An overview on Uhuru.fm presented this year for IBC 2011 of our entertaining music platform for African contents to be launched by end of this year.

1. IBC Amsterdam - SEPTEMBER 2011
Online Music Services
One Platform
Millions of Songs
Monday, September 12, 11

2. 2
› Content Licensing Ownership for West and Central
Africa
› Strong footprint in the advertising business and a
strong partnership with:
› Focused on Music Business and Digital
Entertainment with over 20 years of experience
› Proud partner of RealNetworks and Interact Egypt
for VAS technology platform and digital innovation
Monday, September 12, 11

3. 3
Online Music
Services
One Platform for both Web
and Mobile
Providing compelling
African
multimedia services for
on-line subscribers in Africa
and the rest of the World
Content Ingestion Content Delivery
Content Management Ad Inventory
Monetization Reports & Analytics
Monday, September 12, 11

4. Monday, September 12, 11

5. 5
Internet access is
booming!
› New cables tie West Africa
closer to the Internet
› It’s the first of a new wave of
investment that will raise the
available bandwidth by 2012
› Android Smartphones are
bringing Internet in the hands of
consumers
Monday, September 12, 11

6. 6
Great Broadband infrastructure
Infrastructure
is a key
driver for the
sustainability
of the
project
source: Google Public Data
via afrographique.tumblr.com/
Monday, September 12, 11

7. 7
Mobile is on the
Rise!
source: Informa Telecoms & Media / ADMob via
afrographique.tumblr.com/
Monday, September 12, 11

8. 6
Mobile payments rapidly gain
ground
› Mobile is the
predominant tool for
communication in the
region
› Mobile operators are
unlocking new
potentials with brand
new 3G networks
› platforms for mobile
payments are
becoming more and
more popular
Monday, September 12, 11

9. 7
Content is…
› New ways to mix and combine existing
resources are fueling the Content
communication
› Social Networks are becoming more and
more popular
› Piracy though has been hitting
hard on Ghana music industry
› there is a strong need for change
› The advertising industry is also
looking for new means of
communication
Monday, September 12, 11

10. Monday, September 12, 11

11. 9
Plug & Play
Value Added Video Editorial
Assets Content
Services Mus
ic Exter
nal
Our ive Provid
› Managing the entire A rch ers
content life-cycle
› Pluggable into 3rd
parties charging
platform
› Managing VAS end-to-
end from Web to Mobile
Mobile & Social Media TV
› Providing best content SM
Web Site
selection from Europe,
US and Africa ONline
› Streaming over Web TV
and Mobile devices
Monday, September 12, 11

12. 10
Best User Experience
› +7.000 devices handled
› Centralized user profiling for
community services and
content personalization
› Viral share features and user
rating
› User-Centered interface
design
› Ready for Rich Media Client
› Powered by Helix Technology
Monday, September 12, 11

13. 11
Mobile and Web
Accessibility
› Compliance with W3C standards
› Web Content Accessibility Guidelines
› User Agent Accessibility Guidelines
› Mobile Web Initiative (Mobile OK)
› 3GPP Standard Compliance (Rel 5,6,7,...)
› Accessibile to humans...and to machines
via RDFa and HTML Microdata
› Built on Open Source
Monday, September 12, 11

14. 14
Advertising Management
› Integration with Open X featuring:
› Inventory segmentation
› Management of multiple target criteria
including Geo and Custom variables
› Multiple pricing models supported: CPM,
CPC, CPA and tenancy
› Serve of lucrative Ad formats including video
› Integrated with Helix Universal Media Server
for Ad-injection using SSPL
Monday, September 12, 11

15. Monday, September 12, 11

16. 2
Marketing
Format
1
Your Valuable
Brand Content
3
The
4
Context
Monday, September 12, 11

17. andrea volpini // InSideOut10
andrea@insideout.io
Monday, September 12, 11