Dakkin Credentials 19 june 2012

Agency
Credentials
2012
communication that
speal s volumes

Agency Welcome to Dakkin, where brands
Credentials are born, nurtured, and adapted
for success in evolving and new
2012
landscapes.
We will engage your audience with
exciting ideas that generate real
brand performance results.

Agency
Credentials
who we are
2012 We are a full service advertising and
design consultancy that has been
delivering proven results since 1997.
We are affiliated with
(Advertising & Marketing Consultants)
in Beirut, Riyadh, Dubai, and Abu Dhabi.

Engr. Fadi Doidri
International Managing Director & Senior Creative Director

“Sound ideas are Creative thinking, Innovative solutions, decisive
leadership, as well as team management & building are
treasured only
just a few of Fadi’s strengths. He has created many of
if they resonate Saudi Arabia’s best known corporate identities, and has
with their target a proven track record as an experienced practitioner
audience.” in many marketing disciplines beyond branding
that include advertising, direct marketing, and sales
promotion.
Working directly with some of the Kingdom’s top
CEO’s and government officials, Fadi has developed an
enviable portfolio of public awareness campaigns in a
variety of sectors, as well as cross-disciplinary marketing
campaigns. Clients frequently honor him for his
excellent work on their behalf.

Riyadh Office: P.O. Box 325052, Riyadh 11371 | Tel: +966 1 293 9000 | Fax: +966 1 293 1133 | E-mail: info@dakkin.com
USA Office: Dakkin Digital, 135 W. Franklin Street, Suite 1,2,9 Monterey, CA 93940, USA | Tel: +1 831 324 4817

Integrated Communications Solutions | www.dakkin.com

David Anderton
Creative Director

“Man’s mind With an international advertising career spanning more
than 30 years, David has gained tremendous experience
stretched to a
while working on almost every kind of business category
new idea never there is, and gathered a few awards along the way.
goes back to David has worked with global advertising networks
its original and international advertising agencies, as well as with
dimensions.” national and local companies. David has been living in
Saudi Arabia for well over a decade. He has also been a
copywriter for more than 20 years.


Alaa Abdelhalim
Group Account Manager / Production Officer

“It’s not enough Alaa has gained substantial experience and knowledge
of the local business environment and culture, in his role
to do our best;
as Account Manager, over many years. He also works
sometimes we closely with suppliers, such as printing companies, to
have to do what ensure that quality standards and deadlines are met.
is required.” Within the agency, he is deeply involved in all details of
the work produced for Dakkin clients.


Nihad Dweidary
Senior English & Arabic Copywriter / Associate Creative Director

“Look for me in Nihad has lived and worked in the United States for a
large part of his life, and is a US citizen. His lifelong flair
ancient letters, on
for languages, and communications in general, makes
the ink of writing him ideally suited to the marketing and advertising
feathers.” field. Nihad has spent his years traveling and writing
from Nihad’s poetry in his extensively, for over twenty years. He holds degrees in
book “Like Once I Dreamt” English Literature and has initiated programs for learning
Arabic dialogue, as well as being an Assistant Professor.
Nihad’s many achievements include his poetry, published
in his own book, his marketing capabilities, as well as his
business acumen and experience. In addition to English
and Arabic, Nihad is fluent in Spanish and French.


Bana Nemeh
Associate Managing Director / Interior Designer

“Use what talents Bana brings her clear passion for design to Dakkin,
which she shares in leading her team of ladies within
you posses.
the agency. As a graduate with an international Interior
The woods Design Degree, Bana is ideally suited to adding her
would be very valued touch, especially to feminine brands. In her 5
silent if no birds years with Dakkin, Bana has always shown herself to be
sang there creative, talented and fast. She has worked on a wide
range of accounts, including Al Khaleej, and created
except for the
some new corporate identities such as La Casa. Bana
ones that sang makes full use of Photoshop, InDesign and Illustrator
the best.” in making her ideas come to life. In her past, Bana
studied Business Administration, as well as teaching
aerobic sport for three years. Her many professional
and personal qualities make Bana such a good team
member, beyond the fact that she is such a nice person
to be around.


