1st session introduction

Youth in ActionYouth in ActionYouth in ActionYouth in Action
Social entrepreneurshipSocial entrepreneurshipSocial entrepreneurshipSocial entrepreneurship ----
A chance for the future?A chance for the future?A chance for the future?A chance for the future?
Introduction to social entrepreneurship and social businessIntroduction to social entrepreneurship and social businessIntroduction to social entrepreneurship and social businessIntroduction to social entrepreneurship and social business
TTTT aaaa nnnn dddd eeee mmmm SSSS oooo cccc iiii aaaa llll SSSS.... CCCC.... CCCC.... LLLL....
NIF: F65570400
www.tandemsocial.com
hola@tandemsocial.com
Trafalgar Street, 25 2nd 2, 08010 Barcelona

IndexIndexIndexIndex
• Barcelona program
• Exercise
• Social business
• Support tools and specific funding for social enterprises
• Key Factors
2
• Key Factors
• Main challenges of social entrepreneurship in Europe
• Competition Youth in Action project
• Conclusions

Barcelona program, September 2013
• Thursday 12Thursday 12Thursday 12Thursday 12: Arrival day
• Friday 13Friday 13Friday 13Friday 13:
– 8.45h – 9.30h Welcome coffee
– 9.30h–11h. Visit social business: Apunts
– 12h–14h Visit social business: Formació i Treball
– 14h–16h Lunch in Formació i Treball (Social Business)
– 16h16h16h16h ––––18h 118h 118h 118h 1stststst session: Introduction to social entrepreneurship and socialsession: Introduction to social entrepreneurship and socialsession: Introduction to social entrepreneurship and socialsession: Introduction to social entrepreneurship and social
3
– 16h16h16h16h ––––18h 118h 118h 118h 1stststst session: Introduction to social entrepreneurship and socialsession: Introduction to social entrepreneurship and socialsession: Introduction to social entrepreneurship and socialsession: Introduction to social entrepreneurship and social
business. Palaubusiness. Palaubusiness. Palaubusiness. Palau MacayaMacayaMacayaMacaya
– 20.30h Dinner at Dones de Foc (Social Business)
• Saturday 14Saturday 14Saturday 14Saturday 14:
– 11h-13h 2nd session: Discussion about business ideas with a social impact,
introduction to CANVAS methodology.
– 14h. Lunch in Norai (Social business) Museu Marítim de Barcelona
– Free afternoon
• Sunday 15Sunday 15Sunday 15Sunday 15: Departure day

Useful addresses in Barcelona
• Thursday 12Thursday 12Thursday 12Thursday 12: Arrival day
• Friday 13Friday 13Friday 13Friday 13:
– 8.45h – 9.30h Welcome coffee at Guitó bar. Gran Vía 539, Barcelona. A terrace on the corner
with Villarroel Street. How to go: walk to pza glories take Metro L1 Red line stop in Urgell. Exit:
Villarroel street.
– 9.30h–11h. Visit social business: Apunts. Consell de Cent, 217 Barcelona. How to go: walk to
pza glories take Metro L1 Red line stop in Urgell
– 12h–14h Visit social business: Formació i Treball. C Llull, 430. Sant Adrià de Besòs, Barcelona
– 14h–16h Lunch in Formació i Treball (Social Business) C Llull, 430. Sant Adrià de Besòs
4
– 14h–16h Lunch in Formació i Treball (Social Business) C Llull, 430. Sant Adrià de Besòs
– 16h16h16h16h ––––18h Introduction to social entrepreneurship and social business: Palau18h Introduction to social entrepreneurship and social business: Palau18h Introduction to social entrepreneurship and social business: Palau18h Introduction to social entrepreneurship and social business: Palau MacayaMacayaMacayaMacaya. Pg. Pg. Pg. Pg SantSantSantSant
Joan, 108, BarcelonaJoan, 108, BarcelonaJoan, 108, BarcelonaJoan, 108, Barcelona
– 20.30h Dinner at Dones de Foc (Social Business). Marina 240, Barcelona. How to go: Metro L2
purpure line stop: Monumental
• Saturday 14Saturday 14Saturday 14Saturday 14:
– 11h-13h 2nd session: Discussion about business ideas with a social impact, introduction to
CANVAS methodology. Trafalgar 25 2nd, 2nd . How to go: walk to pza glories take Metro L1 red
line, stop in Urquinaona
– 14h. Lunch in Norai (Social business) Museu Marítim de Barcelona. Av. de les Drassanes s/n.
How to go: L3 green line, stop: Drassanes
• Sunday 15Sunday 15Sunday 15Sunday 15: Departure day

