Stephen King's presentation: EPUB 3 and the Market Accessibility Revolution.

1. Creating the Best Way to Read and Publish
EPUB 3 e a revolução da Acessibilidade no mercado
(EPUB 3 and the Market Accessibility Revolution)
Stephen King - Presidente do grupo DAISY
with
José Borghino - Diretor de Política da IPA –
International Publishers Association
Moderator: Pedro Milliet - Fundação Dorina Nowill - Brasil

2. Creating the Best Way to Read and Publish
Publishing Industry Access Challenge
• Your industry is being transformed by e-books and the
digital revolution
• Print books have been a huge barrier to education, work
and culture for people with a print disability
• The e-book revolution offers the opportunity to transform
your industry and include people with print disability at
minimal cost
• Global publishing leaders have taken up the challenge;
Charter for accessible publishing
• IPA, IFRO, International Authors Forum, WIPO, UNESCO
• Elsevier, Pearson. Harper Collins, Random House

3. Creating the Best Way to Read and Publish
Will you take the Access
challenge?
Support the Charter for
inclusive publishing
Take positive action to
improve access
www.accessiblebooksconsortium.org

4. Creating the Best Way to Read and Publish
What I am going to cover
• Who am I? How can I help you improve business?
• What’s the role of the DAISY Consortium in helping you deliver
The “Publishing Industry Access Challenge”
• What is “ABC”: Accessible Book Consortium / industry
partnership; and how you are part of it
• The Global EPUB 3 revolution
• What inclusive publishing looks like?
• What you should be doing?

5. Creating the Best Way to Read and Publish
Who is Stephen King?
A career in consumer publishing
• 10 Years with (Harper) Collins publishers
• Dictionary & Children's book publishing
• Early use of computers & databases in publishing
• 7 years Films, Video & Art publishing
• 20 years RNIB publishing: Large print, Braille, Talking books &
e-books
• Founding member of DAISY Consortium
• Now President of DAISY Consortium
• Board member ABC: Accessible Book Consortium

6. Creating the Best Way to Read and Publish
How can I help you?
• Do you want to still be in business in 5 years time?
• Do you want to reach more customers?
• Do you want to improve your efficiency?
• Do you want your industry to rise to the 21st
century challenge of “Equal access for all”?
• Let me tell you about how inclusive publishing with
EPUB 3 will give your business an advantage

7. Creating the Best Way to Read and Publish
But First:
• Let me tell you about the DAISY Consortium and ABC
• Why we are creating the best way to read and publish
• What is print disability
• How print disabled people get excluded from education,
work & culture
• How many people have a print disability?
• How are they served at the moment?
• How do e-books help?
• How does Inclusive publishing help?

8. Creating the Best Way to Read and Publish
DAISY is a Global not for profit consortium
Not for profit Members, For profit Friends

9. Creating the Best Way to Read and Publish
DAISY members support our vision of better
inclusion of people with print disabilities

10. Creating the Best Way to Read and Publish
DAISY Consortium Vision
• People have equal access to information and
knowledge, regardless of disabilities
Our Mission
• Working to create the best way to read and publish,
for everybody, in the 21st century
By delivering global partnerships ... that build a more
effective solution for everyone.
Committed to a common mission & vision.
Coordinating resources to deliver global change

11. Creating the Best Way to Read and Publish
Global partnerships for
Inclusive Publishing

12. Creating the Best Way to Read and Publish

13. Creating the Best Way to Read and Publish
Our goal - confident readers
reading what they want, when they want with eyes,
ears or fingers
Wherever they are in the world

14. Creating the Best Way to Read and Publish
Since Caxton people with print disability
denied access

15. Creating the Best Way to Read and Publish
Print disabled learners denied access to
curriculum

16. Creating the Best Way to Read and Publish
What is print disability?
(Numbers are uncertain)
• Blind & partially sighted people ~285 Million globally
• Includes many older people with age related conditions
• 1 in 7 people over 60 struggle to read ordinary print
www.who.int/mediacentre/factsheets/fs282/en/
• Other conditions
• 1 in 5 US students have a language based learning
disability, dyslexia is the most common
• UK estimates that 4% of population has dyslexia and up to
15% prone to it
• 20-30% of prison population found to have dyslexia
• Stroke, Aphasia and other physical problems

17. Creating the Best Way to Read and Publish
Until now Libraries for the Blind have
helped people
Reading with eyes ears & fingers

18. Creating the Best Way to Read and Publish
But libraries can’t keep up
• Explosion of publishing worldwide
• Producing Large print, Braille and talking
books is expensive
• Only 5% of books available in these
formats in best performing countries
• Curriculum materials very difficult

19. Creating the Best Way to Read and Publish
WBU Launched The Right to Read Campaign in 2000
• "Less than 5% of books are
available in any accessible
format"
• "It’s a book famine"
• "We want the right to read the
same book at the same time,
price and place as everyone else“
• DAISY Consortium takes up the
challenge!

20. Creating the Best Way to Read and Publish
DAISY Consortium Strategy 2000
• A better way to read: Delivered by 2004
• Digital talking books with good navigation
• e-books with good navigation
• Hybrid audio & text books for great experience
• A better way to share resources
• Global copyright reform: Marrakech Treaty 2013
• Accessible Book Consortium WIPO/IFFRO/IPA/WBU-- 2014
• A better way to publish:
• Identified potential of e-Books to transform publishing
• Partner with IDPF on EPUB development
• EPUB 3 launched in 2012 with accessibility built in

21. Creating the Best Way to Read and Publish
By 2012
e-books transforming accessibility
• Physical: Light and easy to use e-book readers
• Low Vision: Enlarge & Bold the print on e-readers
• No Vision: Listen to synthetic speech reading text or
use braille display to read with fingers
• Deaf & Blind: Braille display
• Dyslexic: Combine highlighted text with synthetic
speech or narrated audio to re-enforce reading
• But still a poor user experience and many barriers

22. Creating the Best Way to Read and Publish
This is what
Amazon say
about the latest
Kindle Fire

23. Creating the Best Way to Read and Publish
Reading with Synthetic speech
Screen reader & synthetic voice
built into Apple (VoiceOver) &
Android (Talkback)

24. Creating the Best Way to Read and Publish
Reading with Synchronised Text and Speech

25. Creating the Best Way to Read and Publish
DDReader from Dorina Nowill

26. Creating the Best Way to Read and Publish
Reading e-book with fingers

27. Creating the Best Way to Read and Publish
The Impact: In last 4 years
e-books have transformed access in UK for
people with print disabilities
• In 2000 less than 5% books readable with eyes ears or fingers
• By 2012 7% of all books available in UK accessible by eyes, ears &
fingers. (Up from 5% in 2004)
• 84% of top 1000 books sold in 2012 are e-books, readable by eyes, ears
& fingers on day of publication. (Up from 54% 2010 & 74% in 2011)
• Of top 1000 99% adult fiction, 77% non-fiction & 43% children's
readable by eyes, ears & fingers
• Illustrations, pictures, maths, science still significant problems
• www.rnib.org.uk/knowledge-and-research-hub-research-reports/reading-and-braille-research

28. Creating the Best Way to Read and Publish
The Impact on people:
•Last year Amazon updated
the Kindle app to give
better access to its 1.5
million books.
•Let’s hear how this
transformed reading for
Laura

29. Creating the Best Way to Read and Publish
E-books can deliver inclusion for many
(But not all)
• e-books can deliver accessibility (In English)
• Consumers have adopted e-books very fast
• But it’s a poor consumer experience
• For everyone
• Poor navigation, limited note taking, poor maths & sciences,
trapped in proprietary technology, complex layout difficult.
• For print disabled people
• Difficulty with Image descriptions; not everyone has skills
• EPUB 3 - significant consumer & business benefits

30. Creating the Best Way to Read and Publish
The Business Case for Inclusive Publishing
• Get more customers & enhance your products
• 3-10% print disability market
• Better and premium products for everyone enhances sales
• Navigation allows travel guides, Cookery etc; In Car reading, Talking manuals
• Meet inclusion legislation in Education, Government,
workplace etc
• UN Convention on Rights of People with Disabilities
• Strong legislation in North America, Europe, India, Australasia
• Education publishers and technology providers increasingly find
themselves excluded from contracts where they can’t deliver access.
• Lower costs as part of multi channel marketing
• EPUB 3 first: Automate to multi-channels, mobile, web, print, Braille etc