Ronald Aguilar
Art Director

“Imagination is Ronald has spent close to 20 years developing and
more important refining his considerable talents in the fields of graphic
design and advertising. He is highly skilled in all of
than knowledge.
the software used in the industry, and with his strong
Knowledge is conceptual skills, as well his keen eye for design,
limited. Imagination typography, color and balance, he is a truly vital member
encompasses the of the team.
world.”


contents how we work . .............................................................................................. 11

resources & services .................................................................................. 12

brand development mechanism ......................................................... 13

paths to brand recognition..................................................................... 14

our clients: ..................................................................................................... 15

our work:

corporate identitiy................................................................................ 17

annual reports........................................................................................ 35

BTL ............................................................................................................. 46

print advertising ................................................................................... 76

documentaries & TV commercials ................................................ 97

PR coverage ........................................................................................... 99

magazines & newsletters ................................................................104

packaging .............................................................................................109

corporate gifts . ...................................................................................113

recognition .................................................................................................116

our strategic partners: affiliations & alliances ...............................124

our USA office: dakkin digital ..............................................................127

10 Integrated Communications Solutions | www.dakkin.com

how we work

communicate research energize address teamwork execution
Just as our business is all In addition to our We focus on creating Great creative work Dakkin brings together Since the end result of our
about communication collective experience, exciting, engaging work will only get results if it highly-skilled individuals, mutual efforts depends
with your audience, we our knowledge of the that will bring energy to addresses your marketing across different disciplines, on production quality, we
know that the starting local culture and fields of your brand and generate problems, and we always who understand that keep a close eye on every
point to achieve the best business, we undertake greater interest and keep this in mind. teamwork generates the step of the process, right
end results will always thorough research in awareness from your strongest results. up to final delivery.
come from the clearest advance of starting any audience.
understanding of your new project.
needs and goals.

We understand that you need to generate strong returns
on your marketing investments, operating efficiently as
well as creatively.

Integrated Communications Solutions | www.dakkin.com 11

resources & services
Dakkin’s integrated areas of expertise Dakkin’s media planning and buying
ensure that you reach your target
go way beyond Advertising and audience effectively with value for money.
Graphic Design

Your needs are understood and Our team of professional finalizes
expressed strategically at the work to the highest standards, while
first stage of each project. our print production staff work hard
to ensure that you receive the finest
quality for the best value.

Dakkin’s product launching and brand
activation experience covers a wide
range of client business fields.

Our proven track record in the planning and
Our internationally experienced creative management of exhibitions and road shows makes
department translates your strategic needs into us the first choice for some of the top government
original creative communication concepts. institutions and private companies.


brand
essence

refinement
Central Idea,

knowledge Unifying Concept,
Key Messages,
Tone of Voice
Differentiation,
positioning Value Proposition,
Business Category
Culture, Vision, Values,
Target Audience, Segmentation,
Products, Services, SWOT Analysis,
Competition, Market Trends, Core Values, Brand
Market Strategy, Pricing Strategy,
Research, Distribution,
Market Analysis,
Attributes, Mission,
Competitors’ Advertising brand development
Market Economy
mechanism


paths
to brand
recognition
Your brand identity is like a
fingerprint that is completely
unique. It stands for something
that differentiates you from
everyone else. When your brand
recognition has developed
to achieve general positive
sentiment in the marketplace,
it has achieved brand franchise
which is loyalty towards your
brand from consumers.


our clients

client list


client list

§§ Saudi Automotive Services Co. (SASCO) §§ King Abdullah Financial District
§§ Saudi Automobile & Touring Association (SATA) §§ General Commission for Tourism & Antiquities
§§ Al Rajhi Industrial Group §§ Ministry of Communications and Information Technology
§§ Al Salam Aircraft Co. §§ Municipality of Riyadh
§§ Muhammad A. Al-Habib Real Estate §§ Municipality of JAZAN
§§ Madaen Star Group §§ Saudi Industrial Development Fund (SIDF)
§§ Union National Bank §§ Pension Payment Agency
§§ Bilda §§ Al-Tashelat
§§ MASTA Travel Agency §§ Creative Closets
§§ Al-Khaleej Training and Education §§ Closet World
§§ FORUS Real-Estate §§ RAWA
§§ King Abdul-Aziz City for Science and Technology (KACST) §§ Mawadco
§§ Akwaan Properties §§ DSCA (Down Syndrome Charitable Association)
§§ Al Nakheel Tower §§ Prince Salman Center for Disability Research
§§ Abdul Mohsin Al Hokair & Sons Groups §§ JAW mall
§§ Al Aghar Equestrian Club §§ Al-Bayan Holding Company
§§ King Abdul-Aziz & his Companions for Giftedness and §§ Al Zamil Group
Creativity (Mawhiba) §§ Makeel
§§ Princess Nora Bint Abdulrahman University §§ TAMIMI for Tents
§§ Ministry of Education (MOE) §§ Kimma Cone Biscuit Ice cream
§§ Electricity & Cogeneration Regulatory Authority (ECRA) §§ Al Jasriah for Trading
§§ Communications and Information Technology §§ Kanolli
Commission (CITC) §§ Enicas Sound & Vision
§§ Riyadh Chamber of Commerce & Industry §§ BANA Home Decor & Gifts
§§ Saudi Arabian General Investment Authority (SAGIA)


