicsupdate.com for more information

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Chapters Overview
Here is a run-down of the meticulously detailed chapters in the Fleet & Asset Management Report.
1. Introduction and methodology: 6. Fleet management case studies:
40+ interviews, two industry surveys and rigorous The report offers exclusive insider knowledge from fleet
secondary research revealed a high demand for a fleet operators, commercial fleets through best practice fleet
and asset management report. This section explains how and asset management case studies. This chapter looks at
and why Telematics Update produced its latest business how United Parcel Services (UPS), Oldcastle Materials and
intelligence report. McDonald’s, amongst other key players, are dealing with
challenges that threaten their competitive edge. Discover
2. Fleet providers and the value chain: how they are using technologies to improve ROI.
This is an analysis of fleet operators, innovators, OEMs
7. The problem of standardization for fleets:
and carriers’ strategies. Telematics Update’s proprietary
market research has pinpointed the leaders in this space To solve this challenge we offer a comprehensive directory
with detailed insight on tracking technologies. The chapter to existing standards with standardization forecasts.
includes threats to growth and how vehicle OEMs are Telematics Update analyzes with scrutiny how standards
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breaking out of old patterns to embrace new business could be introduced practically, how security could be at
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models. the heart of standardization and the indications for fleet
operators, OEMs and suppliers.
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3. Market forecasts:
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8. Enablement:
We examine penetration rates for the top 17 market
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leaders. Each market leader has +100,000 units in service, Using Freescale and NXP as examples, we uncover how
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based on statistics unearthed by Telematics Update. enabling technologies can optimize fleet efficiency. Learn
Growth rates are forecasted up to and including 2015. from their strategies and develop an intelligent business
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model inclusive of enabling technologies to form lucrative
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4. Government regulations: partnerships with fleet operators.
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This is a guide to the regulatory environment and the
9. Survey responses:
impact for fleet operators. With analysis of Federal Motor
Carrier Safety Administration (FMCSA) legislation, including The results from an industry-wide survey have been
the key proposed regulation for electronic on board clearly documented through graphs, tables and figures
recorders (EOBR), the chapter looks at driver distraction and analysed in detail. You can benefit from insight on
and fuel economy. You can find out how government standards, priorities, best in class operators, implementers
funding is being spent and how this will give fleet solution and opportunities for growth from 160+ stakeholders to
providers the means to create a competitive edge. ensure your telematics solutions appeal to the needs of the
market.
5. Safety and insurance companies:
10. Conclusions:
This chapter focuses on why insurance telematics is
becoming increasingly important for fleet operators and The author shares his market forecasts, based on
how insurance companies have become involved in dozens of interviews, statistics and months of research.
the fleet and asset management market due to driver The chapter will aid you in safe guarding your business
behaviour. Telematics Update examines case studies strategies for future developments in technology,
including Zurich Financial Services, Traveller’s Inland and government mandates and standardization.
LoJack SCI to help you capitalize on insurance telematics
and incorporate this into your fleet business model.
A sample of the valuable case studies in this report:
Find out how market leaders differentiate their offerings with case studies on trends, predictions and best practice tips:
Zurich Trimble Safelite FleetMatics TMW Systems
Sprint Daimler John Deere SeeControl SkyBitz
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Report Contents
Find out exactly what you can learn in this up-to-the-minute report with extensive contents.