Index
• Exercise
• Social business
• Key Factors
5
• Key Factors
• Conclusions

Exercise
You have 10 minutes to
discuss the issues raised
Together we
Work in pairs
1 Cypriot – 1 Spaniard
6
Each pair presents their
answers (2 ‘)
Together we
will discuss
the answers
exposed
What do you think are the most representative factors of a social business?What do you think are the most representative factors of a social business?What do you think are the most representative factors of a social business?What do you think are the most representative factors of a social business?
What elements should NOT be in a social business?What elements should NOT be in a social business?What elements should NOT be in a social business?What elements should NOT be in a social business?

Index
• Exercise
• Social business
• The two streams of social entrepreneurship
• The elements that determine a Social Enterprise
7
• Social Enterprise requirements
• Key Factors
• Conclusions

The two streams of social entrepreneurship
StreamsStreamsStreamsStreams FeaturesFeaturesFeaturesFeatures
STREAM 1: SocialSocialSocialSocial
entrepreneursentrepreneursentrepreneursentrepreneurs as
the core of the
definition
• Definition focused on the social entrepreneur role as the core
of entrepreneurship.
• The social entrepreneur as a leader.
• Individuality around the figure of social entrepreneurs.
8
STREAM 2: socialsocialsocialsocial
enterpriseenterpriseenterpriseenterprise as the
core of the
definition
• Definition focused on social enterprise as the core of
entrepreneurship.
• The social enterprise as a whole.
• Collectivity and participation around the figure of the social
enterprise.
There are two distinct streams in terms of the different definitions surrounding the concept ofThere are two distinct streams in terms of the different definitions surrounding the concept ofThere are two distinct streams in terms of the different definitions surrounding the concept ofThere are two distinct streams in terms of the different definitions surrounding the concept of
social entrepreneurship: one focused on the entrepreneur role and the other focused on thesocial entrepreneurship: one focused on the entrepreneur role and the other focused on thesocial entrepreneurship: one focused on the entrepreneur role and the other focused on thesocial entrepreneurship: one focused on the entrepreneur role and the other focused on the
organization as a social enterprise.organization as a social enterprise.organization as a social enterprise.organization as a social enterprise.