our work

corporate
identity

corporate identity logos

King Abdullah Initiative for Arabic Content



Center of excellence for
wireless applications


corporate identity kacst

Dakkin designed the triangles emblem for the King
Abdulaziz City for Science & Technology (KACST )
corporate identity based on the “Golden Ratio”. This ratio
of 1: 1.618 is frequently found in Nature. Since ancient
times, architects and artists have proportioned their
works according to the Golden Ratio for its aesthetically
pleasing results, and the ratio is also studied and used in
mathematics, physics, and biology.
The color palette of Blue and Green suggests technology
and growth. The selected light Blue is the color of
inspiration and sincerity, while the Green is the color of
nature, life, balance and harmony, as well as being the
basic color of the national flag.
The typographic treatment utilizes elegant, clean and
contemporary type families that provide a progressive
and consistent quality to the brand.


corporate identity al aghar

Al Aghar is a large and prestigious Equestrian Club
that offers a wide range of services and facilities, as
well as an abundance of green open spaces.
Dakkin designed this new Al Aghar identity, with
its contemporary emblem. The sweeping lines
surrounding the modern depiction of an Arab horse
create a sense of dynamic motion in the natural
environment.
The color palette of Black and Silver is elegantly
simple, while the typography is classical and very
stylish.


corporate identity vivienda

As well as creating this identity, Dakkin provided the
name “Vivienda” to reflect its unique and elegant
character, as a one-of-a-kind boutique hotel in
Riyadh. Dakkin lived with the Vivienda brand from its
beginnings, and the excavation of the site itself.
The letter “V” emblem suggests growth and
abundance, and the relative proportioning
between the emblem and the typeface was
carefully measured to allow both to stand out while
maintaining the balance of the whole logo.


corporate identity faris

The name for this ER P system portal means ‘knight’
in Arabic. The emblem’s modern calligraphy
perfectly captures the essence of a powerful
leaping horse, while creating the Arabic name. The
calligraphy is drawn in sharp and crisp strokes, in
45-degree angles, with each stroke drawn in a single
curve for legibility. The horse’s legs are depicted in
grey with the front leg bent as if jumping over the
English typeface, which represents a bar.
The hind leg pushes the horse powerfully creating
a strong sense of dynamic upwards movement,
reflecting the power of the ER P system itself.
The head weight of the horse is balanced by its
extended rear leg. This makes the emblem stand
out on its invisible axis, which passes through the
English letter “R”.

The color palette is Blue, denoting stability, and Grey,
symbolizing solidity.


corporate identity akwaan

AKWAAN , which is Arabic for universes, required a
new identity that would reflect the quality of work
and high standard of real estate development,
which it would be involved in.
The Akwaan emblem is designed to form the letter
‘Alpha’ as the beginning of the alphabet, as well as
resembling an archway that represents architecture,
and the Arabic origins of the company. The Arabic
typography was specially designed to match the
styling of the emblem.
The color palette of dark Blue and Gold reflects the
solidity and high values of the company.


corporate identity ecra

The Electricity & Cogeneration Regulatory Authority
is a Saudi organization, which regulates the
electricity and water desalination industry in the
Kingdom.
Dakkin designed this identity to represent both
electricity and water. The turquoise shape within
the emblem is an abstract live electricity symbol.
The blue sphere is a droplet of water, with the blue
crescent and turquoise shape also denoting ripples
in water. The fluidity of the classic Arabic calligraphy
used, perfectly complements the look and feel of
the whole design.


corporate identity bana

BANA Home Decor & Gifts is a completely new brand,
established in California, U.S.A., that specializes in
providing the finest in home furnishings, accessories and
‘objets d’art’ from around the world.
Dakkin was involved in the creation of this brand from
the beginning, including its naming. The BANA logo
expresses the elegant, stylish and international nature
of the company, with its modern typographic treatment
that conveys character. The color palette is fresh, simple
and clean, providing a strong yet natural look and feel.


corporate identity forus

FORUS is contributing to the development of
the Saudi real estate market with unique ideas,
concepts, and its ambitious vision.
Dakkin designed the FORUS identity to reflect the
creative and modern character of the company.
With its positive, upward sweeping curves, the
emblem connects the elegantly matched English
and Arabic typography.


