How to meet the requirements of the Marketing Directors to integrate social engagement, content and e-commerce in their multichannel/Omnichannel digital strategies
The World change
The 3 C paradigm : Content, Commerce, Community
5 Key Elements for Successful Digital Transformation
Conclusion
METTRE EN PLACE UNE PLATE-FORME MARKETING CLOUD POUR CRÉER ET PILOTER VOS EXPÉRIENCES DIGITALES MULTIMARQUES, MULTICANAL,
MULTILINGUE
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BUILD YOUR DIGITAL BUSINESS PLATFORM
1. DIGITAL BUSINESS PLATEFORM
METTRE EN PLACE UNE PLATE-FORME MARKETING
CLOUD POUR CRÉER ET PILOTER VOS EXPÉRIENCES
DIGITALES MULTIMARQUES, MULTICANAL,
MULTILINGUE
3. QUELS SONT LES CHALLENGES
DES ENTREPRISES DANS CE MONDE
DIGITAL EN PERPÉTUELLE
ÉVOLUTION ?
4. 4
BE AGILE : Digital World is going faster and faster…!
By PatrickSmithPhotography!
5. 5
In 2020, 50 billions!
Of connected devices !
(Orange sources)!
By PatrickSmithPhotography!
The World change…!
BE AGILE : We are in connected world…!
6. 6
BE MOBILE : Think Mobile First and build cross-canal
experiences!
§ Flickr : By heαrtbreaker!
In 2014, most of Internet access
come from Mobile devices!
7. 7
Great !
I like that,
I recommend
you……
I like the FranceTV
Tour de France
Multi-cast
The support
is bad !
Too bad ! .
Oh this product
is fatastic !!.
The user is a “ConsumActor”!
+1.7b people are using
Social Network !
BE SOCIAL : Users are your best brand Ambassadors !!
Fantastic!
8. 8
77%+ of the Web sites are not using
Personalization !!
BE UNIQUE : People want to be the “one” !!
12. 12
Acquia!
The Digital Business Company !
• Founded by Dries Buytaert, Drupal founder.!
• 4000+ customers!
• 450+ employees!
• 700+ partners!
• Worldwide presence!
• 220% 3 year CAGR!
15. 15
LES 5 POINTS À CONSIDÉRER POUR
BÂTIR UNE PLATEFORME
DIGITALE EVOLUTIVE !
16. 16
4 Key Points to
succeed in your
Digital
Transformation
5 Keys to build your Marketing
Digital Platform!
!
#1 Functionalities and Agility!
#2 Flexibility for easy Integration !
#3 Performance !
#4 Multi-channel & cross-channel & Omnichannel!
##5 Personalized experiences!
17. 17
to industrialize the sites / campaigns
production with keeping total creative
freedom
B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
1# Functionalities and Agility
19. 19
Principle: Responding to the marketing challenges
and needs....!
... While meeting the IT challenges and needs !!
20. 20
Templates"1" Select the site template"
2" Select what features you
want and configure"
3" Add rich contents keep"
Total creative"
Objective: To enable marketing teams to quickly
create digital experiences ...!
http://www.[customdomain].com"
…while retaining total creative freedom!!
29. 29
To build a rich and immersive experience
integrating all components of the WEM
(Content / Commerce / Community) and
company back-office
# 2 Flexibility / Integration
B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
30. 30
Building a Digital Business Platform in your
business environnent!
Drupal
Mesures et rapports
Social
FB/Twitter
Site
principal
campagnes
d’emails
Video
portal
Applictions
Mobiles
Site
communautaire
Eléments Média
riche
Contenu
Social
Marketing
automation
CRM Flux
Drupal
Mesures et rapports
Social
FB/Twitter
Site
principal
campagnes
d’emails
Video
portal
Applictions
Mobiles
Site
communautaire
Eléments Média
riche
Contenu
Social
Marketing
automation
CRM Flux
Acquia
Digital
Business
Plateform
Measure
&
report
41. 41
Connect digital experiences to marketing
tools and with all the channel… from Web
to Store to Digital in Store…
#4 Multi-channel / Cross-
channel / Omnichannel
B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
43. 43
MOBILE!
FIRST!
Over 77 iOS, Android, and Windows Mobile apps
built on the NY MTA real-time data platform,
powered by Drupal and Acquia
44. 44
Each person is unique and want to see
what he would like to see !
B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
5# Personalized experiences
47. 47
TruCentric proprietary and confidential47
Today’s Content Marketing Sites Are Not
Personalized!
1%
Personalized
Content personalization !
amplifies content marketing:!
" Increases Engagement!
" Increases Conversions!
Static
48. 48
TruCentric proprietary and confidential48
Acquia Lift + TruCentric Solve This Problem!
After:Before
:
Personalized
Offers
Personalized
Recommendations
49. 49
TruCentric proprietary and confidential49
Some Customer Results!
Queen's
Crossing
Powered by ACQUIA
Queen's
Crossing
“8x increase in CTR’s”
“4x increase in conversions”
Queen's
Crossing
“10%-20% increase in page views”
50. 50
4 Key Points to
succeed in your
Digital
Transformation
5 Keys to build your Marketing
Digital Platform!
!
#1 Functionalities and Agility!
#2 Flexibility for easy Integration !
#3 Performance !
#4 Multichannel & cross-channel & Omni-channel!
##5 Personalized experiences!
TO CONCLUDE
… optimizing cost and time-to-market