Index
• Exercise
• Social business
9
• Key Factors
• Conclusions

Main elements and elements derived
11

Index
• Exercise
• Social business
12
• Key Factors
• Conclusions

Minimum requirements for the Social Enterprise
Social business born as a result of theSocial business born as a result of theSocial business born as a result of theSocial business born as a result of the
detection of a ...detection of a ...detection of a ...detection of a ...
... and through an ...... and through an ...... and through an ...... and through an ...
SOCIAL NEEDSOCIAL NEEDSOCIAL NEEDSOCIAL NEED
Process through which products are obtained, goods or
services that meet the needs of people. Economic activity
We understand as a social need a situation in which a
community of people are affected at environmental,environmental,environmental,environmental, socialsocialsocialsocial
and/orand/orand/orand/or culturalculturalculturalcultural level, due to lack of access and becoming
vulnerable.
SOCIALSOCIALSOCIALSOCIAL
BUSINESSBUSINESSBUSINESSBUSINESS
SocialSocialSocialSocial EnvironmentalEnvironmentalEnvironmentalEnvironmental CulturalCulturalCulturalCultural&/or &/or
13
... want to produce a ...... want to produce a ...... want to produce a ...... want to produce a ...
ECONOMIC ACTIVITYECONOMIC ACTIVITYECONOMIC ACTIVITYECONOMIC ACTIVITY
POSITIVE IMPACTPOSITIVE IMPACTPOSITIVE IMPACTPOSITIVE IMPACT
services that meet the needs of people. Economic activity
must be sustainablesustainablesustainablesustainable over time and allow the social business to
compete in the marketmarketmarketmarket.
Alterations, changes or transformations that aim to reverse
the initial situation and that occur as a result of a specific
action. The impact is measured by asking us about the
performance: howhowhowhow it develops, whatwhatwhatwhat productproductproductproduct orororor serviceserviceserviceservice it
offers, and totototo whomwhomwhomwhom it addresses.
BUSINESSBUSINESSBUSINESSBUSINESS
MINIMUMMINIMUMMINIMUMMINIMUM
............ thus transforming the initialthus transforming the initialthus transforming the initialthus transforming the initial
situation.situation.situation.situation.
SustainabilitySustainabilitySustainabilitySustainability MarketMarketMarketMarket
• HowHowHowHow????
• What?
• To whom?
• How?
• What?What?What?What?
• To whom?To whom?To whom?To whom?
• HowHowHowHow????
• What?What?What?What?
• To whom?To whom?To whom?To whom?
o o

Social needs exercise
Nowadays, what do you think are social needs?Nowadays, what do you think are social needs?Nowadays, what do you think are social needs?Nowadays, what do you think are social needs?
Do you know companies that are trying to solveDo you know companies that are trying to solveDo you know companies that are trying to solveDo you know companies that are trying to solve
social needs?social needs?social needs?social needs?
Initial questions....
14

Table field for social needs (1/3)
General environment
It involves all the environmental needs without none of them is a
primary need
Energy
Improve efficiency in the use and production of energy, reducing
carbon footprint (including Climate Change).
Water
Water cycle maintenance as a vital support for the human and
natural systems
Environment
15
EnvironmentEnvironmentEnvironmentEnvironment
natural systems
Biodiversity (flora and
fauna)
Preserve living species for their intrinsic values (derived funds,
maintenance of natural systems, etc.) and for ethical reasons.
Natural areas and
landscape
Maintain and restore natural areas and landscape elements as
physical systems that are part of our habitat, provide natural
resources and intangible values.
Waste - Pollution
Minimize the volume and toxicity of waste we generate and we
throw out to the terrestrial environment, aquatic and atmospheric.

Social
General Social Involves all social needs without none of them is a primary need.
Basic (food-clothes)
Enable access to what is needed for the well-being and physical
survival.
Work
Enable access to dignified employment (wage and temporary
contracts)
Provide an universal access and utilization of education, teaching and
16
SocialSocialSocialSocial
Education
Provide an universal access and utilization of education, teaching and
instruction for children and adults, to achieve the full development of
his personality
Housing
Opportunity to access in a particular space where you can live with
sufficient conditions of health and hygiene
Social capital (social
network, social relations)
Circle of friends and acquaintances that facilitate social contacts and
professional development without discrimination on community
participation
Health
Promoting prevention, care and rehabilitation of people to be healthy
and develop all their capabilities
Personal autonomy Promoting independence for people to improve their quality of daily life

Cultural
General Culture Involves all cultural needs without none of them is a primary need.
Artistic creation
Enable and promote the artistic talent, creative skills, the ways and
instruments for producing and improvement of artworks
17
CultureCultureCultureCulture
Cultural heritage
Safeguarding and protection of the set of all goods, materials (tangible)
and intangible assets, for its own value, that are considered of relevant
interest to the continuity of the identity and culture of the people. In this
way, there should be properly preserved for future generations and
could be studied for all those who want to used, enjoy and visit.

