SlideShare une entreprise Scribd logo
1  sur  36
Télécharger pour lire hors ligne
OUR PLANET
     The magazine of the United Nations Environment Programme - February 2009




     GREEN
   ECONOMY                       The New Big Deal


                                                   OUR PLANET THE NEW BIG DEAL   1
Juan Somavia, Director-General of the


OUR
                                                                                                                     ... describes the new perspective that
                                                                                                                     green jobs offer amid economic crisis
                                                        International Labour Organization...
                                                                                                                     and shows how they should be a
                                                                                                                     crucial element of any recovery plan.
                                                        silver lining - page 4

PLANET                                                  Zhengrong Shi, Founder, Chairman and                    ... describes how China is using
                                                        CEO of Suntech Power Holdings Co. Ltd...                clean energy as a driver of new
                                                                                                                economic growth.

                                                                                                                solar solution - page 6
                                                        Van Jones, President of Green                      ... describes how connecting the people who
                                                        For All and author of The Green                    most need work with the work that most
Our Planet, the magazine of the
United Nations Environment Programme (UNEP)             Collar Economy...                                  needs to be done is the key to economic
PO Box 30552                                                                                               growth and recovery.
                                                        green collar jobs - page 8
Nairobi, Kenya
Tel: (254 20)7621 234
Fax: (254 20)7623 927                                   Prof. Jayati Ghosh, Professor of Economics            ... says that the economic crisis offers a unique
e-mail: uneppub@unep.org                                and Chairperson of the Centre of Economic             opportunity for a new deal prioritizing
                                                        Studies and Planning, Jawaharlal University,          development and resource conservation.
To view current and past issues of this
                                                        New Delhi...
publication online, please visit
                                                                                                              chance for change - page 11
www.unep.org/ourplanet
                                                                                                        ... outlines policies that have already been proven
                                                        Hal Harvey, President and CEO
ISSN 101 - 7394
                                                                                                        to work in combating climate change and creating
                                                        of ClimateWorks...
Director of Publication: Satinder Bindra                                                                low-carbon prosperity.
Editor: Geoffrey Lean
Coordinators: Naomi Poulton & David Simpson             right track - page 14
Assistant Coordinator: Anne-France White
Special Contributor: Nick Nuttall                       Girma Wolde Giorgis, President                    ... shares his experience of planting one
Distribution Manager: Manyahleshal Kebede               of Ethiopia...                                    billion trees with Satinder Bindra, Director of
Design: Amina Darani
                                                                                                          Communications and Public Information at UNEP.
Produced by: UNEP Division of
Communications and Public Information
                                                                                                          transforming Ethiopia - page 18
Printed by: Phoenix Design Aid
Distributed by: SMI Books
                                                        Pavan Sukhdev, a senior banker with Deutsche                     ... outlines how the financial
The contents of this magazine do not necessarily        Bank and project leader of UNEP's Green                          crisis could lead to a global
reflect the views or policies of UNEP or the            Economy Initiative...                                            Green New Deal for a better
editors, nor are they an official record. The                                                                            and sustainable world.
designations employed and the presentation              green breakthroughs - page 20
do not imply the expressions of any opinion
whatsoever on the part of UNEP concerning the           José Sergio Gabrielli de                            ... describes an oil and gas company’s prime
legal status of any country, territory or city or its
                                                        Azevedo, CEO of Petrobras...                        responsibility for the environment.
authority or concerning the delimitation of its
frontiers or boundaries.
                                                                                                            challenging commitment - page 24
                                                        Janet Ranganathan                                     ... outline how to replace sub-prime development
* All dollar ($) amounts refer to US dollars.
                                                        Vice-President of Science                             with measures that simultaneously reduce
                                                        & Research at the World                               poverty and restore natural services.
                                                        Resources Institute and
                                                                                                              natural development - page 26
                                                        Polly Ghazi its writer/editor...
                                                        Geoffrey Lean, Our Planet’s Editor...               ... describes Silicon Valley’s vigorous pursuit of
                                                                                                            green profit.
also
                                                                                                            silicon future - page 30
page 3            reflections
page 10           people                                Su Kahumbu, Managing Director of Food                      ... describes how chemical-free farming
                                                        Network East Africa Ltd. and a pioneer Kenyan              is taking hold in the country and says it
page 17           awards and events                     organic farmer...                                          is essential for future survival.
page 22           products                              organic growth - page 32
page 23           www                                   Indian social activist, actor and                                 ... describes development as “an
page 28           verbatim and numbers                  sportsman Rahul Bose ...                                          opportunity to achieve – for all”.
page 29           books
                                                        renaissance man - page 34
2      OUR PLANET THE NEW BIG DEAL
reflections
by Achim Steiner,
U.N. Under-Secretary-General and
Executive Director, UNEP

Globalisation does not just spread economic ups — and the current deep
downs — rapidly across the globe. It can do the same for compelling and
transformational ideas. As ministers gather in Nairobi for the Governing
Council, two concepts being developed by UNEP are emerging as a powerful
antidote to the economic gloom: the ‘Global Green New Deal’ and a transition
to a global Green Economy. Together, they offer a way of overcoming
short-term economic woes while setting the stage for sustainable growth in
the 21st century, with markets rewarding nations and companies that invest
in decent employment, innovation, resource efficiency and creativity.

The President of the Republic of Korea, Lee Myung-Bak, for example, recently             energy conservation, including by raising vehicle fuel economy standards
announced 36 ‘Green New Deals’ to “ease people’s pain and create jobs”,                  and subsidising purchases of plug-in hybrid cars, to ‘weatherise’ one million
featuring such initiatives as creating high-speed railways and big networks              homes annually and upgrade the nation's electrical grid. The package will
of bicycle tracks and providing two million energy-saving ‘Green Homes’.                 create an estimated five million jobs and deliver much-needed leadership on
Power plants powered by gas from waste and forestry biomass are also                     climate change.
planned, as is developing the next generation of hybrid vehicle technologies.
The four-year stimulus package will create nearly one million new jobs,                  At the Governing Council we look forward to hearing further examples of how
contribute to combating climate change and lay the groundwork for further                countries are embracing a green economic transformation. Collecting and
economic growth.                                                                         disseminating shining examples of smart market mechanisms and creative
                                                                                         financial instruments is one of the central goals of the UNEP's new Green
China's $570 billion stimulus package also includes a Green New Deal.                    Economy initiative. Next year we plan to publish a guide and tool-kits for
No new factory or project will be permitted if it is highly polluting, or is a           both Northern and Southern governments, showcasing the kinds of legal and
heavy consumer of energy or resources. One trillion yuan ($142 billion) is to            fiscal changes and reforms that can help accelerate the transition to a more
be spent over the next three years on such environmental improvements as                 sustainable 21st century global economy. And during this year we also plan to
accelerating forest planting programmes and increasing energy conservation               publish policy options on such topics as rural energy and renewables — with
and pollution-control. There will also be preferential pricing aimed at                  others, such as on ecosystem restoration, sustainable transport and urban
                                                                                         economies, in the pipeline. These reports draw on a unique partnership we
increasing the share of renewables from 8.3 per cent of energy in 2007 to
                                                                                         are building with UN organisations and economic and policy think-tanks.
15 per cent in 2020 and investments to switch commodities and people from
road to rail.
                                                                                         Over the coming months governments will inject hundreds of billions of
                                                                                         dollars to stimulate economies. Soon trillions of dollars, now sitting on the
Among many other examples, the United Kingdom’s stimulus package
                                                                                         sidelines, are likely to be mobilised back into markets by investors. Will this
to create 100,000 jobs includes investments in such climate-friendly
                                                                                         investment go into the old brown economy of the 20th century or the new
projects as solar, wind and wave power, electric cars and improved energy
                                                                                         green 21st century one?
efficiency in homes and offices. Prime Minister Gordon Brown says that: “The
environment is not being pushed off the agenda” by the recession, but is
                                                                                         The multiple crises of 2008 and the ones looming — from climate change to
“part of the solution”.
                                                                                         natural resource scarcity — require a fundamental re-think and re-focusing
                                                                                         of how a globalised world orders its affairs. The Green Economy is an idea
Importantly, the new President of the United States has made a Green
                                                                                         whose time has come — and one that seems to be taking root, capturing the
New Deal a key foundation of an economic and employment recovery
                                                                                         imagination of leaders and civil society around the world.
programme. This aims to promote energy from renewable sources and



                   UNEP promotes
                                                            Cover photo © PETER GINTER / Science Faction / Getty Images. A 'Green Economy' is what we want to see. In this time
          environmentally sound practices
                                                            of global financial turmoil, a warming Earth and inefficient energy generation and use, the best path to take, and the
          globally and in its own activities.               one discussed in this issue of Our Planet, leads to more jobs, clean energy and a better world for all. The new 'big deal' as
     This magazine is printed on 100% recycled              outlined in this magazine, offers hope, opportunity and several solutions.
    paper, using vegetable -based inks and other
    eco-friendly practices. Our distribution policy
                                                                                                                                                                 OUR PLANET THE NEW BIG DEAL   3
      aims to reduce UNEP’s carbon footprint.
© Taxi / Getty Images




                                       silver lining
                                          by Juan Somavia




                        4   OUR PLANET THE NEW BIG DEAL
countries — include agriculture and recycling where work involves low
The global picture for jobs is grim. Preliminary International Labour
                                                                                   pay, insecure employment contracts and exposure to hazardous materials.
Organization (ILO) estimates for 2009 forecast tens of millions of new
                                                                                   These jobs would not constitute what the ILO calls quot;decent workquot;. And though
unemployed people and working poor due to the global financial crisis —
                                                                                   millions of green jobs already exist, too few are being created for the world's
with a particularly worrying rise in youth joblessness. The financial crisis has
                                                                                   most vulnerable workers living on less than $2 per day, and especially for the
rapidly evolved into an economic crisis and now a jobs one.
                                                                                   women and millions of unemployed youth who need them the most.
Many elements of a global rescue package are being discussed, ranging from
                                                                                   Moving towards a more sustainable development path will involve major
short-term bailouts to medium- and longer-term proposals for boosting public
                                                                                   changes in all countries' production and consumption patterns. It’s a global
expenditure on programmes with strong employment content, increased
                                                                                   challenge that will affect enterprises and work places all over the world.
lending to help to finance growth-supporting expenditures in developing
                                                                                   The transition has already started. Half of today's 2.3 million jobs in renewables
countries, and greater training and promotion of new skills development.
                                                                                   are in the developing world. Moving towards a sustainable low carbon
An increasing number of economic stimulus packages include the greening
                                                                                   economy can work for the poorest of the poor. The solar panels being installed
of economies and the creation of ‘green jobs’.
                                                                                   in rural villages are just one example of this, and there are many more.
UNEP's Executive Director, Achim Steiner, has called ‘green jobs’ the quot;silver
                                                                                   But we need to make sure that green jobs are decent jobs, and acknowledge
lining of climate change.quot; In the newly deteriorating economic climate, will
                                                                                   that good green jobs do not come naturally. Millions of workers throughout the
they prove to be one of the most important elements of the responses to the
                                                                                   world, for example, are involved in recycling discarded computers and mobile
economic crisis? There is reason to believe that they can and should be a vital
                                                                                   phones. Though their jobs may seem green, they are often bad quality ones
and crucial element of any recovery plan.
                                                                                   where the first things to go in the recycle bin are health and safety rules.
Our recently published report, Green Jobs: Towards Decent Work in a Sustainable,
                                                                                   New jobs will be created, others adapted, and some will fade out. Mitigating
Low-Carbon World, examined green jobs in a global context for the first time.
                                                                                   and adapting to climate change will entail a transition to new patterns of
Funded and commissioned by UNEP under a joint Green Jobs Initiative
                                                                                   production, consumption and employment. Policies have to focus in the
with ILO, the International Trade Union Confederation and the International
                                                                                   beginning on those at the receiving end of this transition so as to keep political
Organization of Employers, it represents the best available knowledge
                                                                                   will and public support. That means helping to diversify economies, assisting
and forward-looking thinking on how to bolster green job creation in the
                                                                                   enterprises and workers to adapt, ensuring social protection is in place, and
global economy.
                                                                                   that there are training programmes to fill skills gaps. The best way to make
                                                                                   a just transition is by ensuring that those who are most directly involved —
Millions of green jobs already exist. Millions more are in the making.
                                                                                   employers and workers — have a say in it. We need effective social dialogue
They contribute to preserving or restoring the quality of the environment;
                                                                                   to help us grow into a greener economy.
help cut consumption of energy, raw materials and water; de-carbonize the
economy and reduce greenhouse gas emissions; minimize waste and water
                                                                                   So, are green jobs a viable hope for the world's environmental and economic
pollution; and protect and restore ecosystems and biodiversity.
                                                                                   future in times of sharply lower growth and recession? The answer is
                                                                                   decidedly: Yes. Huge opportunities exist to create them through energy and
Energy supply — in particular renewable energy — buildings and construction,
                                                                                   industrialization policies that reduce environmental footprints. They can
transportation, agriculture and forestry will all be particularly important in
                                                                                   provide decent work and incomes that will contribute to sustainable economic
terms of their environmental, economic and employment impact. Clean
                                                                                   growth and help lift people out of poverty. They are central to the positive
technologies are already attracting increasing amounts of venture capital:
                                                                                   link that needs to be established between climate change and development.
in some countries this has more than doubled in recent years.
                                                                                   Indeed, the major investments to adapt to climate change could provide
                                                                                   many new and better jobs for the most vulnerable people.
Millions of new jobs have been created in the renewable energy sector
worldwide, and the potential for growth is huge in alternative energies,
                                                                                   Green jobs not only have long-term potential for sustainable economic growth,
wind, solar and biomass. Already, renewables generate more jobs than oil
                                                                                   but can help jump-start stalled economies and put people back to work
production and refining, and projected investment could create at least
                                                                                   quickly in both developing and developed countries. This is particularly true
another 20 million more by 2030. And 12 million new agricultural jobs could
                                                                                   in retrofitting buildings to make them more energy efficient, in accelerating
be created in producing biomass for energy and related industries.
                                                                                   the extension of public transport, in constructing the infrastructure needed to
                                                                                   adapt vulnerable countries to climate change, in shifting to renewable energy
A worldwide transition to energy-efficient buildings would create millions
                                                                                   and in works undertaken to rehabilitate ecosystems and reforestation.
more jobs still, and ‘green’ existing employment for further millions of
workers in construction. Investing in improved energy efficiency in buildings
                                                                                   Some nations have already adopted economic packages that promote green
could generate an additional 2 to 3.5 million green jobs in Europe and the
                                                                                   job growth as a short-term way of rebuilding, rewiring and renewing existing
United States alone, with the potential for much higher jobs growth in
                                                                                   infrastructure and facilities to make them more energy-efficient, and as a
developing countries. Recycling and waste management employ millions
                                                                                   long-term solution to unemployment and environmental issues. If invested
worldwide and are expected to grow rapidly in countries facing escalating
                                                                                   wisely, the resources to overcome the economic crisis could leave a legacy of
commodity prices.
                                                                                   energy-efficient infrastructure, rehabilitated ecosystems, renewable energy
                                                                                   sources, and countries more resilient to climate change. And they could
Of course, many jobs that are green in principle may not be green in practice.
                                                                                   lay the foundation for a greener economic future which is environmentally
Some because they may cause environmental damage by inappropriate
                                                                                   sound, economically productive and socially sustainable. If ever there was a
practices, and some because they are inherently dangerous, dirty and
difficult. Sectors of concern — especially, but not exclusively, in developing     time for the Green Jobs Initiative to take hold, this is it.

