WordLift is an Open Source Plug-in developed by InSideOut10 in partnership with Interact SpA to enrich textual content with HTML Microdata providing search engines with structured information. Interactive Knowledge Stack (IKS) is an open source community, whose projects are focused on building an open and flexible technology platform for semantically enhanced Content Management Systems (CMS). WordLift is a result of the IKS Early Adopter Programme that provides grants to help early adopters to evaluate and validate the software.

1. WordLift
Beyond the limits of languages
IKS for WordPress

2. stefan weitz // all things d
“WE’RE TRYING TO
INFUSE THIS IDEA OF
EMOTION INTO THE
DECISION ENGINE”
Director
Stefan Weitz
Theory iN

3. WHAT IS A LANGUAGE?
Theory iN

4. Symbolic, information is stored in
the form of a code or symbol
Resides in the mind of people,
NOT in words
Governed by rules -
understanding rules help us
understand one another
LANGUAGE
Theory iN
jerome bruner

5. Theory iN
USER
WORD THING
(SYMBOL) (REFERENT)
ogden-richards

6. 1 2
Phonology Syntax
“I did not object to “R U at Home?”
the object”
WHAT IS A
LANGUAGE
3
Semantics
4 MADE OF?
Pragmatism
“Panda Mating “Under the hood”
Fails”

7. Theory iN
The Symbolic Web
Productivity of Search
Web Emo
2020-2030 Symbolic
Reasoning
The Semantic Web Symbolic
Augmentation
Web 3.0
2010-2020 Reasoning
Semantic
The Social Web Search
The World Wide Web Web 2.0 Natural
Language
2000-2010
Web 1.0 Search
1990-2000
The Desktop Tagging
PC Era Keyword Search
1980-1990
Files & Folders
Databases
Amount of Data
BEYOND THE LIMITS OF LANGUAGES
nova spivack

8. WHAT IS THE SEMANTIC
WEB?
Theory iN

9. WEB 1.0
Language
Site Name
Links
in-text
keywords
Theory iN
1998

10. 2011
WEB 3.0
Theory iN

11. 2011
WEB 3.0
Theory iN

12. Companies &
Organizations
2011
Places
Relationship
People
Semantic Domain
Events
Key
Concepts
Field Terms
WEB 3.0
Theory iN

13. 4 CONTINENTS
23 COUNTRIES
81.156
PEOPLE
12 CULTURES
Enel is the largest electricity company in Italy and Spain, the second
largest listed utility in Europe by installed capacity an the largest
private operator in Latin America.
OUR CLIENT
By your Side

14. 1 2 3 4
Empowering Strengthening “On-The- Open
Online the Semantic Ground” Data
Presence Domain Presence Sharing
- SEO++ - Creation of - Implementing
-Open Data
- Users Topic-centric eParticipation tools
Information - Aggregation and Data Publishing of
clustering Corporate
- Integration Silos Curation of contents
information (Web
with - Semantic “relevant” fort the core
3.0)
Social Graph Design of digital business
(FB and Google) environments - Crisis management and
- Enabling Data
- Interlinking - Creation and Concept-base Social
Journalism as a
management of the Media Monitoring
new mean of
Company - Focusing on Geo Social
enterprise
Thesaurus and Location Based
communication
- Leveraging SEM Services (Google Maps,
investments Bing Maps, Open Map and
Augmented Reality gps-driven)
WHY SEMANTICS?
By your Side

15. Microdata Tagging
Content Marketing
for Search Engines Optimization
1. WRITING 3. SEO++
2. ANALYSIS
Entity extraction
Editorial UI
Cross-Site Linking (under development)
FROM TEXT TO DATA Practice OUT

16. david riccitelli // InSideOut10 andrea volpini // InSideOut10
GRAZIE!

17. CREDITS
this presentation is the result of many inspiring ideas and world-wide famous memes,
here is the list:
Jerome Bruner, Psychologist - http://en.wikipedia.org/wiki/Jerome_Bruner
I.A. Richards, Rhetorician http://en.wikipedia.org/wiki/I._A._Richards
C.K. Ogden, Philosopher and outsider http://en.wikipedia.org/wiki/
C._K._Ogden
Nova Spivack, Futurologist http://www.novaspivack.com/
Giacomo Balla, Italian Painter http://en.wikipedia.org/wiki/Giacomo_Balla
Franti!ek Kupka, Graphic Artist http://en.wikipedia.org/wiki/Franti
%C5%A1ek_Kupka
Lucio Fontana, Painter and Sculptor http://en.wikipedia.org/wiki/
Lucio_Fontana
any idea, graphics or meme belonging to us is available
for sharing, copying and re-mixing under
creative commons license 3.0