corporate identity villa

Villa is a new brand in the field of upscale residential
developments, and the company specializes in
providing modern interpretations of the Saudi-style
home.
Dakkin provided the name for the brand, as well as
designing its corporate identity. The “V” emblem
represents the first letter of the brand name, as
well as denoting openness and transparency that
are key features of the architectural style seen in
Villa developments. These characteristics are not
commonly found in the more traditional Saudi
houses.


corporate identity sata

SATA , which provides motoring services and
organizes motor sports activities, commissioned
Dakkin to design their new logo.
The “S” emblem is made from two abstract flag
shapes that are evocative of SATA sporting events.
The color palette includes red, which suggests
energy and speed, as well as grey, which provides a
balancing solidity for the complete identity.


corporate identity masta

Masta is a travel agent that required a corporate
identity, which would stand out amongst its many
competitors.
Dakkin designed this colorful logo with its star-like
emblem made from brush strokes. The strokes appear
to move outwards in different directions, from a
center, which represents the idea of traveling to
different destinations. The emblem can also be seen
as a shining sun.


corporate identity makeel

Makeel is a discount store with the slogan “Stretch
Your Riyal”.
Dakkin designed this identity to reflect the nature
of the client’s business, with the emblem creating
the English letter “M” formed like a ribbon stretching
into the distance. At the end of the emblem is also
the first letter of the Arabic name.
The color palette of Blues and Greens is bright and
fresh reflecting the character of the brand.


corporate identity creative closets

Dakkin designed the Creative Closets corporate
identity with its emblem representing wardrobe
doors, as well as symbolizing two letter C’s facing
each other.
The color palette of Brown and rich Gold symbolizes
the quality materials used by the company.


our work

annual reports


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F1GURE
MATTERS
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your institution, and may be your most important
marketing and communications tool for the whole year.
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annual reports bahri

Dakkin designed the Arabic and English versions of
the 2011 Bahri Annual Report, in accordance with
the company’s new corporate identity.


annual reports ecra

The 2011 Electricity &
Cogeneration Regulatory
Authority (ECRA) Annual
Report, designed by Dakkin.


annual reports ecra

The 2011 ECRA Activities
and Achievements Report
designed by Dakkin.


annual reports kacst

KACST Annual Reports 2007, 2008, 2009
Dakkin has designed and produced the KACST
Annual Reports for several years, targeting the
Government decision makers.

These unconventional reports each have conceptual
themes, with consecutive messages clearly
communicated through the reports’ section dividers.

Unique illustrations and visuals were developed
to create an artistic look and feel to make the
information more inviting.


annual reports ibtikar

Dakkin created the Annual Report for the bi-annual
Ibtikar exhibition of Mawhiba in 2008, which has
become considered as one of the largest and most
important exhibitions specialized in invention
and innovation in the Middle East. Due to the
trust gained by the agency, for what was widely
acknowledged as an outstanding job, Dakkin was
commissioned to produce all of the work for the
2010 Ibtikar Exhibition.
Engr. Fadi Doidri has been honored in letters of
appreciation for the Ibtikar work, which has helped
to strengthen its brand image, and gain wider
recognition for the event.

The Ibtikar 2010 Exhibition Brochure The Ibtikar 2010 Exhibition Report created by Dakkin


annual reports mawhiba

Dakkin was commissioned to produce the King
Abdulaziz & His Companions Foundation for
Giftedness and Creativity (Mawhiba) Annual Reports
for four consecutive years, as well as creating and
producing their strategy reports. The agency also
created and proposed the tagline “Where you
belong” for Mawhiba.


annual reports mawhiba

Dakkin designed and produced the Mawhiba
Annual Reports for several years running, targeting
the Government decision makers.

Mawhiba received a letter of appreciation,
mentioning the design, from HRH Prince Sultan Bin
Abdulaziz in the year 2007.

These unusual reports are each built on conceptual
ideas, with consecutive messages clearly
communicated across the section dividers within
the reports.


annual reports citc

The Communications and
Information Technology
Commission (CITC) asked
Dakkin to design its 2006
Annual Report. Dakkin
created their “Deeper
Roots...Harvesting Rewards”
concept showing fiber optic
roots with a stalk of wheat
growing from them above
ground.


annual reports sidf

The Saudi Industrial
Development Fund (SIDF)
commissioned Dakkin
to create this special
Annual Report in a quality
presentation wooden box.


our work

BTL


WHERE EVERY

GRID
The Health Industry in 2011
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ANNUAL REPORT 2011 | 10

MATTERS
Your corporate communication materials will only
present you well, and consistently, if they’re based on
sound design principals. Using the most appropriate
grids, to provide the invisible foundation and
structure for your collaterals design, is vital. In the
right hands, grids offer great flexibility and will help in
making your information easier to absorb.

