Telecoms IQ division e-book.

1. Sponsor eBook
January - June 2011
A targeted platform for Marketing
and Business Development

2. Contents
Jump to a section
The future is calling:
Eircom’s thoughts on Telecoms for 2011 and beyond
Opportunities to sponsor
Forward schedule
Companies we’ve worked with
About Telecoms IQ

3. “Video is expected to
represent 91% of
internet traffic.”
Cathal O’Dalaigh, Head of Fixed Broadband

4. The future is calling:
Eircom’s thoughts on Telecoms for 2011 & beyond.
What is changing for network operators over the next year?
Same old issues?
“The most pressing issue for the industry is from the broadband and data side. There is a
seismic shift in the volume of data traffic travelling through the telecoms infrastructure.
There is an ongoing need for speed amongst our broadband customers, driven by a range
of high bandwidth applications, in particular video. Consumer behaviour and internet
usage is changing, with trends moving increasingly towards ‘bandwidth-hungry’
applications (e.g. YouTube, Online Gaming, and Movie Downloads).
Video, alone, is expected to represent 91% of global Internet traffic by 2013, from 33% today.”
Cathal O’Dalaigh, Head of Fixed Broadband,

5. The future is calling:
Eircom’s thoughts on Telecoms for 2011 & beyond.
So, what effect is this traffic increase having on your company?
“There is a requirement to invest in Next Generation Networks. Teams need to expand to
manage the introduction of this new functionality to bring new speeds to the market.
Major investment upgrade programmes are certainly underway in Eircom, and in most
other major Telcos worldwide.
Introducing charging whereby customers can prioritise their traffic will be a key area of
focus. Assisting both consumers and business in doing this through ‘Quality of Service
(QoS)’ or via technologies such as ‘Deep Packet Inspection (DPI)’ is key in order to generate
new revenue.
Now, more than ever, a charging policy that maximises revenues and limits churn is
absolutely critical for the survival of many Telecommunications companies, let alone for
improving results.”
Cathal O’Dalaigh, Head of Fixed Broadband,

6. “Voice revenue is
predicted to be gone
within 5 years.”
Cathal O’Dalaigh, Head of Fixed Broadband

7. The future is calling:
Eircom’s thoughts on Telecoms for 2011 & beyond.
Any emerging topics for the industry in 2015?
“Revenue generated from voice is widely predicted to be dead within 5 to 10 years. Voice
revenue will be gone. It is a nightmare scenario for many operators. Telcos need to gear up for
the explosion in video usage over the network. It’s going to continue its upward trajectory.
Next Generation broadband is going to be a key initiative for many Telcos providing fibre to
the home. Cable operators are without doubt making significant inroads, by successfully
bundling TV, broadband, voice, and in some cases mobile. This surge in cable numbers is
being achieved with retail prices, which many Telecommunications operators across
Europe are struggling to compete against.
It’s key that new products and charges are identified and implemented before it’s too late.
If operators don’t have a long hard look at what is coming down the line, it may well spell
the end of the road.”
Cathal O’Dalaigh, Head of Fixed Broadband,

8. The future is calling:
Eircom’s thoughts on Telecoms for 2011 & beyond.
Is anything staying the same?
“Business and government markets are still secure, although revenues are under threat
from VoIP. Bundling will continue, certainly in the consumer market. It’s likely to move
towards quad-play and quin-play. Also, there will still be a relatively large cost-base
compared to cable operators.”
Cathal O’Dalaigh, Head of Fixed Broadband,

9. “It’s vital to stay in
close contact with
other operators.”
Cathal O’Dalaigh, Head of Fixed Broadband

10. The future is calling:
Eircom’s thoughts on Telecoms for 2011 & beyond.
How can Telecommunications companies learn and grow?
“It’s vital for Telcos to stay in close contact over the next couple of years. To exchange
learning, trends, threats they face, and indeed opportunities available. Companies are
similar in the challenges they face. Even while operating thousands of miles away from
each other, they face the same challenges and threats, and can collaborate and offer each
other solutions. Rather than re-inventing the wheel each time, Eircom have found
significant benefits in having close communication and exchanging views and learnings
with other operators.
There is limited benefit in hearing from operators behind the curve from you. However,
huge benefit can be gained by learning from companies at the same stage as you, and
even greater benefit from companies operating in a market ahead of you in terms of
market development.”
Cathal O’Dalaigh, Head of Fixed Broadband,

11. “There are so many elements of
customer experience. This event
covers them all.”
Orange FT Group on ‘Customer Experience Management 2011’

12. Opportunities to sponsor.
So, how can you work with Telecoms IQ to build your business?
Here are a few tried and tested ways...

