1. Everyday in Kenya
@ the BOP:
85% of households are living without electricity.
400g of CO2 / day in those households killing 15 children.
Other 45 children die because of unsafe water diseases.
60 MOTHERS loosing a child.
Every day.

2. TEAM 9
Denis Amaral
Amanda Malak
láRufus Mitchell
Vilmos Lorincz
Hassan Wafai

3. The OSRAM Model
Lake
Victoria

4. Case Question
How can OSRAM create
greater, more consistent
demand for its products to
realize the potential of its social
enterprise and fulfil the promise
of its pilot?

5. Women
• Significant part of the market
• Key buyers
• Hold informal network
• Have unexplored synergies with children activity
• Sway in households decisions related to lighting
Reaching women with
• MARKETING
• EDUCATION CAMPAIGNS
• CHILDREN HEALTH

6. Goal: High & Consistent Capacity Utilization
Foot
Traffic
80%
Target
Rate
Membership 10% - Membership
Program
20% - Exchange Program
Kerosene
Exchange
Program 500 -
Fishermen
50% - Fishermen

7. Kerosene Exchange Program
Emissions
Reduced
O’Lantern
@ Discount
Rate

8. Membership Program
Membership
Rewards
233 0789 8902
Kamili Owiti

9. Foot Traffic
@

10. Solar Internet Service
• Partnership with NGO
• Members = Discount Rate
Why?
• Multinational Social Inclusion
• Access to Education
Providing Internet will
• Attract Foot Traffic
• Leverage Life Quality

11. Goal: High & Consistent Capacity Utilization
80%
Target
Rate
10% - Membership
20% - Exchange Program
500 -
Fishermen
50% - Fishermen

12.  CO2 Emissions Thank You
!
 Infant Mortality
Any
 OSRAM’s Demand Questions
and Profit ?