31. Creating the Best Way to Read and Publish
Business case for EPUB 3
• Global open standard adopted across all continents
• IPA Endorsed EPUB 3 as Global Publishing Standard (March 2013)
• HTML5 in a box: Integrates ICT strategy across web, mobile, e-
books, TV, print, braille etc. Replaces PDF for all but print ready
• Single source file, render across many platforms. Sufficient
mark-up available to automate across all media, lowering costs
• Reduce reliance on proprietary channels by delivering rich user
experience to browsers, generic mobile/tablets as well as
proprietary e-book channels
• Royalty free, open source, open governance standard
• Delivers inclusion
• Many print disabled people can just buy the e-Book and read
• Increased efficiency for specialist Access Enhanced production
Inclusion

32. Creating the Best Way to Read and Publish
EPUB 3 books deliver for consumers &
publishers
Still much to do… Many publishing and
reading problems still to solve
• Some layout issues still
challenging
• Problems with news,
curriculum, STEM children's
& non-fiction
• Synthesised speech not for
everyone
• IDPF+ DAISY
Consortium working to
solve issues
• Great partnership with
publishing industry
• Solve them we will……
• Communications &
education challenge

33. Creating the Best Way to Read and Publish
DAISY Consortium
Strategy for Inclusive Publishing
• Increasing numbers of e-books that have built
in accessibility: Inbuilt access publication
• Improved efficiency where publications need
access enhanced: Access enhanced material

34. Creating the Best Way to Read and Publish
Inbuilt accessibility: Standard
e-Book read by eyes ears or fingers

35. Creating the Best Way to Read and Publish
Enhanced accessibility version
• Picture descriptions, complex layout
• Combine human narration and text for best experience
• Simplified for learning disability
• Economically derived from standard e-book
• Partnerships with specialist producers (EG Dorina Nowill)

36. Creating the Best Way to Read and Publish
The Inclusive “Market
Accessibility” model of publishing:
• I can discover access features of any book easily
• From bookshop, library, internet, ABC/TIGAR catalogue
• Most books have the access features I need
• I get most books from same shop or library as others
• Read on phone, tablet or specialised device with eyes, ears or fingers
• For some books I need enhanced access features; and
get these easily
• Discover what’s available from ABC/TIGAR catalogue
• Easily order from local or global authorised entity (University, school,
library, shop, online service provider etc)

37. Creating the Best Way to Read and Publish
Your role in Market Accessibility Revolution
• Increase numbers of your e-books that have built
in accessibility: Inbuilt access publication
• Sign up to ABC Charter for Accessible Publishing
• Adopt EPUB 3 and get authors, designers, editors to use good
mark-up practice. (Use the O’Reilly Texts)
• Press technology suppliers to support good access
• Catalogue & promote access features & get feedback
• Improve efficiency where publications need
access enhanced: Access enhanced material
• Partner specialist producer and distributor
• Link them into your workflow
• Support cataloguing of access features
• Partner them on route to market

38. Creating the Best Way to Read and Publish
Don’t get left behind!
Play your part in the “Market access revolution”
• Adopt the ABC “Charter for inclusive publishing”
• Develop your digital strategy to support inclusion
• Plan your workflow to take advantage of EPUB 3 cost reduction
benefits & press tech suppliers to support
• Develop better products for all with navigation, sound etc.
• Partner with a specialist Access Enhanced producer
• Improve your business!
• Make more money, beat the competition, reduce your costs

39. Creating the Best Way to Read and Publish
Take the Access challenge?
Support the Charter for
inclusive publishing
Take positive action to
improve access
Improve your business
prospects (& profits!)
www.accessiblebooksconsortium.org

40. Creating the Best Way to Read and Publish
EPUB 3 e a revolução da Acessibilidade no mercado
(EPUB 3 and the Market Accessibility Revolution)
Thank You!
Stephen King - Presidente do grupo DAISY
s.p.king@outlook.com
President@DAISY.org
José Borghino - Diretor de Política da IPA International Publishers Association
Moderator: Pedro Milliet - Fundação Dorina Nowill - Brasil