Are you ready for March 30th? Four Must-Do Updates for Your Facebook Page (fMC).

1. Are you ready for March 30th?
Four Must-Do Updates for Your Facebook Page
March 6, 2012
@dachisgroup
www.dachisgroup.com

2. On Feb 29, 2012, Facebook rolled out some exciting changes
for brand marketers at their fMC event in New York City.
This guide provides a snapshot of what you need to know to
get ready for the March 30 deadline.
In this guide:
1. Two Big Announcements from Facebook fMC.
2. Four Must-Do Updates for your Facebook page by March 30th.
3. Three Should-Do Updates to consider.
® 2012 Dachis Group. Confidential and Proprietary 2

3. Two Big Announcements from fMC
1. Timelines for Brands: New functionality to help promote content,
going live on all pages on March 30, 2012.
2. New Advertising Offerings: Reach Generator (to increase story
distribution), Premium on Facebook (to control story placement), and
Offers (enhanced promotions).
® 2012 Dachis Group. Confidential and Proprietary 3

4. Four Must-Dos Updates Before March 30th
1. Create and Upload a Cover Photo
2. Edit and Optimize Your Profile Image
3. Transform Your Tabs Into “Views”
4. Understand the New Rules For Posting Content
® 2012 Dachis Group. Confidential and Proprietary 4

5. 1. Create a Cover Photo: Make a Good First Impression
Landing tabs are out. Cover Photos are in.
Your Cover Photo is your best—and maybe only—chance to make an
impression on Facebook.
Does it tell a new visitor everything that they need to know about your
brand on Facebook?
Has it been designed with the ideal Facebook user experience in
mind?
Do you know what Facebook does not allow brands to do with their
Cover Photos?
® 2012 Dachis Group. Confidential and Proprietary 5

6. 2. Edit Your Profile Image: Think Inside the Box
The role of your profile image has changed. It’s now the badge
of your brand across Facebook.
Does it clearly communicate a single visual idea?
Can fans instantly identify it with your brand?
Is it formatted properly to take advantage of the new profile image
dimensions?
Is it the image that you want associated with everything that your
brand does on Facebook?
® 2012 Dachis Group. Confidential and Proprietary 6

7. 3. Transform Tabs to Views: See Tabs In a New Light
Your page tabs will become Views in the new layout.
The transition will significantly increase the visibility of some Views,
while reducing others.
Are you taking full advantage of all options to direct your users to your
most important Views?
Do the thumbnail images of your Views complement the design of your
profile image and Cover Photo?
Do all of your Views make sense in the context of your new page?
® 2012 Dachis Group. Confidential and Proprietary 7

8. 4. Understand Posting Options: Are You Being Heard?
The new brand page layout also ushers in a number of
changes to the way you can post and prioritize content.
Do you know how to change the position and size of your posts on
your Timeline?
Have you figured out what makes a photo look good (and what
doesn’t) in Timeline posts?
Are you aware of the new options for interacting with fans, and the
repercussions that they will have on your customer service?
® 2012 Dachis Group. Confidential and Proprietary 8

9. How Red Bull Implemented Pages for Brands
When Red Bull was given early access to the new Pages for Brands, they
turned to Dachis Group to help unlock its potential for their 27 million fans.
Facebook refers to the new Pages for Brands as “Mission Control for Brands on
Facebook.”
® 2012 Dachis Group. Confidential and Proprietary 9

10. Three Should-Dos Updates Worth Considering
1. Update your tabs and apps for the new layout
2. Adjust your content strategy to take advantage of Timeline
3. Leverage Facebook’s new advertising products to increase
reach and drive engagement
® 2012 Dachis Group. Confidential and Proprietary 10

11. 1. Update Tabs for New Layout: Room to Stretch Out
In the previous layout, all Facebook tabs had a maximum width of
520 pixels. The new brand pages increase that by more than
50%, to 810 pixels wide.
If your old tabs look cramped in the new layout, or if you don’t want
to lose one-third of the new Views canvas to white space, we can
help you reformat your tabs to take full advantage of the additional
breathing room.
® 2012 Dachis Group. Confidential and Proprietary 11

12. 2. Adjust Content for Timeline: What’s Your Story?
With new options for engaging with an
audience, displaying content and highlighting
specific posts, savvy brands need to rethink
what they’re doing with Facebook and why
they’re doing it.
For Red Bull, we didn’t just help them create a
Facebook page that instantly conveyed the
spirit of their brand. We also developed a
Timeline “scavenger hunt” that is encouraging
fans to discover aspects of the Red Bull story
in a fun and engaging way.
What’s your brand’s story? And how can you use all of Facebook’s new
tools and options to tell it best?
® 2012 Dachis Group. Confidential and Proprietary 12

13. 3. Leverage Ad Products: Get the Most for Your Money
At fMC, Facebook shared a startling statistic: each brand page post
reaches only 16% of fans.
As Facebook becomes an
increasingly more competitive
marketing channel, paid media
support is more critical than ever.
The brands who have enjoyed
the most success on Facebook
have never bought into the
common misperception that
“social is free.” But it doesn’t
have to cost a fortune, either.
We can help you maximize your investment with new Facebook products like
Offers, Reach Generator and Facebook Premium that help you reach new fans
in new places—including mobile.
® 2012 Dachis Group. Confidential and Proprietary 13

14. Why Dachis Group?
As the world’s largest Facebook Preferred Developer for Facebook solutions, Dachis
Group has created hundreds of unique social experiences for 40% of the Fortune 500.
Our team of 250 Social Business Professionals spans 13 offices across 10 countries. Since
2006, we have developed and deployed over 500 Facebook tabs, applications and
Facebook Connect experiences for the world’s leading brands.
® 2012 Dachis Group. Confidential and Proprietary 14

15. Want to learn more? We’re glad to help.
•See our posts on Facebook’s changes: www.dachisgroup.com/blog/
“Facebook’s fMC"
“Timeline for Brands: A Primer”
“Key Takeaways from the Facebook Marketing Conference”
•Relive fMC: www.facebook.com/business/fmc/
•Request a 1:1 briefing: info@dachisgroup.com
•Tweet a question: @dachisgroup
® 2012 Dachis Group. Confidential and Proprietary 15