                                                                                                                                         OUR PLANET THE NEW BIG DEAL   5
© Anne-Marie Weber / Getty Images




                                        solar solution
                                                                      by Zhengrong Shi




                                    6   OUR PLANET THE NEW BIG DEAL
now the world's largest solar photovoltaic (PV) module manufacturer, with
Much has been said in recent years about China’s supposed reluctance to
                                                                                  operations around the globe — was just one of dozens of solar companies
contribute to the global effort to reduce greenhouse gases and mitigate the
                                                                                  that realised the opportunity provided by China’s energy challenges and
impacts of climate change. But, even though it was not a signatory to the
                                                                                  the government's strong commitment to provide alternatives. Through
Kyoto Protocol, the country has quietly undertaken a wide range of initiatives
                                                                                  favourable tax policies, aggressive government procurement and national
to become more energy-efficient and to increase its reliance on renewable
                                                                                  targets, China is building a world-class export industry in all parts of the
energy. In many cases these have far exceeded efforts in the developed
                                                                                  solar value chain, as well as encouraging increased use of the sun's energy
world. In the process, it has also turned clean technology into a significant
                                                                                  at home. It is now the third-largest national producer of solar PV for the
driver for new economic development.
                                                                                  global market and may soon become the leader. In short, it realises that
                                                                                  green energy is the key to both sustainable economic growth and a more
The progress of the last few years has mirrored my own personal passion for
                                                                                  pleasant environment.
changing the way we produce energy. I have always been concerned about
the detrimental effect of human reliance on fossil fuels. I believe that global
                                                                                  Yet China can still do more, and I’m working closely with the Government
warming is our greatest threat, requiring the commitment of governments,
                                                                                  to set even more aggressive standards to help drive the development of
companies and individuals to solve it. After spending time in Australia
                                                                                  the country’s renewable energy resources. The Government is developing
earning my PhD and completing research in solar ‘thin film’ technology,
                                                                                  a solar building code with Suntech’s participation, and is considering a
I came back to Wuxi, China, in response to government incentives to
                                                                                  review of the solar targets in the national renewable energy law — the
encourage new technology and renewable energy companies to locate there.
                                                                                  1.8 gigawatt goal by 2020 is just a fraction of the country’s true potential within
I have built a world-leading R&D department that focuses on pioneering
                                                                                  that timeframe.
the most innovative, cutting-edge technology to capture the sun’s energy
to generate electricity. Through my research, and with my colleagues at
                                                                                  The price of electricity is a key concern both in China and around the world.
Suntech around the world, we are committed — and working very hard —
                                                                                  Like many countries, we understand the power of low-cost electricity to
to reduce the cost of solar systems, reach grid parity and make clean solar
                                                                                  drive economic development: indeed, the United States and the rest of
energy affordable to as many people as possible. Moreover, we have strong
                                                                                  the developed world were able to grow as quickly as they did because
internal environmental policies and practices, and our own new factory and
                                                                                  of inexpensive energy. But the days of cheap electricity are over — or at
headquarters will be 85 per cent reliant on renewable energy.
                                                                                  least they should be. Any country with highly subsidised electricity tariffs,
                                                                                  including China, needs to bring them more in line with the real costs of power,
China is facing enormous energy challenges. Everyone seems to know that
                                                                                  including the costs of the necessary efforts of mitigating carbon emissions
we need to increase our energy supply by the equivalent of one power plant
                                                                                  and their impacts on the environment. Fairly priced electricity sends a signal
per week to support China’s economic growth, which is allowing millions
                                                                                  to consumers to conserve power and become more efficient in their use
of people to enjoy better standards of living. Much less is known of the
                                                                                  of it. As we drive down the cost of solar electricity, we will easily be able to
extent to which China has taken steps to mitigate the impact of that growing
                                                                                  compete against correctly priced electricity from carbon-based sources,
energy demand through incentives for greater efficiency and renewable
                                                                                  unleashing a surge in its adoption both in China and elsewhere.
energy. Policies include:
                                                                                  What is happening in China could happen all over the world. I hope to
•	 Cutting energy intensity 20 per cent between 2005 and 2010, saving five
                                                                                  see other countries, particularly developed ones, match its policies. It is
     times as much C02 as the EU’s goals.
                                                                                  these robust, long-term policy commitments that allow manufacturers like
•	 Cutting major pollutants by 10 per cent by 2010.                               Suntech to grow and to build the economies of scale needed to reduce
•	 Setting one of the world’s most aggressive renewable energy standards:         prices. And visionary leaders like Germany’s Hans-Josef Fell, Hermann
     15 per cent of national energy from renewables by 2020.                      Scheer and Juergen Trittin, or California’s Governor Arnold Schwarzenegger,
•	 Setting targets of 300 megawatts of installed solar by 2010, and               know they can win clean-tech jobs when they set far-reaching renewable
     1.8 gigawatts by 2020, in the 2007 National Development and Reform           energy goals.
     Commission Renewable Energy Development Plan.
•	   Dedicating $180 billion for renewable energy by 2020.                        As we embark on the ambitious agenda set for 2009 — and the climate
•	   Imposing energy efficiency targets for the top 1,000 companies, a measure    negotiations in Copenhagen at the end of the year — it is critical to
     with greater carbon savings potential than most Western initiatives.         understand, particularly in the somewhat reluctant global business
•	   Establishing building energy codes in all regions and extensive efficiency   community, that pushing ahead with green initiatives, including CO2
     standards for appliances, which will be particularly important as China      reductions in every country, is the key to long-term sustainable economic
     continues to grow.                                                           world growth. Whether through feed-in tariffs in Europe, direct investments
•	   Targeting new buildings in major cities like Beijing, Shanghai and           in renewable energy in China or renewable energy standards in United States,
     Chongqing, to achieve 65 per cent greater energy efficiency than local       each country can contribute towards the common goal of simultaneously
     codes require.                                                               turning back the tide of climate change while laying the foundation for
•	   Closing thousands of older, smaller, dirtier power plants by 2010.           healthy economic growth. Personally, I feel a deep responsibility for raising
                                                                                  awareness of climate change issues and helping others understand the
                                                                                  role that solar energy can play in reducing carbon dioxide emissions and
China understands the economic development potential in clean energy
                                                                                  global warming. Working together we can empower people to take up the
technologies. Even the noted journalist Thomas Friedman has remarked that
                                                                                  noble yet pragmatic cause of building a green future for their families and
“China is going green in a big way,” using domestic demand for cleaner energy
                                                                                  society around the world.
to build low-cost, scalable green technologies. Suntech Power Holdings —

                                                                                                                                         OUR PLANET THE NEW BIG DEAL   7
green collar
© Mark Segal / Getty Images




                                                                       jobs
                                                                        by Van Jones




                              8   OUR PLANET THE NEW BIG DEAL
Global warming and global recession require the world to have a new paradigm        expected to distort their internal economies into export machines to meet
for development. If we are to ensure both ecological survival and economic          our consumer demands.
success, we need a ‘green growth’ revolution — centred on expanding green
collar jobs and opportunities for all people. Green collar jobs are essentially     In recent years, the system got so out of balance that poor countries like
blue collar jobs, upgraded to better respect the Earth’s living systems. Green      China began loaning money to rich America to finance our endless consumer
collar employment is essential in rebuilding human civilization to waste fewer      appetites for their products. This was possible because Americans spend too
resources and run on clean energy.                                                  much and save too little. Meanwhile, our sisters and brothers in China save
                                                                                    too much and spend too little. As a result, China always has a big pile of cash,
The key insight that will enable such a paradigm shift is this: everything that     available for lending. And Americans always have a big pile of credit cards,
is good for the environment is a job. Solar panels do not install themselves.       looking for someone from whom to borrow. Over the past decade, we built
Wind turbines don’t manufacture themselves. Buildings do not weatherize             up our entire economy on cheap credit and hocked homes. The crash we are
and retrofit themselves. Urban trees, green roofs and community gardens do          experiencing was inevitable — and it is causing shockwaves around the world.
not plant themselves. All these activities require human labour. Recognizing
this simple fact helps to undermine the myth that ecological restoration must       In future, nobody in China — simply to earn more than one dollar a day —
always be at odds with economic performance.                                        should have to leave her village and cram herself into a smog-choked megacity
                                                                                    just to make crap for Americans to buy. There is a better solution for Asia and
The key for a sustainable world economy — and a restored United States              other developing regions — and for the U.S. too. Each country needs its own
one — is to foster activity where positive financial returns meet ecological        strategy to generate employment in wise, locally rooted green economies —
renewal and rebirth. Hundreds of millions of people worldwide need work.            powered by homegrown, clean energy. That will require a global U-turn away
And there is much work that needs to be done. By connecting the people              from the three fallacies and toward their opposites: local production, thrift
who most need work to the work that most needs to be done, humanity can             and ecological stewardship.
fight pollution and poverty at the same time.
                                                                                    As the world’s leader (per capita) in greenhouse gas emissions, the U.S.
PhDs — with their scientific discoveries — will be very important in this.          must take the lead here too. Doing so will both be good for the Earth, and
But their contributions will matter little without the contribution of the          lay the basis for the next American economy. As one important step: the
Ph-DOs — those well-trained workers in green hard hats, who will DO the             U.S. government needs to stop paying the big polluters (through tax breaks
hard work of retrofitting the world’s infrastructure and rebooting its energy       and other supports) and start making them pay for dumping megatonnes
systems. The global proliferation of such jobs — especially family-supporting       of carbon into the atmosphere. The dollars generated can be returned to
career paths in the clean energy sector — must become the cornerstone of a          consumers to cushion the blow of any rise in energy and food costs — and
new world economy.                                                                  can also be invested in mass transit and new technologies.

In my own country, the green collar revolution will be critical to the U.S.         The government also should help cities weatherize and retrofit millions of
economic recovery — and its reinvention. Sometimes something really bad             buildings. It could establish a massive ‘revolving loan’ fund, replenished by
has to occur before something really good can happen. As Barack Obama has           money that green loan recipients save on energy. And we need to build
repeatedly said, this is our decisive moment.                                       a national power grid that connects our clean energy power centres to
                                                                                    our population centres. We can power our way through the recession by
In September, we suffered a financial catastrophe. It tore the economic floor       repowering America with clean energy.
out from under the American people. But then, in November, we witnessed a
spectacular political breakthrough. That historic election lifted the ceiling off   The good news, again, is that everything we need to combat global
our people as well. So the floor is gone. And the ceiling is gone. Today, we now    warming is a job, or a business contract or an entrepreneurial opportunity.
are free to fall — or free to fly. It is up to us.                                  The entire world must abandon the last century’s ‘low-road, high carbon’ path
                                                                                    to economic development. To fight poverty and pollution, all nations must
Before the world’s most important economy can begin to soar again, we need          choose a ‘high-road, low-carbon’ pathway to prosperity.
to understand the cause of our crash. The reason for our precipitous decline
in the U.S. is simple: for the past 30 years, both major political parties have     Of course, the green growth revolution must expand beyond questions
promoted economic policies based on three fallacies. The first was the idea         of energy and climate. We must also find solutions to the crises in water,
that the U.S. economy could go on forever powered more by consumption               food, toxics, over-population, excessive consumption and waste. A clean
than production. The second was that we could run our economy based on              energy revolution by itself will merely give us solar-powered bulldozers and
endless debt and credit, rather than the smart savings and thrift practiced by      bio-fuelled bombers, on a crowded and strip-mined planet.
our grandparents. And the final one was that we could base the economy on
environmental destruction, rather than ecological restoration.                      Therefore, the road to true ecological and economic sanity will be a long
                                                                                    one. But with vision, courage and leadership, the U.S. can go from being the
Those three fallacies — promoting endless consumption, credit and waste             world leader in pollution to the world leader in solutions. Green collar jobs
— define an unsustainable economy. The U.S. became the most important               will give millions of people around the world both a paycheck and a purpose
economy in the world — not as the biggest producer, but as the biggest              — helping us to save our sister and brother species, as well as our own
consumer. And all countries — especially China — have therefore been                human family.


                                                                                                                                         OUR PLANET THE NEW BIG DEAL   9
people
                                                    Italian architect rEnzo PiAno is no stranger
A few weeks before his Inauguration as                                                                                                                   NGOs and individual citizens “have a direct
President of the United States, Barack Obama        to accolades: his buildings — encompassing                                                           input” into the climate change negotiations
won the approval of the environmental               the iconic George Pompidou Centre in Paris                                                           leading up to the Copenhagen meeting in
world by appointing what is being hailed            — earned him the Pritzker Prize, considered                                                          December, when governments must agree
as an unprecedentedly ‘green’ U.S. Cabinet.         the ‘Nobel of Architecture’, in 1998, and he                                                         on a post-2012 climate deal. The website
Most notably, he created the post of                has also won the AIA Gold Medal, the Kyoto                                                           — www.roadtocopenhagen.org — invites
Energy and Environment Coordinator for              Prize and the Sonning Prize. His latest work,                                                        open debate and opinion on key issues,
CArol BrownEr, who was head of the                  the Academy of Sciences in San Francisco, did                                                        including adaptation, technology, finance and
Environmental Protection Agency under               not just open to rave reviews, it also received                                                      mitigation. In June, the organisers will submit
former President Bill Clinton. As Obama’s           top marks from the Green Building Council,                                                           “detailed policy inputs” to the negotiators
‘Climate Czar’, Browner’s job will be to            which encourages environmentally friendly                                                            based on all the feedback submitted to the
coordinate the White House’s work on climate        architecture. The structure’s insulation is made                                                     website. A communiqué and issue papers will
change across all the different energy,             of old blue jeans, solar panels provide up to                                                        be submitted to the negotiators in December,
                                                                                                       take the lead on climate change. In a letter to
climate and environment entities. Browner           10 per cent of its energy needs, and it has a                                                        just before the meeting.
                                                                                                       the London Times, Tutu and 18 other famous
                                                    ‘living roof’ that gives off oxygen instead of
                                                                                                       signatories, including broadcaster David          ABiolA olAniPEkun, a Chief Environmental
                                                    absorbing heat. “The San Francisco museum
                                                                                                       Attenborough, actress Scarlett Johansson
                                                    is an interpretation of the green revolution                                                         Scientist in Nigeria’s Environment Ministry,
                                                                                                       and singer Angelique Kidjo, said developed
                                                    on the march,” Piano says. “Environmental                                                            was awarded the 2008 Special Recognition
                                                                                                       nations must “show leadership” in Poznan.
                                                    constraints should not be seen as an assault
                                                                                                       The letter, organised by Oxfam, notes that
                                                    on freedom. You find that the planet is
                                                                                                       the effects of global warming are hitting the
                                                    vulnerable. Does this have to be a crisis?”
                                                                                                       poor the hardest. quot;Wealthy nations, who are
                                                    Piano argues that “architects should be able
                                                                                                       in their advantaged position because of heavy
                                                    to interpret the changes of their times and
                                                                                                       industrialisation, are the most responsible
                                                                                                       and most able to lead the world in tackling
                                                                                                       climate change,quot; it says.

