12. Reputation Management
“If you look in the dictionary
under the word "Exceptional"
you will find Linda Craft and her
team. No one can compare to
the level of service and expertise
that she brings to all real estate
transactions.”
13. Reputation Management
Two house views in two weeks, second one taking another look
and maybe making an offer. my real estate agent freaking rawks.
http://twitter.com/spikester/statuses/1207625367
Looking for recommendations for an experienced real estate
agent in San Diego.
http://twitter.com/gavdana/statuses/1204643098
I am tired of cleaning for an open house that no one is going to
come to bc my real estate agent sucks!!!!!!!!!
http://twitter.com/Jmcelroy25762/status/
Things I didn't need today... stress from old real estate
agent being a PITA.
http://twitter.com/fengshuiguy/statuses/1201317805
17. Social Media Facts
Not Just for Teens
Women over 55 are the fastest growing
demographic on Facebook
Twitter is the fastest growing Social Network
New Job Description: Social Media Managers
It saves time, not creates more work
20. Levels of Engagement
Visiting Social Networks
•Trolling
for keywords
•Harvesting emails
•Spamming
21. Levels of Engagement
Joining Social Networks
•ProfileOptimization
•Puffing
•Mediocre SEO
•Only an Online Resume
22. Levels of Engagement
Interacting on Social Networks
•Submit Content
•Build Connections
•Some Success Possible
•Possible Frustration
23. Levels of Engagement
Engaging on Social Networks
•Provide Value
•Trusted Advisor
•People Seek You
•Huge SEO Value
24. Rules of Engagement
The Online Cocktail Party
•Meet people
•Start conversations
•Listen to what others have to say
•Help others with their questions
25. Rules of Engagement
Even Better Than a Cocktail Party
•Everything is archived so others
can benefit from your advice
•You have a much larger audience
•You can offer help in public, not
just in private
56. More than 300 million active users
More than 100 million users log on to Facebook at least once each day
More than two-thirds of Facebook users are outside of college
The fastest growing demographic is those 35 years old and older
Average user has 120 friends on the site
More than 6 billion minutes are spent on Facebook each day
More than 40 million users update their statuses at least once each day
More than 10 million users become fans of Pages each day
There are more than 65 million active users currently accessing Facebook through
their mobile devices.
People that use Facebook on their mobile devices are almost 50% more active on
Facebook than non-mobile users.
57.
58. 50 Million Market Audience Mark
•Radio :38 years
•TV: 13 years
•Internet: 4 years
•Ipod: 3 years
•Facebook: 2 years
59. Quick Tip About Profiles
•Dump the 3rd person talk
•Show Value
•Link Link Link
•Show your personality
•Make it complete (and unique)
76. YouTube
Optimize Your Videos for Universal Search
The File Name: movie1.avi or apogee-condo.avi
Title and Description
Tags
Comments
77. YouTube
Getting Started
User Profile
Full Information
Link!
Channel Page
Guru Channel Type
Customize for Your Brand
78. YouTube
Additional Benefits
Easy to embed
Organic traffic from links within your description
Be seen as the expert
Reinforce branding (custom channel page)