Foreword 4 GOVeRnMenT ReGULATIOnS
4.0.1 National Transportation Safety Board
executive summary
4.1 Implications for Fleet Providers
4.1.1 FMCSA Proposed Rule 395.16 for EOBRs / Case Study
1 InTRODUCTIOn AnD MeTHODOLOGY 4.1.2 Driver Distraction
4.1.3 Hazardous Material Regulations
4.1.4 Fuel Economy
2 FLeeT pROVIDeRS AnD THe VALUe CHAIn 4.1.5 Vehicle-to-Vehicle Communications Dedicated Short Range Communications (DSRC) for
2.1 History of Telematics …and Asset Management Collision Avoidance
2.2 Asset Tracking: The Barcode to RFID Transition and More 4.1.6 Other Government Activities
2.3 The Top Fleet Providers in the Industry 4.2 Where is Government Funding Going? / Case Study
2.3.1 Masternaut/Case Study 4.3 Peripheral Vision and Standards
2.3.2 Navman Wireless
2.3.3 I.D. Systems /Case Study
2.3.4 C-Track (DigiCore) 5 SAFeTY & InSURAnCe COMpAnIeS
2.3.5 Qualcomm 5.1 Safety
2.3.6 Trimble/ Case Study 5.1.1 Zurich / Case Study
2.3.7 SkyBitz /Case Study 5.2 Security / Case Study
2.3.8 Xora
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2.3.9 GE’s Asset Intelligence Unit (Now Part of I.D. Systems)
2.3.10 Networkfleet / Case Study 6 FLeeT MAnAGeMenT CASe STUDIeS
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2.3.11 Teletrac / Case Study 6.1 Fleet Operators
2.3.12 PeopleNet (Now part of Trimble) / Case Study 6.1.1 Third Party Input
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2.3.13 FleetMatics/ Case Study
6.2 Delivery Experts Take Different Routes
2.3.14 Roadnet Technologies / Case Study
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6.2.1 United Parcel Service / Case Study / Geotab
2.3.15 TransCore
6.2.2 FedEx Express /PowerPad 2 /SenseAware
2.3.16 Hughes Telematics Inc.
6.3 Other Fleet Operators’ Input
2.4 Top Innovators
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6.3.1 Oldcastle Materials
2.4.1 TMW Systems /Case Study
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6.3.2 STERIS
2.4.2 Shell
6.3.3 Safelite / Case Study
2.4.3 IBM
6.3.4 McDonald’s Corp.
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2.4.4 PHH Arval
6.3.5 USG
2.4.5 Garmin
6.3.6 Other Observations
2.4.6 IDENTEC Solutions
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2.4.7 Zebra Technologies 6.4 Best Practices: Fleet & Asset Management Guidelines
2.4.8 EarthSearch Communications / Case Study
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2.4.9 RFID Centre
7 THe pROBLeM OF STAnDARDIZATIOn FOR FLeeT
2.4.10 Gateway Communications, Inc.
2.4.11 SeeControl /Case Study 7.01 CVTA
2.4.12 LoJack SCI 7.1 Existing Standards
2.4.13 Numerex 7.1.1 PLC4Trucks
2.4.14 Telenor Connexion 7.1.2 RFID
2.4.15 Trafficmaster Plc 7.2 Who Will Develop or Sponsor the Required Standards?
2.4.16 TeleNav
7.3 Trusted Computing Group
2.4.17 Secondary Market
2.4 18 Cell-Phone Based Telematics
2.5 Issues to watch 8 enABLeMenT
2.5.1 Security 8.1 Enabling Technology Providers
2.5.2 Driver Health Monitoring 8.1.1 Freescale Semiconductor
2.5.3 Potential Disruption - Major Network Changes 8.1.2 NXP Semiconductor
2.5.3.1 Cisco 8.1.3 Renesas
2.6 Vehicle OEMs 8.2 Other Semiconductor-based Embedded Technologies/Products
2.6.1 PACCAR / TruckerLink
2.6.2 Ford Motor Company /Work Solutions
2.6.3 General Motors / Business Bridge 9 SURVeY ReSpOnSeS
2.6.4 John Deere /Phoenix International /Case Study
2.6.5 Daimler /FleetBoard/ Case Study
2.6.6 Volvo Group/ Wireless Car 10 COnCLUSIOnS
2.6.7 Hino Trucks /INSIGHT
2.6.8 Mitsubishi Fuso Truck of America
2.7 Carriers M2M Solutions Other Information: Acronyms
2.7.1 SignalSet /Sprint &T-Mobile
2.7.2 Sprint/Case Study References
2.7.3 Vodafone
Acknowledgements
2.7.4 KPN
2.7.5 Trimble/ Sprint & AT&T endnotes
2.7.6 TechnoCom/ Several Carriers
About the author
3 MARKeT FOReCASTS
Appendix
3.1 Where is the Market Going? /Case Study
3.2 Asset and Cargo Management
3.3 Key Trends
3.4 Penetration Rates
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Figures
This report uses figures, graphs and statistics to strengthen its discoveries and supports its
market forecasts.