When your professional image matters,
your agency counts.


BTL madaen second industrial

Dakkin designed this boxed kit for the Madaen
Second Industrial land auction in Riyadh. The kit
includes a map and plan view of the land plots for
sale, a brochure and a gift.
Dakkin also designed the Madaen corporate identity,
whch resembles a gear, to be in harmony with the
character of the project.


BTL almorouj

This location map, and plan
of land plots for sale, was
created by Dakkin for the
Al Morouj real estate project.


BTL kacst

Creating the tagline “Where knowledge grows”
was one of Dakkin’s many initiatives for KACST.
This has remained a consistent theme for them
ever since.

Above, the KACST Strategic Technologies Program
Summaries

Dakkin was commissioned by KACST to create this
boxed set of 12 reports, each relating to one of the
Kingdom’s strategic priorities.


BTL kacst

“The Story Behind The Numbers” brochure was
conceived, designed, researched and written by
Dakkin in Arabic and English versions, in association
with the KACST advertising and media committee.
The brochure was subsequently developed into a
wide variety of applications and creative formats,
and the work received recognition on a number of
occasions. Much of the photography was also taken
by the Dakkin team.

100 27 million people 12 saudi satellites 800 thousand
thousand times thinner
than a human hair cubic meters
Nanotechnology Biotechnology Space & Aeronautics Technology Water
One nanometer (nm) is one billionth of a meter – roughly 100,000 Home to a population of almost 27 million people, Saudi Arabia 12 Saudi satellites have been launched to date, from the The Kingdom of Saudi Arabia has over 18% of the world’s
times thinner than a human Hair. The term “Nanotechnology” has the highest population growth rate in the world at 2.9%. Baikonur site in Kazakhstan, primarily for communications and desalination capacity. Over 2,500 miles of pipes carry 70% of
specifically defines the field of science that studies and This rapid growth brings along many challenges. Biotechnology remote sensing purposes. This is only a part of the Kingdom’s our fresh water from the many other large desalination plants
manipulates the properties of materials at a scale of less than can assist us in important areas including healthcare through success in the international space & aeronautics sector, which is in Saudi Arabia. Behind these numbers lies the fact that Saudi
100 nanometers. KACST collaborates and forms partnerships medical research, feeding our population through agricultural one of accelerating technological advancement and increasing Arabia has an ever-increasing thirst for fresh water. KACST has
with many of the world’s best known names in nanotechnology research, and protecting our environment & ecology through competition. One of our many projects was to design and build achieved many successes in the field of water technology.
including IBM Research, Intel and Synopsis Inc. For example, The environmental research. An example of KACST’s involvement a new and flexible system to control the power that operates One example is the special desalination membrane material
work of KACST and IBM will concentrate on seeking innovations is the Date Palm Genome Project, carried out in collaboration satellites, including its distribution to their components and developed in collaboration with computer giant IBM, as well as
at the molecular scale to resolve crucial energy and sustainability with the Beijing Institute for Genomics (BIG), under the Chinese parts. The electronic chips that are required for this were Tokyo-based Central Glass.
issues. Academy of Sciences. This is viewed as a landmark mission developed and tested in experimental operations.
between Chinese and Saudi scientists.

www.kacst.edu.sa www.kacst.edu.sa www.kacst.edu.sa www.kacst.edu.sa

Examples of rollups from “The Story Behind The
Numbers”


BTL kacst

Dakkin created the “You” Public Awareness
Campaign, promoting Science and Technology,
which was the first of its kind. The Campaign
celebrated the contribution of historic Muslim
Scientists and Scholars to mankind’s Science and
quality of life. This desktop Calendar, and special pad
of twelve months’ bookmark calendars (Right), are
examples of the many collaterals produced for the
campaign.

Examples of rollups from the “You” campaign


BTL king abdullah financial district

The first corporate brochure
for King Abdullah Financial
District (KAFD) was
designed, produced and
written by Dakkin.
Special color and effects as
well as the use of calc, water
based ink, and duotone
colors gave a uniquely
prestigious look and feel.