13. Build prospects.
Host a workshop. It doesn’t need to be too
overwhelming – just one or two of your
top techies. Establish your company as a
thought leader and meet prospects you know
are interested in what you have to offer.

14. Meet your existing clients.
…with an exhibition booth. Nothing tells you
what’s on the mind of your customers like a
face to face meeting. According to a recent
report* it is 5 times cheaper to meet a
customer at a trade show than to visit them in
the field.
* Study published by the Centre for Exhibition Industry Research

15. More web traffic.
Thousands of visitors already view the Telecoms
IQ web portal each month. Get your product or
service in front of decision-markers from major
Network Operators and Service Providers
before the event has even started.

16. Get social media followers.
Establish yourself as a good social media
citizen, instead of a leech. By distributing
sponsored white paper content only to
followers, you can open a new channel to talk
with your customers.

17. Thought leadership.
A speaking slot can help position your company
as an innovator in Telecoms solutions. Someone
whose opinion matters. Demonstrate your
knowledge in front of a room of senior network
operators with buying power.

18. Grow your database.
Our Podcast with BT last month has achieved
many registered listeners. These are qualified,
opt-in leads with a direct interest in Telecoms
solutions. There are also a variety of upcoming
webinar topics with sponsorship availability.

19. 8.7 out of 10 sponsoring
companies rated the
overall package as
‘Good’ or ‘Excellent’
.

20. “A unique networking
opportunity where the
customer is at the top of “Within a couple of hours
the agenda where it of returning to my desk I’d
should be.” already used a couple of
ideas shared.”
“Gave me enough ideas Kind words.
to scope the next 18
months of work.”

21. Forward schedule.
January March
CUSTOMER EXPERIENCE MANAGEMENT IN TELECOMS NETWORK SHARING AND MANAGED SERVICES
24 January, London 14 March, London
Who will attend: Heads of Customer Experience, Marketing, Who will attend: Network Directors, Heads of Network
Customer Insights and Customer Advocacy Operations, CTOs, Heads of Network Economics
MONETISING MESSAGING SERVICES
14 March, London
Who will attend: Directors of Product Development, Heads of
Messaging, Heads of VAS, Product Marketing Managers
POLICY MANAGEMENT AND CHARGING
21 March, London
Who will attend: Heads of Billing, Heads of Charging, CIOs, CTOs

22. Forward schedule.
April May
FTTx SUMMIT EUROPE LTE BACKHAUL
11 April, London 03 May, London
Who will attend: FTTx Directors, Directors of Technical Strategy, Who will attend: Heads of Transmission, Heads of Transport
Heads of Access Networks, Heads of Next Generation Access Networks, Heads of Network Architecture, Heads of
Broadband Access & IP, Senior Network Engineers
TELECOMS PRICING
11 April, London MAXIMISING CUSTOMER LOYALTY
Who will attend: Heads of Pricing, Directors of Marketing, AND PROFITABILITY
Planning & Pricing, Pricing and Profit Managers 16 May, Vienna
Who will attend: Heads of Customer Loyalty, Customer
Retention and CRM

23. Forward schedule.
June
MOBILE NETWORK OPTIMISATION
6 June, tbc
Who will attend: Heads of Network Optimisation, Planning,
Coverage and Quality
M2M
06 June, tbc
Who will attend: Heads of M2M, Heads of Services &
Technology, M2M Product Managers, Strategy & Bus.
Development Directors, Heads of Wholesale Bus. Development
NUMBER PORTABILITY
20 June, tbc
Who will attend: Heads of Network Operations, Carrier
Relations, Business Processes, Regulation and Numbering

24. Companies we’ve worked with.
In a short time, Telecoms IQ have already built a relationship with some of the
leading solution providers in the industry. Our established, tried and tested
business model delivers tailored exposure before and during the event.
Here are a few names we have worked with so far…

25. About Telecoms IQ.
Some industry partners we are proud to have worked with:
Telecoms IQ is a part of IQPC. We are a premier producer of conferences, content,
and articles for Senior Telecoms professionals. We help network operators to find
and share knowledge. But more importantly to connect and discuss with each
other to help make the whole industry a better place.
Our huge success in other sectors like ‘Pharma’ and ‘Defence’ led to the launch of
Telecoms IQ. Our business model takes senior budget holders for companies like
Vodafone Group & Deutsche Telekom, and provides high value content in a small,
intimate environment. This is a good setting for leading Telecoms suppliers to
capture prospects when they are in the frame of mind to do business.
Visit us at www.telecom-iq.com
or contact ian.gambier@iqpc.co.uk
Like the idea of being a sponsor for one of these events?
Drop us a line.