2012 Sales Brochure - english

What you will find

in these pages
Visits & subscriptions............................................................................................... p04

Worldwide traffic ....................................................................................................... p06

Profile of users. .......................................................................................................... p08

Return On Investment. ............................................................................................. p10

Statistics tools ........................................................................................................... p12

Search engine optimisation.................................................................................... p14

The E*Card . ................................................................................................................ p16

The E*Page................................................................................................................. p18

Video clips, slideshows & PDFs............................................................................. p20

Products catalogue.................................................................................................. p22

Description text & keywords. ................................................................................. p24

Your secure account................................................................................................ p26

Banners & Skyscrapers........................................................................................... p28

Sponsors & VIPs......................................................................................................... p30

Details
E*Page in 15 languages........................................................................................ p32
E*Page in 1 language. ........................................................................................... p34
Optional products. ................................................................................................. p36
Display. .................................................................................................................... p37

Ranking points distribution..................................................................................... p38

02 www.europages.com EUROPAGES 2012 03

More and more

professionals are visiting the site…

Source: Comscore Digital Analytix, 2008-2011
EUROPAGES is a B2B platform with a very wide audience. In 2011, the
EUROPAGES site was visited by over 4.5 million professionals every month.
2011
EUROPAGES crossed four times the
threshold of 5 million monthly visits

2010
EUROPAGES optimises
its pages for search
engines (SEO)

2011

56 million

41.4 million
47.3 million
2009

2010
Launch of the new website

2009
19.1 million

VISITS
2011
75,538
2008

45,018

50,502

45,879
2008

2009

2010
Since 2008, traffic has increased by an average 56% each year.

Why such an increase in the midst of an economic crisis and on an increasingly
SUBSCRIBERS
congested Internet?

Because EUROPAGES delivers pertinent results to businesses looking for products
or services. The site provides them with detailed results corresponding to their
searches, and lists of suppliers corresponding to their needs.
…more and more businesses
are registering with EUROPAGES

Businesses can subscribe with EUROPAGES for free to discover its advantages and update or change
their details online. This level of freedom and flexibility combined with the benefits rto their own
websites’ increased visibility encourage many businesses to continue in a second time with a paid
subscription to improve their online presence. Every month, more than 6000 businesses subscribe to
EUROPAGES. In the past 12 months, the number of inscriptions has increased by 73%.

04 www.EUROPAGES.com EUROPAGES 2012 05

A worldwide traffic with a

European core ...

source : Comscore Digital Analytix, 2008-2011
Since its inception in 1982, EUROPAGES’ core vocation has been to make European
businesses visible to European visitors. In addition, with the multiplication of the
7% Russia and
site’s versions (available in 26 languages), EUROPAGES has also succeeded in Asia
While visits from Russia
making European businesses visible outside Europe, as well as winning over many
and China, the two
suppliers from around the globe who seek to develop their activity in Europe.
heavyweights among the
BRICS countries, represent
only 7% of worldwide
traffic, they are on the
increase: up 17% in 2011
4% North America for China, and up 12% for
The United States and Canada represent huge 79% Europe Russia.
reserves of potential visitors that EUROPAGES is Almost 8 out of 10 visitors are from
starting to tap into. In 2011, visits from the USA were Europe. The EU’s biggest economies
up 20%, while those from Canada rose by 55%. account for the main share of this
audience: Italy (19%),
France (13%),
Germany (7%), 1% Oceania
Spain (5%) and the Despite an 80% increase in the number of visitors from
UK (3%). Australia, this region of the world has not yet come into its
own in terms of exchange with Europe.