                                                                                                       European Commission Vice President
                                                                                                       MArgoT wAllSTröM is a long-time
is the longest-serving head of the EPA, with
                                                                                                       environmentalist, having left her mark as
a reputation for toughness that should
                                                                                                       the EU’s Environment Commissioner from
prove invaluable as she spearheads the new
                                                                                                       1999 to 2004. The Swede is now leading the
Administration’s policy on climate change.
                                                                                                       ‘Road to Copenhagen’ initiative alongside Gro
The President-elect’s other notable green                                                                                                                Award from the Intergovernmental Forum
appointments include Steven Chu as Secretary                                                                                                             on Chemical Safety (IFCS) for her “work and
of Energy and John Holdren as Science Adviser.                                                                                                           leadership in the African region in many of
Nobel Prize-winning physicist Chu — who                                                                                                                  the most important international chemicals
is one of the world’s top researchers on                                                                                                                 management negotiations and processes of
alternative and renewable energy — was an           live with their times” — and indeed, his own                                                         the last decade.” Over the last few years, she
early advocate for finding scientific solutions     workshop in Genoa has a glass roof that lets in                                                      has become widely recognised as a leading
to climate change. Holdren, a professor of          the sun for natural heat and light.                                                                  voice in many international chemicals
environmental policy at Harvard University,                                                                                                              management negotiations, serving twice
                                                    DESMonD TuTu — activist, anti-Apartheid
has focused on the causes and consequences                                                                                                               as chairperson of the G77 and China during
of climate change and advocates a strong            hero and Nobel Peace laureate — has                                                                  the intergovernmental negotiations for the
and rapid global effort to address it. Browner,     always been vocal in his defence of the most                                                         Stockholm Convention on Persistent Organic
Chu and Holdren will be the cornerstone of          vulnerable. Over the last few decades, the                                                           Pollutants. She is also the African Regional
Obama’s plan to create jobs, achieve energy         South African cleric has used his high profile                                                       Focal Point for the implementation of the
security and combat climate change. The new         to fight for the oppressed and to campaign                                                           Strategic Approach to International Chemicals
                                                                                                       Harlem Brundtland, the UN Special Envoy
team’s task will include enrolling the support      against HIV/AIDS, poverty and racism. His                                                            Management. In 2007, at the 24th session
                                                                                                       on climate change, and Mary Robinson, the
of Congress for any legislation to cap the U.S.’s   latest cause is the environment: during the UN                                                       of UNEP’s Governing Council, Olanipekun
                                                                                                       former UN High Commissioner for Human
carbon emissions, while a new international         climate talks in Poznan, Poland, in December,                                                        secured a breakthrough decision on the
                                                                                                       Rights. The aim of the interactive project is
post-2012 climate treaty will have to gain a        Tutu led a group of singers, writers, actors                                                         prevention of illegal international traffic in
                                                                                                       to ensure that business, parliamentarians,
two-thirds majority in Senate.                      and campaigners in urging rich nations to                                                            toxic substances.


10     OUR PLANET THE NEW BIG DEAL
chance for




                                              © Don Farrall / Getty Images
   change
     by Jayati Ghosh




           OUR PLANET THE NEW BIG DEAL   11
It has become a cliche, but it is true nonethless: every crisis is also an       If we are to prevent this, we need a clear world-wide change in economic
opportunity. Of course, as the global financial crisis unfolds and creates       strategy. It has several necessary elements.
downturns in real economies everywhere, it is easy just to see the downside,
as jobs are lost, the value of financial savings of workers is wiped out, and    First, everyone now recognises the need to reform the international financial
material insecurity becomes widespread. In fact, this global crisis offers a     system, which has failed to meet two obvious requirements: preventing
greater opportunity than we have had for some time for the world’s citizens      instability and crises, and transferring resources from richer to poorer
and their leaders to restructure economic relations in a more democratic and     economies. Not only have we experienced much greater volatility and
sustainable way.                                                                 propensity to financial meltdown across emerging markets and now even
                                                                                 industrial countries, but even the periods of economic expansion have been
Such restructuring is essential, because so much was wrong with the economic     based on the global poor subsidising the rich.
boom that preceded the crisis. Everyone now knows that it was unsustainable,
based on speculative practices that were enabled and encouraged by               This system has encouraged pro-cyclicality — the unnecessary amplification
financial deregulation. But it also drew rapaciously and fecklessly on natural   of swings — in national economies. It has rendered national financial
resources. And it was deeply unequal. Contrary to general perception, most       systems opaque and impossible to regulate. It has encouraged bubbles
people in the developing world did not gain.                                     and speculative fervour rather than real productive investment for future
                                                                                 growth. It has allowed for the proliferation of parallel transactions through
The financial bubble in the US attracted savings from across the world,          tax havens and loose domestic controls. And it has reduced the crucial
including from the poorest developing countries, so that for at least five       developmental role of directed credit, where a proportion of lending is
years the South transferred financial resources to the North. Developing         allocated to specific sectors of the economy.
country governments opened up their markets to trade and finance, gave up
on monetary policy and pursued fiscally “correct” deflationary policies that     Given these problems, there is no alternative to systematic state regulation
reduced public spending. So development projects remained incomplete             and control of finance. Since private players will inevitably attempt to
and citizens were deprived of the most essential socio-economic rights.          circumvent regulation, the core of the financial system — banking — must be
Despite popular perceptions, no net transfer of jobs from North to South         protected, and this is only possible through social ownership. Therefore,
took place. In fact, industrial employment in the South barely increased in      some degree of socialisation of banking (and not just socialisation of the
the past decade, even in China, the “factory of the world”.                      risks inherent in finance) is inevitable. This is also important in developing
                                                                                 countries because it enables public control over the direction of credit,
Instead, technological change in manufacturing and the new services              without which no country has ever succeeded in industrialising.
meant that fewer workers could generate more output. Old jobs in the
South were lost, or became precarious, while the majority of new jobs were       Second, fiscal policy and public expenditure must be brought back to centre
fragile, insecure and low-paying, even in fast-growing China and India.          stage. Clearly, fiscal stimulation is now essential in both developed and
                                                                                 developing countries, so as to cope with the adverse real economy effects
The persistent agrarian crisis in the developing world hurt peasant              of the current crisis and to prevent economic activity and employment
livelihoods and generated global food problems. Rising inequality meant that     from falling. Fiscal expenditure is also required to undertake and promote
the much hyped growth in emerging markets did not benefit most people,           investment to manage the effects of climate change and promote greener
as profits soared but wage shares of national income declined sharply.           technologies. And public spending is crucial to advance development in the
                                                                                 South and fulfil the promise of achieving minimally acceptable standards
So the recent growth was not inclusive. Unfortunately, it is likely that the     of living for everyone. Social policy — the public responsibility for meeting
slump will be only too much so, forcing those who did not gain earlier to        the social and economic rights of citizens — is both desirable in itself and
pay for the sins of irresponsible and unregulated finance. As economies slow     contributes positively to development.
down, more jobs will be lost and people — especially those in the developing
world who did not gain from the boom — will face loss of livelihood              Third, restructuring the world order will have to be based on conscious
and deteriorating living conditions.                                             attempts to reduce economic inequalities, both between countries and




12   OUR PLANET THE NEW BIG DEAL
© Don Farrall / Getty Images
within them. We have clearly crossed the limits of “acceptable”
inequality in most societies, and future policies will have to reverse
this trend. Globally and nationally, we have to recognise the need
to reduce inequalities in income and wealth — and also, most
significantly, in the consumption of natural resources.

This is even more complicated than might be imagined, because
unsustainable patterns of production and consumption are now
deeply entrenched in richer countries — and are aspired to in
developing ones. But many millions of citizens of the South still
have poor or inadequate access to the most basic conditions of
decent life, such as even minimum levels of sanitation, health,
nutrition, education and physical infrastructure, such as electricity
and transport and communication links. Ensuring their universal
provision will inevitably require greater per capita use of natural
resources and more carbon-emitting production. So both
sustainability and equity require a reduction of the excessive
resource use of the rich, especially in developed countries,
but also among elites in the developing world. Redistributive
fiscal and other economic policies must be specially oriented
towards reducing inequalities of resource consumption, globally
and nationally.

Fourth, we need an international economic framework that
supports all this. Capital flows must be controlled and regulated
so that they do not destabilise any of these strategies. Financing
for development and for the conservation of global resources
must be the top priorities of the global economic institutions,
but they cannot continue to base their approach on a completely
discredited and unbalanced economic model.

Fifth, since state involvement in economic activity is now imperative,
we should be thinking of ways to make this more democratic and
accountable both within countries and internationally. Large
amounts of public money will be used for financial bailouts and
to provide fiscal stimuli, and how this is done will have huge
implications for distribution, access to resources and the living
conditions of the ordinary people whose taxes will paying for them.
So we must design the global economic architecture to function
more democratically. And it is even more important that states
across the world are more open and responsive to the needs of
the majority of their citizens when formulating and implementing
economic policies.




                                                                         OUR PLANET THE NEW BIG DEAL   13
© Steven Puetzer / Getty Images




                                                                     right track
                                                                        by Hal Harvey

                                  14   OUR PLANET THE NEW BIG DEAL
Fuel economy standards for cars and trucks. Existing vehicle technologies
                 Is it possible to both dramatically reduce carbon
                                                                         enable cars to get 40 miles per gallon (mpg) or better. With volatile oil
                emissions and simultaneously achieve low-carbon
                                                                         prices and growing carbon pollution from cars, nations have no excuse for
              prosperity? Are there strategies that can reliably
                                                                         producing cars as inefficient as those of 30 years ago — as the U.S. does
            steer existing large capital flows — in industry,
                                                                         today. A firm push to develop technology could easily help tomorrow’s cars
          construction, car manufacturing, and energy — from
                                                                         get 60 mpg or better. Fuel efficiency standards, with serious, uniform
        ‘brown’ to ‘green’, and strengthen the economy at the
                                                                         enforcement, make this happen, saving tens of billions of dollars, reducing
      same time? Policymakers are wrestling with these questions
                                                                         balance of trade problems, and slashing carbon emissions.
   as they battle to prevent dangerous climate change.

                                                                         Appliance standards. Setting efficiency standards for home appliances,
There is good news on this front. Around the world, policy makers,
                                                                         like refrigerators and lights, and for industrial equipment, like motors
 engineers, entrepreneurs and investors have proven that it is
                                                                         and compressors, is a ‘no regrets’ winner. Refrigerator standards have
  possible to have a pro-growth low-carbon economy. Japanese
                                                                         cut U.S. energy consumption for food storage by more than 75 per cent
   manufacturing, French cars, Swedish houses, and Brazilian
                                                                         while saving money. Adopting widely popular standards, like those
    automotive fuel, for example, are all two to four times less
                                                                         from Europe, helps the appliance industry standardise across markets.
     carbon-intensive than world averages. Smart policies drove
                                                                         Every nation should adopt best practices, creating uniformity in
       these developments and achieved the desired carbon
                                                                         the marketplace.
        reductions.

                                                                         Advanced building codes. Nations with good, well-enforced building codes cut
        A relatively small set of such policies — properly adapted
                                                                         energy use by more than 75 per cent; as codes continue to evolve with best
        to local political and market conditions — can help
                                                                         practices and technology development, this will soon grow to 90 per cent.
        nations stem rising carbon emissions, reduce them to
                                                                         Buildings last for 100 years or longer — so the dividends from strong codes
         levels that can prevent climate catastrophe, and put us
                                                                         pay well into the future; this is particularly crucial in nations with fast-growing
          on the path to global low-carbon prosperity. The great
                                                                         cities. Lack of codes locks in higher energy costs for tenants and unnecessarily
          challenge is to get policy design right, and quickly: with
                                                                         large carbon emissions.
           the impending threat of abrupt climate change, we
            have no time to wait. We need an effort to spread the
                                                                         Getting utility regulations right. Electric utilities are responsible for more than
            most effective policies quickly and thoroughly across
                                                                         half the world’s carbon emissions. Smart regulations make them a major
             the world.
                                                                         source of capital for large-scale clean energy projects and energy efficiency
              Priority 1:                                                investments. California has pioneered this; its utilities now invest far more
                                                                         in energy efficiency than the U.S. Department of Energy, with huge savings
              Aggressive Energy Efficiency Policy: Investments
                                                                         for customers. Regulators can make utilities the engine of the clean energy
               in energy-efficient technologies and practices
                                                                         economy by giving them incentives to find and profit from opportunities to
                are the fastest, cheapest and most reliable way
                                                                         improve efficiency.
                 to reduce carbon emissions. The first priority
                  of any national strategy should therefore be
                                                                         Industrial efficiency best practices. The most efficient cement plants emit half
                  to aggressively improve energy efficiency in
                                                                         the CO2 per ton of production of their poorly-designed counterparts. The
                   transport, power, buildings and industry — the
                                                                         steel, chemicals, aluminium, pulp and paper industries — some of the world's
                    sectors which account for the vast majority
                                                                         most energy-intensive — need to adopt global best practices. Many Dutch
                     of the world’s carbon emissions. The right
                                                                         companies have signed ‘Benchmarking Covenants’ with their government,
                      policies reduce energy consumption and
                                                                         pledging to move into the top 10 per cent in terms of energy efficiency by
                       the need for new power plants, oil wells
                                                                         2012 at the latest. This creates a long-term competitive advantage while
                        and refineries; they cut energy import
                                                                         slashing energy use.
                         bills and local air pollution, and save a lot
                          of money. They are also engines for job
                                                                         In each of these cases, market flaws that provide incentives for wasteful energy
                           creation: improving existing industrial,
                                                                         use were fixed by smart policy design. Once these fixes take hold, markets
                            commercial and residential facilities
                                                                         take over — becoming an innovation engine for low-carbon economic
                            requires skilled labour that can’t be
                                                                         development. The policies save money, build jobs, keep the local economy
                             outsourced. Experience has taught us
                                                                         strong and slash global warming emissions.
                              which policies work:



                                                                                                                                OUR PLANET THE NEW BIG DEAL   15
© Greg Smith / Corbis




                                                                                                            Priority 3:
                        Priority 2:
                                                                                                            Smart Urban Planning: The world is urbanizing incredibly fast: already home
                        Switching to Clean Energy: Shifting power supplies to clean sources is as
                                                                                                            to 3 billion people, cities are expected to double in size by 2050. There is
                        important as increasing efficiency. Large, conventional coal-fired power plants
                                                                                                            little hope of low-carbon prosperity if urban growth continues to sprawl
                        that don’t capture and sequester their carbon emissions are a major threat to
                                                                                                            over farmland, isolate people’s homes from their work and make them rely
                        the climate. Early, aggressive government incentives for renewable energy
                                                                                                            primarily on automobiles.
                        and carbon capture and sequestration technology are urgently needed.
                        Clean technologies that generate electricity without carbon emissions are
                                                                                                            Cities can get their planning right with five crucial elements:
                        commercially available and scalable — but need a push from policy makers
                                                                                                            •	 Density: Avoiding sprawl is necessary for effective transport solutions.
                        to break into the marketplace. Again, effective policies exist that will usher in
                                                                                                            •	 Mixed uses and transit-oriented development: Locating key services close
                        a new generation of clean technologies. Each has been shown to drive cost-
                                                                                                               to homes reduces transport demand giving people what they need near
                        effective deployment of wind, solar and other low- and no-carbon sources of
                                                                                                               where they live.
                        energy.
                                                                                                            •	 Fast, clean safe transit.
                                                                                                            •	 People-friendly streetscapes.
                        Greenhouse gas performance standards for utilities. These are emissions limits,
                                                                                                            •	 Green buildings designed and built to avoid waste.
                        per kilowatt-hour of produced electricity, applied to all generators. They have
                        been used to control SO2 and NOx for years; many states are now applying
                                                                                                            There are variations on this list, but the basics are clear: well-planned cities
                        them to CO2.
                                                                                                            centred round people, rather than cars, make all the difference.
                        Renewable portfolio standards. Now in force in half the U.S. states, across
                                                                                                            All these examples are positive proof that the ingredients of low-carbon
                        China and in Europe, these make utilities provide a minimum — and annually
                                                                                                            prosperity are already well-known and established. Modified for local
                        growing — fraction of their electricity from renewable sources. The market
                                                                                                            conditions and broadly adopted, they will avoid hundreds of billions
                        finds the technologies that can most cost-effectively meet the standards,
                                                                                                            of dollars in unnecessary capital expenditures — in power plants,
                        which have already stimulated a $65 billion U.S. market for clean energy.
                                                                                                            refineries and roads — while reducing pollution and congestion and
                                                                                                            saving consumers money. Most important, they will give our children
                        Feed-in tariffs. These offer a guaranteed floor price for electricity from clean,
                                                                                                            a fighting chance of a climate that can sustain our planet’s human and
                        renewable sources. Pioneered in the late 1980s by the small German city of
                                                                                                            natural diversity.
                        Aachen, they have proved highly effective.

