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Dennis Howlett


Finance in the cloud:
The no-nonsense business case



     ‣   13th June, 2011




                                  AccMan
yesterday...




               AccMan
today...




           AccMan
What I really do....


                  beep!




                    and I suspect you do too...

                                      AccMan
My mission...today




                     AccMan
Your mission




               AccMan
...which means...




                    ...are you surprised?

                                  AccMan
...which also means...




                         ...and many battles
                                      AccMan
Hit ‘em with this



Finance - yay !!




                       AccMan
They’ll come back with this




Finance - boo !!




                                  AccMan
Which is when you have to remind yourself...




                                  AccMan
And point out the stupidity of the argument

        Ranked no.1 in category for most admired companies - Forbes 2011




        Online filing is now mandatory (jokes aside about effectiveness)




    If it’s good enough for them why not us?



                                                               AccMan
Or perhaps emphasis pioneer comments?


                         92% said that they felt SaaS solutions
                         were very secure

                         AccMan survey, 8th June 2011




   If it’s good enough for them why not us?



                                                        AccMan
...and the money men

                             raises $12.3 million
 “Cloud computing is fundamentally altering the landscape of the financial
 applications market and Intacct is well positioned to be the dominant
 provider of cloud financial management and accounting software for mid-
 market companies and CPA firms.”

 Jim Simons, managing director at Split Rock Partners - 9th June, 2011




       If it’s good enough for them why not us?



                                                                         AccMan
...and later this week




    If it’s good enough for them why not us?



                                               AccMan
Why go to the cloud for accounting?

‣    Improve the billing process - 50%

‣    Fast track implementation for new venture - 20%

‣    Requirement to reduce IT investments (capex) - 18%

‣    Required systems refresh with limited IT resource - 18%


     results from survey data among those who have invested



    do more with less and do it better



                                                               AccMan
Why go to the cloud for accounting?
‣    Cost reduction etc...yeah, yeah, yeah

‣    Easy to extend - seriously !!

‣    Flexibility - meter up or down (if you negotiate carefully)

‣    Deliver value quickly - no forced march

‣    No more upgrade hell

‣    Re-engineering the business for value



    get something you can’t get today



                                                                   AccMan
Is that it?

   “The company is quite literally a business that would not be possible
   on its current scale without the cloud. This is what business
   transformation is really about — not incremental improvements in
   performance, but being able to do things that simply were not
   possible before the cloud existed.”

   Phil Wainewright talking about m62 visualcommunications




  do something you can’t do today



                                                                     AccMan
Why the cloud makes a difference
‣    Forces agility

‣    Gives you reach

‣    Dissolves time, space and geography

‣    Provides opportunities to re-invent without disruption

‣    Makes competitive comparison easier

‣    Offers the potential for work to become fun - seriously


    I would not be here but for the cloud



                                                               AccMan
On-prem v cloud differences
On-prem                       Cloud
Avoid change                  Embrace change
Lagging innovation            Leading innovation
IT project                    Functional review only
Long upgrade cycle            Short/no upgrade cycle
Lack of commonality           Lots of commonality


a different way of thinking



                                                       AccMan
Finance and CRM

   CRM




  Finance




                  AccMan
Finance and CRM: benefits

CRM
 ★transparency into a/cs
 ★automated oppty to cash

 ★improved cust sat




                                 Finance
                                  ★automated billings
                                  ★no manual rekeying

                                  ★improved DSO




                                           AccMan
...and when they object..show ‘em this




                n(n-1)2

                                  AccMan
Organisational benefits




 “apps not only share the same language but can share the
 same culture”

 Jeremy Roche, CEO FinancialForce.com




                                                        AccMan
So what about the E2.0 aspect?


Updating a project total




Creating an opportunity




                                 AccMan
So what about the E2.0 aspect?


Large deals notification




Dashboard data




                                 AccMan
Even SAP is doing it


CRM/financial data




Social data




                       AccMan
OK, OK, I get it but who’s doing it?
‣   FreshBooks - 1 million + customers

‣   Xero - x2 cust nos in 2010>11 to 36,000, x3 revs

‣   KashFlow - x2 revenue 2009>2010

‣   NetSuite more than 10K orgs, $200 mill revs

‣   SAP closing 100 customers/month with ByDesign

‣   Workday - coming to market with cloud fins, expects to x2
    bookings ($320-350 mill?) 2011>2012

    ...it is too big to be ignored



                                                                AccMan
What you can do


                  ‣   Almost no-one does the math

                  ‣   Almost no one tries to understand
                      the real costs

                  ‣   CIMA members are well positioned
                      to undertake the work




                                        AccMan
The question you have to answer?




                  OR




                                   AccMAn
I hope this guides your thinking




                                   AccMan
...and to help you along the way




 The Comprehensive SAP Business ByDesign Report




                                        AccMan
Dennis Howlett

Thank
You !!