Other aspects of Social Business
PARTICIPATIONPARTICIPATIONPARTICIPATIONPARTICIPATION
Participation is transmitted as an indispensable element for
achieving the collective good and balanced management of
resources. The collective ownership, as opposed to private
property, places social enterprises under transformation.
Property and private
decision
Property and collective
decision
+-
18
PROFITPROFITPROFITPROFIT
The non-search of a individual disproportionate profit,
translates into involvement and belief in the group project,
that develops the social enterprise.
Profit Non-profit
Limited profit
+-

Fornon-profit
100%
Social
Business
To analyze
Social business born as a result of the detection of a social needsocial needsocial needsocial need and by an economiceconomiceconomiceconomic
activityactivityactivityactivity aims to generate a positive impactpositive impactpositive impactpositive impact on society, even transforming the initial
situation.
Social Business concept
19
The combination of minimal elements and other elements form the framework of social business.The combination of minimal elements and other elements form the framework of social business.The combination of minimal elements and other elements form the framework of social business.The combination of minimal elements and other elements form the framework of social business.
Depending on the level of participation and the degree of profit, it is determined the purity of socialDepending on the level of participation and the degree of profit, it is determined the purity of socialDepending on the level of participation and the degree of profit, it is determined the purity of socialDepending on the level of participation and the degree of profit, it is determined the purity of social
business.business.business.business.
Forprofit
Private
participation
and decisions
Participation
and collective
decisions
Discard To analyze

Index
• Exercise
• Social business
• Key Factors
20
• Key Factors
• Conclusions

Specific funding for social enterprisesSpecific funding for social enterprisesSpecific funding for social enterprisesSpecific funding for social enterprises
EthicalEthicalEthicalEthical
BankingBankingBankingBanking
• An ethical bank places two goals at the same level and is defined by considering them not
only compatible but necessarily complementary:
―Finance economic activities that have a positive social impact
―Be economically viable: profit
Ethical Banking examples in Catalonia:
• CoopCoopCoopCoop 57575757: Provides financial services to the whole social economy (third sector
and social economy) for social economy projects that promote employment,
cooperatives, associations and sustainability.
21
EthicalEthicalEthicalEthical
BankingBankingBankingBanking
examplesexamplesexamplesexamples
cooperatives, associations and sustainability.
• FIAREFIAREFIAREFIARE: Provides funding for economic activities with a positive social impact and
provides a way to those who want to dedicate their savings in social projects
(originally form Italy).
• TriodosTriodosTriodosTriodos: Bank form Holland, it was introduced in Spain in 2004. Personal and
business banking customers. Focus into three areas: cultural, social and
environmental.
• OikocreditOikocreditOikocreditOikocredit: global cooperative that finances in the poorest areas of the world.
Provides loans to productive projects that provide jobs and income to
disadvantaged people, encourage the promotion of women and ensure respect
for the environment.

International
Programs
Catalan &
Spanish
venture
capital
Types of
support
Target priority programs
social entrepreneurship start-up social enterprise
Consolidated social
enterprise
Xarxa CX Agrosocial
Support tools for social enterprisesSupport tools for social enterprisesSupport tools for social enterprisesSupport tools for social enterprises
22
Xarxa CX Agrosocial
Spanish
programs
Programs in
other countries
restricted to a
geographical
area
Although there are a number of programs to support entrepreneurship and social enterprise atAlthough there are a number of programs to support entrepreneurship and social enterprise atAlthough there are a number of programs to support entrepreneurship and social enterprise atAlthough there are a number of programs to support entrepreneurship and social enterprise at
international level, there are still many shortcomings especially in Spain.international level, there are still many shortcomings especially in Spain.international level, there are still many shortcomings especially in Spain.international level, there are still many shortcomings especially in Spain.
support
training
grant
Xarxa CX Agrosocial