                        16   OUR PLANET THE NEW BIG DEAL
awards and events
                                                        The World Future Energy Summit, which takes place in Abu Dhabi from 19 to 21 January,
                                                        brings together 15,000 people for what organisers claim as “the largest meeting of influential
                                                        figures within the renewable energy industry.” The conference will be attended by influential
                                                        players, including former British Prime Minister, Tony Blair, Rajendra Pachauri, Chair of the
                                    Earth Day
                                                        Intergovernmental Panel on Climate Change, British economist Nicholas Stern, environment
                                                        ministers from France, Germany, Denmark and Switzerland, and chief executives of major
                                                        energy companies. The agenda covers a range of themes including energy policy, green
                                                        buildings, ocean power and carbon management. The programme also includes the Zayed
                                                        Future Energy Prize award ceremony, a $2.2 million annual prize rewarding individuals,
                                                        companies and organisations that have made significant contributions to the global response                world Future
                                                        to the future of energy.
 Earth Day is celebrated every year – primarily                                                                                                                   Energy Summit
 in the United States – to ‘create new visions to
                                                        www.worldfutureenergysummit.com
 accelerate environmental progress’. The event was
 first celebrated by 20 million people in 1970. More
 than half a billion people participate in Earth Day
                                                                                      The 5th World Water Forum – the world’s biggest international meeting on water issues
 Network campaigns every year, with thousands
                                                                                      – will take place in Istanbul, Turkey, from 16 to 22 March. The event, which takes place
 of schools and local communities organising
                                                                                      every three years, brings together leaders, policy makers and water specialists from around
 educational events, tree planting, clean-ups and
                                                                                      the globe to discuss water issues and water security. ‘Bridging Divides for Water’ is the
 recycling drives, among many other events.
                                                                                      overarching theme of this meeting. Other topics will include ‘Adapting to Climate Change’,
                                                                                      ‘Water-related Migration’, ‘Preserving Natural Ecosystems’, and ‘Sustainable Financing for
 www.earthday.net
                                                                                      the Water Sector’. During the meeting, prizes will also be presented to organisations and
                                                       5th world water                individuals who have done exceptional work to address critical water issues.
                                                            Forum
                                                                                      www.worldwaterforum5.org


un Forum on Forests                                     IRENA, the International Renewable Energy Agency, created on 26 January, is an initiative
                                                        of the Government of Germany. The agency aims to “become the main driving force in
                                                        promoting a rapid transition towards the widespread and sustainable use of renewable
                                                        energy on a global scale.” Acting as the global voice for renewable energies, IRENA will
                                                        provide practical advice and support for both industrialised and developing countries.
                                                        The agency will facilitate access to all relevant information, including reliable data on the
                                                        potential of renewable energy, best practices, effective financial mechanisms and state-of-
 Nearly 1.6 billion people depend on forests for
                                                        the-art technological expertise. The work programme for IRENA will be developed between
 their livelihood, and forests provide subsistence
                                                        February and June 2009, and the Director-General and the location of the agency should be
 and income for about 350 million people. The
                                                        decided in June.
 8th session of the UN Forum on Forests – a
 global meeting to discuss ways to best manage
                                                        www.irena.org
 forests – will take place in New York from 20
 April to 1 May. The Forum’s goal is to promote “…
 the management, conservation and sustainable
                                                                                      The winners of the 2008 UNEP Sasakawa Prize will receive their awards at a ceremony
 development of all types of forests and to
                                                                                      during the UNEP Governing Council in Nairobi on 18 February. The Prize for 2008 went to
 strengthen long-term political commitment to
                                                                                      two projects, Sunlabob Rural Energy Ltd, in Lao PDR, and Practical Action, in Peru), which
 this end.” The meeting will be the opportunity
                                                                                      are bringing solar and hydro power to remote rural communities that lack access to grid
 to enhance international cooperation and policy
                                                                                      electricity, on the eastern slopes of the Andes and in the farthest-flung regions of Lao PDR.
 coordination on forest-related issues. The issue is
                                                                                      The UNEP Sasakawa Prize, worth $200,000, is awarded yearly to individuals or institutions
 particularly topical in 2009 as UN REDD Programme
                                                                                      that have made a substantial contribution to the protection and management of the
 – Reducing Emissions from Deforestation and
                                                                                      environment. The winners, who will each receive $100,000, were chosen by a five-member
 Degradation – moves into higher gear.                      unEP                      jury from a shortlist of six projects.
                                                       Sasakawa Awards
 www.un.org/esa/forests/session.html
                                                                                      www.unep.org/sasakawa


                                                                                                                                                          OUR PLANET THE NEW BIG DEAL   17
transforming
                Ethiopia
                                   President Girma Wolde Giorgis
                                    speaks with Satinder Bindra

18   OUR PLANET THE NEW BIG DEAL
© Irada Humbatova / Reuters
It has been 23 years since the world first saw the searing images of the Ethiopian
famine. Pictures of emaciated babies on the verge of death and grieving families
will remain etched in our collective consciousness for a long time.

Approximately one million people died in the 1985 calamity. Another famine
struck in 2000. Both events did produce change, though, with Ethiopian officials
realizing that one of the reasons for droughts and famines was the destruction of
the country’s once healthy forest cover.

A few years ago, under the leadership of Ethiopia’s President and dedicated
environmentalist, Girma Wolde Giorgis, millions of Ethiopians from all walks
of life began planting trees. Ethiopia also signed up as a participant in UNEP’s
Billion Tree Campaign and, according to President Giorgis, has planted over
one billion trees — more than any other nation.
                                                                                     SB: What kind of trees are they planting? Is it up to them? Do you provide the
                                                                                     seedlings? How does the process work?
Recently 92-year-old President Giorgis sat down with UNEP’s Director of
Communications, Satinder Bindra, and explained the critical need for all
                                                                                     “We have stations for seedlings. We are campaigning for indigenous species.
Ethiopians to continue planting trees.
                                                                                     It is only indigenous species that can protect the soil and improve the climate
                                                                                     and that in the long run will make the country safe.”
“When the first drought hit this country, there was a big drive for relief —
relief here, relief there. The world reacted to help Ethiopia with food and
                                                                                     SB: As an environmentalist though, Excellency, are you confident that this will
other things, but then some guys, particularly the Red Cross sector, they            stop drought? What are your inner thoughts?
thought: why not prevent drought? Why wait for the misery to come? To help
people we have to prevent drought instead. What we are out for is to prevent         “Well, I’m quite confident. It cannot be tomorrow, but it will happen. It takes
a disaster. The disaster in the country is drought. To mitigate drought you          time. Now already the frequency of drought has decreased. We used to have
have to have forest. In this country, at the turn of the century, forest cover was   drought every ten or eight years. This time we didn’t have drought for the
around 45 to 60 per cent, which now, we are really ashamed to say, is down to        last ten years, so we hope that the frequency decreases and that drought
three. So, this must be stopped and we have to green the country.”                   now hits certain pockets but not all the country.”

SB: When you meet the children of this country and when they look up to you for      SB: Excellency, others in the world are also planting trees. When they hear
guidance and inspiration, what do you tell them about trees?                         that Ethiopia has planted 700 million trees for its Millennium celebrations and
                                                                                     another 300 million now, they find it hard to believe. What response would you
“I tell you I have got a very interesting organisation — the scout movement.         like to give them?
In the scouting system, from a small kid to adult, every young man is involved,
because the future is his. He is planting for his well-being in the future.          “Why is it impossible? We have got 80 million people. If everybody gets
I think it is felt already by the young people too, because it is the young          up and works this is not impossible at all. And, I am very happy to say that
people whose future is at jeopardy, because the devastation of the forest,           everything is going well.”
if it is not cured — if disaster prevention has not been promoted — it is the
younger generation that will be affected, so they have to work hard to make          SB: Excellency, what were the biggest lessons learned during this campaign that
their own future better. That is the idea.”                                          you would you like to share with the rest of the international community?

SB: Excellency, we gather you have a tree planting slogan for the country?           “Give them the guide and the guidance and they do it. Therefore we are
                                                                                     successful in our endeavour. And I think that in the other parts of the world,
                                                                                     wherever the need is felt like in our country, I think they must have the same
“It is ‘Two trees per person’. People plant two and more. We now say three.
                                                                                     way of approaching it. It is not a matter of being ordered; it is not even a
Instead of three they planted 13. We try to give them the guidance, show
                                                                                     matter of mobilization; it is just a matter of awareness.”
them the way. Awareness. That is what it is.”




                                                                                                                                         OUR PLANET THE NEW BIG DEAL   19
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES
THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES

Contenu connexe

Tendances

Simply Green -- A Few Steps in the Right Direction toward Integrating Sustain...
Simply Green -- A Few Steps in the Right Direction toward Integrating Sustain...Simply Green -- A Few Steps in the Right Direction toward Integrating Sustain...
Simply Green -- A Few Steps in the Right Direction toward Integrating Sustain...NIC Inc | EGOV
 
Green Jobsfor Refugees
Green Jobsfor RefugeesGreen Jobsfor Refugees
Green Jobsfor Refugeessturmstories
 
Happy Planet Index 2 0
Happy Planet Index 2 0Happy Planet Index 2 0
Happy Planet Index 2 0guestc8129b
 
Pew Center on Global Climate Change- Issue Forum
Pew Center on Global Climate Change- Issue ForumPew Center on Global Climate Change- Issue Forum
Pew Center on Global Climate Change- Issue ForumObama White House
 

Tendances (9)

Sustainability
SustainabilitySustainability
Sustainability
 
The biosphere economy
The biosphere economyThe biosphere economy
The biosphere economy
 
Simply Green -- A Few Steps in the Right Direction toward Integrating Sustain...
Simply Green -- A Few Steps in the Right Direction toward Integrating Sustain...Simply Green -- A Few Steps in the Right Direction toward Integrating Sustain...
Simply Green -- A Few Steps in the Right Direction toward Integrating Sustain...
 
Elements PDF
Elements PDFElements PDF
Elements PDF
 
Happy Planet Index First Global
Happy Planet Index First GlobalHappy Planet Index First Global
Happy Planet Index First Global
 
Green Jobsfor Refugees
Green Jobsfor RefugeesGreen Jobsfor Refugees
Green Jobsfor Refugees
 
Happy Planet Index 2 0
Happy Planet Index 2 0Happy Planet Index 2 0
Happy Planet Index 2 0
 
Mudanças Climáticas- Manual em Inglês
Mudanças Climáticas- Manual em InglêsMudanças Climáticas- Manual em Inglês
Mudanças Climáticas- Manual em Inglês
 
Pew Center on Global Climate Change- Issue Forum
Pew Center on Global Climate Change- Issue ForumPew Center on Global Climate Change- Issue Forum
Pew Center on Global Climate Change- Issue Forum
 

En vedette

The Millennium Development Goals Report
The Millennium Development Goals ReportThe Millennium Development Goals Report
The Millennium Development Goals ReportAndy Dabydeen
 
More jobs, less pollution
More jobs, less pollutionMore jobs, less pollution
More jobs, less pollutionAndy Dabydeen
 
AFRICA Atlas of Our Changing Environment
AFRICA Atlas of Our Changing EnvironmentAFRICA Atlas of Our Changing Environment
AFRICA Atlas of Our Changing EnvironmentAndy Dabydeen
 
Corruption Perceptions Index 2010
Corruption Perceptions Index 2010Corruption Perceptions Index 2010
Corruption Perceptions Index 2010Andy Dabydeen
 
Progress of the World's Women 2008/2009
Progress of the World's Women 2008/2009Progress of the World's Women 2008/2009
Progress of the World's Women 2008/2009Andy Dabydeen
 
The World Health Report: 2005 – make every mother and child count
The World Health Report: 2005 – make every mother and child countThe World Health Report: 2005 – make every mother and child count
The World Health Report: 2005 – make every mother and child countAndy Dabydeen
 

En vedette (6)

The Millennium Development Goals Report
The Millennium Development Goals ReportThe Millennium Development Goals Report
The Millennium Development Goals Report
 
More jobs, less pollution
More jobs, less pollutionMore jobs, less pollution
More jobs, less pollution
 
AFRICA Atlas of Our Changing Environment
AFRICA Atlas of Our Changing EnvironmentAFRICA Atlas of Our Changing Environment
AFRICA Atlas of Our Changing Environment
 
Corruption Perceptions Index 2010
Corruption Perceptions Index 2010Corruption Perceptions Index 2010
Corruption Perceptions Index 2010
 
Progress of the World's Women 2008/2009
Progress of the World's Women 2008/2009Progress of the World's Women 2008/2009
Progress of the World's Women 2008/2009
 
The World Health Report: 2005 – make every mother and child count
The World Health Report: 2005 – make every mother and child countThe World Health Report: 2005 – make every mother and child count
The World Health Report: 2005 – make every mother and child count
 

Similaire à THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES

Our Planet:Maintaining momentum - Financing action on climate
Our Planet:Maintaining momentum - Financing action on climate Our Planet:Maintaining momentum - Financing action on climate
Our Planet:Maintaining momentum - Financing action on climate Andy Dabydeen
 
Our Planet:Living Legacy - The future of forests
Our Planet:Living Legacy - The future of forestsOur Planet:Living Legacy - The future of forests
Our Planet:Living Legacy - The future of forestsAndy Dabydeen
 
The business case for the green economy
The business case for the green economyThe business case for the green economy
The business case for the green economyPhilippe Porta
 
Green jobs documento unep e oil
Green jobs   documento unep e oilGreen jobs   documento unep e oil
Green jobs documento unep e oilideaTRE60
 
IISD Summary of side events- Thursday, March 22nd
IISD Summary of side events- Thursday, March 22ndIISD Summary of side events- Thursday, March 22nd
IISD Summary of side events- Thursday, March 22nduncsd2012
 
Mediterranean report final
Mediterranean report finalMediterranean report final
Mediterranean report finalorchata2005
 
Outreach Magazine: April/May UN meetings day 4
Outreach Magazine: April/May UN meetings day 4Outreach Magazine: April/May UN meetings day 4
Outreach Magazine: April/May UN meetings day 4Stakeholder_Forum
 