BTL bilda mall

Dakkin has designed and
produced the first Bilda
corporate communication
package, including its
website and corporate
brochure, with an attached
documentary film.

This unconventional
package used a visual
communication concept
presenting Bilda messages
in a unique style.

The copywriting for the
whole package was written
by the Dakkin team.

Bilda Corporate Brochure


BTL alsalam aircraft co.

“Get More”
Dakkin designed and produced this conceptual
communication package for Al Salam Aircraft
Co, which was first presented in the 2007 Dubai
Airshow.

The complete, comprehensive suite of materials,
which included press ads, brochures, flyers, folders,
CD labels & covers, as well as calendars, helped
Alsalam to stand out from competitors at the show.
the company’s participation in the airshow proved
highly successful, thanks in part to their professional
marketing and advertising materials.

The Alsalam desktop calendar The ‘Get More’ marketing package



Dakkin created this latest
corporate brochure for
Alsalam, with the theme of
“Aligned with Excellence”.
Alsalam prides itself on its
high level of professionalism,
care, safety and accuracy,
with excellence being at the
heart of everything that the
company does.



Dakkin created this brochure
to highlight the expertise
and capabilities of Alsalam
in VIP aircraft interior
design, refurbishment and
completions.

The different titles, on each
of the pages, are written in
three words that commence
with the letters V, I & P.
Examples include: Very
Impressive Planes, Valued
International Partners and
Vital Inspection Process.
The brochure was first used
during the 2011 Dubai
Airshow.


BTL riyadh chamber of commerce

The first bilingual corporate
profile for the Riyadh
Chamber of Commerce was
created by Dakkin.

The outstanding layout with
the unique metallic special
color along with the special
graphical effects gave this
profile its prestigious look
& feel.


BTL center of excellence (coc)

Dakkin created this
corporate brochure for
the Riyadh Chamber of
Commerce “Center of
Excellence”.


BTL al habib projects

The Al Habib Projects
Marketing Kit designed by
Dakkin.


BTL al moosa hospital

The Al Moosa Hospital
Brochure was created by
Dakkin to highlight the
hospital’s different areas
of expertise, strengths and
facilities.


BTL al jasriah

This corporate kit for
Al Jasriah, including a
folder, brochure and
range of insert flyers, was
designed by Dakkin with
high production values to
reflect the character of the
company.


BTL sagia

Dakkin designed and produced this specially
packaged set of 13 Regional economic reports
covering the various regions of the Kingdom.

A outstanding thirteen color palette was created,
where each region had its own fingerprint color.

The whole theme stands out in its consistency and
uniqueness.

Dakkin created this
prestigious ‘Kingdom of
Energy’ package for the
SAGIA Governor on his
visit to Darfur.
The turnaround time
for delivery was only
five days. Dakkin and
SAGIA teams worked
hard together, and
successfully met the
deadline.
SAGIA
‘Kingdom of Energy’ SAGIA 2007 Regional Economic Reports


BTL sagia

Dakkin designed and
produced this BTL
collaterals package for the
“Healthcare Investment
Opportunities” 2007 Dubai
Convention, with the apple
design rippling out from
the Kingdom. The concept
is based on the well known
saying that “an apple a day
keeps the doctor away”.


BTL dar al arkan - al qasser

Al Qasar is a project of the real estate developer Dar
Al-Arkan. Dakkin created this Al Qasar brochure, as
well as the Al Qasar identity, which was designed to
reflect the style of the development. The column-
like visual within the logo emblem is inspired by
some of the project’s architecture.


BTL al tamimi

This corporate brochure
was designed by Dakkin for
Tamimi Tents.


BTL naseej

The state-of-the-art design
along with the special
teaser revealer production
lent a dynamic, exciting
look and feel for this
corporate brochure.


BTL al mashtal city

The Al Mashtal City real
estate project corporate
brochure created by Dakkin.


BTL sata

Dakkin created a wide range of BTL collaterals for
the Saudi Automobile & Touring Association (SATA)
including brochures, newsletters, calendars and
much more.


BTL sata rally

The SATA Rally brochure, and all of the other Rally
BTL materials were created by Dakkin.

Above, the SATA Rally
promotional flyer.


