Effective Webinar Techniques

Great Webinars
Changing the Face of Learning

Bellevue College

© 2012 NetSpeed Learning Solutions. All rights reserved. 1

Webinar Learning Objectives
• Identify the underpinnings of a solid webinar
experience
• Apply five techniques to deliver an effective
webinar
• Adopt three practices to reduce the impact of
technology snafus


About Cynthia Clay

• 20+ years of experience
• Began delivering web conference training in 2004
• Expert on facilitating interactive web training
• Author of Great Webinars
• Leads the Virtual Facilitator Trainer Certification™
course
• Co-authored Peer Power: Transforming
Workplace Relationships


Send a Chat Message


Send a Private Chat Message


Status Icons


Opening Poll

What is your primary purpose in
attending this webinar today?


Opening Chat

What question have you
brought today?


What Can Go Wrong?


Common Errors

1

Returning to a “talking head” presentation style


Common Errors

The more you feel like a
lecturer, the less effective
you will be.


Common Errors

2

Not allowing participants to chat with each other


Common Errors

A stern teacher or parent
trying to get people’s attention
(and refusing to allow them to
talk) is not very effective.


Common Errors

3

Designing boring, bullet point slides with no graphics


Common Errors

If you’re Einstein, perhaps you can hold our
interest without interesting slides.


Transforming the Virtual
Classroom


Adult Learning Principles

Name one adult learning
principle in the chat pod.

Malcolm Knowles
(1913 – 1997)


Adult Learning Principles

• Adults need to be involved in the planning and
evaluation of their learning.
• Experience (mistakes included) provides the basis for
learning activities.
• Adults want to learn subjects that have immediate
relevance to their work or personal lives.
• Adult learning is problem-centered not content-
oriented.

(Source: Malcolm Knowles)


5 Techniques to Transform
1. Allow no more than 3 minutes between participant
interaction opportunities.


Rule of Thumb

Engage participants every 3 minutes with a
poll, chat, request for feedback, etc.



2. Mix it up with diverse use of polling.


Polling

How many hours of productivity, on average,
does each employee lose per day trying to
process a change and how it might affect them?

Sample Exercise: Meeting Change with Resilience


Loss of Productivity

During change, an employee loses,
on average, 2 hours of productivity
trying to process the change and
how it might affect them.
Employee absenteeism typically
doubles during times of change.


Change Evaluation

Recall a recent change that you’ve
experienced or led. Consider the
evaluation questions on the next
several slides.


Evaluation Poll

1. Were the business reasons driving
the change clearly explained?


Evaluation Poll

2. Were people give the opportunity to
celebrate what had been created in
the past?


Evaluation Poll

3. Were people given the opportunity to
acknowledge their losses?


Evaluation Poll

4. Did people receive frequent updates
about the change process during the
change?


Final Question

What would you do differently in hindsight?



3. Build opportunities for participants to exchange ideas
and opinions using chat and voice.


The Cycle of Change


Chat

What support should managers provide
at each stage of the change process?


Chat

What choices did you make
during a recent cycle of
change that helped you be
more resilient?



4. Create learning experiences
with real issues and problems


Change Case Study

Kathy has needed to take a lot of
time off to deal with her elderly and
sick father who lives in another state.
She comes back from these trips exhausted and
emotionally drained. Though you value her
contributions to the team, you are concerned. At
the last staff meeting, when asked to rework her
project plan, Kathy began to cry and had to leave
the room.



5. Request learner feedback regularly.


Learner Feedback

• Are you with me?
• What questions do you have?
• Give Bob a round of applause.
• Have you completed the worksheet?
• Do you agree/disagree with this
statement?
• How are you feeling about this
virtual course?

1. Allow no more than 3 minutes between
participant interaction opportunities.
2. Mix it up with diverse use of polling.
3. Build opportunities for participants to
exchange ideas and opinions using chat and
audio.
4. Create learning experiences with real issues
and problems.
5. Request learner feedback regularly.


Technology Snafus


Technology Snafus
• Always schedule a dry run
• Arrive 30 minutes prior to your
webinar
• Use a host/producer to handle
technical issues
• Practice breakout rooms with real people
• Have a contingency plan (no Internet, no VoIP,
slides won’t advance, etc.)


The Zen of Delivery

Begin with a centered, calm mind


Action Planning

• One thing I can do….
• One thing my team can do….
• One thing my organization can do….
• One other thought….


Great Webinars

Republished in
2012 by Pfeiffer.


Effective Webinar Techniques

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