Guide responsible corporate_engagement_climate_policy
Guide responsible corporate_engagement_climate_policyGuide responsible corporate_engagement_climate_policy
Guide responsible corporate_engagement_climate_policySustainable Brands
 
Guide for Responsible Corporate Engagement in Climate Policy
Guide for Responsible Corporate Engagement in Climate PolicyGuide for Responsible Corporate Engagement in Climate Policy
Guide for Responsible Corporate Engagement in Climate PolicySustainable Brands
 
C4C-Adaptation-Report-2015
C4C-Adaptation-Report-2015C4C-Adaptation-Report-2015
C4C-Adaptation-Report-2015gcharles93
 
Outreach Magazine: April/May UN meetings day 7
Outreach Magazine: April/May UN meetings day 7Outreach Magazine: April/May UN meetings day 7
Outreach Magazine: April/May UN meetings day 7Stakeholder_Forum
 
Summary Report: B4E Global Summit 2010, Seoul
Summary Report: B4E Global Summit 2010, SeoulSummary Report: B4E Global Summit 2010, Seoul
Summary Report: B4E Global Summit 2010, SeoulGlobal Initiatives
 
Green economy common responsibility_Wei
Green economy common responsibility_WeiGreen economy common responsibility_Wei
Green economy common responsibility_WeiICLEI
 
Enviroment and globalization
Enviroment and globalizationEnviroment and globalization
Enviroment and globalizationAlip Pg
 
Rapport de l'interface Science et Politique SPI -UNCCD
Rapport de l'interface Science et Politique SPI -UNCCDRapport de l'interface Science et Politique SPI -UNCCD
Rapport de l'interface Science et Politique SPI -UNCCDFatoumata Chérif
 
Green jobs-background
Green jobs-backgroundGreen jobs-background
Green jobs-backgroundwalled ashwah
 
Outreach Magazine: May UN Meetings Day 9
Outreach Magazine: May UN Meetings Day 9Outreach Magazine: May UN Meetings Day 9
Outreach Magazine: May UN Meetings Day 9Stakeholder_Forum
 

Similaire à THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES (20)

Our Planet:Maintaining momentum - Financing action on climate
Our Planet:Maintaining momentum - Financing action on climate Our Planet:Maintaining momentum - Financing action on climate
Our Planet:Maintaining momentum - Financing action on climate
 
Our Planet:Living Legacy - The future of forests
Our Planet:Living Legacy - The future of forestsOur Planet:Living Legacy - The future of forests
Our Planet:Living Legacy - The future of forests
 
The business case for the green economy
The business case for the green economyThe business case for the green economy
The business case for the green economy
 
Green jobs documento unep e oil
Green jobs   documento unep e oilGreen jobs   documento unep e oil
Green jobs documento unep e oil
 
IISD Summary of side events- Thursday, March 22nd
IISD Summary of side events- Thursday, March 22ndIISD Summary of side events- Thursday, March 22nd
IISD Summary of side events- Thursday, March 22nd
 
Youth and Climate Change - United Nations World Youth Report
Youth and Climate Change  - United Nations World Youth ReportYouth and Climate Change  - United Nations World Youth Report
Youth and Climate Change - United Nations World Youth Report
 
World Youth Report- Youth and Climate Change
World Youth Report- Youth and Climate ChangeWorld Youth Report- Youth and Climate Change
World Youth Report- Youth and Climate Change
 
Mediterranean report final
Mediterranean report finalMediterranean report final
Mediterranean report final
 
Outreach Magazine: April/May UN meetings day 4
Outreach Magazine: April/May UN meetings day 4Outreach Magazine: April/May UN meetings day 4
Outreach Magazine: April/May UN meetings day 4
 
Guide responsible corporate_engagement_climate_policy
Guide responsible corporate_engagement_climate_policyGuide responsible corporate_engagement_climate_policy
Guide responsible corporate_engagement_climate_policy
 
Guide for Responsible Corporate Engagement in Climate Policy
Guide for Responsible Corporate Engagement in Climate PolicyGuide for Responsible Corporate Engagement in Climate Policy
Guide for Responsible Corporate Engagement in Climate Policy
 
C4C-Adaptation-Report-2015
C4C-Adaptation-Report-2015C4C-Adaptation-Report-2015
C4C-Adaptation-Report-2015
 
Outreach Magazine: April/May UN meetings day 7
Outreach Magazine: April/May UN meetings day 7Outreach Magazine: April/May UN meetings day 7
Outreach Magazine: April/May UN meetings day 7
 
Summary Report: B4E Global Summit 2010, Seoul
Summary Report: B4E Global Summit 2010, SeoulSummary Report: B4E Global Summit 2010, Seoul
Summary Report: B4E Global Summit 2010, Seoul
 
Green economy common responsibility_Wei
Green economy common responsibility_WeiGreen economy common responsibility_Wei
Green economy common responsibility_Wei
 
Enviroment and globalization
Enviroment and globalizationEnviroment and globalization
Enviroment and globalization
 
Outreach Magazine Day 6
Outreach Magazine Day 6Outreach Magazine Day 6
Outreach Magazine Day 6
 
Rapport de l'interface Science et Politique SPI -UNCCD
Rapport de l'interface Science et Politique SPI -UNCCDRapport de l'interface Science et Politique SPI -UNCCD
Rapport de l'interface Science et Politique SPI -UNCCD
 
Green jobs-background
Green jobs-backgroundGreen jobs-background
Green jobs-background
 
Outreach Magazine: May UN Meetings Day 9
Outreach Magazine: May UN Meetings Day 9Outreach Magazine: May UN Meetings Day 9
Outreach Magazine: May UN Meetings Day 9
 

Plus de Andy Dabydeen

Global Slavery Index 2013
Global Slavery Index 2013Global Slavery Index 2013
Global Slavery Index 2013Andy Dabydeen
 
GROWING DISRUPTION: Climate change, food, and the fight against hunger
GROWING DISRUPTION: Climate change, food, and the fight against hungerGROWING DISRUPTION: Climate change, food, and the fight against hunger
GROWING DISRUPTION: Climate change, food, and the fight against hungerAndy Dabydeen
 
CPSC's Guidelines for voluntary recall notices
CPSC's Guidelines for voluntary recall noticesCPSC's Guidelines for voluntary recall notices
CPSC's Guidelines for voluntary recall noticesAndy Dabydeen
 
New ISO Consumer Product Safety Standard
New ISO Consumer Product Safety StandardNew ISO Consumer Product Safety Standard
New ISO Consumer Product Safety StandardAndy Dabydeen
 
A New Global Partnership: Eradicate Poverty and Transform Economies through S...
A New Global Partnership: Eradicate Poverty and Transform Economies through S...A New Global Partnership: Eradicate Poverty and Transform Economies through S...
A New Global Partnership: Eradicate Poverty and Transform Economies through S...Andy Dabydeen
 
World Environment Day (June 5, 2013)
World Environment Day (June 5, 2013)World Environment Day (June 5, 2013)
World Environment Day (June 5, 2013)Andy Dabydeen
 
2012 Fuel Economy Guide
2012 Fuel Economy Guide2012 Fuel Economy Guide
2012 Fuel Economy GuideAndy Dabydeen
 
Keeping Track of our Changing Environment: From Rio to Rio+20
Keeping Track of our Changing Environment: From Rio to Rio+20Keeping Track of our Changing Environment: From Rio to Rio+20
Keeping Track of our Changing Environment: From Rio to Rio+20Andy Dabydeen
 
Understanding Land Investment Deals in Africa
Understanding Land Investment Deals in AfricaUnderstanding Land Investment Deals in Africa
Understanding Land Investment Deals in AfricaAndy Dabydeen
 
Understanding Land Investment Deals in Africa: Mali
Understanding Land Investment Deals in Africa: MaliUnderstanding Land Investment Deals in Africa: Mali
Understanding Land Investment Deals in Africa: MaliAndy Dabydeen
 
Understanding Land Investment Deals in Africa
Understanding Land Investment Deals in AfricaUnderstanding Land Investment Deals in Africa
Understanding Land Investment Deals in AfricaAndy Dabydeen
 
Child deaths by injruy 2001
Child deaths by injruy 2001Child deaths by injruy 2001
Child deaths by injruy 2001Andy Dabydeen
 
World report on child injury prevention
World report on child injury preventionWorld report on child injury prevention
World report on child injury preventionAndy Dabydeen
 
Shaping the Future: Solving Social Problems through Business Strategy:Pathway...
Shaping the Future: Solving Social Problems through Business Strategy:Pathway...Shaping the Future: Solving Social Problems through Business Strategy:Pathway...
Shaping the Future: Solving Social Problems through Business Strategy:Pathway...Andy Dabydeen
 
PEW Global Attitudes 2010
PEW Global Attitudes 2010PEW Global Attitudes 2010
PEW Global Attitudes 2010Andy Dabydeen
 
Sustainability Communication at Point of Purchase
Sustainability Communication at Point of PurchaseSustainability Communication at Point of Purchase
Sustainability Communication at Point of PurchaseAndy Dabydeen
 
Does"grease money"speed up the wheels of commerce?
Does"grease money"speed up the wheels of commerce?Does"grease money"speed up the wheels of commerce?
Does"grease money"speed up the wheels of commerce?Andy Dabydeen
 

Plus de Andy Dabydeen (20)

Unleash the Paul
Unleash the PaulUnleash the Paul
Unleash the Paul
 
Sports analogies
Sports analogiesSports analogies
Sports analogies
 
Global Slavery Index 2013
Global Slavery Index 2013Global Slavery Index 2013
Global Slavery Index 2013
 
GROWING DISRUPTION: Climate change, food, and the fight against hunger
GROWING DISRUPTION: Climate change, food, and the fight against hungerGROWING DISRUPTION: Climate change, food, and the fight against hunger
GROWING DISRUPTION: Climate change, food, and the fight against hunger
 
CPSC's Guidelines for voluntary recall notices
CPSC's Guidelines for voluntary recall noticesCPSC's Guidelines for voluntary recall notices
CPSC's Guidelines for voluntary recall notices
 
New ISO Consumer Product Safety Standard
New ISO Consumer Product Safety StandardNew ISO Consumer Product Safety Standard
New ISO Consumer Product Safety Standard
 
Un report
Un reportUn report
Un report
 
A New Global Partnership: Eradicate Poverty and Transform Economies through S...
A New Global Partnership: Eradicate Poverty and Transform Economies through S...A New Global Partnership: Eradicate Poverty and Transform Economies through S...
A New Global Partnership: Eradicate Poverty and Transform Economies through S...
 
World Environment Day (June 5, 2013)
World Environment Day (June 5, 2013)World Environment Day (June 5, 2013)
World Environment Day (June 5, 2013)
 
2012 Fuel Economy Guide
2012 Fuel Economy Guide2012 Fuel Economy Guide
2012 Fuel Economy Guide
 
Keeping Track of our Changing Environment: From Rio to Rio+20
Keeping Track of our Changing Environment: From Rio to Rio+20Keeping Track of our Changing Environment: From Rio to Rio+20
Keeping Track of our Changing Environment: From Rio to Rio+20
 
Understanding Land Investment Deals in Africa
Understanding Land Investment Deals in AfricaUnderstanding Land Investment Deals in Africa
Understanding Land Investment Deals in Africa
 
Understanding Land Investment Deals in Africa: Mali
Understanding Land Investment Deals in Africa: MaliUnderstanding Land Investment Deals in Africa: Mali
Understanding Land Investment Deals in Africa: Mali
 
Understanding Land Investment Deals in Africa
Understanding Land Investment Deals in AfricaUnderstanding Land Investment Deals in Africa
Understanding Land Investment Deals in Africa
 
Child deaths by injruy 2001
Child deaths by injruy 2001Child deaths by injruy 2001
Child deaths by injruy 2001
 
World report on child injury prevention
World report on child injury preventionWorld report on child injury prevention
World report on child injury prevention
 
Shaping the Future: Solving Social Problems through Business Strategy:Pathway...
Shaping the Future: Solving Social Problems through Business Strategy:Pathway...Shaping the Future: Solving Social Problems through Business Strategy:Pathway...
Shaping the Future: Solving Social Problems through Business Strategy:Pathway...
 
PEW Global Attitudes 2010
PEW Global Attitudes 2010PEW Global Attitudes 2010
PEW Global Attitudes 2010
 
Sustainability Communication at Point of Purchase
Sustainability Communication at Point of PurchaseSustainability Communication at Point of Purchase
Sustainability Communication at Point of Purchase
 
Does"grease money"speed up the wheels of commerce?
Does"grease money"speed up the wheels of commerce?Does"grease money"speed up the wheels of commerce?
Does"grease money"speed up the wheels of commerce?
 

Dernier

16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdf16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdf57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdfGerald Furnkranz
 
Experience the Future of the Web3 Gaming Trend
Experience the Future of the Web3 Gaming TrendExperience the Future of the Web3 Gaming Trend
Experience the Future of the Web3 Gaming TrendFabwelt
 
Rohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for JusticeRohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for JusticeAbdulGhani778830
 
Manipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkManipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkbhavenpr
 
IndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global NewsIndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global NewsIndiaWest2
 
Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.NaveedKhaskheli1
 
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkcomplaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkbhavenpr
 
VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012ankitnayak356677
 
Quiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsQuiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsnaxymaxyy
 

Dernier (10)

16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdf16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdf
 
57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdf57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdf
 
Experience the Future of the Web3 Gaming Trend
Experience the Future of the Web3 Gaming TrendExperience the Future of the Web3 Gaming Trend
Experience the Future of the Web3 Gaming Trend
 
Rohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for JusticeRohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for Justice
 
Manipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkManipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpk
 
IndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global NewsIndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global News
 
Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.
 