‫‪BTL‬‬ ‫‪sata rally‬‬

‫ت�أجري‬ ‫‪saTa Rally FoR aUToMoBIlEs aND MoToRBIKEs‬‬
‫تباع التذاكر هنا‬
‫‪TICKETs avaIlaBlE HERE‬‬

‫دراج�ت ن�رية‬ ‫‪The Challenge‬‬
‫‪is Coming‬‬
‫.‪They can run but they can’t hide‬‬

‫‪MOTOR SHOW‬‬ ‫الراعي الرئيسي‬
‫‪ATV‬‬
‫الفرق المتعاونة‬ ‫الراعي اإلعالمي البالتيني‬ ‫الشريك اإلعالمي‬ ‫الراعي الذهبي‬ ‫الراعي البالتيني‬ ‫تحت إشراف:‬ ‫تنظيم:‬
‫بالتعاون مع‬

‫‪DesigneD by Dakkin.com‬‬
‫الراعي اإلعالمي‬ ‫‪Rally CRoss‬‬

‫‪Rally Cross - sand Drag - Motor show‬‬
‫‪6th & 7th January‬‬
‫�ضارك يف احلدث الأول من نوعه مبنطقة الريا�ض (حمافظة �ضرما - منتجع‬
‫�ضفاري)، وا�ضتمتع باأجمل الفعاليات الريا�ضية والجتماعية والرتفيهية‬
‫املتنوعة يف ج ٍّو من املناف�ضة والتحدي والـمرح .. يوم اخلميـ�ض خم�ض�ض‬
‫لالأفراد، واجلمعة للعائالت.‬
‫‪Participate in the first event of its kind in Riyadh. Enjoy the most exciting‬‬
‫‪sport and social activities in an atmosphere of competition, challenge and‬‬
‫.‪fun. Thursday is for individuals and Friday is reserved for families‬‬

‫‪saudi automobile & Touring association‬‬
‫‪Tel: 01 - 4763131 ext. 8112 | Fax: 01 - 4762424 | Toll Free: 800 124 1002 | sata@sasco.com.sa‬‬
‫الشريك اإلعالمي‬ ‫الراعي البالتيني‬ ‫الراعي الرئيسي‬ ‫تحت إشراف:‬ ‫تنـظـيـــم:‬ ‫اأحد فروع‬
‫ع�ضو الحتاد الدويل لل�ضيارات منذ عام 2891م‬

‫الشريك اإلعالمي‬ ‫الراعي البالتيني‬ ‫الراعي الرئيسي‬ ‫تحت إشراف:‬ ‫تنظيم:‬

‫الراعي اإلعالمي‬ ‫الراعي اإلعالمي البالتيني‬ ‫الراعي الذهبي‬ ‫بالتعاون مع‬


‫‪www.sataclub.com.sa‬‬

‫‪Integrated Communications Solutions | www.dakkin.com‬‬ ‫17‬

BTL vivienda hotel

The Vivienda Hotel Villas
corporate identity was
designed by Dakkin to
reflect the unique and
elegant character of
Vivienda, as a one-of-a-kind
boutique hotel in Riyadh.

Dakkin Designed all of
the collaterals for the
hotel, as well as their press
advertising.


BTL kimma cone

Dakkin designed this
colorful corporate brochure
for Kimma Cone, a leading
local manufacturer of ice
cream cones.


BTL al aghar equestrian club

Dakkin designed this Al Aghar Equestrian Club
brochure after creating their new corporate identity.


BTL subway

This banner advertising and
promotion poster, created
for subway, used taste
appeal and value for money
to capture the attention of
the public.

Banners

Promotional poster

our work

print advertising


Be Confident WHERE EVERY
ALSALAM AIRCRAFT COMPANY

State-of-the-art facilities and a highly qualified and
CONCEPT
MATTERS
skilled workforce make Alsalam a leading provider
of civil and military aircraft maintenance services
that include:

Maintenance, repair, overhaul and modifications;
Avionics and communication system upgrades;
VIP interior design, refurbishment and completions;
Technical support services

Imagine the value of launching the most creative
concept that captures the eyes, and holds the
attention of your audience. To cut through the media
‘clutter’ you need to communicate your message
instantly and clearly. The most effective way is
through strong and relevant creative ideas that evoke
people’s emotions.
King Khaled International Airport, Industrial Park P.O. Box
8012, Riyadh 11482 Tel.: +966 1 2203966 Fax: +966 1 2203973
For more information contact businessdev@alsalam.aero
or visit our website at www.alsalam.aero When maximizing the value of your media matters,
your agency counts.


print advertising sasco

“Experience, Strength,
Leadership”.

This nationwide Teaser
& Revealer Campaign
launched a new standard
of gas station services in
the Kingdom. SASCO’s
image was completely
changed, and their offering
was entirely upgraded.
The original date palm
tree logo was transformed
to become a palm leaf in
abstract. The leaf was then
used in representing Para
gliders, forming the shape
of a complete palm tree,
descending from above to
decorate and beautify our
land.