... EUROPAGES in unison with the

world’s biggest market

Source: World Trade Organization, 2010
3,3%

0,7%
27,4% 8,3%

6,6% 5,1% 4,6%
0,6%
2,5%
2,1% 0,4% 16,9%
9,1%
6% South America 1,0%

Given that EUROPAGES
is available in Spanish and
Portuguese, its customers According to the World Trade Organization (WTO), Europe remains the
benefit from an excellent
biggest trade market in the world. In 2010, trade between all European
level of exposure throughout
South America. Brazil, now 3% Africa countries represented some $4,000 billion, accounting for 27% of world trade.
Meanwhile, trade between Europe and the world’s other two leading economic regions
the world’s 8th ranking economy and Africa remains fairly subdued despite some
enjoying strong growth on EUROPAGES remarkable signs of development, especially (namely the US and Asia) accounted for 14% of world trade ($3,400 billion). If we add up
(up 23%), already accounts for 3% of all in the Maghreb (Tunisia +78%, Morocco the two, Europe alone represents 42% of world trade. By the same token, Asia represents
visits alone. +62%, Algeria +74%). 34% and North America 20%.

Profile of users: SMEs working in

industry

Source: analysis of 30,000 company profiles that registered in 2011.
More than half of the site’s visitors work in industry, a prominent B2B sector.
However, there was an increase in the service sector where imports and
exports have grown strongly. EUROPAGES visitors mainly hail from the world An audience of SMEs
of B2B; retailers are still marginal (4%). 4% Retailers
The Retailer category (mainly Business to
<10 37%
Consumer - B2C) is not highly developed on
EUROPAGES. Nevertheless, some retailers are 11-50 22%
working directly with manufacturers and use
EUROPAGES for their searches in this respect. 51-100 14%

101-200 10%

19% Wholesalers, Distributors, 201-500 10%
Subcontractors, Agents and Representatives
Purchasing professionals, purchasing cooperatives and >500 7%
Manufacturers

53%
distributors appreciate EUROPAGES for the time gained
when searching for suppliers and manufacturers of finished EUROPAGES’ audience is comprised mainly
products. of small enterprises. Almost 40% are small or
very small enterprises (<20 employees), while
small and medium-sized enterprises account
for 50%. Intermediate-sized enterprises, i.e.
More than one in two users
those with more than 250 employees, account
comes from the industry sector.
for less than 10% of the EUROPAGES user
The three leading sectors are
population.
construction & public works,
mechanical engineering, and
metallurgy & metal working.
Dynamic SMEs
Two users in every three are
responsible for - or participate in <1M € 15%
- the decision to purchase Services
In B2B, decisions to 22% 1M-2.5M € 19%

purchase may often take Representing a growth sector, service
2.5M-5M € 15%
O

longer than one month. providers account for 1/5 of the site’s
p
er
25

This time is shortened audience. In fact, searches relating to
at

corporate services 5M-10M € 13%
%
i

when the decision-
Top
o

are top of the list
na

makers are involved
ent
l

on EUROPAGES. 10M-50M € 15%
right from the start agem
man
of the purchasing
cycle. Opportunely
45% >50M € 24%
t
en

on EUROPAGES, most On EUROPAGES, one in two SMEs has a
% em
31 anagle

users are the actual revenue greater than €2 million, i.e. higher
m idd

decision-makers. than average for businesses of this size. One
M

SME in every four posts sales higher than
€50 million, again higher than average for
businesses of this size.


A remarkable
return on investment

Premium
E*Page Views

Source: Comscore Digital Analytix, 2011
Targeted visibility A much higher ROI for customers
4,500 20,636