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkcomplaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
 
VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012
 
Quiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsQuiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the rounds
 

THE NEW BIG DEAL: HOW A GREEN ECONOMY CAN OVERCOME ECONOMIC WOES

  • 1. OUR PLANET The magazine of the United Nations Environment Programme - February 2009 GREEN ECONOMY The New Big Deal OUR PLANET THE NEW BIG DEAL 1
  • 2. Juan Somavia, Director-General of the OUR ... describes the new perspective that green jobs offer amid economic crisis International Labour Organization... and shows how they should be a crucial element of any recovery plan. silver lining - page 4 PLANET Zhengrong Shi, Founder, Chairman and ... describes how China is using CEO of Suntech Power Holdings Co. Ltd... clean energy as a driver of new economic growth. solar solution - page 6 Van Jones, President of Green ... describes how connecting the people who For All and author of The Green most need work with the work that most Our Planet, the magazine of the United Nations Environment Programme (UNEP) Collar Economy... needs to be done is the key to economic PO Box 30552 growth and recovery. green collar jobs - page 8 Nairobi, Kenya Tel: (254 20)7621 234 Fax: (254 20)7623 927 Prof. Jayati Ghosh, Professor of Economics ... says that the economic crisis offers a unique e-mail: uneppub@unep.org and Chairperson of the Centre of Economic opportunity for a new deal prioritizing Studies and Planning, Jawaharlal University, development and resource conservation. To view current and past issues of this New Delhi... publication online, please visit chance for change - page 11 www.unep.org/ourplanet ... outlines policies that have already been proven Hal Harvey, President and CEO ISSN 101 - 7394 to work in combating climate change and creating of ClimateWorks... Director of Publication: Satinder Bindra low-carbon prosperity. Editor: Geoffrey Lean Coordinators: Naomi Poulton & David Simpson right track - page 14 Assistant Coordinator: Anne-France White Special Contributor: Nick Nuttall Girma Wolde Giorgis, President ... shares his experience of planting one Distribution Manager: Manyahleshal Kebede of Ethiopia... billion trees with Satinder Bindra, Director of Design: Amina Darani Communications and Public Information at UNEP. Produced by: UNEP Division of Communications and Public Information transforming Ethiopia - page 18 Printed by: Phoenix Design Aid Distributed by: SMI Books Pavan Sukhdev, a senior banker with Deutsche ... outlines how the financial The contents of this magazine do not necessarily Bank and project leader of UNEP's Green crisis could lead to a global reflect the views or policies of UNEP or the Economy Initiative... Green New Deal for a better editors, nor are they an official record. The and sustainable world. designations employed and the presentation green breakthroughs - page 20 do not imply the expressions of any opinion whatsoever on the part of UNEP concerning the José Sergio Gabrielli de ... describes an oil and gas company’s prime legal status of any country, territory or city or its Azevedo, CEO of Petrobras... responsibility for the environment. authority or concerning the delimitation of its frontiers or boundaries. challenging commitment - page 24 Janet Ranganathan ... outline how to replace sub-prime development * All dollar ($) amounts refer to US dollars. Vice-President of Science with measures that simultaneously reduce & Research at the World poverty and restore natural services. Resources Institute and natural development - page 26 Polly Ghazi its writer/editor... Geoffrey Lean, Our Planet’s Editor... ... describes Silicon Valley’s vigorous pursuit of green profit. also silicon future - page 30 page 3 reflections page 10 people Su Kahumbu, Managing Director of Food ... describes how chemical-free farming Network East Africa Ltd. and a pioneer Kenyan is taking hold in the country and says it page 17 awards and events organic farmer... is essential for future survival. page 22 products organic growth - page 32 page 23 www Indian social activist, actor and ... describes development as “an page 28 verbatim and numbers sportsman Rahul Bose ... opportunity to achieve – for all”. page 29 books renaissance man - page 34 2 OUR PLANET THE NEW BIG DEAL
  • 3. reflections by Achim Steiner, U.N. Under-Secretary-General and Executive Director, UNEP Globalisation does not just spread economic ups — and the current deep downs — rapidly across the globe. It can do the same for compelling and transformational ideas. As ministers gather in Nairobi for the Governing Council, two concepts being developed by UNEP are emerging as a powerful antidote to the economic gloom: the ‘Global Green New Deal’ and a transition to a global Green Economy. Together, they offer a way of overcoming short-term economic woes while setting the stage for sustainable growth in the 21st century, with markets rewarding nations and companies that invest in decent employment, innovation, resource efficiency and creativity. The President of the Republic of Korea, Lee Myung-Bak, for example, recently energy conservation, including by raising vehicle fuel economy standards announced 36 ‘Green New Deals’ to “ease people’s pain and create jobs”, and subsidising purchases of plug-in hybrid cars, to ‘weatherise’ one million featuring such initiatives as creating high-speed railways and big networks homes annually and upgrade the nation's electrical grid. The package will of bicycle tracks and providing two million energy-saving ‘Green Homes’. create an estimated five million jobs and deliver much-needed leadership on Power plants powered by gas from waste and forestry biomass are also climate change. planned, as is developing the next generation of hybrid vehicle technologies. The four-year stimulus package will create nearly one million new jobs, At the Governing Council we look forward to hearing further examples of how contribute to combating climate change and lay the groundwork for further countries are embracing a green economic transformation. Collecting and economic growth. disseminating shining examples of smart market mechanisms and creative financial instruments is one of the central goals of the UNEP's new Green China's $570 billion stimulus package also includes a Green New Deal. Economy initiative. Next year we plan to publish a guide and tool-kits for No new factory or project will be permitted if it is highly polluting, or is a both Northern and Southern governments, showcasing the kinds of legal and heavy consumer of energy or resources. One trillion yuan ($142 billion) is to fiscal changes and reforms that can help accelerate the transition to a more be spent over the next three years on such environmental improvements as sustainable 21st century global economy. And during this year we also plan to accelerating forest planting programmes and increasing energy conservation publish policy options on such topics as rural energy and renewables — with and pollution-control. There will also be preferential pricing aimed at others, such as on ecosystem restoration, sustainable transport and urban economies, in the pipeline. These reports draw on a unique partnership we increasing the share of renewables from 8.3 per cent of energy in 2007 to are building with UN organisations and economic and policy think-tanks. 15 per cent in 2020 and investments to switch commodities and people from road to rail. Over the coming months governments will inject hundreds of billions of dollars to stimulate economies. Soon trillions of dollars, now sitting on the Among many other examples, the United Kingdom’s stimulus package sidelines, are likely to be mobilised back into markets by investors. Will this to create 100,000 jobs includes investments in such climate-friendly investment go into the old brown economy of the 20th century or the new projects as solar, wind and wave power, electric cars and improved energy green 21st century one? efficiency in homes and offices. Prime Minister Gordon Brown says that: “The environment is not being pushed off the agenda” by the recession, but is The multiple crises of 2008 and the ones looming — from climate change to “part of the solution”. natural resource scarcity — require a fundamental re-think and re-focusing of how a globalised world orders its affairs. The Green Economy is an idea Importantly, the new President of the United States has made a Green whose time has come — and one that seems to be taking root, capturing the New Deal a key foundation of an economic and employment recovery imagination of leaders and civil society around the world. programme. This aims to promote energy from renewable sources and UNEP promotes Cover photo © PETER GINTER / Science Faction / Getty Images. A 'Green Economy' is what we want to see. In this time environmentally sound practices of global financial turmoil, a warming Earth and inefficient energy generation and use, the best path to take, and the globally and in its own activities. one discussed in this issue of Our Planet, leads to more jobs, clean energy and a better world for all. The new 'big deal' as This magazine is printed on 100% recycled outlined in this magazine, offers hope, opportunity and several solutions. paper, using vegetable -based inks and other eco-friendly practices. Our distribution policy OUR PLANET THE NEW BIG DEAL 3 aims to reduce UNEP’s carbon footprint.
  • 4. © Taxi / Getty Images silver lining by Juan Somavia 4 OUR PLANET THE NEW BIG DEAL
  • 5. countries — include agriculture and recycling where work involves low The global picture for jobs is grim. Preliminary International Labour pay, insecure employment contracts and exposure to hazardous materials. Organization (ILO) estimates for 2009 forecast tens of millions of new These jobs would not constitute what the ILO calls quot;decent workquot;. And though unemployed people and working poor due to the global financial crisis — millions of green jobs already exist, too few are being created for the world's with a particularly worrying rise in youth joblessness. The financial crisis has most vulnerable workers living on less than $2 per day, and especially for the rapidly evolved into an economic crisis and now a jobs one. women and millions of unemployed youth who need them the most. Many elements of a global rescue package are being discussed, ranging from Moving towards a more sustainable development path will involve major short-term bailouts to medium- and longer-term proposals for boosting public changes in all countries' production and consumption patterns. It’s a global expenditure on programmes with strong employment content, increased challenge that will affect enterprises and work places all over the world. lending to help to finance growth-supporting expenditures in developing The transition has already started. Half of today's 2.3 million jobs in renewables countries, and greater training and promotion of new skills development. are in the developing world. Moving towards a sustainable low carbon An increasing number of economic stimulus packages include the greening economy can work for the poorest of the poor. The solar panels being installed of economies and the creation of ‘green jobs’. in rural villages are just one example of this, and there are many more. UNEP's Executive Director, Achim Steiner, has called ‘green jobs’ the quot;silver But we need to make sure that green jobs are decent jobs, and acknowledge lining of climate change.quot; In the newly deteriorating economic climate, will that good green jobs do not come naturally. Millions of workers throughout the they prove to be one of the most important elements of the responses to the world, for example, are involved in recycling discarded computers and mobile economic crisis? There is reason to believe that they can and should be a vital phones. Though their jobs may seem green, they are often bad quality ones and crucial element of any recovery plan. where the first things to go in the recycle bin are health and safety rules. Our recently published report, Green Jobs: Towards Decent Work in a Sustainable, New jobs will be created, others adapted, and some will fade out. Mitigating Low-Carbon World, examined green jobs in a global context for the first time. and adapting to climate change will entail a transition to new patterns of Funded and commissioned by UNEP under a joint Green Jobs Initiative production, consumption and employment. Policies have to focus in the with ILO, the International Trade Union Confederation and the International beginning on those at the receiving end of this transition so as to keep political Organization of Employers, it represents the best available knowledge will and public support. That means helping to diversify economies, assisting and forward-looking thinking on how to bolster green job creation in the enterprises and workers to adapt, ensuring social protection is in place, and global economy. that there are training programmes to fill skills gaps. The best way to make a just transition is by ensuring that those who are most directly involved — Millions of green jobs already exist. Millions more are in the making. employers and workers — have a say in it. We need effective social dialogue They contribute to preserving or restoring the quality of the environment; to help us grow into a greener economy. help cut consumption of energy, raw materials and water; de-carbonize the economy and reduce greenhouse gas emissions; minimize waste and water So, are green jobs a viable hope for the world's environmental and economic pollution; and protect and restore ecosystems and biodiversity. future in times of sharply lower growth and recession? The answer is decidedly: Yes. Huge opportunities exist to create them through energy and Energy supply — in particular renewable energy — buildings and construction, industrialization policies that reduce environmental footprints. They can transportation, agriculture and forestry will all be particularly important in provide decent work and incomes that will contribute to sustainable economic terms of their environmental, economic and employment impact. Clean growth and help lift people out of poverty. They are central to the positive technologies are already attracting increasing amounts of venture capital: link that needs to be established between climate change and development. in some countries this has more than doubled in recent years. Indeed, the major investments to adapt to climate change could provide many new and better jobs for the most vulnerable people. Millions of new jobs have been created in the renewable energy sector worldwide, and the potential for growth is huge in alternative energies, Green jobs not only have long-term potential for sustainable economic growth, wind, solar and biomass. Already, renewables generate more jobs than oil but can help jump-start stalled economies and put people back to work production and refining, and projected investment could create at least quickly in both developing and developed countries. This is particularly true another 20 million more by 2030. And 12 million new agricultural jobs could in retrofitting buildings to make them more energy efficient, in accelerating be created in producing biomass for energy and related industries. the extension of public transport, in constructing the infrastructure needed to adapt vulnerable countries to climate change, in shifting to renewable energy A worldwide transition to energy-efficient buildings would create millions and in works undertaken to rehabilitate ecosystems and reforestation. more jobs still, and ‘green’ existing employment for further millions of workers in construction. Investing in improved energy efficiency in buildings Some nations have already adopted economic packages that promote green could generate an additional 2 to 3.5 million green jobs in Europe and the job growth as a short-term way of rebuilding, rewiring and renewing existing United States alone, with the potential for much higher jobs growth in infrastructure and facilities to make them more energy-efficient, and as a developing countries. Recycling and waste management employ millions long-term solution to unemployment and environmental issues. If invested worldwide and are expected to grow rapidly in countries facing escalating wisely, the resources to overcome the economic crisis could leave a legacy of commodity prices. energy-efficient infrastructure, rehabilitated ecosystems, renewable energy sources, and countries more resilient to climate change. And they could Of course, many jobs that are green in principle may not be green in practice. lay the foundation for a greener economic future which is environmentally Some because they may cause environmental damage by inappropriate sound, economically productive and socially sustainable. If ever there was a practices, and some because they are inherently dangerous, dirty and difficult. Sectors of concern — especially, but not exclusively, in developing time for the Green Jobs Initiative to take hold, this is it. OUR PLANET THE NEW BIG DEAL 5
  • 6. © Anne-Marie Weber / Getty Images solar solution by Zhengrong Shi 6 OUR PLANET THE NEW BIG DEAL
  • 7. now the world's largest solar photovoltaic (PV) module manufacturer, with Much has been said in recent years about China’s supposed reluctance to operations around the globe — was just one of dozens of solar companies contribute to the global effort to reduce greenhouse gases and mitigate the that realised the opportunity provided by China’s energy challenges and impacts of climate change. But, even though it was not a signatory to the the government's strong commitment to provide alternatives. Through Kyoto Protocol, the country has quietly undertaken a wide range of initiatives favourable tax policies, aggressive government procurement and national to become more energy-efficient and to increase its reliance on renewable targets, China is building a world-class export industry in all parts of the energy. In many cases these have far exceeded efforts in the developed solar value chain, as well as encouraging increased use of the sun's energy world. In the process, it has also turned clean technology into a significant at home. It is now the third-largest national producer of solar PV for the driver for new economic development. global market and may soon become the leader. In short, it realises that green energy is the key to both sustainable economic growth and a more The progress of the last few years has mirrored my own personal passion for pleasant environment. changing the way we produce energy. I have always been concerned about the detrimental effect of human reliance on fossil fuels. I believe that global Yet China can still do more, and I’m working closely with the Government warming is our greatest threat, requiring the commitment of governments, to set even more aggressive standards to help drive the development of companies and individuals to solve it. After spending time in Australia the country’s renewable energy resources. The Government is developing earning my PhD and completing research in solar ‘thin film’ technology, a solar building code with Suntech’s participation, and is considering a I came back to Wuxi, China, in response to government incentives to review of the solar targets in the national renewable energy law — the encourage new technology and renewable energy companies to locate there. 