Figure 1: Fundamental TICS services Figure 17: FleetBoard provides Figure 33: Profile of survey respondents,
connectivity and real-time management fleet operator or technology provider.
Figure 2: The progression from enabling throughout the vehicle’s travel
technologies to usable driver and fleet Figure 34: What items are of most
information Figure 18: Daimler FleetBoard says that interest regarding your involvement with
80% of the cost can be influenced by its Telematics?
Figure 3: Different RFID frequencies for F&AM solution
passive and active tags Figure 35: Which of the following do
Figure 19: The difference between vehicle you consider the Best in Class in fleet
Figure 4: The vehicle communications centric and non-vehicle centric services operators implementing telematics
and management infrastructure involves technology?
several critical entities Figure 20: Existing vehicle centric and
non-vehicle centric F&AM solutions will Figure 36: Which of the following market
Figure 5: VeriWise uses GPS and two-way transform to a merged solution in the leaders do you consider the Best in Class
future for providing telematics technology?
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satellite communications
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Figure 6: Sources of costs savings (cash Figure 21: The display demonstrates the Figure 37: What factors would increase
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flow gains) from implementing GE’s driver’s information available from the your implementation of telematics
VeriWise system HINO INSIGHT systems/devices/services?
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Figure 7: Asset tracking technology can Figure 22: The growth in the area of fleet Figure 38: How important are the
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benefit several areas of fleet operations and asset management following:
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Figure 8: VeriWise cargo sensors are Figure 23: The value chain for Figure 39: What area has the highest
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installed at the front of the trailer implementing F&AM technology involves potential growth for fleet and asset
several aspects management?
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Figure 9: Networkfleet’s dashboard
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show the types of summary reports for Figure 24: Zurich’s view of the telematics Figure 40: What technology will take fleet
monitoring sped history, mpg trends and systems is similar to suppliers and asset management to the next level?
fuel efficiency
Figure 25: With Novacom Europe’s Figure 41: What variations of positioning
Figure 10: The variety of hardware for dashboard, Zurich’s Virtual Risk Manager technology do you see occurring in the
vehicle monitoring provides driver scores future?
Figure 11: The value of monitoring gas Figure 26: Increased fuel cost has driven Figure 42: How likely do you feel
prices within a region and a solution using interest in telematics insurance company initiatives, including
TMW Systems modified rate programs, are going to have
Figure 27: UPS trucks are the focal point a significant impact on F&AM within the
Figure 12: The DB Schenker smartbox of UPS F&AM strategy next five years?
offers several sensing options to
customers Figure 28: FedEx Express PowerPad 2 Figure 43: Which of the following
organizations needs to develop additional
Figure 13: PACCAR TruckerLink Figure 29: FedEx SenseAware has GPS standards for increased fleet and asset
tracking and other sensing capabilities for management success?
Figure 14: Ford Work Solutions high-value packages
Figure 44: Which of the following carriers
Figure 30: Vertical markets, different is providing differentiating service that
Figure 15: John Deere’s JDLink offer
communication protocols and available could change the future of fleet & asset
features for lower cost and high-end
devices management?
applications
Figure 31: A commercial vehicle with its Figure 45: In asset management that is
Figure 16: John Deere’s JD Link has
on-board equipment for DSRC not at the vehicle level, at what rate do
access to the Modular Telematics
you think barcodes will be replaced by
Gateway (MTG) in the vehicle
the following technologies within the next
Figure 32: Two competitors that use a
5 years?
cloud computing provider
Turn the page now for a select sample of the report’s findings

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unprecedented research.