3,235 EUROPAGES
allows businesses
4,000 to register for free.
Some 2 million

3,500
businesses are E*Card Views
Clicks-out listed on the site

The size of the bubbles increases along with the number of clicks
Clicks to the free of charge. x58
website
3,000 While the free
listing is useful
to discover the
2,500
Medium site’s merit and 353
to create some
free members paid members
initial visibility,
2,000
Economic 1, 874 once a business 555
seeks to increase
1,500 its return, the
1,294 paid subscription
Entry proves to be E*Page Views
1,000 an excellent
923 investment to x18
Access boost its visibility
500 591 and online
Starter 411 audience.
30
On average,
20,000 40,000 60,000 80,000 100,000 120,000 members with a free members paid members
paid listing obtain
492
a level of visibility
E*Card Views
58 times higher
General visibility
than those with a
free listing, while
their number of
Each month, EUROPAGES’ 25,000 listed customers attract millions of visits. The three targeted displays Clicks-out
main units for measuring ROI are E*Card Views (general visibility), E*Page Views (targeted is 18 times higher.
visibility) and Clicks-Out (clicks to the customer’s own website). Moreover, they x114
enjoy 114 times
The ROI varies depending on the corresponding subscription (Starter, Access, Entry, more visits to their
etc.). We can see that the combined number of E*Card Views and E*Page Views – which own websites.
represent a company’s visibility – helps to increase the number of clicks to the customer’s Herein lies the
4,3
site (bubble). Depending on the type of subscription taken out by the business, the more essence of
its visibility increases, the higher its ROI. EUROPAGES. free members paid members


Business Intelligence
for the benefit of companies

Every month, 4 million visitors search for, display and click on the E*Pages of the 2 million
businesses listed on the site. These interactions represent millions and millions of data
Customized reports on demand
items, all saved on EUROPAGES servers. In total, an annual 5 terabytes of data (1012) are (Findit)
assembled, processed and displayed to businesses in complete transparency, allowing
them to calculate their visibility (E*Card Views and E*Page Views), measure the hits on their Who searches for what, who searches for whom, which
websites (Clicks Out) and compute contacts and requests for quotes (Emails and RFQ) to keywords are used for which industry sector, where do
better evaluate their ROI. users come from, which companies have been viewed,
from which queries and in which countries?

To answer all these questions,
EUROPAGES has created the Findit
system, a veritable decision-support
Powerful tools to deliver customer tool that extracts pertinent responses
statistics Visits per country from a complex set. Some of the
market’s most sophisticated tools
constantly analyze searches on EUROPAGES, their origins
and their effects on the businesses. Reports are available
at all times to answer all their queries regarding the traffic
they have generated.
R.O.I. per month

ETL : Extract,
Transform & Load

Individual statistics in just a click
(mySTATS)

On EUROPAGES, every business has its own
individual account where it can access its
Geomarketing : personal stats at all times.
Modelisation R.O.I. Analyses &
Scoring prospects reporting
Optimisation e-marketing The customer can thus see how many E*Pages
have been viewed,
Monthly visits how many clicks
Reporting out have been
intern & clients
performed, and how many emails have been
received, identifying the country of origin for
each.

Every morning, the previous day’s data is extracted (ETL) from the various sources, injected EUROPAGES customers benefit from this level Visits per country
in a datawarehouse and then aggregated in datamarts where only the selected data is of precision thanks to the sheer power of the
stored. This system deployed by EUROPAGES works like a huge, highly sophisticated filter decision-support system deployed upstream
to provide customers with the substance of their statistical data. (described opposite).


referencing
A universal

system for businesses
Much like a galaxy, the structure of the Internet is determined by gravitation.
In this expanding universe, websites, like planets and satellites, revolve
around solar centres that represent the (big three) search engines.

Given their mass, the search engines attract matter present on sites (text, keywords, video clips,
photos). The more matter there is, the greater the attraction. On EUROPAGES, this matter is all the more
considerable given that it is published on 26 different sites: Europages.co.uk, Europages.fr, Europages.
it, Europages.es, Europages.de, etc. This makes it a highly attractive target for the leading three search
engines (Google, Bing and , Yahoo!), as well as for national search engines with considerable local
influence (Yandex in Russia, Baidu in China, Rambler in Korea, etc.). This system works so well not only
europages.co.uk
because the content is translated into 15 languages, but also because the information’s assembly is
constantly being optimized for natural referencing (SEO). As a result, the businesses listed are seen by
europages.nl
europages.it
users in over 200 countries in their native language.

