At what point did enterprise IT become reliant on applications that were beautifully designed as well as super functional? What are the requirements now for enterprise applications that are delivered on tablets and phones rather than from totally within the corporate firewall? This presentation was given at Mobile Monday Brisbane - "Enterprise Night" in May 2012.

1. How Enterprise Became Sexy
Mobile Monday Brisbane – “Enterprise Night”
Monday 28th May 2012
Dale Rankine
APAC Snr Mobility Consultant
drankine@cloudsherpas.com
@dalerankine

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3. Industry’s leading Cloud Service Provider
Google
Enterprise
2011 Partner
of the Year

4. Global Network of Cloud Experts
Plus additional offices in Austin, Birmingham,
Brisbane, Chicago, Japan, Kansas City, Los Angeles,
Melbourne, Orlando, Philadelphia

5. Highly scalable
Deeply engaging
Highly rated and downloaded
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6. Solutions and Services
Mobility
Strategy & Planning UX & Creative Design Workshops
• Requirements gathering
• Roadmap development
• User research and insights
• User experience design, journeys
• Gain visibility into current
• Customer experience definition and mapping mobile technology
• Integration and platform • Visual design and asset
• Project definition, scoping and development
• Identify highest value
budgeting • Prototypes
opportunities
Technical Development Go-to-Market Support
• Strategy for driving user
• Data source analysis and integration • Public app store submission and adoption and usage rates
• Iterative/agile development support
• Native, Hybrid and Web • User feedback tracking and analysis
• Testing, QA, deployment and • Iterative updates • Create an effective mobile
maintenance • Post implementation reviews
device policy
NATIVE HYBRID WEB

7. So, how did enterprise
become sexy?
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8. So, how did enterprise
become sexy?
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13. OPPORTUNITY
Device & OS Integration
Social Consumer Enterprise Security
Innovation Platforms
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14. Creative
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15. Creative
Specialised
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16. Creative
Specialised
Social
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17. Creative
Specialised
Social
Integrated
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18. Creative
Specialised
Social
Integrated
ROI focused
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19. Revenue Team Brand
Cost savings Better Engagement Competitive
advantages
New channel & new Reduced waste, error &
markets re-work Demonstrates
Innovation
New customers Improved Flexibility
New products
New opportunities New ways of working & services
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20. “Mobile has become something
much more important than a
differentiator; it has become non-
negotiable. Every company,
regardless of their field, must
embrace consumer and enterprise
mobility to remain competitive.”
Mobile World Congress Keynote, 2012
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21. Thank you
Contact me
drankine@cloudsherpas.com
@dalerankine
cloudsherpas.com
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