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A View From The Field 12 2 08 Slideshare
1.
2.
3.
4.
5.
6.
FACEBOOK: THE
11 TH LARGEST COUNTRY
7.
8.
9.
MOMS ONLINE 58%
would chuck their TVs if they had to get rid of one digital device; only 11% would ditch their laptops Source: Mindshare
10.
11.
12.
13.
THE CHALLENGE OF
HAPPY CUSTOMERS
14.
WORLD-CLASS DIGITAL MEDIA
15.
16.
PLAYTEX @ BLOGHER
17.
MERCK: HEALTHY
MENU MAKEOVER
18.
HP: 31
DAYS OF THE DRAGON
19.
20.
21.
22.
BUILDING OPTIMIZED DIGITAL
ECOSYSTEMS Brand search.com Technical info Technology print IT Forums & Blogs Vendor & Competitors
23.
24.
25.
26.
DELL: DIGITAL BYSTANDER
TO LEADER 8/05 Jeff Jarvis “Dell Hell” escalates on-line; Dell issues “look don’t touch” policy 1/06 Dell retains Cohn & Wolfe Digital to develop social media strategy. 3/06 Dell launches 24/7 monitoring & response 5/06 Dell invites digital influencers to Round Rock 6/06 Dell launches Direct2Dell 8/06 Dell launches internal blog 9/06 Dell rolls out Spanish, Chinese Direct2Dell 1/07 Dell launches StudioDell MSD meets bloggers @ CES 2/07 Dell launches IdeaStorm 3/07 BusinessWeek: “Dell Learns to Listen” by Jeff Jarvis 1/08 Dell Launches Regeneration.org 40% swing in positive tonality online
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