google.fr
europages.fr
europages.es

europages.com
Translation at the service of search engine optimisation
europages.pl europages.cn yandex
EUROPAGES translates its customers’
content into 15 languages*. For the purpose
europages.pt google.co.uk
of improved quality control, it has created Order
its own translation network comprising

SEO
approximately one hundred independent
europages.de translators in Europe and throughout the
yahoo world. Projects are managed
using a Computer-Aided
europages.com.ru
Translation (CAT) tool that CAT tools
google.com stores all previous translations
in a dedicated memory. As
Analysis Translation
europages.gr soon as a new project is memory
launched, the translation
google.es memory proposes the available
europages.cz translation if it finds any
google.de
google.pl equivalent translations.

If no equivalent translations are found, the Translation
google.it content is translated from scratch. Once
completed, this content is automatically
bing placed online. If translated content is in Modification
any way considered non-compliant with a
baidu company’s requirements, the company can
either request a modification, or offer its
own translation. In 2011, 175,000 texts and
7,000,000 keywords were translated into
15 languages. With its proven translation Online
system, EUROPAGES provides
businesses with natural referencing
of their content both in their native *Danish, Dutch, English, Finnish, French, German,
language and in a wide range of Greek, Italian, Polish, Portuguese, Russian, Simplified
additional languages. Chinese, Spanish, Swedish, Turkish.


1,289,891,497 E*Card

The

E*Card Views in 2011

logo description Further improving your company’s visibility
company name
The E*Card is displayed in the EUROPAGES search engine results page. This is
what the site’s users see first when they perform a search. As such, it represents
your company’s initial level of visibility.

The choice of content that you publish on EUROPAGES is decisive since this is
what is actually used to display your E*Card in response to a user’s query.

The content’s reactive elements are the description, the keywords, the company
name and the names of the products in the catalogue. The more numerous and
precise they are, the greater your chances of satisfying a targeted query.

Non binding pictures
keywords
websites

products searched for

Available in web and mobile web versions.


79,870,132 E*Page

The

E*Page Views in 2011

A second website in 15 languages for your company
company
name The E*Page is displayed when a user clicks your E*Card (see the previous page).
description However, it is indexed on the Web through natural referencing (see pages 14-15)
so that more and more users can reach your E*Page directly via search engine
results pages. The number of times your E*Page is viewed (“E*Page Views”)
logo
reflects the interest shown in your company by visitors.

contacts The E*Page is like a second website for your company; it acts as a showcase
for your business on EUROPAGES. In addition to basic information such as the
company name, address, map, description and keywords, you can publish all
sorts of other contact data (email, phone, fax). You can also provide further details
on your activity that may be useful to attract visitors’ attention (websites, video
map clips, pdf documents, images, etc.).
video
To further leverage productivity from your investment, EUROPAGES also allows
you to include your product catalogues on the E*Page (see pages 22-23). These
elements are all optimized to be indexed in different languages and to position
your business on search engines.
websites

products

keywords

Available in web and mobile web versions.


3 easy steps to put your videos on the Video clips, slideshows
& PDF files
E*Page for free…

…and your
slideshows or
PDFs too!
1 I create my free account on YouTube,
Dailymotion or Slideshare.
Add up to 10 video clips, slideshows or PDFs on your
E*Page for free and attract visitors!
You can increase both your popularity and your ROI by displaying videos, interactive
presentations or PDF documents on your E*Page.

Video helps to convert potential customers and can have a considerable impact

2
I upload my video
on a company’s sales. Visitors who have seen a video of a product will be more
on YouTube or inclined to purchase that product.
Dailymotion, I upload
my PowerPoint
slideshow or my PDF The procedure is straightforward: you create a free account on a video platform
on Slideshare. such as Youtube.com or Dailymotion.com, or on a site that hosts slideshows such
as Slideshare.net (1). You upload your video clips or slideshows (2). You then copy

3
I copy & paste the & paste the embed code of these videos to your myEUROPAGES account (3).
embed code in the
myEUROPAGES Videos can only be published by members with a paid subscription.
account, and my video
clip, slideshow and/or
PDF files are visible on
my E*Page.