1.8 gigawatt goal by 2020 is just a fraction of the country’s true potential within I have built a world-leading R&D department that focuses on pioneering that timeframe. the most innovative, cutting-edge technology to capture the sun’s energy to generate electricity. Through my research, and with my colleagues at The price of electricity is a key concern both in China and around the world. Suntech around the world, we are committed — and working very hard — Like many countries, we understand the power of low-cost electricity to to reduce the cost of solar systems, reach grid parity and make clean solar drive economic development: indeed, the United States and the rest of energy affordable to as many people as possible. Moreover, we have strong the developed world were able to grow as quickly as they did because internal environmental policies and practices, and our own new factory and of inexpensive energy. But the days of cheap electricity are over — or at headquarters will be 85 per cent reliant on renewable energy. least they should be. Any country with highly subsidised electricity tariffs, including China, needs to bring them more in line with the real costs of power, China is facing enormous energy challenges. Everyone seems to know that including the costs of the necessary efforts of mitigating carbon emissions we need to increase our energy supply by the equivalent of one power plant and their impacts on the environment. Fairly priced electricity sends a signal per week to support China’s economic growth, which is allowing millions to consumers to conserve power and become more efficient in their use of people to enjoy better standards of living. Much less is known of the of it. As we drive down the cost of solar electricity, we will easily be able to extent to which China has taken steps to mitigate the impact of that growing compete against correctly priced electricity from carbon-based sources, energy demand through incentives for greater efficiency and renewable unleashing a surge in its adoption both in China and elsewhere. energy. Policies include: What is happening in China could happen all over the world. I hope to • Cutting energy intensity 20 per cent between 2005 and 2010, saving five see other countries, particularly developed ones, match its policies. It is times as much C02 as the EU’s goals. these robust, long-term policy commitments that allow manufacturers like • Cutting major pollutants by 10 per cent by 2010. Suntech to grow and to build the economies of scale needed to reduce • Setting one of the world’s most aggressive renewable energy standards: prices. And visionary leaders like Germany’s Hans-Josef Fell, Hermann 15 per cent of national energy from renewables by 2020. Scheer and Juergen Trittin, or California’s Governor Arnold Schwarzenegger, • Setting targets of 300 megawatts of installed solar by 2010, and know they can win clean-tech jobs when they set far-reaching renewable 1.8 gigawatts by 2020, in the 2007 National Development and Reform energy goals. Commission Renewable Energy Development Plan. • Dedicating $180 billion for renewable energy by 2020. As we embark on the ambitious agenda set for 2009 — and the climate • Imposing energy efficiency targets for the top 1,000 companies, a measure negotiations in Copenhagen at the end of the year — it is critical to with greater carbon savings potential than most Western initiatives. understand, particularly in the somewhat reluctant global business • Establishing building energy codes in all regions and extensive efficiency community, that pushing ahead with green initiatives, including CO2 standards for appliances, which will be particularly important as China reductions in every country, is the key to long-term sustainable economic continues to grow. world growth. Whether through feed-in tariffs in Europe, direct investments • Targeting new buildings in major cities like Beijing, Shanghai and in renewable energy in China or renewable energy standards in United States, Chongqing, to achieve 65 per cent greater energy efficiency than local each country can contribute towards the common goal of simultaneously codes require. turning back the tide of climate change while laying the foundation for • Closing thousands of older, smaller, dirtier power plants by 2010. healthy economic growth. Personally, I feel a deep responsibility for raising awareness of climate change issues and helping others understand the role that solar energy can play in reducing carbon dioxide emissions and China understands the economic development potential in clean energy global warming. Working together we can empower people to take up the technologies. Even the noted journalist Thomas Friedman has remarked that noble yet pragmatic cause of building a green future for their families and “China is going green in a big way,” using domestic demand for cleaner energy society around the world. to build low-cost, scalable green technologies. Suntech Power Holdings — OUR PLANET THE NEW BIG DEAL 7
  • 8. green collar © Mark Segal / Getty Images jobs by Van Jones 8 OUR PLANET THE NEW BIG DEAL
  • 9. Global warming and global recession require the world to have a new paradigm expected to distort their internal economies into export machines to meet for development. If we are to ensure both ecological survival and economic our consumer demands. success, we need a ‘green growth’ revolution — centred on expanding green collar jobs and opportunities for all people. Green collar jobs are essentially In recent years, the system got so out of balance that poor countries like blue collar jobs, upgraded to better respect the Earth’s living systems. Green China began loaning money to rich America to finance our endless consumer collar employment is essential in rebuilding human civilization to waste fewer appetites for their products. This was possible because Americans spend too resources and run on clean energy. much and save too little. Meanwhile, our sisters and brothers in China save too much and spend too little. As a result, China always has a big pile of cash, The key insight that will enable such a paradigm shift is this: everything that available for lending. And Americans always have a big pile of credit cards, is good for the environment is a job. Solar panels do not install themselves. looking for someone from whom to borrow. Over the past decade, we built Wind turbines don’t manufacture themselves. Buildings do not weatherize up our entire economy on cheap credit and hocked homes. The crash we are and retrofit themselves. Urban trees, green roofs and community gardens do experiencing was inevitable — and it is causing shockwaves around the world. not plant themselves. All these activities require human labour. Recognizing this simple fact helps to undermine the myth that ecological restoration must In future, nobody in China — simply to earn more than one dollar a day — always be at odds with economic performance. should have to leave her village and cram herself into a smog-choked megacity just to make crap for Americans to buy. There is a better solution for Asia and The key for a sustainable world economy — and a restored United States other developing regions — and for the U.S. too. Each country needs its own one — is to foster activity where positive financial returns meet ecological strategy to generate employment in wise, locally rooted green economies — renewal and rebirth. Hundreds of millions of people worldwide need work. powered by homegrown, clean energy. That will require a global U-turn away And there is much work that needs to be done. By connecting the people from the three fallacies and toward their opposites: local production, thrift who most need work to the work that most needs to be done, humanity can and ecological stewardship. fight pollution and poverty at the same time. As the world’s leader (per capita) in greenhouse gas emissions, the U.S. PhDs — with their scientific discoveries — will be very important in this. must take the lead here too. Doing so will both be good for the Earth, and But their contributions will matter little without the contribution of the lay the basis for the next American economy. As one important step: the Ph-DOs — those well-trained workers in green hard hats, who will DO the U.S. government needs to stop paying the big polluters (through tax breaks hard work of retrofitting the world’s infrastructure and rebooting its energy and other supports) and start making them pay for dumping megatonnes systems. The global proliferation of such jobs — especially family-supporting of carbon into the atmosphere. The dollars generated can be returned to career paths in the clean energy sector — must become the cornerstone of a consumers to cushion the blow of any rise in energy and food costs — and new world economy. can also be invested in mass transit and new technologies. In my own country, the green collar revolution will be critical to the U.S. The government also should help cities weatherize and retrofit millions of economic recovery — and its reinvention. Sometimes something really bad buildings. It could establish a massive ‘revolving loan’ fund, replenished by has to occur before something really good can happen. As Barack Obama has money that green loan recipients save on energy. And we need to build repeatedly said, this is our decisive moment. a national power grid that connects our clean energy power centres to our population centres. We can power our way through the recession by In September, we suffered a financial catastrophe. It tore the economic floor repowering America with clean energy. out from under the American people. But then, in November, we witnessed a spectacular political breakthrough. That historic election lifted the ceiling off The good news, again, is that everything we need to combat global our people as well. So the floor is gone. And the ceiling is gone. Today, we now warming is a job, or a business contract or an entrepreneurial opportunity. are free to fall — or free to fly. It is up to us. The entire world must abandon the last century’s ‘low-road, high carbon’ path to economic development. To fight poverty and pollution, all nations must Before the world’s most important economy can begin to soar again, we need choose a ‘high-road, low-carbon’ pathway to prosperity. to understand the cause of our crash. The reason for our precipitous decline in the U.S. is simple: for the past 30 years, both major political parties have Of course, the green growth revolution must expand beyond questions promoted economic policies based on three fallacies. The first was the idea of energy and climate. We must also find solutions to the crises in water, that the U.S. economy could go on forever powered more by consumption food, toxics, over-population, excessive consumption and waste. A clean than production. The second was that we could run our economy based on energy revolution by itself will merely give us solar-powered bulldozers and endless debt and credit, rather than the smart savings and thrift practiced by bio-fuelled bombers, on a crowded and strip-mined planet. our grandparents. And the final one was that we could base the economy on environmental destruction, rather than ecological restoration. Therefore, the road to true ecological and economic sanity will be a long one. But with vision, courage and leadership, the U.S. can go from being the Those three fallacies — promoting endless consumption, credit and waste world leader in pollution to the world leader in solutions. Green collar jobs — define an unsustainable economy. The U.S. became the most important will give millions of people around the world both a paycheck and a purpose economy in the world — not as the biggest producer, but as the biggest — helping us to save our sister and brother species, as well as our own consumer. And all countries — especially China — have therefore been human family. OUR PLANET THE NEW BIG DEAL 9
  • 10. people Italian architect rEnzo PiAno is no stranger A few weeks before his Inauguration as NGOs and individual citizens “have a direct President of the United States, Barack Obama to accolades: his buildings — encompassing input” into the climate change negotiations won the approval of the environmental the iconic George Pompidou Centre in Paris leading up to the Copenhagen meeting in world by appointing what is being hailed — earned him the Pritzker Prize, considered December, when governments must agree as an unprecedentedly ‘green’ U.S. Cabinet. the ‘Nobel of Architecture’, in 1998, and he on a post-2012 climate deal. The website Most notably, he created the post of has also won the AIA Gold Medal, the Kyoto — www.roadtocopenhagen.org — invites Energy and Environment Coordinator for Prize and the Sonning Prize. His latest work, open debate and opinion on key issues, CArol BrownEr, who was head of the the Academy of Sciences in San Francisco, did including adaptation, technology, finance and Environmental Protection Agency under not just open to rave reviews, it also received mitigation. In June, the organisers will submit former President Bill Clinton. As Obama’s top marks from the Green Building Council, “detailed policy inputs” to the negotiators ‘Climate Czar’, Browner’s job will be to which encourages environmentally friendly based on all the feedback submitted to the coordinate the White House’s work on climate architecture. The structure’s insulation is made website. A communiqué and issue papers will change across all the different energy, of old blue jeans, solar panels provide up to be submitted to the negotiators in December, take the lead on climate change. In a letter to climate and environment entities. Browner 10 per cent of its energy needs, and it has a just before the meeting. the London Times, Tutu and 18 other famous ‘living roof’ that gives off oxygen instead of signatories, including broadcaster David ABiolA olAniPEkun, a Chief Environmental absorbing heat. “The San Francisco museum Attenborough, actress Scarlett Johansson is an interpretation of the green revolution Scientist in Nigeria’s Environment Ministry, and singer Angelique Kidjo, said developed on the march,” Piano says. “Environmental was awarded the 2008 Special Recognition nations must “show leadership” in Poznan. constraints should not be seen as an assault The letter, organised by Oxfam, notes that on freedom. You find that the planet is the effects of global warming are hitting the vulnerable. Does this have to be a crisis?” poor the hardest. quot;Wealthy nations, who are Piano argues that “architects should be able in their advantaged position because of heavy to interpret the changes of their times and industrialisation, are the most responsible and most able to lead the world in tackling climate change,quot; it says. European Commission Vice President MArgoT wAllSTröM is a long-time is the longest-serving head of the EPA, with environmentalist, having left her mark as a reputation for toughness that should the EU’s Environment Commissioner from prove invaluable as she spearheads the new 1999 to 2004. The Swede is now leading the Administration’s policy on climate change. ‘Road to Copenhagen’ initiative alongside Gro The President-elect’s other notable green Award from the Intergovernmental Forum appointments include Steven Chu as Secretary on Chemical Safety (IFCS) for her “work and of Energy and John Holdren as Science Adviser. leadership in the African region in many of Nobel Prize-winning physicist Chu — who the most important international chemicals is one of the world’s top researchers on management negotiations and processes of alternative and renewable energy — was an live with their times” — and indeed, his own the last decade.” Over the last few years, she early advocate for finding scientific solutions workshop in Genoa has a glass roof that lets in has become widely recognised as a leading to climate change. Holdren, a professor of the sun for natural heat and light. voice in many international chemicals environmental policy at Harvard University, management negotiations, serving twice DESMonD TuTu — activist, anti-Apartheid has focused on the causes and consequences as chairperson of the G77 and China during of climate change and advocates a strong hero and Nobel Peace laureate — has the intergovernmental negotiations for the and rapid global effort to address it. Browner, always been vocal in his defence of the most Stockholm Convention on Persistent Organic Chu and Holdren will be the cornerstone of vulnerable. Over the last few decades, the Pollutants. She is also the African Regional Obama’s plan to create jobs, achieve energy South African cleric has used his high profile Focal Point for the implementation of the security and combat climate change. The new to fight for the oppressed and to campaign Strategic Approach to International Chemicals Harlem Brundtland, the UN Special Envoy team’s task will include enrolling the support against HIV/AIDS, poverty and racism. His Management. In 2007, at the 24th session on climate change, and Mary Robinson, the of Congress for any legislation to cap the U.S.’s latest cause is the environment: during the UN of UNEP’s Governing Council, Olanipekun former UN High Commissioner for Human carbon emissions, while a new international climate talks in Poznan, Poland, in December, secured a breakthrough decision on the Rights. The aim of the interactive project is post-2012 climate treaty will have to gain a Tutu led a group of singers, writers, actors prevention of illegal international traffic in to ensure that business, parliamentarians, two-thirds majority in Senate. and campaigners in urging rich nations to toxic substances. 10 OUR PLANET THE NEW BIG DEAL
  • 11. chance for © Don Farrall / Getty Images change by Jayati Ghosh OUR PLANET THE NEW BIG DEAL 11
  • 12. It has become a cliche, but it is true nonethless: every crisis is also an If we are to prevent this, we need a clear world-wide change in economic opportunity. Of course, as the global financial crisis unfolds and creates strategy. It has several necessary elements. downturns in real economies everywhere, it is easy just to see the downside, as jobs are lost, the value of financial savings of workers is wiped out, and First, everyone now recognises the need to reform the international financial material insecurity becomes widespread. In fact, this global crisis offers a system, which has failed to meet two obvious requirements: preventing greater opportunity than we have had for some time for the world’s citizens instability and crises, and transferring resources from richer to poorer and their leaders to restructure economic relations in a more democratic and economies. Not only have we experienced much greater volatility and sustainable way. propensity to financial meltdown across emerging markets and now even industrial countries, but even the periods of economic expansion have been Such restructuring is essential, because so much was wrong with the economic based on the global poor subsidising the rich. boom that preceded the crisis. Everyone now knows that it was unsustainable, based on speculative practices that were enabled and encouraged by This system has encouraged pro-cyclicality — the unnecessary amplification financial deregulation. But it also drew rapaciously and fecklessly on natural of swings — in national economies. It has rendered national financial resources. And it was deeply unequal. Contrary to general perception, most systems opaque and impossible to regulate. It has encouraged bubbles people in the developing world did not gain. and speculative fervour rather than real productive investment for future growth. It has allowed for the proliferation of parallel transactions through The financial bubble in the US attracted savings from across the world, tax havens and loose domestic controls. And it has reduced the crucial including from the poorest developing countries, so that for at least five developmental role of directed credit, where a proportion of lending is years the South transferred financial resources to the North. Developing allocated to specific sectors of the economy. country governments opened up their markets to trade and finance, gave up on monetary policy and pursued fiscally “correct” deflationary policies that Given these problems, there is no alternative to systematic state regulation reduced public spending. So development projects remained incomplete and control of finance. Since private players will inevitably attempt to and citizens were deprived of the most essential socio-economic rights. circumvent regulation, the core of the financial system — banking — must be Despite popular perceptions, no net transfer of jobs from North to South protected, and this is only possible through social ownership. Therefore, took place. In fact, industrial employment in the South barely increased in some degree of socialisation of banking (and not just socialisation of the the past decade, even in China, the “factory of the world”. risks inherent in finance) is inevitable. This is also important in developing countries because it enables public control over the direction of credit, Instead, technological change in manufacturing and the new services without which no country has ever succeeded in industrialising. meant that fewer workers could generate more output. Old jobs in the South were lost, or became precarious, while the majority of new jobs were Second, fiscal policy and public expenditure must be brought back to centre fragile, insecure and low-paying, even in fast-growing China and India. stage. Clearly, fiscal stimulation is now essential in both developed and developing countries, so as to cope with the adverse real economy effects The persistent agrarian crisis in the developing world hurt peasant of the current crisis and to prevent economic activity and employment livelihoods and generated global food problems. Rising inequality meant that from falling. Fiscal expenditure is also required to undertake and promote the much hyped growth in emerging markets did not benefit most people, investment to manage the effects of climate change and promote greener as profits soared but wage shares of national income declined sharply. technologies. And public spending is crucial to advance development in the South and fulfil the promise of achieving minimally acceptable standards So the recent growth was not inclusive. Unfortunately, it is likely that the of living for everyone. Social policy — the public responsibility for meeting slump will be only too much so, forcing those who did not gain earlier to the social and economic rights of citizens — is both desirable in itself and pay for the sins of irresponsible and unregulated finance. As economies slow contributes positively to development. down, more jobs will be lost and people — especially those in the developing world who did not gain from the boom — will face loss of livelihood Third, restructuring the world order will have to be based on conscious and deteriorating living conditions. attempts to reduce economic inequalities, both between countries and 12 OUR PLANET THE NEW BIG DEAL
