Presentation given at a series of Enterprise Workshops for Apple Inc. across Australia and New Zealand. Focusing more deeply (than the CeBIT version of this presentation) on enterprise mobile design considerations and concepts, and understanding the context of mobile users in order to appropriately design for them.
5. A mobile solution that
doesn't provide a
great holistic
experience for the
user will ultimately fall
short of delivering its
full potential,
regardless of function.
29. A mobile solution that
doesn't provide a
great holistic
experience for the
user will ultimately fall
short of delivering its
full potential,
regardless of function.