‫‪print advertising‬‬ ‫‪sata rally‬‬

‫‪The launching ad and‬‬ ‫‪RALLY CROSS‬‬ ‫سباق سيارات الدفع الرباعي‬
‫�ضارك يف احلدث الأول من نوعه مبنطقة الريا�ض (حمافظة �ضرما - منتجع �ضفاري)، وا�ضتمتع باأجمل الفعاليات الريا�ضية‬
‫والجتماعية والرتفيهية املتنوعة يف ج ٍّو من املناف�ضة والتحدي والـمرح .. يوم اخلميـ�ص خم�ص�ص لالأفراد، واجلمعة للعائالت.‬

‫‪promotional campaign ads‬‬ ‫غــدا ً الـتـحـــدي‬
‫‪for the first SATA Rally were‬‬
‫‪created by Dakkin. The ads‬‬
‫رالي ساتا 1102‬
‫‪depicted a camel being‬‬

‫مـن 6 إلــى 7 ينــايــر‬
‫سباق سيارات الدفع الرباعي • سباق التسارع الرملي‬
‫التذاكر متوفرة على بوابة منتجع �صفاري (حمافظة �صرما)‬ ‫مســابقة أجمل ســيارة معـدلة وتاريخـية وأجمل دراجة‬

‫‪chased by a car with the‬‬
‫الشريك اإلعالمي‬ ‫الراعي البالتيني‬ ‫الراعي الرئيسي‬ ‫تحت إشراف:‬ ‫تنـظـيـــم:‬ ‫لالشتراك والتسجيل االتصال على :‬

‫.‪They can run but they can’t hide‬‬
‫4242674 - 10 :‪Tel: 01 - 4763131 ext. 8112 Fax‬‬

‫�شارك يف احلدث الأول من نوعه يف منطقة الريا�ض يف‬
‫‪Toll Free: 800 124 1002 | sata@sasco.com.sa‬‬
‫اأحد فروع‬

‫‪title “They can run, but they‬‬

‫جو من املناف�شة والتحدي و املرح ومتتع ب�شحبة عائلتك‬
‫باأجمل الفعاليات الريا�شية والإجتماعية والرتفيهية‬
‫.”‪can’t hide‬‬ ‫‪SAnd dRAg‬‬ ‫سـبــاق التســارع الـرملــي‬ ‫املتنوعة.‬
‫والجتماعية والرتفيهية املتنوعة يف ج ٍّو من املناف�ضة والتحدي والـمرح .. يوم اخلميـ�ص خم�ص�ص لالأفراد، واجلمعة للعائالت.‬

‫بالتعاون مع:‬ ‫تنظيم:‬
‫غـدا ً التحــدي‬

‫رالي ساتا 1102‬
‫تحت إشراف:‬



‫4242674 - 10 :‪Tel: 01 - 4763131 ext. 8112 Fax‬‬

‫للمشاركة و فرص الرعاية يمكنكم االتصال على‬
‫‪MOtOR ShOw‬‬ ‫مسابقة أجمل سيارة معدلة وتاريخية وأجمل دراجة‬

‫والجتماعية والرتفيهية املتنوعة يف ج ٍّو من املناف�ضة والتحدي والـمرح .. يوم اخلميـ�ض خم�ض�ض لالأفراد، واجلمعة للعائالت.‬ ‫4242674 - 10 :‪Tel: 01 - 4763131 ext. 1144 Fax‬‬
‫2001 421 008 :‪Toll Free‬‬
‫غـدا ً التحـدي‬
‫‪Riyadh’s First Rally‬‬
‫اأو مرا�شلتنا عرب ‪sata@sasco.com.sa‬‬
‫اأو زيارتنا على املوقع الإلكرتوين ‪www.sataclub.com.sa‬‬

‫اإحدى فروع‬
‫1102 ‪5th - 7th January‬‬
‫‪Rally Cross - Sand Drag - Motor Show‬‬
‫رالي ساتا 1102‬ ‫ع�شو الحتاد الدويل لل�شيارات وال�شياحة منذ عام 2891م‬



‫4242674 - 10 :‪Tel: 01 - 4763131 ext. 8112 Fax‬‬

‫‪Integrated Communications Solutions | www.dakkin.com‬‬ ‫97‬

Dakkin Credentials 19 june 2012

Dakkin Credentials 19 june 2012

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Dakkin Credentials 19 june 2012