Video Slideshow

Available in the Web version


Your products automatically The Products Catalogue
retrieved and updated

1 we retrieve your
products catalogue.
Display all your products on your E*Page

2
Professionals are first and foremost looking for products, whether on the Web in general
or on EUROPAGES in particular. By including your catalogue on your E*Page, you increase
we publish it your chances of being seen, and above all of being selected.

Your products are automatically retrieved (crawl)*
If your products are already online on your own website, simply provide us with the web
address and specify how many products you wish to include on your E*Page. We will then
send a crawler program to your site to retrieve the photos and descriptions of your products
(1). This information is subsequently published on your E*Page (2).

Ongoing automatic updates for optimal efficiency
As soon as EUROPAGES detects a change on your site, it automatically retrieves the new
product and updates the catalogue accordingly (3).

3
Manual retrieval of your electronic files (Xml or Excel)
Alternatively, if your products are not available on your website, you can provide us with an
electronic file (in xml or xls format) indicating how many products you wish to include on
we update it your E*Page. This information is subsequently published on your E*Page. It is updated as
soon as you send us a new file
product
description An individual online reference for each of your products
Your catalogue is displayed in full on your E*Page. In addition, a dedicated page is created
for each of your products. EUROPAGES assigns each page a unique URL to boost its
natural referencing.

Catalogues in several languages published simultaneously

You can display the catalogue on your E*Page in up to 9 language versions. For example,
your catalogue in English on the English version of your E*Page, the same catalogue
in German on the German version of your E*Page, and so on. The following languages
are accepted: Dutch, English, French, German, Italian, Polish, Portuguese, Russian and
Spanish.

The publication of product catalogues is a paid option, and is reserved to members with a paid subscription.
*EUROPAGES cannot perform crawls on Flash sites or PDF files.



Description
& keywords

description
The essential elements of your indexing on the web
The description text*
The first thing users will see on your E*Page is the description of your activity. This description
must use expressions characteristic of your line of business, since it essentially presents
your company’s know-how, much like a CV. It is translated and published in 15 languages,
and indexed by the main search engines. It must be clear and concise. Bear in mind that
visitors prefer short sentences rather than a long series of words.

Keywords
The role of keywords is to define the specific aspects or your business, and the list of
your products or services. Translated and published in 15 languages, these keywords are
indexed by search engines. Note that the more precise your keywords are, the better your
conversion rate will be. Give preference to highly specific keywords (e.g. piston and screw-
type compressors) rather than keywords that are overly general or vague, and that will
merely generate "noise" (e.g. compressors).

Additional keywords
Each type of subscription comes with a set number of keywords (e.g. 33 for a Premium
keywords subscription). However, you can always add more keywords to your E*Page. This will
improve its reactiveness to searches and, as a result, its visibility. Additional keywords are
sold individually. They are translated and published in 15 languages.

Priority keywords
To give added weight to certain keywords, you can confer priority or ranking points to
them. Priority keywords increase the overall value of your E*Page and its positioning. The
Image non contractuelle

«priority» option is sold per individual keyword.

* Your description text can contain 1,000 characters in your natural language. For other languages, you
must provide a shorter description comprising no more than 500 characters. This description will then be
translated in 14 languages (see pages 14-15). Your E*Page will thus be published in a total 15 languages.


Your secure account

myEUROPAGES

View your statistics, update your details and enhance
your E*Page at will and whenever you like!
Your account Available 24/7
Your E*Page As soon as your E*Page is online, you will receive an access code to your myEUROPAGES
Your stats
account. You can connect to this secure account at all times.

Your stats in complete transparency
You can evaluate your ROI by viewing indicators that reflect your visibility (E*Card Views
and E*Page Views), or by seeing how many visits have been generated to your own website
via EUROPAGES (Clicks Out). These figures can all be sorted by country. They are provided
by ComScore Digital Analytix (see pages 12-13). Your stats are updated every month.