  • 13. © Don Farrall / Getty Images within them. We have clearly crossed the limits of “acceptable” inequality in most societies, and future policies will have to reverse this trend. Globally and nationally, we have to recognise the need to reduce inequalities in income and wealth — and also, most significantly, in the consumption of natural resources. This is even more complicated than might be imagined, because unsustainable patterns of production and consumption are now deeply entrenched in richer countries — and are aspired to in developing ones. But many millions of citizens of the South still have poor or inadequate access to the most basic conditions of decent life, such as even minimum levels of sanitation, health, nutrition, education and physical infrastructure, such as electricity and transport and communication links. Ensuring their universal provision will inevitably require greater per capita use of natural resources and more carbon-emitting production. So both sustainability and equity require a reduction of the excessive resource use of the rich, especially in developed countries, but also among elites in the developing world. Redistributive fiscal and other economic policies must be specially oriented towards reducing inequalities of resource consumption, globally and nationally. Fourth, we need an international economic framework that supports all this. Capital flows must be controlled and regulated so that they do not destabilise any of these strategies. Financing for development and for the conservation of global resources must be the top priorities of the global economic institutions, but they cannot continue to base their approach on a completely discredited and unbalanced economic model. Fifth, since state involvement in economic activity is now imperative, we should be thinking of ways to make this more democratic and accountable both within countries and internationally. Large amounts of public money will be used for financial bailouts and to provide fiscal stimuli, and how this is done will have huge implications for distribution, access to resources and the living conditions of the ordinary people whose taxes will paying for them. So we must design the global economic architecture to function more democratically. And it is even more important that states across the world are more open and responsive to the needs of the majority of their citizens when formulating and implementing economic policies. OUR PLANET THE NEW BIG DEAL 13
  • 14. © Steven Puetzer / Getty Images right track by Hal Harvey 14 OUR PLANET THE NEW BIG DEAL
  • 15. Fuel economy standards for cars and trucks. Existing vehicle technologies Is it possible to both dramatically reduce carbon enable cars to get 40 miles per gallon (mpg) or better. With volatile oil emissions and simultaneously achieve low-carbon prices and growing carbon pollution from cars, nations have no excuse for prosperity? Are there strategies that can reliably producing cars as inefficient as those of 30 years ago — as the U.S. does steer existing large capital flows — in industry, today. A firm push to develop technology could easily help tomorrow’s cars construction, car manufacturing, and energy — from get 60 mpg or better. Fuel efficiency standards, with serious, uniform ‘brown’ to ‘green’, and strengthen the economy at the enforcement, make this happen, saving tens of billions of dollars, reducing same time? Policymakers are wrestling with these questions balance of trade problems, and slashing carbon emissions. as they battle to prevent dangerous climate change. Appliance standards. Setting efficiency standards for home appliances, There is good news on this front. Around the world, policy makers, like refrigerators and lights, and for industrial equipment, like motors engineers, entrepreneurs and investors have proven that it is and compressors, is a ‘no regrets’ winner. Refrigerator standards have possible to have a pro-growth low-carbon economy. Japanese cut U.S. energy consumption for food storage by more than 75 per cent manufacturing, French cars, Swedish houses, and Brazilian while saving money. Adopting widely popular standards, like those automotive fuel, for example, are all two to four times less from Europe, helps the appliance industry standardise across markets. carbon-intensive than world averages. Smart policies drove Every nation should adopt best practices, creating uniformity in these developments and achieved the desired carbon the marketplace. reductions. Advanced building codes. Nations with good, well-enforced building codes cut A relatively small set of such policies — properly adapted energy use by more than 75 per cent; as codes continue to evolve with best to local political and market conditions — can help practices and technology development, this will soon grow to 90 per cent. nations stem rising carbon emissions, reduce them to Buildings last for 100 years or longer — so the dividends from strong codes levels that can prevent climate catastrophe, and put us pay well into the future; this is particularly crucial in nations with fast-growing on the path to global low-carbon prosperity. The great cities. Lack of codes locks in higher energy costs for tenants and unnecessarily challenge is to get policy design right, and quickly: with large carbon emissions. the impending threat of abrupt climate change, we have no time to wait. We need an effort to spread the Getting utility regulations right. Electric utilities are responsible for more than most effective policies quickly and thoroughly across half the world’s carbon emissions. Smart regulations make them a major the world. source of capital for large-scale clean energy projects and energy efficiency Priority 1: investments. California has pioneered this; its utilities now invest far more in energy efficiency than the U.S. Department of Energy, with huge savings Aggressive Energy Efficiency Policy: Investments for customers. Regulators can make utilities the engine of the clean energy in energy-efficient technologies and practices economy by giving them incentives to find and profit from opportunities to are the fastest, cheapest and most reliable way improve efficiency. to reduce carbon emissions. The first priority of any national strategy should therefore be Industrial efficiency best practices. The most efficient cement plants emit half to aggressively improve energy efficiency in the CO2 per ton of production of their poorly-designed counterparts. The transport, power, buildings and industry — the steel, chemicals, aluminium, pulp and paper industries — some of the world's sectors which account for the vast majority most energy-intensive — need to adopt global best practices. Many Dutch of the world’s carbon emissions. The right companies have signed ‘Benchmarking Covenants’ with their government, policies reduce energy consumption and pledging to move into the top 10 per cent in terms of energy efficiency by the need for new power plants, oil wells 2012 at the latest. This creates a long-term competitive advantage while and refineries; they cut energy import slashing energy use. bills and local air pollution, and save a lot of money. They are also engines for job In each of these cases, market flaws that provide incentives for wasteful energy creation: improving existing industrial, use were fixed by smart policy design. Once these fixes take hold, markets commercial and residential facilities take over — becoming an innovation engine for low-carbon economic requires skilled labour that can’t be development. The policies save money, build jobs, keep the local economy outsourced. Experience has taught us strong and slash global warming emissions. which policies work: OUR PLANET THE NEW BIG DEAL 15
  • 16. © Greg Smith / Corbis Priority 3: Priority 2: Smart Urban Planning: The world is urbanizing incredibly fast: already home Switching to Clean Energy: Shifting power supplies to clean sources is as to 3 billion people, cities are expected to double in size by 2050. There is important as increasing efficiency. Large, conventional coal-fired power plants little hope of low-carbon prosperity if urban growth continues to sprawl that don’t capture and sequester their carbon emissions are a major threat to over farmland, isolate people’s homes from their work and make them rely the climate. Early, aggressive government incentives for renewable energy primarily on automobiles. and carbon capture and sequestration technology are urgently needed. Clean technologies that generate electricity without carbon emissions are Cities can get their planning right with five crucial elements: commercially available and scalable — but need a push from policy makers • Density: Avoiding sprawl is necessary for effective transport solutions. to break into the marketplace. Again, effective policies exist that will usher in • Mixed uses and transit-oriented development: Locating key services close a new generation of clean technologies. Each has been shown to drive cost- to homes reduces transport demand giving people what they need near effective deployment of wind, solar and other low- and no-carbon sources of where they live. energy. • Fast, clean safe transit. • People-friendly streetscapes. Greenhouse gas performance standards for utilities. These are emissions limits, • Green buildings designed and built to avoid waste. per kilowatt-hour of produced electricity, applied to all generators. They have been used to control SO2 and NOx for years; many states are now applying There are variations on this list, but the basics are clear: well-planned cities them to CO2. centred round people, rather than cars, make all the difference. Renewable portfolio standards. Now in force in half the U.S. states, across All these examples are positive proof that the ingredients of low-carbon China and in Europe, these make utilities provide a minimum — and annually prosperity are already well-known and established. Modified for local growing — fraction of their electricity from renewable sources. The market conditions and broadly adopted, they will avoid hundreds of billions finds the technologies that can most cost-effectively meet the standards, of dollars in unnecessary capital expenditures — in power plants, which have already stimulated a $65 billion U.S. market for clean energy. refineries and roads — while reducing pollution and congestion and saving consumers money. Most important, they will give our children Feed-in tariffs. These offer a guaranteed floor price for electricity from clean, a fighting chance of a climate that can sustain our planet’s human and renewable sources. Pioneered in the late 1980s by the small German city of natural diversity. Aachen, they have proved highly effective. 16 OUR PLANET THE NEW BIG DEAL
  • 17. awards and events The World Future Energy Summit, which takes place in Abu Dhabi from 19 to 21 January, brings together 15,000 people for what organisers claim as “the largest meeting of influential figures within the renewable energy industry.” The conference will be attended by influential players, including former British Prime Minister, Tony Blair, Rajendra Pachauri, Chair of the Earth Day Intergovernmental Panel on Climate Change, British economist Nicholas Stern, environment ministers from France, Germany, Denmark and Switzerland, and chief executives of major energy companies. The agenda covers a range of themes including energy policy, green buildings, ocean power and carbon management. The programme also includes the Zayed Future Energy Prize award ceremony, a $2.2 million annual prize rewarding individuals, companies and organisations that have made significant contributions to the global response world Future to the future of energy. Earth Day is celebrated every year – primarily Energy Summit in the United States – to ‘create new visions to www.worldfutureenergysummit.com accelerate environmental progress’. The event was first celebrated by 20 million people in 1970. More than half a billion people participate in Earth Day The 5th World Water Forum – the world’s biggest international meeting on water issues Network campaigns every year, with thousands – will take place in Istanbul, Turkey, from 16 to 22 March. The event, which takes place of schools and local communities organising every three years, brings together leaders, policy makers and water specialists from around educational events, tree planting, clean-ups and the globe to discuss water issues and water security. ‘Bridging Divides for Water’ is the recycling drives, among many other events. overarching theme of this meeting. Other topics will include ‘Adapting to Climate Change’, ‘Water-related Migration’, ‘Preserving Natural Ecosystems’, and ‘Sustainable Financing for www.earthday.net the Water Sector’. During the meeting, prizes will also be presented to organisations and 5th world water individuals who have done exceptional work to address critical water issues. Forum www.worldwaterforum5.org un Forum on Forests IRENA, the International Renewable Energy Agency, created on 26 January, is an initiative of the Government of Germany. The agency aims to “become the main driving force in promoting a rapid transition towards the widespread and sustainable use of renewable energy on a global scale.” Acting as the global voice for renewable energies, IRENA will provide practical advice and support for both industrialised and developing countries. The agency will facilitate access to all relevant information, including reliable data on the potential of renewable energy, best practices, effective financial mechanisms and state-of- Nearly 1.6 billion people depend on forests for the-art technological expertise. The work programme for IRENA will be developed between their livelihood, and forests provide subsistence February and June 2009, and the Director-General and the location of the agency should be and income for about 350 million people. The decided in June. 8th session of the UN Forum on Forests – a global meeting to discuss ways to best manage www.irena.org forests – will take place in New York from 20 April to 1 May. The Forum’s goal is to promote “… the management, conservation and sustainable The winners of the 2008 UNEP Sasakawa Prize will receive their awards at a ceremony development of all types of forests and to during the UNEP Governing Council in Nairobi on 18 February. The Prize for 2008 went to strengthen long-term political commitment to two projects, Sunlabob Rural Energy Ltd, in Lao PDR, and Practical Action, in Peru), which this end.” The meeting will be the opportunity are bringing solar and hydro power to remote rural communities that lack access to grid to enhance international cooperation and policy electricity, on the eastern slopes of the Andes and in the farthest-flung regions of Lao PDR. coordination on forest-related issues. The issue is The UNEP Sasakawa Prize, worth $200,000, is awarded yearly to individuals or institutions particularly topical in 2009 as UN REDD Programme that have made a substantial contribution to the protection and management of the – Reducing Emissions from Deforestation and environment. The winners, who will each receive $100,000, were chosen by a five-member Degradation – moves into higher gear. unEP jury from a shortlist of six projects. Sasakawa Awards www.un.org/esa/forests/session.html www.unep.org/sasakawa OUR PLANET THE NEW BIG DEAL 17
  • 18. transforming Ethiopia President Girma Wolde Giorgis speaks with Satinder Bindra 18 OUR PLANET THE NEW BIG DEAL
  • 19. © Irada Humbatova / Reuters It has been 23 years since the world first saw the searing images of the Ethiopian famine. Pictures of emaciated babies on the verge of death and grieving families will remain etched in our collective consciousness for a long time. Approximately one million people died in the 1985 calamity. Another famine struck in 2000. Both events did produce change, though, with Ethiopian officials realizing that one of the reasons for droughts and famines was the destruction of the country’s once healthy forest cover. A few years ago, under the leadership of Ethiopia’s President and dedicated environmentalist, Girma Wolde Giorgis, millions of Ethiopians from all walks of life began planting trees. Ethiopia also signed up as a participant in UNEP’s Billion Tree Campaign and, according to President Giorgis, has planted over one billion trees — more than any other nation. SB: What kind of trees are they planting? Is it up to them? Do you provide the seedlings? How does the process work? Recently 92-year-old President Giorgis sat down with UNEP’s Director of Communications, Satinder Bindra, and explained the critical need for all “We have stations for seedlings. We are campaigning for indigenous species. Ethiopians to continue planting trees. It is only indigenous species that can protect the soil and improve the climate and that in the long run will make the country safe.” “When the first drought hit this country, there was a big drive for relief — relief here, relief there. The world reacted to help Ethiopia with food and SB: As an environmentalist though, Excellency, are you confident that this will other things, but then some guys, particularly the Red Cross sector, they stop drought? What are your inner thoughts? thought: why not prevent drought? Why wait for the misery to come? To help people we have to prevent drought instead. What we are out for is to prevent “Well, I’m quite confident. It cannot be tomorrow, but it will happen. It takes a disaster. The disaster in the country is drought. To mitigate drought you time. Now already the frequency of drought has decreased. We used to have have to have forest. In this country, at the turn of the century, forest cover was drought every ten or eight years. This time we didn’t have drought for the around 45 to 60 per cent, which now, we are really ashamed to say, is down to last ten years, so we hope that the frequency decreases and that drought three. So, this must be stopped and we have to green the country.” now hits certain pockets but not all the country.” SB: When you meet the children of this country and when they look up to you for SB: Excellency, others in the world are also planting trees. When they hear guidance and inspiration, what do you tell them about trees? that Ethiopia has planted 700 million trees for its Millennium celebrations and another 300 million now, they find it hard to believe. What response would you “I tell you I have got a very interesting organisation — the scout movement. like to give them? In the scouting system, from a small kid to adult, every young man is involved, because the future is his. He is planting for his well-being in the future. “Why is it impossible? We have got 80 million people. If everybody gets I think it is felt already by the young people too, because it is the young up and works this is not impossible at all. And, I am very happy to say that people whose future is at jeopardy, because the devastation of the forest, everything is going well.” if it is not cured — if disaster prevention has not been promoted — it is the younger generation that will be affected, so they have to work hard to make SB: Excellency, what were the biggest lessons learned during this campaign that their own future better. That is the idea.” you would you like to share with the rest of the international community? SB: Excellency, we gather you have a tree planting slogan for the country? “Give them the guide and the guidance and they do it. Therefore we are successful in our endeavour. And I think that in the other parts of the world, wherever the need is felt like in our country, I think they must have the same “It is ‘Two trees per person’. People plant two and more. We now say three. way of approaching it. It is not a matter of being ordered; it is not even a Instead of three they planted 13. We try to give them the guidance, show matter of mobilization; it is just a matter of awareness.” them the way. Awareness. That is what it is.” OUR PLANET THE NEW BIG DEAL 19