Come boost your E-commerce sales using Social Media

1. Beginners Guide
to
E-commerce sales
Social media
Boosting
using
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Ecommerce stores cannot afford to ignore social media…
46% Customers
55%
93%
People
Marketers referraltraffic..
Marketers spend their social
advertising budget on..
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57% 2%
13% 13%
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Whydo marketers use
Social media?
Boosting brand awareness
Improving customer engagement
Offering better customer service
Getting more leads and increasing sales
Diversifying online marketing
01
02
03
04
05
Pinterest Twitter Instagram Tumblr Facebook
70 500 150 220 1.19
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Facebook
Biggest user base, offer in-depth targeting and
70% advertisers report 3X returns on ad spends.
However, 55% advertisers do not go for sponsored
stories.
Bare Minimum
Like
Approx time to post 2PM-5PM
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Twitter
More than 45% of Twitter users feel that Twitter
ads are effective. 34% of digital marketers have
generated leads through twitter.
Bare Minimum
Create an engaging Twitter profile, popularize it
Make sure that you get followed by relevant people
Research target audience and competition
Consider using brand ambassadors to promote goods
Promote sales, offers, and discounts to relevant audience
Demonstrate your expertise, help resolve issues
Approx time to post 1PM-3PM
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PINTEREST
74% customers use Pinterest to get gift ideas
during holidays, and 19% admit to spending more
money because of what they see on Pinterest.
Bare Minimum
Get a business account of Pinterest
Find keywords that users are likely to search
Share attractive images of products
Use ‘Rich Pins’ for the main products
Make it easy for people to buy from Pinterest
Approx time to post 8PM-11PM
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INSTAGRAM
The fastest growing social media website
today, Instagram is growing in important. 65% of
top 100 brands are on Instagram, and this platform
is finally catching the attention of ecommerce
marketers.
Bare Minimum
Create Instagram account and post regularly
FShare behind-the-scene pictures
Use it to announce new products and services
Share Instagram-only discounts and offers
Manage positive and negative feedback
Organize chats and hold contests
Approx time to post 3PM-4PM
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TUMBLR
Tumblr grew 74% in 2013, 35% of its visitors make
more than $50,000 annually, and 66% of its users
are under 35 years. It is a dark horse and you have
the chance of first-mover advantage.
Bare Minimum
Add a shopping cart to Tumblr
Customize design and domain
Share different types of content
Offer products videos and how-tos
Share exclusive images and discounts
Approx time to post 7PM-10PM
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