Index
• Exercise
• Social business
• Key Factors
23
• Key Factors
• Conclusions

Key Factors to consider
• Business knowledge
• Sector knowledge (job and market)
• Added value of your product or service over the competition (beyond
the social impact)
• Accurate planning, management and control
• Clear and visible involvement of the entrepreneurial team
BusinessBusinessBusinessBusiness
24
SocialSocialSocialSocial
• Identification and justification of social need
• Knowledge in the field of impact
• Clear objectives definition to achieve impact
• Tools for impact assessment
• Multiplier effect
To meet the most of these successful factors and to transmit it to potential collaborators must haveTo meet the most of these successful factors and to transmit it to potential collaborators must haveTo meet the most of these successful factors and to transmit it to potential collaborators must haveTo meet the most of these successful factors and to transmit it to potential collaborators must have
a multidisciplinary team (collective entrepreneurship ecosystem) and develop a business plan thata multidisciplinary team (collective entrepreneurship ecosystem) and develop a business plan thata multidisciplinary team (collective entrepreneurship ecosystem) and develop a business plan thata multidisciplinary team (collective entrepreneurship ecosystem) and develop a business plan that
we will be able to explain in 5 minuteswe will be able to explain in 5 minuteswe will be able to explain in 5 minuteswe will be able to explain in 5 minutes

Index
• Exercise
• Social business
• Key Factors
25
• Key Factors
• Conclusions

Main challenges of social entrepreneurship in Europe
1
Improve visibility (universities, society, consumers,
etc.).
2 Improving the legal environment
Main challengesMain challengesMain challengesMain challenges
26
3 Improving access to funds
4
Increasing network in Europe (social franchising,
replies, etc.).

Index
• Exercise
• Social business
• Key Factors
27
• Key Factors
• Conclusions

Competition Youth in Action projectCompetition Youth in Action projectCompetition Youth in Action projectCompetition Youth in Action project
• 5 groups (1 Cypriot – 1 Spaniard)
• Think of a business idea of social enterprise (any
sector)
• Apply all concepts learned
• Develop a CANVAS methodology
28
• Develop a CANVAS methodology
• In Cyprus you will present to the group
• There will be a winner

Index
• Exercise
• Social business
• Key Factors
29
• Key Factors
• Conclusions

Conclusions
• The social enterprise is an organization that aims to achieve a positivepositivepositivepositive impactimpactimpactimpact on society
and social transformationtransformationtransformationtransformation through sustainablesustainablesustainablesustainable economiceconomiceconomiceconomic activity for local products or
services. It remains to determine the requirements in terms of dividends and
participation and decision
• Where there is a socialsocialsocialsocial needneedneedneed could be a socialsocialsocialsocial businessbusinessbusinessbusiness working it
• There are several toolstoolstoolstools andandandand programsprogramsprogramsprograms totototo supportsupportsupportsupport social enterprises in Spain and
internationally and there is a steady growth of the same
30
• We need to know and meet the most keykeykeykey factorsfactorsfactorsfactors for the creation of a social enterprise.
• The social enterprise has to be known and recognizedrecognizedrecognizedrecognized bybybyby societysocietysocietysociety: This requires
additional effort from social entrepreneurs.
• Without a specific legallegallegallegal formformformform a social enterprise is very difficult to identify them.
• Every business requires investment. We need to create investmentinvestmentinvestmentinvestment instruments for
social enterprises.
• Many things have already been invented: copy,copy,copy,copy, adaptadaptadaptadapt andandandand improveimproveimproveimprove.
• Each group will have to think of a businessbusinessbusinessbusiness ideaideaideaidea and present it in CyprusCyprusCyprusCyprus.
• The best business idea raised, worked and viable it will obtain an awardawardawardaward....

31
TTTT aaaa nnnn dddd eeee mmmm SSSS oooo cccc iiii aaaa llll SSSS.... CCCC.... CCCC.... LLLL....
NIF: F65570400
www.tandemsocial.com
hola@tandemsocial.com
Trafalgar Street, 25 2nd 2, 08010 Barcelona

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