                  AccMan
Dennis Howlett



Contact
   ‣   email: dahowlett@gmail.com

   ‣   Twitter: http://twitter.com/dahowlett

   ‣   Skype/Facebook/LinkedIn: dahowlett

   ‣   tel: +34 607 482 739




                                               AccMan

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No Nonsense guide to Cloud Accounting

  • 1. Dennis Howlett Finance in the cloud: The no-nonsense business case ‣ 13th June, 2011 AccMan
  • 2. yesterday... AccMan
  • 3. today... AccMan
  • 4. What I really do.... beep! and I suspect you do too... AccMan
  • 6. Your mission AccMan
  • 7. ...which means... ...are you surprised? AccMan
  • 8. ...which also means... ...and many battles AccMan
  • 9. Hit ‘em with this Finance - yay !! AccMan
  • 10. They’ll come back with this Finance - boo !! AccMan
  • 11. Which is when you have to remind yourself... AccMan
  • 12. And point out the stupidity of the argument Ranked no.1 in category for most admired companies - Forbes 2011 Online filing is now mandatory (jokes aside about effectiveness) If it’s good enough for them why not us? AccMan
  • 13. Or perhaps emphasis pioneer comments? 92% said that they felt SaaS solutions were very secure AccMan survey, 8th June 2011 If it’s good enough for them why not us? AccMan
  • 14. ...and the money men raises $12.3 million “Cloud computing is fundamentally altering the landscape of the financial applications market and Intacct is well positioned to be the dominant provider of cloud financial management and accounting software for mid- market companies and CPA firms.” Jim Simons, managing director at Split Rock Partners - 9th June, 2011 If it’s good enough for them why not us? AccMan
  • 15. ...and later this week If it’s good enough for them why not us? AccMan
  • 16. Why go to the cloud for accounting? ‣ Improve the billing process - 50% ‣ Fast track implementation for new venture - 20% ‣ Requirement to reduce IT investments (capex) - 18% ‣ Required systems refresh with limited IT resource - 18% results from survey data among those who have invested do more with less and do it better AccMan
  • 17. Why go to the cloud for accounting? ‣ Cost reduction etc...yeah, yeah, yeah ‣ Easy to extend - seriously !! ‣ Flexibility - meter up or down (if you negotiate carefully) ‣ Deliver value quickly - no forced march ‣ No more upgrade hell ‣ Re-engineering the business for value get something you can’t get today AccMan
  • 18. Is that it? “The company is quite literally a business that would not be possible on its current scale without the cloud. This is what business transformation is really about — not incremental improvements in performance, but being able to do things that simply were not possible before the cloud existed.” Phil Wainewright talking about m62 visualcommunications do something you can’t do today AccMan
  • 19. Why the cloud makes a difference ‣ Forces agility ‣ Gives you reach ‣ Dissolves time, space and geography ‣ Provides opportunities to re-invent without disruption ‣ Makes competitive comparison easier ‣ Offers the potential for work to become fun - seriously I would not be here but for the cloud AccMan
  • 20. On-prem v cloud differences On-prem Cloud Avoid change Embrace change Lagging innovation Leading innovation IT project Functional review only Long upgrade cycle Short/no upgrade cycle Lack of commonality Lots of commonality a different way of thinking AccMan
  • 21. Finance and CRM CRM Finance AccMan
  • 22. Finance and CRM: benefits CRM ★transparency into a/cs ★automated oppty to cash ★improved cust sat Finance ★automated billings ★no manual rekeying ★improved DSO AccMan
  • 23. ...and when they object..show ‘em this n(n-1)2 AccMan
  • 24. Organisational benefits “apps not only share the same language but can share the same culture” Jeremy Roche, CEO FinancialForce.com AccMan
  • 25. So what about the E2.0 aspect? Updating a project total Creating an opportunity AccMan
  • 26. So what about the E2.0 aspect? Large deals notification Dashboard data AccMan
  • 27. Even SAP is doing it CRM/financial data Social data AccMan
  • 28. OK, OK, I get it but who’s doing it? ‣ FreshBooks - 1 million + customers ‣ Xero - x2 cust nos in 2010>11 to 36,000, x3 revs ‣ KashFlow - x2 revenue 2009>2010 ‣ NetSuite more than 10K orgs, $200 mill revs ‣ SAP closing 100 customers/month with ByDesign ‣ Workday - coming to market with cloud fins, expects to x2 bookings ($320-350 mill?) 2011>2012 ...it is too big to be ignored AccMan
  • 29. What you can do ‣ Almost no-one does the math ‣ Almost no one tries to understand the real costs ‣ CIMA members are well positioned to undertake the work AccMan
  • 30. The question you have to answer? OR AccMAn
  • 31. I hope this guides your thinking AccMan
  • 32. ...and to help you along the way The Comprehensive SAP Business ByDesign Report AccMan
  • 34. Dennis Howlett Contact ‣ email: dahowlett@gmail.com ‣ Twitter: http://twitter.com/dahowlett ‣ Skype/Facebook/LinkedIn: dahowlett ‣ tel: +34 607 482 739 AccMan

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