This document analyzes and summarizes features of digipak album covers for The Beatles' "Yellow Submarine" and Oasis' "Stand by Me" single. For the Yellow Submarine digipak, key features included bright colors and cartoon drawings suggesting a happy nature, as well as visual references to the album title through images of a yellow submarine. The Oasis digipak cover also uses colors and images of smiling couples to imply an upbeat song, along with consistent branding elements and variations to create continuity and interest for the reader. Both covers effectively utilize visual design principles and references to convey a sense of the music's tone and themes.

1. Digipak Research

3. This is the front cover for the Beatles Yellow Submarine digipak. It has various features that are
stereotypically found on a digipak, including a picture of the band members, which in this case
are cartoon drawn. This digipak has lots of colours, which could suggest a happy nature to the
album, as all the colours are bright, connoting happiness. Furthermore, the connotation of
happiness could like to the up-tempo rock music on the album and possibly that the lyrics to the
songs have happy subject meanings.
Also on this digipak are cartoon objects and characters in bright colours, which could again
connote happiness but could also represent the childish nature of the band, as children often
drawn cartoons in bright colours.
The title of the album and the band name are written in the same 3D style yellow font. This font
is unusual, suggesting the band is unusual too. Also the font can be hard to read, similar to how
children’s handwriting can be hard to read, suggesting a childish nature again.
There is a yellow submarine on the digipak, linking to the name of the album, which is ‘Yellow
Submarine’. This is a sign, which reinforces the name of the album and visualises it for people.

4. This picture shows the three middle panels of the digipak. The yellow
submarine sign is seen again but larger and the front of the submarine is
open where the CD is inserted. This again emphasises the album title
without any words and also is a different way of storing the CD, suggesting
the rock music is different to other music of that genre in the charts.
On the first panel of the digipak there is just one plain green cartoon apple,
this creates a simple effect, which differs to the busy nature of the front of
the digipak. However, the simple apple does harmonise with the plain,
simple white background of the whole digipak.
The apple is on the cover to the pouch where extra material is put, such as
postcards and booklets to company the CD. These extra materials promote
the sale of the artist; in this case The Beatles, and give people an incentive
to by the CD instead of just electronically downloading the album.

5. This picture shows the back cover of the digipak. Some of
the main features are the track names being listed, which are
stereotypically found on the back of digipaks, as it tells
people what songs are on the album. Another stereotypical
element found on the back of this and all digipaks is the
barcode.
On the back there is also the cartoon drawing of the band
members and the yellow submarine. At least one of these is
seen on each part of the digipak. This creates a constant
theme of the digipak, which the reader can recognise.

7. This is the front cover of the Oasis digipak for the single
‘Stand by me’, which is from there album ‘Be Here Now’.
The name of the band (Oasis) is in their conventional
white font with the black box. This allows the reader to
automatically recognise the band.
There are two people, most likely a couple, on the front of
the digipak. They are smiling and warm colours are used,
this suggests the song has a happy nature.

8. These are the two middle panels of the 4-panel digipak.
On the CD, which is in a holder on the left, there is same
picture of the couple along with the conventional Oasis
band name and box. This creates continuity for the
reader, a stereotypical part of digipaks.
On the other panel of the digipak there is again the band
name in the same font but the colours are swapped
round, creating a twist of the continuity. There is also
multiple bride and grooms on this panel of the digipak,
this connotes happiness, as your wedding day is a
happy day of your life.

9. This is the back of the digipak. There are the
conventional elements on this panel, such as
the barcode and the names of tracks.
Also there are more bride and grooms, again
connoting happiness. This is further supported
by the use of the colour green, which connotes
happiness.