Do you ever wonder how you can make your website rank higher http://codex.wordpress.org/Search_Engin...

1. Seo: Today Is The Day You Master This Field
Do you ever wonder how you can make your website rank higher
http://codex.wordpress.org/Search_Engine_Optimization_for_Wordpress in the search engines? This
is all due to search engine optimization. How you put your website together, on the front-end and
back-end, influences how the search engines find it. If you want to learn how to optimize your
website for the search engines, follow these suggestions.
Joining SEO communities is a great way to learn little insider tricks of the trade. Say Google
suddenly changes their policy and begins to treat HTML title tags differently. You may not find out
about this until your site falls in the rankings. But if you're signed up to receive newsletters and e-
zines from the SEO community, you will always be in the know.
Give each photo you add to your pages a unique and relevant name. If you do not, then you are
throwing away a huge opportunity for SEO. Search engines crawl images and if they see further
proof of the page's validity it will help with the page rank. Be sure to fill in alt tags also.
To make a specific page of a website more search engine friendly, include keywords in the page's
URL. Try to reduce the amount of numbers and symbols your site's URL has. Put relevant keywords
on your website to get more traffic.
If your business is not the type that requires you to refresh the content of your website regularly,
you need to have a blog in the website to make sure you are producing fresh content. Search
engines will place your site higher on search results pages when you regularly generate new
content.
Give each photo you add to your pages a unique and relevant name. If you do not, then you are
throwing away a huge opportunity for SEO. Search engines crawl images and if they see further
proof of the page's validity it will help with the page rank. Be sure to fill in alt tags also.
You should always write good meta description tags for each of your pages. Description tags provide
good value, because Google uses them to create short blurbs that are displayed under a page's title

2. on its search engine results pages. A very good description can be beneficial to you, as it may help
lure visitors to your site instead of the competitions.
Proofreading is a vital part of every website, but it usually is neglected. Your website needs to be
clear and legible. Make sure that you proofread all of your work, as a misspelled keyword is useless.
Mark important keywords by bolding, italicizing or underlining them. Google looks for these
markings and determines that those words are keywords for your content. It will then weigh those
words more heavily. Take note: Don't bold, italicize or underline words they you do not feel are
keywords, as Google will misinterpret them as important.
When you initially launch your new site, send out a press release to local media who may be
interested in covering the story. Even if you already have an established site, do a "remodel" and
send out a press release for the new and improved unveiling. You might be surprised by how many
publications have space reserved for just these types of stories.
Even if your content does not change daily, take advantage of sites like Twitter, which allow you to
post snippets of information to draw the customer in. Search engines browse Twitter for relevant
information about websites and then use that to influence your rankings. Make sure to post at least
daily, for both the search engines and for your customer's benefit.
A simple way to improve your search engine rankings is to maximize not only the power of your
keywords themselves, but the power of their location. Search engine algorithms weigh links -- and
often the text surrounding them, as well -- more heavily than plain text, so utilizing your keyword
phrases in and around your links is a quick, simple way to boost your search engine standings.
If you're optimizing a website for a company, convince the owner to blog! People love to read what
the big honcho in charge has to say, and they adore the idea of being able to communicate back with
him through comments. This will drive a large amount of traffic to the site.
Use the H2 and H3 tags sparingly as they can trick search engine spiders into thinking your website
is spam. The actual algorithms and mathematical equations used by search engines to determine
page rank aren't entirely known, but many believe they have at least a good idea. The space between
header tags seems to be an indicator of a spam site, so only using one (H1) can avoid that problem
entirely.
You should make sure to have a site map if your site is very large. This should be linked to from each
and every page of your site. This will assist the search engine bots in finding any page from your site
in only two clicks.
If SEO is a primary goal for your site, your keywords and phrases should be prevalent in all site
materials. Links, ALT tags, and URLs are great places for keywords. The site must always return to
what keyword you're trying to be found under.
When choosing a domain name, include a keyword phrase. Just using a single keyword and your
company name isn't as effective as just using the phrase you've chosen as your primary draw. The
longer the domain, the harder it is for people to remember it. Short, sweet, and catchy is what you
should go for.
If you can, hire an SEO company or consultant to work with your website designer before your site
goes up. It's much easier to create how to seo my website google a site that is optimized for certain

3. keywords than it is to modify an existing site. An SEO consultant will have a better idea of how to
best manage your website than a novice business owner.
SEO can be very rewarding, but it can also be a lot of work. Regardless, if you know what to do and
how to help your website get found in search engine results, you can be very successful. So, do
yourself a favor by doing your research and applying the above tips to the SEO of your website.