Improve your results yourself
Once you have logged on to your account, you are entirely free to modify anything you
like.

You can complete or update details on your company (address, contact details, e-mail

addresses, websites, etc.).

You can add elements or refine your activity’s description to optimise the pertinence of both
your E*Page and your Internet referencing (description, keywords, etc.).

You can add value-added elements for free to make your E*Page more attractive (videos,
slideshows, PDFs, photos, etc.).

2.0
You can also provide all-important information on your company (workforce, revenue,
delivery practices, languages spoken, countries where you work, and so on).

Your videos, photos
Your products & slideshows
Your emails



Banner & Skyscraper
151,345,547

Banners & Skyscrapers displayed in 2011

Display your brand at the right time
Your Banner or Skyscraper will only appear when relevant
A Banner* is a horizontal rectangular ad. A Skyscraper** is a vertical rectangular ad. You
can assign as many headings as necessary to them, selected from among EUROPAGES’
list of 4000 headings. Your Banner or Skyscraper is displayed whenever a user’s query
corresponds with one of your headings. Your brand name therefore appears for queries that Banners are published at the
correspond with your activity, and not merely at random. This contextual display guarantees top and bottom of the results
a much higher click rate than for similar ads habitually found on the Web. pages.

Skyscrapers are published on
You choose the period for your ad campaign the results pages and on the
Just as different activities have different seasons, so companies work according to different E*Pages of free members
schedules. To comply with your specific needs, EUROPAGES lets you choose when your
banners/skyscrapers are displayed. In the spring, after the summer? Once, twice, three
times a year? For one, two or six months? You choose, we display.

Banner/Skyscraper locations
Banners and Skyscrapers are displayed on the results pages and on the E*Pages of free
members. On the results page, the Banner is placed at the top and bottom of the page,
while the Skyscraper is placed to the right. On a free member’s E*Page, the Banner is
placed at the top of the page, and the Skyscraper to the right.

*Leaderboard (728x90) or Full Banner (468x60). Jpeg, Gif or Flash. Maximum 20 KB.
**Wide Skyscraper (160x600) or Standard Skyscraper (120x600). Jpeg, Gif or Flash. Maximum 20 KB.


Results page Free member’s E*Page



Sponsor & VIP
3,438,494

Sponsor displays in 2011

Present your brand to all B2B visitors
Sponsors are published on the
Targeted exposure to an international B2B audience EUROPAGES home pages.
The Sponsor* is a large rectangular ad. The VIP** is a small rectangular ad. Both are displayed
on the EUROPAGES home pages. They are displayed permanently, not contextually. On
EUROPAGES, these formats are ideally suited to companies seeking to present their brand
name to the widest possible B2B audience.

You choose the display period and frequency
To suit your needs, EUROPAGES lets you choose the period during which your Sponsor or
VIP is displayed (one or more months). The space reserved for the Sponsor can display up
to 4 customers in alternation. If you want to have the space for your company alone, you
can opt for the Exclusive option. Your company will then be the only one displayed for the
selected period. The VIP space can display up to 8 companies in four dedicated spaces in
alternation.

You choose the nationality of customers targeted
There are 26 versions of the EUROPAGES site. Depending on the markets you seek to
reach, you can choose the home pages on which to display your Sponsor or your VIP. VIPs are also
published on the
EUROPAGES home

*Sponsor (300 x 250). Jpeg, Gif or Flash. Maximum 30 KB. pages.
**VIP (120 x 60). Jpeg, Gif or Flash. Maximum 30 KB.

Home page

13,753,976 VIP displays in 2011



EUROPAGES S.A.
127 ave charles de Gaulle 92200 Neuilly-sur-Seine - FRANCE
Tel: +33 (0)1 41 16 49 00
info@europages.com
www.europages.com

2012 Sales Brochure - english

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