Here is a snapshot of the solid statistics and facts you can expect in the full report.

FedEx will see a hike of nearly 30,000 units in service 
The average long-haul truck uses over $3,700 of fuel
(UIS) by May 2012 (from 14,000 to 42,000 UIS) per year idling
Luke smithwick, Segment Operations Manager at Cyndi brandt, Vice President of Marketing at Mobile
Freescale Semiconductor, sees significant changes Cast, said: “We know that people are really interested
coming based on control chips currently in to find better ways to solve problems. The biggest
development: “The next-generation device will be trends that we see in our core markets are: how
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highly integrated with the cost structure that will serve do I control more of my fuel spend, how do I really
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this market very well and take implementers to the understand how drivers are driving the vehicles and
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next level in their system.” what’s the corresponding cost relative to how they’re
driving?”
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“What we are seeing there is not any one Savior
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application, so what we are looking at is basically an
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
Nearly 96% of the registered motor carriers in the U.S.
ecosystem or a slew of different entities that have to
operate 20 or fewer trucks
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come together to make this whole thing fly-to-drive
adoption and build the business model.”
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scott McCormick. President of CVTA, observed of
standardization: “Common thinking is that in 2016 it  difference between the best and the worst
The
[NHTSA] will establish a rule. It is very likely that the driver can cost a company up to 30% higher fuel
rule will be in place in 2014 for interstate commercial consumption in the same vehicle using the same route
vehicles because it does not involve a large process
with the states. So in 2014, they will already know
what is required for commercial vehicles regarding the
type of information that has to be passed from vehicle 
Hardware costs in China are around $40 whereas, in
to vehicle.” the U.S., the average is about $200.

70% of supply chain leaders say the end-to-end 
One asset intelligence company added $500,000 to its
visibility is the single largest challenge in North bottom line profits year-on-year after adding real-time
American ports trailer analytics to its processes

900,000 vehicles are currently being tracked in China
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Peer Reviews
Industry experts are able to validate the quality of this report.
scott McCormick, President, helene hartlief, International david Mcnamara, President,
the Connected Vehicle Trade Marketing Manager, KPN, said: McNamara Technology Solutions,
Association (CVTA), said: “I have covered the fleet market said: “Having followed the fleet
“Telematics Update’s Fleet & for some time providing me with domain for several years for
Asset Management Report 2012 a firm grasp of the major issues clients, I have found it to be the
is a 160-page report that provides affecting fleet operators and service leading market for new telematics
excellent thought leadership on the providers in the market. applications - it has a viable
important issues of fleet providers, business model for connectivity.
telematics service providers and “In an age when budgets are tight This report leverages the extensive
others in the F&AM value chain. and the need to justify ROI of insider network available to
With exclusive market data and business intelligence is paramount, Telematics Update. We hear from
in-depth insight provided by Telematics Update’s insight-packed those in the know who can provide
dozens of industry experts, this case studies and proprietary data us with insights into the winning
make the decision for you.”
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report provides an exceptional strategies and tell us what to expect
quality and quantity of content.” next. We get more than the basic
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facts we can glean from the Internet.
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Indeed, we get a sophisticated
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I am happy to answer any enquires you may have about the Fleet & Asset study which delves deeper into
Management Report. Please contact me directly on the details below. fleet market trends, hones in on the
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significant issues that are foremost
Thanks,
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in fleet operators’ thoughts and
uncovers exclusive market data.”
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Charlotte
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Charlotte Wright e: reports@telematicsupdate.com
Marketing Manager W: http://www.telematicsupdate.com/fleet-report/index
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Telematics Update t: + 44 (0) 207 375 7585 / 1 800 814 3459 ext. 7585
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