Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Shopping Mall PSA Posters
1. Shopping Centers
69 malls*
56 malls in top 20 DMAs
Number of posters: 274**
Value: $307,200
Gross Impressions: 303 million
*45 with photos ** 180 with photos
2. Clients
American Academy of Orthopaedic Surgeons
Army National Guard
Substance Abuse & Mental Health Services
Administration
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
3. Beverly Center
Suburb of Los Angeles
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
4. Beverly Center
Suburb of Los Angeles
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
5. Biltmore Fashion Park
Suburb of Phoenix, AZ
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
6. Brandon Town Center
East of Tampa FL
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
7. Cherry Creek Mall
Cherry Creek Mall
Denver, Colorado
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
8. Century City Mall
Suburb of Los Angeles
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
9. Citrus Park Center
Tampa, Florida
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
10. Columbia Mall
Suburb of Washington, DC
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
11. Columbia Mall
Suburb of Washington, DC
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
12. Dallas Galleria Mall
Dallas, Texas
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters